• Sign in to follow this  
    Followers 0

    Chevrolet Goes To 'High Country' In A Silverado



    By William Maley

    Staff Writer - CheersandGears.com

    May 5, 2013

    Chevrolet never really had a luxury version of the Silverado, unlike GMC and the Sierra Denali. That is changing with the introduction of the new 2014 Silverado High Country.

    The High Country sits atop the Silverado model lineup and differentiates itself from other models by coming with a chrome grille, halogen projector headlamps, body-color front and rear bumpers, twenty-inch chrome wheels, and more chrome bits throughout. Inside, High Country models are wrapped in saddle-brown leather and come equipped with eight-inch touch screen, Bose premium audio system, and front and rear park assist.

    Available in the crew cab configuration only, the Silverado High Country comes available with two engines: the 5.3L EcoTec V8 and 6.2L EcoTec V8 engine.

    No word on pricing at the moment, but we'll likely find out when the Silverado High Country goes on sale later this fall.

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Silverado Adds Rugged Luxury with New High Country

    • New crew cab model to compete in premium pickup segment

    • Unique exterior appearance, saddle brown interior

    • Standard 5.3L V-8 with 355 horsepower, up to 23 mpg highway

    SAN ANTONIO – The 2014 Silverado High Country will further broaden Chevrolet's portfolio in the premium pickup segment when it joins the LTZ and Z71 models in the Silverado lineup this fall.

    Silverado High Country is distinguished by a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.

    Inside, Silverado High Country features an exclusive saddle brown interior, with authentic materials throughout. Features include heated and cooled perforated premium leather front bucket seats with High Country logos on the headrests, Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and front and rear park assist.

    "High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance," said Maria Rohrer, Silverado marketing director. "But at the same time, High Country is 100-percent Chevy truck, with the capability and dependability customers have relied on for more than 95 years."

    Standard engine for the Silverado High Country is the 5.3L EcoTec3 V-8, SAE-certified at 355 horsepower (250 kW), with class-leading V-8 fuel economy of up to 23 mpg highway (2WD models). The all-new 6.2L EcoTec3 V-8 also will be available. Both engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing, proving the refined power and torque truck customers expect. Both seamlessly switch to four-cylinder mode to save fuel during light-load driving.

    Because of the high level of standard equipment, Silverado High Country will offer only a few options. In addition to the 6.2L EcoTec3 V-8, they include a chrome rear bumper with CornerStep, integrated trailer brake controller, sunroof, navigation, and a rear-seat entertainment system as well as a High Country Premium Package which includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Nice interior...Chevy has needed a King Ranch and Denali competitor for a while.

    Edit: couldn't recall the name of the Ram equivalent--thought it was Bighorn but found it is Laramie Longhorn.

    Edited by Cubical-aka-Moltar
    0

    Share this comment


    Link to comment
    Share on other sites

    Wrong Move, This is a BIG BIG MISTAKE for GM. Sorry but Chevy is entry to medium level, then you go GMC to have medium level to near luxury and then Caddy.

    Having a luxury level will just cause confusion and start to drain R&D dollars away from the proper approach to marketing with where all these brands compete.

    GM Wake up to History, Chevy does not Need This. Your GMC division is the luxury level with Denali to Compete against Fords Platinum level and Dodge.

    Wrong move I think.

    0

    Share this comment


    Link to comment
    Share on other sites

    Wrong Move, This is a BIG BIG MISTAKE for GM. Sorry but Chevy is entry to medium level, then you go GMC to have medium level to near luxury and then Caddy.

    Having a luxury level will just cause confusion and start to drain R&D dollars away from the proper approach to marketing with where all these brands compete.

    GM Wake up to History, Chevy does not Need This. Your GMC division is the luxury level with Denali to Compete against Fords Platinum level and Dodge.

    Wrong move I think.

    I agree. But if people don't cross-shop Chevrolet with GMC even though the two are twins (or near-twins), then it makes sense to offer such a vehicle.

    0

    Share this comment


    Link to comment
    Share on other sites

    Chevy dealers have probably wanted one of these for years to keep buyers away from GMC dealers.

    Which, from GM's standpoint (not the dealers'), is quite dumb to offer... That would mean the return of GM's old school cannibalization again...

    Edited by ZL-1
    0

    Share this comment


    Link to comment
    Share on other sites

    Chevy dealers have probably wanted one of these for years to keep buyers away from GMC dealers.

    Which, from GM's standpoint (not the dealers'), is quite dumb to offer... That would mean the return of GM's old school cannibalization again...

    Then again, I have long thought GMC was pointless and redundant... never understood the need for two overlapping truck brands.

    0

    Share this comment


    Link to comment
    Share on other sites

    Choices, choices, choices.... that's what it all boils down to. If a die-hard Chevy buyer isn't thrilled with the LTZ model, why send him away? Why should only the die-hard GMC buyer get the "good stuff"? Now Chevy dealers have a top-of-the-line, premium truck in their own bowtie showrooms to appease the Chevy buyer. It's okay to offer two premium versions of the full-size pickup! Those that say Caddy should be the tops, or GMC, don't realize that in Chevy car-owned homes those buyers like their cars and trucks to be from the same manufacturer (look at how many Ford cars/CUVs are parked in a driveway with a F-150/250/250 pickup for proof!). I really doubt this will take sales away from GMC - most Chevy Truck buyers do not cross shop with GMC (they'll do that with Ford or Ram; same with GMC buyers).

    If this profitable trim package keeps dealers in business, helps GM sell more trucks, and really doesn't cost GM more to make (not like a niche model), why are we bashing it? There's really two camps with GM's truck buyers - those in the GMC camp and those in the Chevy. With these loyal buyers they don;t tend to cross over much. The other buyers are ones cross-shopping other manufacturers or buy whichever GM truck they like the styling of (sometimes its Chevy, other times its GMC). As long as they're spending their money with GM, do we really care?

    0

    Share this comment


    Link to comment
    Share on other sites

    I'd also like to add that Chevy has learned from Ford - put different grilles on your different trim packages and you'll appease truck buyers :lol:

    One thing I'd like to note is that the "man step" is not shown on the High Country model. Same with GMC's All Terrain model (though you can get it with the chromed bumper option), and I'll go out on a limb and say that the Denali won't have it either. Very strange to highlight a feature that won't go on every model. At the NYIAS the spokesperson said the only way to get the man step bumper on the GMC All Terrain was to opt for the chrome bumper option, to which many around me moaned in disdain. I'm old skool and like my trucks to have chrome bumpers; apparently the market is shifting to body-colored/painted bumpers. I can't understand why GM does not offer painted bumpers with the man step arrangement? Hopefully this will change soon to appease all buyers.

    0

    Share this comment


    Link to comment
    Share on other sites

    Truck buyers are much more brand loyal than car buyers. GM may not be able to get Chevy buyer that want a high-zoot truck to go to the GMC dealership.

    1

    Share this comment


    Link to comment
    Share on other sites

    Good move for GM. This has to be pretty cheap for R&D and marketing. Lots of people will not buy a GMC because it's still perceived as niche, or they are just loyal to Chevy. I can't say that I find the truck to be very attractive, but there will be plenty of demand by those who like to buy top-of-the-line.

    0

    Share this comment


    Link to comment
    Share on other sites

    Seems a rather pointless package overall, you can already get leather for that luxury feel. This will just hog up Sierra Denali buyers, as it will more than likely be priced less.

    0

    Share this comment


    Link to comment
    Share on other sites

    Chevy dealers have probably wanted one of these for years to keep buyers away from GMC dealers.

    Which, from GM's standpoint (not the dealers'), is quite dumb to offer... That would mean the return of GM's old school cannibalization again...

    Then again, I have long thought GMC was pointless and redundant... never understood the need for two overlapping truck brands.

    Well... I'd say that if the two brands aren't cross-shopped, there's no overlap even if prices were excatly the same... I guess that's (together with the fact that the changes between Chevrolet and GMC are merely cosmetic) what's kept GMC profitable and thus alive.

    Edited by ZL-1
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. CARBIZ
      CARBIZ
      (56 years old)
    2. crash
      crash
      (29 years old)
  • Similar Content

    • By William Maley
      If it weren't for focus groups, the design of the 2018 Chevrolet Equinox could have looked so much different.
      Speaking to Automotive News, chief engineer of the 2018 Equinox Mark Cieslak revealed that focus groups weren't not impressed with the first designs of the redesigned model. They described the design as being bulky, 'not compelling', and looking a bit odd. If this was old GM, they would have gone forward with the design.
      "Back in the day, we would have probably just kept going," said Cieslak.
      "What we had on paper we felt was not going to win."
      But this being the new GM where bean counters lost a fair amount of influence, the decision was made to go back to the drawing board. At the time, GM was scrambling to fix the Malibu as its redesign earned poor reviews and a drop in sales which likely played a part in this decision. They needed to get the Equinox redesign right as the model it would replace was very popular. There were concerns that this could cause the new Equinox to be delayed. But in the end, the team were able to design a new Equinox without falling off schedule.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      If it weren't for focus groups, the design of the 2018 Chevrolet Equinox could have looked so much different.
      Speaking to Automotive News, chief engineer of the 2018 Equinox Mark Cieslak revealed that focus groups weren't not impressed with the first designs of the redesigned model. They described the design as being bulky, 'not compelling', and looking a bit odd. If this was old GM, they would have gone forward with the design.
      "Back in the day, we would have probably just kept going," said Cieslak.
      "What we had on paper we felt was not going to win."
      But this being the new GM where bean counters lost a fair amount of influence, the decision was made to go back to the drawing board. At the time, GM was scrambling to fix the Malibu as its redesign earned poor reviews and a drop in sales which likely played a part in this decision. They needed to get the Equinox redesign right as the model it would replace was very popular. There were concerns that this could cause the new Equinox to be delayed. But in the end, the team were able to design a new Equinox without falling off schedule.
      Source: Automotive News (Subscription Required)
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Tesla Officially in Trouble, Business Insider Says!

      To quote Business Insider final comments on Tesla and the Chevy Bolt:
      "Clearly, Tesla would be in less trouble if the Chevy Bolt were a bad car. But it isn't. Teslas have always blown me away. The Bolt blew me away for different reasons. I just hope Tesla is prepared to take this into account." 
      Matthew is a Business Insider senior correspondent who covers transportation and as a fan of Tesla was excited to check out a Chevy BOLT as comparison to the Tesla. On a recent trip to california he took time to visit the closet Chevrolet Dealer to his hotel and this is what he found.
      He states that to borrow Barkley's line, "Tesla is in trouble." You have one of the world's biggest auto companies that is known for killing the electric auto stepping off the sidelines and actually committing considerable resources to building a long range EV where it can afford to lose money on it long term till the market changes. Tesla has 400,000 plus pre-orders, but is burning through cash by the billions and while the launch of the Tesla 3 is near and Tesla still has Sexy much like Apple to an iPhone. Tesla does not have the depth of customer auto experience to pull from and as the author points out, Tesla balance sheet is precarious as it is based on raising funds on a growth story. The author goes onto say that no one will cross shop a Tesla S or X with the Chevy BOLT. They will due to limited options cross shop the Tesla 3 to the Bolt.
      To pull some interesting statements from the story, the author had the following to say:
      "I found it more fun to drive than both the Tesla Model S and the Model X, but not the original Roadster, a much smaller vehicle."
      "The Bolt is plenty fast for most people."
      "GM isn't going to overwhelm Tesla with Bolt sales. I actually think the Model 3 will greatly outsell the Bolt once Tesla's car arrives. However, it's also possible that if the Model 3 is delayed or is slow to ramp up, Chevy will be preparing a mid-cycle refresh of the Bolt before Model 3 sales start to achieve some major momentum. In other words, GM will always be ahead, and the company — barring another massive financial meltdown — will never stop putting the Bolt up against the Model 3."
      BI covered the BOLT in follow stories with the next one being more of an official review that starts off with covering the auto with the following statement: "A platform, not business as usual!" 
      From ride-hailing to ride-sharing, self driving Chevy has delivered an auto for the future that gives GM options on how they build and expand their EV lineup. BI took delivery of their white Premier BOLT just before the blizzard that hit NY. Clearly a compact-crossover-hatchback look, design is what the magazine employees felt it was and is. Surprising the BI reviewers was the amount of cargo the auto can hold and how well it handled 4 people and grocery getting. BI states that GM has told them the next addition to the BOLT lineup will be a larger auto that can accommodate 5 or more people. An exceptionally well executed minimalist design that comes with an interior that feels more premium in comparison to auto's this size in the past from GM that felt clearly parts bin cheap. The review goes on to talk about how setting the front seat for a 6'4" tall driver and getting in the back with room ahead of the knees for the same size person is a nice welcome addition to such a compact auto. Heated steering wheel was welcomed by all. Apple CarPlay and Android Auto kept everyone happily connected to their phone while driving.
      The final statement to quote from the review is as follows:
      "We were impressed with the Bolt, as a car, as an electric car, and as a mobility concept. In many ways, it is GM's post-bankruptcy masterpiece, a real feather in the cap of CEO Mary Barra and her executive team, who took what the company had achieved with its ill-fated EV-1 back in the 1990s and turned it up to 11. 
      I also flat-out loved driving it. I blasted in and out of New York City twice, rocketed around the streets of Gotham, darting through traffic, and cruised along the highways of New Jersey. I also enjoyed just driving it around the quiet streets of the suburb where I live.
      The steering is quick and responsive, and the handling is sharp enough to provide the confidence you need when surfing that sweet EV torque.
      The single-pedal mode is also very cool — I dug not using the brakes at all for extended excursions in my town. After a bit of practice, you get into a kind of Zen state with it. 
      Not a single person asked me about the car, and that can be chalked up to the ho-hum design. But I didn't care. I was lovin' it. Plain and simple, the Bolt is fun."
      Here is where we have overlap between story #2 and Story #3 which covers the 7 Killer Features:
      Dual Screens- 10.2" touch screen infotainment center & an 8" drivers console display which are totally customizable. Auto's wireless charging console. BOLT App allowing you to be connected to your auto at all times. Five cameras: front, rear, side mirrors and their 360 camera. 9hr full charge time from a 240 volt charger. 25 miles per hour, faster with Level 3 DC charging. Lane Keep assist feature. Modern Seat design allowing for maximum space inside. Over all these writeups show that GM has delivered a superior auto to the Prius, Leaf, 500e, etc. The future will be bright for the BOLT as GM move the platform forward.

      BI Story #1
      BI Story #2
      BI Story #3
    • By William Maley
      The Camaro Z/28 will be returning for an encore act and it might be using the next-generation of Chevrolet's small-block V8.
      Car and Driver reports that GM is working on the next-generation LT engines, codenamed LT6 and LT7. These new V8 engines will lose the pushrods and two-valve combustion chambers that have been a key part of the small-block V8. Instead, the new engines will feature dual overhead camshafts, four-valve combustion chambers, flat crankshaft, titanium connecting rods, and possibly dual injection (port and direct). For the Z/28, a 5.5L LT6 could produce 700 horsepower (that's without any sort of forced induction). 
      Car and Driver speculates there could also be a twin-turbo LT7 that could be used in the next Corvette, high-performance Camaros, and Cadillacs.
      The Camaro Z/28 could arrive next year as a 2019 model year vehicle.
      Source: Car and Driver

      View full article
    • By William Maley
      The Camaro Z/28 will be returning for an encore act and it might be using the next-generation of Chevrolet's small-block V8.
      Car and Driver reports that GM is working on the next-generation LT engines, codenamed LT6 and LT7. These new V8 engines will lose the pushrods and two-valve combustion chambers that have been a key part of the small-block V8. Instead, the new engines will feature dual overhead camshafts, four-valve combustion chambers, flat crankshaft, titanium connecting rods, and possibly dual injection (port and direct). For the Z/28, a 5.5L LT6 could produce 700 horsepower (that's without any sort of forced induction). 
      Car and Driver speculates there could also be a twin-turbo LT7 that could be used in the next Corvette, high-performance Camaros, and Cadillacs.
      The Camaro Z/28 could arrive next year as a 2019 model year vehicle.
      Source: Car and Driver
  • Recent Status Updates

  • Who's Online (See full list)