Rumorpile: The Bronco Pickup That Never Was

Good move to drop the idea of a Bronco pickup.  They already have 3 pickups, focus on making those better, not on throwing a 4th truck in the mix.  And I suspect the Gladiator will continue to see a sales decline because it is over priced and not that good at being a pickup. 

10 hours ago, smk4565 said:

Good move to drop the idea of a Bronco pickup.  They already have 3 pickups, focus on making those better, not on throwing a 4th truck in the mix.  And I suspect the Gladiator will continue to see a sales decline because it is over priced and not that good at being a pickup. 

Currently no one else offers a mid size truck that can compete with the Gladiator Rubicon. It is Trail / Off Road Tuff.

The issue is the crazy prices for the truck. Rubicon versions are $60,000 plus and Overland versions $50,000 plus and it is not helping that auto's in general are in tight supply so even used are near or at new price points.

I honestly think the Bronco Pickup is a good idea, but too little too late. If they had thought about it before bringing the Ranger back as a Mid Size, it would have made sense to Launch the Bronco in both SUV and Truck format since it is a mid size version.

I agree with Ford that having the Ranger already does not warrant a Bronco Pickup.

Now Ford just needs to bring the Ranger Raptor model here that they sell out of the country to fill in this nich.

Gotta love the Photo choppers out there. This looks better than the Ranger.

Here is a Classic for @balthazar

I am liking this allot in comparison to the Gladiator.

I got no use for Broncos, including the early ones. And Wranglers /CJs/ etc.

7 hours ago, David said:

Currently no one else offers a mid size truck that can compete with the Gladiator Rubicon. It is Trail / Off Road Tuff.

The issue is the crazy prices for the truck. Rubicon versions are $60,000 plus and Overland versions $50,000 plus and it is not helping that auto's in general are in tight supply so even used are near or at new price points.

I honestly think the Bronco Pickup is a good idea, but too little too late. If they had thought about it before bringing the Ranger back as a Mid Size, it would have made sense to Launch the Bronco in both SUV and Truck format since it is a mid size version.

I agree with Ford that having the Ranger already does not warrant a Bronco Pickup.

Now Ford just needs to bring the Ranger Raptor model here that they sell out of the country to fill in this nich.

Tacoma TRD and the Colorado ZR2/Canyon AT4 or whatever they are, are all out there.  The current Ranger is from like 2013, it is dated, once they replace that with a new one, they can do the Raptor version as you say.  That is plenty of off road specialized trucks.

21 minutes ago, smk4565 said:

Tacoma TRD and the Colorado ZR2/Canyon AT4 or whatever they are, are all out there.  The current Ranger is from like 2013, it is dated, once they replace that with a new one, they can do the Raptor version as you say.  That is plenty of off road specialized trucks.

Saying your truck is off road tuff like the TRD or ZR2, AT4, etc. is a marketing stunt. Having one that can actually tackle and survive the Rubicon is another thing all together. Toyota and GM HAS NOT proven their off road auto's can handle the Rubicon let alone any other high end tuff trail.

In fact the only other company that has proven their auto's are trail tuff is Rivian as they took the Rivian R1T and survived with no problems the Rubicon trail.

I imagine a lot of people that buy these off road trucks, don't really even go off road, outside of maybe a dirt road.  And a regular pickup, makes for a better pickup than the Gladiator does.

Gladiator is a terrible pickup.

Not sure it would do that well. Too much choice there…..