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  • William Maley
    William Maley

    By William Maley •

    Marchionne Stokes Ferrari's Interest In An SUV

    Back in July, we reported that Ferrari was planning an SUV. This was a bit of a surprise since Ferrari Chairman and FCA CEO Sergio Marchionne said "you have to shoot me first,” when asked about this last year. He would confirm that the brand is considering this a month later. It seems now Ferrari is now beyond the consideration stage.

    Today at the New York Stock Exchange, Marchionne said the automaker is deciding on production which will take about 30 months to complete. Production would be limited to preserve exclusivity.

    “We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne.

    As we reported back in August, the SUV or 'FUV' as Marchionne calls it is part of an effort to double the profits of Ferrari.

    Source: Bloomberg

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    Recommended Comments

    smk4565

    They will probably charge $450,00 for it, thus that will limit how many there are, and at the same time make a lot of profit.  If you take Ferrari's total profit, dived buy number of cars they sell, it works out to like $97,000 per car.  Someone skewed since they have some merchandise an licensing deals that bring revenue, but still, crazy profit per car.

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    Robert Hall
    3 minutes ago, riviera74 said:

    Sorry, but who wants a Ferrari SUV or Crossover again?

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    Edited by Cubical-aka-Moltar
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    riviera74
    2 minutes ago, Cubical-aka-Moltar said:

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    That may well be true, but it is sad when Italian sports car companies insist of frittering away their unique selling points just to make a fast buck.

    • Thanks 1
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    oldshurst442

    7-roberto-baggio-penalty-missed-1994-fif

    Just as bad!!!

    And now to express how I truly feel!

    And in the language that they (Ferrari)  could understand... with English subtitles so the rest of you could know what it is the hell Im raving aboot...

    YSEAl3l.gif

     

     

     

     

     

     

     

     

    Edited by oldshurst442
    • Haha 1
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    ccap41

    ^ I don't doubt that at all but I still don't like the idea of it. It'll probably be great and all of that as well. Just like plugging a V6 into the Ford GT. It might still be great but I don't like the idea of a V6, be it great or not, in a super car like that. 

    Not quite the same comparison, but similar. 

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    oldshurst442

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    Edited by oldshurst442
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    Frisky Dingo

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. It was 271K new. And as great as it drives, and as lovely as the interior is, it's near worthless as an SUV in my eyes. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet. And at that point, why not just buy a Flying Spur? At least it sits on it's own platform. 

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    ccap41

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

    • Like 1
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    G. David Felt
    2 hours ago, oldshurst442 said:

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    That is such a Hideous looking auto.

    :puke::puke::puke:

    Deserves a triple Puke in my book!

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    oldshurst442
    3 minutes ago, Frisky Dingo said:

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    It is awesome. I just dont like its looks. Id choose something more sensual in the Ferrari catalogue. The FF is too butch for me to appreciate. A GT car from Ferrari? Not in this decade or the last for me.

    Aston Martin would be my go-to brand.

    12 minutes ago, Frisky Dingo said:

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet.

    You and me both.

    I view the niche luxury SUV as an oxymoron.

    But that is because we both have not forgotten and moved on from the original definition of SUV.  I will never let that go and so I will never accept SUVs that are less than Wranglers, 4Runners, original Pathfinders and  XTerras and K5 Blazers and the like.

    I understand the how its come to be this way for SUVs...but I will never buy into this marketing ploy.

    So...Ill continue to be bored with news like this regarding luxury SUVs and especially the ones that are focused to be track stars from high speed companies like Ferrari or Porsche or Lamborghini....(another oxymoron as SUVs are supposed to have a high ground clearance resulting in a high center of gravity because of their original reason to exist)

    Unless Ferrari makes it something like this...dont bother trying to make me love it!

     

     

     

     

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    G. David Felt
    9 minutes ago, ccap41 said:

    What was the last vehicle you didn't say that about? 

    Ford Focus RS, that is one bad ass hot from hell car! :metal: 

    2017-Ford-Focus-RS500.jpg

    This car is just awesome, Love the color and the look even with the big mouth billy bass grill. It rocks! :metal: 

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    oldshurst442
    5 minutes ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    And...what is it to you?

    You chastised me in the other thread with your bigger barking dog friend...

    EasyHospitableAxisdeer-small.gif

    And you are doing exactly what you did not like me doing in this thread?

    What gives?

     

     

     

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    oldshurst442
    2 minutes ago, ccap41 said:

    I chastised you for thinking every vehicle on the road today is ugly? Please tag me on that post. 

    Im sorry for even starting a fight in this thread.

    No need for the stupid bickering.

    Im old...but I aint old enough to be featured in this film.

    v1.bTsxMTE3MzY2MTtqOzE3NTQ0OzEyMDA7ODAwO

    Meaning...I aint old, and Im certainly not grumpy!

    Im happy!

    We good?

    We friends again?

    69e.gif

     

    I wont even let you answer that...

    We good and we friends again!!!

    tenor.gif

     

    • Haha 1
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    Frisky Dingo
    3 hours ago, ccap41 said:

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

     

    But Bentley owners aren't using them in the manners I mentioned, so there's that. They're using them as regular drivers, which Flying Spurs are superior at, so my point stands.

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    G. David Felt
    4 hours ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    :huh: That was a 2017 Focus RS, how is that 2 model years?

    I also have plenty to like of the trucks, cars and suv / cuv from the American nameplates.

    So I will politely agree to disagree with you on what I like. :) 

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      Yes. Ferrari was always a company selling towards the top tier rich.  I am not sure about Porsche's marketing after 1945, but I do know that Porsche wanted to go up market, really up market,  to sell to the rich in the late 1990s.    Rolex watches were always expensive.  But not always being a  chic jewellery accessory.  Rolex watches were expensive time pieces because they were highly precise time pieces meant for professions that required time pieces that were precise in time telling. Also, Rolexes were also engineered to be tough and not break in those job environments. Therefore the high price tags of them were because the high standard of engineering that went into them.  The value of the brand went up because of the people that bought them praised them. It was after the quartz movement of the 1960s and 1970s that Rolex needed to re-invent themselves as battery powered watches were MORE precise ate their lunch. So...like many other "swiss" automatic watch makers launched their new image as luxury time pieces. It was easy for Rolex to do as Rolex was coveted as a great engineered watch to begin with.   Like I said...its a boys club that they want to be known as and bought by (rich) people that have bought into that boys club mentality.  It aint for you or for @ccap41.   Even if you or @ccap41 had the money, its obvious that you guys have not fallen for this marketing gimmick.  Its barely for me either.  1. I cant afford Ferraris, Porsches or Rolexes. 2. I do not want to be in a Porsche Boys club.  I like Porsches and all, but Im not in their camp.  Not because of the boys club marketing schemes. Its just that I am not a rabid Porsche guy fanatic.  3. If I had 1% money, I am not sure Id be a Ferrari guy either.  After deep thought, I am more of a Ferrari guy than I am a Porsche guy.  But maybe not enough for me to fall for this kind of sales scheme either. 4.  Rolex...   I do like a Rolex.  But I am not one to boast about what kind of time piece Im wearing. So...nix me on that club as well. 5. It looks like I am aligned with you and @ccap41's take on this, but with me, I shrug it off.  I see why the companies want to go down this road. And I see why there are some people...rich people...that do not mind giving their monies away to these companies. And at the end of the day, its what makes them happy and superior to the rest of us as we do not have the time or money or will to buy into any of this. And kudos for them for buying into that lifestyle.    At the end of the day, whether we are talking about Ferrari or Porsche or Rolex, some of their product, past and present, have been REALLY REALLY EXCELLENT product. Whether we are talking about looks and style or engineering and technology, all 3 have styled and engineered awesomeness.  We could talk about their products that were failures, but wouldnt that signal some sort of sour grapes analogy on our part? Its a company's right to mold their brand image as they wish.   Whether we agree to it as individuals is irrelevant. What is relevant though is how collectively we ALL feel about it.  In Ferraris case its a huge success. Porsche and Rolex have to work on it just a tad more. But I feels its successful.  If there is a downfall for Porsche, I think it has more to do with their decisions to being a sports car maker ALONGSIDE being a (rich) family grocery getter/soccer mom SUV maker.  The failure of having two opposing identities is killing Porsche.  And it is a double edged sword.  On the one hand, if not for the SUVs, Porsche would have been gone by the early 2000s.  The inevitable was prolonged?  Rolex... Too many boutique time piece makers have propped up in the last 15 years that took their place in some areas of the really expensive realm.  Quartz time pieces keep on being a nuisance to them. This time around its the fashion watch trend. The name brand watch sellers like Michael Korrs and Hugo Boss and even Porsche that have taken some of Rolexes market share.  The advent of smart watches also hurts them.  So they decided to change it up in the sales realm.  Are there enough Rolex worshippers out there that will buy cheaper Rolexes or older models just to get that one highly anticipated limited edition time piece? Well...although watches are strictly fashion devices today, there are more than enough fashionable time pieces around for people to by-pass Rolex fandom.  Some have their own unique look to them and are sought after and some just emulate Rolex but watch brand snobs are too few today so Rolex has a steep hill to climb because most people that wear watches dont give a shyte what kind of watch you wear.  Unlike cars, car snobbery actually still exits...  Hence why Ferrari is still king of the douchiness and going on strong. Stronger than ever Id say.    

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