Staff Writer - CheersandGears.com
July 24, 2013
In the 111 year history of the Cadillac brand, the emblem has changed and morphed close to 40 times. According to Automotive News, another change is incoming. Sources tell AN that the new emblem will debut on a concept that will be shown at the Pebble Beach Concours d'Elegance in California next month. The new emblem would then appear on production vehicles starting in 2015, although one of the sources say that could change.
Why is Cadillac changing their emblem? To help shed the image of producing old luxury yachts and help bring in younger buyers to their showroom.
"Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and obsolete," said a source.
Source: Automotive News (Subscription Required)