Back in December, we reported on the anomaly that is the Cadillac Escalade. The model represents a number of things the brand would like to leave behind - too much bling and sharing a platform with Chevrolet and GMC to name a couple. But it is also the model where Cadillac makes the most money and brings in buyers from German and Japanese luxury brands.
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"How do you balance the desire to bring it into alignment with where we're taking the brand and the equally intense desire not to screw up a good thing?" said Cadillac president Johan de Nysschen back in April.
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The answer appears to be not messing with the formula and just building on top of it.
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“The Escalade must become more sophisticated and technically advanced, more detail oriented” in its interior design and materials, said de Nysschen at a recent media event.
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“We can do all that with a body-on-frame architecture.”
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What de Nysschen means by the Escalade becoming 'more sophisticated and technically advanced' is unknown and we'll likely not find out till the next-generation due out sometime in 2020. But we wouldn't be surprised if Cadillac introduces an ultra-luxury version with a $100,00+ price tag.
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Source: Detroit Free Press
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