General Motors is including an iPad with the 2013 models of the Cadillac XTS, in the hopes of acclimating owners with the luxury vehicle's CUE infotainment system and other features.
The company hopes that customers will find the interactive experience helpful in getting the most out of their vehicles.
Cadillac's head of customer experience, Mark Harland, told Wired Magazine that Cadillac wants "to be the leader in customer experience."
The luxury carmaker is rolling out online and dealership-based initiatives to help owners with their new gadgets.
"We need to think about helping [owners] with the learning curve. Even if you get a walk-through at the dealership, you’re going to forget about a lot of the features. And we want the customer to learn about CUE on their own time," said Harland.
The XTS is meant to replace Cadillac's DTS. The DTS' predecessor, the Deville, had an age demographic of 69. No doubt Harland is mindful that baby-boomers may feel overwhelmed by Cadillac's promising system.
Want to Pique your CUEriosity? There's an app for that.
The iPad will come preloaded with the OnStar Remotelink and myCadillac apps as well as a program that is a CUE simulator.
Owners can learn the system's functionality without making accidental changes to their own vehicle's CUE system.
Cadillac is training 25 "connected consumer specialists" that will be teaching dealers on the brand's infotainments systems. Each dealership will be required to have at least two 'experts' on hand to assist customers with their vehicle's systems.
In addition, a call centre dedicated to CUE is being set up. Should customers still have trouble with their systems, a specialist will come directly to their home.