A few months back, we reported on a story dealing with possible future products for GMC. One of those products being bandied about was a competitor to the Jeep Wrangler. Well it seems this idea has some legs at GM as a report from the Wall Street Journal says GM has spoken to its dealers about this.
Speaking with a several sources, the Journal reports that GM talked to its dealers about the possibility of a GMC product that would borrow cues and off-road credentials from the defunct Hummer brand. Dealers were asked to provide feedback and do some research to help the company make a decision of whether or not to go forward with it.
“The idea is being kicked around real hard,” said a source.
Why is GM considering this SUV? Part of it comes from the revival of SUV sales with models getting more efficient and the economy becoming more stable. Also GM has been keeping an eye on Jeep Wrangler sales which have increased 13 percent to 175,000 units in 2014.
Source: Wall Street Journal (Subscription Required)