As many of us suspected for a while, Cadillac has decided to not go forth with a second-generation ELR plug-in hybrid.
"I plan to continue admiring it as one of the most beautiful cars on four wheels. But we don't plan further investment" in the coupe, Cadillac CEO Johan de Nysschen told reporters at a media event for the CT6.
de Nysschen went on to say the ELR will still be sold as long as people want to buy it.
Previously, Automotive News reported the ELR would stick around till 2018.
The ELR was a victim of bad decisions. A key one pointed out by dealers was the starting price of $75,995 caused demand to drop sharply. For the 2016 model year, Cadillac slashed the price by $10,000.
Cadillac's marketing chief, Uwe Ellinghaus called the ELR a 'big disappointment' in an interview with Automobile Magazine, causing many to think the ELR's days were numbered.
Source: Automotive News (Subscription Required)