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  • William Maley
    William Maley

    By William Maley •

    Marchionne Stokes Ferrari's Interest In An SUV

    Back in July, we reported that Ferrari was planning an SUV. This was a bit of a surprise since Ferrari Chairman and FCA CEO Sergio Marchionne said "you have to shoot me first,” when asked about this last year. He would confirm that the brand is considering this a month later. It seems now Ferrari is now beyond the consideration stage.

    Today at the New York Stock Exchange, Marchionne said the automaker is deciding on production which will take about 30 months to complete. Production would be limited to preserve exclusivity.

    “We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne.

    As we reported back in August, the SUV or 'FUV' as Marchionne calls it is part of an effort to double the profits of Ferrari.

    Source: Bloomberg

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    Recommended Comments

    smk4565

    They will probably charge $450,00 for it, thus that will limit how many there are, and at the same time make a lot of profit.  If you take Ferrari's total profit, dived buy number of cars they sell, it works out to like $97,000 per car.  Someone skewed since they have some merchandise an licensing deals that bring revenue, but still, crazy profit per car.

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    Robert Hall
    3 minutes ago, riviera74 said:

    Sorry, but who wants a Ferrari SUV or Crossover again?

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    Edited by Cubical-aka-Moltar
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    riviera74
    2 minutes ago, Cubical-aka-Moltar said:

    I could see it appealing to current Ferrari owners that also have a Range Rover, Bentyaga or other high end SUV.    Or people wanting a Ferrari but needing the practicality of an SUV.  Lamborghini is doing one, Aston Martin probably will eventually...

    Like back when Porsche added the Cayenne, they realized there were way more profits to be had than by selling sports cars only...

    That may well be true, but it is sad when Italian sports car companies insist of frittering away their unique selling points just to make a fast buck.

    • Thanks 1
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    oldshurst442

    7-roberto-baggio-penalty-missed-1994-fif

    Just as bad!!!

    And now to express how I truly feel!

    And in the language that they (Ferrari)  could understand... with English subtitles so the rest of you could know what it is the hell Im raving aboot...

    YSEAl3l.gif

     

     

     

     

     

     

     

     

    Edited by oldshurst442
    • Haha 1
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    ccap41

    ^ I don't doubt that at all but I still don't like the idea of it. It'll probably be great and all of that as well. Just like plugging a V6 into the Ford GT. It might still be great but I don't like the idea of a V6, be it great or not, in a super car like that. 

    Not quite the same comparison, but similar. 

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    oldshurst442

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    Edited by oldshurst442
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    Frisky Dingo

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. It was 271K new. And as great as it drives, and as lovely as the interior is, it's near worthless as an SUV in my eyes. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet. And at that point, why not just buy a Flying Spur? At least it sits on it's own platform. 

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    ccap41

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

    • Like 1
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    G. David Felt
    2 hours ago, oldshurst442 said:

    Maybe I should let up the hate on this.

    After the introduction of this car

    ferrari-ff1.jpg%2526MaxW%253D630.jpeg

     

    Ferrari opened up to many product possibilities.

    I persionally dont like the FF, maybe Ill like a Ferrari SUV.

    Probably not....

    That is such a Hideous looking auto.

    :puke::puke::puke:

    Deserves a triple Puke in my book!

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    oldshurst442
    3 minutes ago, Frisky Dingo said:

    The FF is awesome. It's simply an innovative, high-performance usable GT. 

    It is awesome. I just dont like its looks. Id choose something more sensual in the Ferrari catalogue. The FF is too butch for me to appreciate. A GT car from Ferrari? Not in this decade or the last for me.

    Aston Martin would be my go-to brand.

    12 minutes ago, Frisky Dingo said:

    I just don't get superplush, crazy expensive uber-lux SUV's. I can't justify something like the Bentayga sitting on my showroom floor right now. I would never take it off road for fear of damaging the beautiful paint and wheels. I'd never allow animals inside to mar the gorgeous hides and veneers. I'd never put anything dirty and oversized in it for fear of scratching the headliner or staining the home-worthy carpet.

    You and me both.

    I view the niche luxury SUV as an oxymoron.

    But that is because we both have not forgotten and moved on from the original definition of SUV.  I will never let that go and so I will never accept SUVs that are less than Wranglers, 4Runners, original Pathfinders and  XTerras and K5 Blazers and the like.

    I understand the how its come to be this way for SUVs...but I will never buy into this marketing ploy.

    So...Ill continue to be bored with news like this regarding luxury SUVs and especially the ones that are focused to be track stars from high speed companies like Ferrari or Porsche or Lamborghini....(another oxymoron as SUVs are supposed to have a high ground clearance resulting in a high center of gravity because of their original reason to exist)

    Unless Ferrari makes it something like this...dont bother trying to make me love it!

     

     

     

     

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    G. David Felt
    9 minutes ago, ccap41 said:

    What was the last vehicle you didn't say that about? 

    Ford Focus RS, that is one bad ass hot from hell car! :metal: 

    2017-Ford-Focus-RS500.jpg

    This car is just awesome, Love the color and the look even with the big mouth billy bass grill. It rocks! :metal: 

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    oldshurst442
    5 minutes ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    And...what is it to you?

    You chastised me in the other thread with your bigger barking dog friend...

    EasyHospitableAxisdeer-small.gif

    And you are doing exactly what you did not like me doing in this thread?

    What gives?

     

     

     

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    oldshurst442
    2 minutes ago, ccap41 said:

    I chastised you for thinking every vehicle on the road today is ugly? Please tag me on that post. 

    Im sorry for even starting a fight in this thread.

    No need for the stupid bickering.

    Im old...but I aint old enough to be featured in this film.

    v1.bTsxMTE3MzY2MTtqOzE3NTQ0OzEyMDA7ODAwO

    Meaning...I aint old, and Im certainly not grumpy!

    Im happy!

    We good?

    We friends again?

    69e.gif

     

    I wont even let you answer that...

    We good and we friends again!!!

    tenor.gif

     

    • Haha 1
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    Frisky Dingo
    3 hours ago, ccap41 said:

    If you have 271k to spend on your vehicle you have the money to replace/repair those things you listed though. 

    WE care about those things because we couldn't afford to fix them now and we would want it in pristine condition. If you have the dough though, you'd do anything you want in this that you would in a Range Rover or something. 

    I don't think owners care about what platform their Bentley is on...

     

    But Bentley owners aren't using them in the manners I mentioned, so there's that. They're using them as regular drivers, which Flying Spurs are superior at, so my point stands.

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    G. David Felt
    4 hours ago, ccap41 said:

    That's my point... It's been 2 model years worth of vehicles since you liked anything. 

    :huh: That was a 2017 Focus RS, how is that 2 model years?

    I also have plenty to like of the trucks, cars and suv / cuv from the American nameplates.

    So I will politely agree to disagree with you on what I like. :) 

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      1 minute 30 in and I was swearing at the guy...and I cut it short. Didnt wanna listen to his stupidity any longer than that.  1. Who the phoque does mechanics work on MODERN cars at home in 2025? 2. I get the "right to repair" outrage for Zeke's Auto Shop somewhere in  hickville, alabama or bumpkin pumpkin south carolina... but there is a reason why most people do not attempt to work on modern cars in 2025.    3. its to avoid killing one's self and others as cars today are actually sophisticated.  Do they have to be that sophisticated?  Well that is what this moron youtuber is trying to sell his idea on.   4. But at around the 1 minute mark is where his argument all went south (pun intended as it seems the folk down south in them there united states are really phoquing dumb individuals).  He goes on to say that one could fix the brakes on a car by themselves.  Its not that hard he says. But even if putting the brakes on backwards he says, you would hear a noise that something is wrong and you would just change the brakes up again to put them right.  Like he does not see the problem with what he just said?  ALL KINDS of error in thinking in that... Zeke in his business auto shop down the street should be able to hire auto mechanics students straight from an auto mechanics school to fix modern GM cars, Ford cars, KIAs, Toyotas  and all the other OEMs out there WITHOUT having to buy special proprietary equipment and computers to unlock the proprietary car's computer to be able to read the software language to be able to repair...   I will agree with that.  But Bobby Joe with his two good teeth and his blood cousin/brother-n-law  Waylon who married his sister Country Sunshine shouldnt be able to... 6. There is a reason to why computers are locked though.  Everything phoquing Bluetooth in cars today and outside hackers might and will be able to take control of the cars.  Not that would stop any hacker, but it is more difficult to do so. 7. AND....cars today ARE sophisticated.   You cant just bang on a car part today with a hammer to get it to fit or to hillybilly a solution for it.   Yeah...put a brake part on backwards he says...    Fix it later and better he says when you hear weird noise he says....  Phoque me!!!     If you are serious in doing your own car work...make the phoque sure you aint putting on nothing backwards...  I thought changing brakes are easy.  THAT is what he says too.  But that is the thing, if  putting on brakes is such an easy and trivial thing , why would you put it on backwards, but if you do put it on backwards, what else do you phoque up on the car today in 2025?   And that is with brakes...   Cars today are not just mechanical....   Does this youtuber or Zeke or Bobby Joe,  Waylon and Country Sunshine know electronics and computers?  Are they willing to learn?  They probably all flunked out and dropped out of school, so no...they have no will to learn anything new...  Any other Joe Blow...who some knowledge and its a difficult thing...   Why would you attempt to fix it yourself voiding a warranty or phoquing up another part and being in a worse position than before?   The folk that are able to work on today's cars OUTSIDE of a dealership KNOW what to do. They often HOTROD their cars and TUNE their engines different from the factory settings.  These guys ALREADY  know what to do.  Joe from accounting in your office has not the time, nor the patience to do such things.   Billy Bob in appalachia might be able to do it because Billy Bob is a car guy, but Bobby Joe with his 2 good teeth, most probably not.  Fake phoquing outrage...  

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