Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    Marchionne Stokes Ferrari's Interest In An SUV

    Back in July, we reported that Ferrari was planning an SUV. This was a bit of a surprise since Ferrari Chairman and FCA CEO Sergio Marchionne said "you have to shoot me first,” when asked about this last year. He would confirm that the brand is considering this a month later. It seems now Ferrari is now beyond the consideration stage.

    Today at the New York Stock Exchange, Marchionne said the automaker is deciding on production which will take about 30 months to complete. Production would be limited to preserve exclusivity.

    “We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne.

    As we reported back in August, the SUV or 'FUV' as Marchionne calls it is part of an effort to double the profits of Ferrari.

    Source: Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    smk4565

    They will probably charge $450,00 for it, thus that will limit how many there are, and at the same time make a lot of profit.  If you take Ferrari's total profit, dived buy number of cars they sell, it works out to like $97,000 per car.  Someone skewed since they have some merchandise an licensing deals that bring revenue, but still, crazy profit per car.

    Link to comment
    Share on other sites
    Robert Hall
    3 minutes ago, riviera74 said:

    Sorry, but who wants a Ferrari SUV or Crossover again?

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites
    riviera74
    2 minutes ago, Cubical-aka-Moltar said:

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    That may well be true, but it is sad when Italian sports car companies insist of frittering away their unique selling points just to make a fast buck.

    • Thanks 1
    Link to comment
    Share on other sites
    oldshurst442

    7-roberto-baggio-penalty-missed-1994-fif

    Just as bad!!!

    And now to express how I truly feel!

    And in the language that they (Ferrari)  could understand... with English subtitles so the rest of you could know what it is the hell Im raving aboot...

    YSEAl3l.gif

     

     

     

     

     

     

     

     

    Edited by oldshurst442
    • Haha 1
    Link to comment
    Share on other sites
    ccap41

    ^ I don't doubt that at all but I still don't like the idea of it. It'll probably be great and all of that as well. Just like plugging a V6 into the Ford GT. It might still be great but I don't like the idea of a V6, be it great or not, in a super car like that. 

    Not quite the same comparison, but similar. 

    Link to comment
    Share on other sites
    oldshurst442

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    Edited by oldshurst442
    Link to comment
    Share on other sites
    Frisky Dingo

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. It was 271K new. And as great as it drives, and as lovely as the interior is, it's near worthless as an SUV in my eyes. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet. And at that point, why not just buy a Flying Spur? At least it sits on it's own platform. 

    Link to comment
    Share on other sites
    ccap41

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

    • Like 1
    Link to comment
    Share on other sites
    G. David Felt
    2 hours ago, oldshurst442 said:

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    That is such a Hideous looking auto.

    :puke::puke::puke:

    Deserves a triple Puke in my book!

    Link to comment
    Share on other sites
    oldshurst442
    3 minutes ago, Frisky Dingo said:

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    It is awesome. I just dont like its looks. Id choose something more sensual in the Ferrari catalogue. The FF is too butch for me to appreciate. A GT car from Ferrari? Not in this decade or the last for me.

    Aston Martin would be my go-to brand.

    12 minutes ago, Frisky Dingo said:

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet.

    You and me both.

    I view the niche luxury SUV as an oxymoron.

    But that is because we both have not forgotten and moved on from the original definition of SUV.  I will never let that go and so I will never accept SUVs that are less than Wranglers, 4Runners, original Pathfinders and  XTerras and K5 Blazers and the like.

    I understand the how its come to be this way for SUVs...but I will never buy into this marketing ploy.

    So...Ill continue to be bored with news like this regarding luxury SUVs and especially the ones that are focused to be track stars from high speed companies like Ferrari or Porsche or Lamborghini....(another oxymoron as SUVs are supposed to have a high ground clearance resulting in a high center of gravity because of their original reason to exist)

    Unless Ferrari makes it something like this...dont bother trying to make me love it!

     

     

     

     

    Link to comment
    Share on other sites
    G. David Felt
    9 minutes ago, ccap41 said:

    What was the last vehicle you didn't say that about? 

    Ford Focus RS, that is one bad ass hot from hell car! :metal: 

    2017-Ford-Focus-RS500.jpg

    This car is just awesome, Love the color and the look even with the big mouth billy bass grill. It rocks! :metal: 

    Link to comment
    Share on other sites
    oldshurst442
    5 minutes ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    And...what is it to you?

    You chastised me in the other thread with your bigger barking dog friend...

    EasyHospitableAxisdeer-small.gif

    And you are doing exactly what you did not like me doing in this thread?

    What gives?

     

     

     

    Link to comment
    Share on other sites
    oldshurst442
    2 minutes ago, ccap41 said:

    I chastised you for thinking every vehicle on the road today is ugly? Please tag me on that post. 

    Im sorry for even starting a fight in this thread.

    No need for the stupid bickering.

    Im old...but I aint old enough to be featured in this film.

    v1.bTsxMTE3MzY2MTtqOzE3NTQ0OzEyMDA7ODAwO

    Meaning...I aint old, and Im certainly not grumpy!

    Im happy!

    We good?

    We friends again?

    69e.gif

     

    I wont even let you answer that...

    We good and we friends again!!!

    tenor.gif

     

    • Haha 1
    Link to comment
    Share on other sites
    Frisky Dingo
    3 hours ago, ccap41 said:

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

     

    But Bentley owners aren't using them in the manners I mentioned, so there's that. They're using them as regular drivers, which Flying Spurs are superior at, so my point stands.

    Link to comment
    Share on other sites
    G. David Felt
    4 hours ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    :huh: That was a 2017 Focus RS, how is that 2 model years?

    I also have plenty to like of the trucks, cars and suv / cuv from the American nameplates.

    So I will politely agree to disagree with you on what I like. :) 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • oldshurst442
      Beautiful Cars Appreciation Thread

      By oldshurst442 · Posted

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Every American needs to get ready as this is our future under Idiot47 and his love of Tariffs. Vintage photos show American life under Trump's tariff hero, William McKinley   Idiot47 is going to bankrupt this country the way he has already done it 7 times since he is so stupid. Trump vows 'big retaliation' as 'sell America' list grows This is sad as GM will not recover like they think they will nor will Ford. American Auto Industry is set to expire. GM to end Chevy Bolt EV production next year, move China-made Buick to US factory Anyone who doubts the U.S. is about to crash does not understand how the Russian Agent Idiot47 has increased debt to give the 1% class everything before this country implodes. ‘Some form of crisis is almost inevitable’: The $38 trillion national debt will soon be growing faster than the US economy itself, watchdog warns  
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      This was more of the response I was looking for. Yes. And thank-you.  If I came out as defensive and aggressive, it was because I was, but not targeted at you...personally at you.  At you because of what country you live in but not at you personally as I have come to know you quite well as much as we could behind a computer screen.  And yes, I never ever questioned you. I know you are a well educated individual.  I could tell from the literal thousands of posts we have made to each other over the years.   I like you. I respect you.  Im sorry that I made you feel the need to justify yourself.  But I, and I COULD speak for plenty of Canadians on my behalf, that we, not just I, are pretty phoquing mad at some of your countrymen and for your leaders for what is going on.     The way I figure it, and this is where I speak only for myself, is IF americans want to phoque up their lives, the lives of their fellow countrymen, their country and everything the usa stood for, then phoque that up all by yourselves, there is NO PHOQUING NEED to drag me and ALL CANADIANS into your garbage.  More than that, LEAVE OTHER nations alone as well.   The way I figure it, take care of your (not personal, but a universal meaning for all americans) shyte because I, Canadians, do NOT feel the need to have to take care of YOUR shyte for YOU (not personal, but a universal meaning for all americans).  We Canadians do not necessarily want to go to war for YOU JUST to defend freedoms and liberties.  WE WILL go to war to defend CANADIAN freedoms and liberties and especially our sovereignty, make no mistake about that, but why drag Canadians into YOUR problems?   Nobody thought that. But there were plenty of small hints though, in 2016.  An huge bombshell of a hint on January 6, 2020.  All of 2025 though, was just a matter of time before those hints actually came to fruition and became reality.  2026 is the year where probably  all actions of authoritarianism will be put into motion. The year did start  (January 3rd to be exact) with a literal bang... americans, the ones that are actually aware of what is going on and are against all of it are too passive.   I understand the fact that these people want to settle this without violence.  Some of these people think that elections will settle this. There is NO RULE OF LAW that is followed in an authoritarian take-over where democracy is being phased out.  There is NO RULE OF LAW in the usa as we speak. The courts and/or elcetions have done shyte so far and the courts and /or elections will do shyte going forward.   Violence is the ONLY way for freedoms and liberties to be restored at this juncture.  Some americans absolutely want NO violence and war to happen... but  violence and war  is DESTINED to come to them whether they want it to happen or not.  If there are no violent riots to lead to a civil war to break free form this shyte, violence will happen regardless because OPPRESSORS want to OPPRESS and will OPPRESS anybody OPPRESSORS want to OPPRESS.  That could mean ANY person living in the usa.  Being white is not a free pass.  Because white will have other less favourable attributes to these oppressors.  Whether americans will resist or not, oppressors will enact violence upon thee. Also, with talks about invasions, or even former america's allies that the usa decided to shyte on the past 13 months, tensions have arose, and the usa is the aggressor, anyway, aggressors, in THIS case IS the united states of america, will be forced to attack other countries and this means the usa will need soldiers.  In other words, even if some americans do NOT want war, YOUR leader WANTS war and so WAR will be handed to you whether you like it or not... 
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      I still like these "older" cars: I didn't like these when they first came out.  The first time I saw one I was driving a rented 2013 or 14 previous fleet Impala westbound on I-10 on the Florida panhandle and one of these new ones was crossing me eastbound on I-10.  I wasn't convinced.  The front fascia looked too tame and the back was a little chunky. Of the latest Malibus, I like the Camaro-esque taillamp treatment on this one.  Not long ago, one drove past me and it must have really been taken care of because the exhaust note was damn near perfect.  That would have been coming from a 2.5 liter Ecotec 4 cylinder.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      @G. David Felt This was quite a surprise.  I was going to sit down and do this paring down to get more space.  I periodically would click on "This PC" to see how much space was available ... not much.  Last night and this morning, I checked and I had gotten back slightly over 40 GB! I looked at it more than once to see if it was real. I wonder if it was a timed process within the system.  I guess I'm doing ok now.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search