• Sign in to follow this  
    Followers 0

    Does Mark Reuss Think Large Cars Have a Future? “Absolutely”


    G. Noble

    Editor/Reporter - CheersandGears.com

    April 10th, 2012

    Yesterday evening, we reported on a few statements GM North American President Mark Reuss made to Australia’s GoAuto at this month’s New York Auto Show. Reuss briefly discussed with GoAuto concerns about the Zeta platform’s viability and what could be in store for the Australian Holden Commodore sedan. As it turns out though, GoAuto wasn’t the only auto-centric Aussie establishment itching to get a crack at Reuss.

    Australian car magazine Drive spoke to Reuss shortly after he introduced the new 2014 Chevrolet Impala large sedan at the Big Apple show. During the course of their conversation, Reuss hinted to Drive about the Commodore’s return to the US market as a new Chevrolet sports sedan that would also spawn a NASCAR version that would replace the current stock car based around the tepid outgoing Impala. The possibility of a double-edged large sedan attack from Chevrolet is certainly interesting then, given that buyers aren’t buying as many big cars as they used to these days.

    However, Reuss’ response, when asked if he thought big cars had a future around the world, was “absolutely.”

    “You’ve got technology inside these cars that give you close to 36, 37 miles per gallon on it. So it’s no longer a big fuel economy badness,” he said. “We don’t see fuel spikes happening right now, either. It’s a much more gradual move, which is much more palatable because people can adjust to the way they live to it.” He then continued: “So you’ve got those two dynamics and you’ve got the efficiency and the technology coming it to displace it and so it’s fueling demand to get a car that’s at a better operating cost and I think that’s only going to continue.”

    Reuss added that more sensible running costs will secure the future of large sedans. It seems he may be right when you consider that there are plenty of big cars these days that get decent fuel economy. While it’s unknown what figures the new Impala will achieve, its rivals — the Ford Taurus and Dodge Charger — all boast fuel economy numbers hovering near or at the low 30s on the highway. It’s reasonable to expect the next-generation of large sedans will boast numbers even better than that.

    “It’s a very naïve discussion to talk about big cars and small cars, it’s what kind of car do you want to get. The operating costs are going to be very good on these things as you go over time.”

    As for the Commodore’s return to America since it first came here as the Pontiac G8? Some insiders suggest the Commodore-cum-Chevy-cum-stock car is a done deal and will be here in 2013. It bears repeating that Chevrolet has confirmed a new model is coming to NASCAR next year that isn’t based on any current model or nameplate. Reuss said that he wants the race car to be in sync with the road going version — much like what Ford has done with the Fusion and what Dodge has done with the Charger — a statement that may point to a new V8, rear-drive model.

    So then it seems Zeta isn’t going anywhere and, after years of butting heads and gnashing teeth here on Cheers and Gears about the issue, cars of its ilk might be here to stay. Enthusiasts rejoice; it’ll be raining cars for a while yet.

    Source: Drive

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback




    I dunno. Call it a hunch but I think there will be a version of the new Impala that'll get about 36 mpg highway. I'm not just basing that off of Reuss' statement above, either. It isn't like the Impala is related to the LaCrosse with eAssist or anything ...

    0

    Share this comment


    Link to comment
    Share on other sites

    FWD Impala or RWD "Caprice", with roughly the same engines, similar gearing and weight, they are going to have similar mpg figures... but its nice to be able to pack a V8 version... obviously something a FWD car has trouble with.

    0

    Share this comment


    Link to comment
    Share on other sites

    Another hunch: either the Chevy Impala and Sport Sedan will merge around the time the generation after the upcoming models debuts, or the two-tier strategy continues, the Sport Sedan gains a V6 version and the Impala is sold in Australia as ... well, make up your own name for that one.

    Edited by black-knight
    0

    Share this comment


    Link to comment
    Share on other sites

    The Impala FWD is here to stay. The market demands are much greater with the general public for FWD sedans. Like it or not it is what they want.

    At least GM is still working to keep a RWD in the mix. It may be at lower volumes but they are still trying to keep a RWD for those who want it. As long as they can still make money with it at lower volumes they will do what they can to keep it. It gives them an advantage over many of the Asian companies. I don't see Honda offer one soon.

    1

    Share this comment


    Link to comment
    Share on other sites

    There is room for limited production run of RWD V8 cars. This can be a profitable niche that will please people and act as a halo car to other auto's that Chevy sells.

    1

    Share this comment


    Link to comment
    Share on other sites

    There is room for limited production run of RWD V8 cars. This can be a profitable niche that will please people and act as a halo car to other auto's that Chevy sells.

    QFT. Bring on the new Caprice! Need one to accompany the existing Camaro.

    0

    Share this comment


    Link to comment
    Share on other sites

    Impala's current volume is only sustainable going forward as FWD.

    And.......that leaves a nice dedicated niche for a Chevy SS aka Zeta G8 Chevy.

    Cops and -purists- get the car they want. And the volume buyers get what they want. It's all good.

    I would love to see a 4 cyl diesel Impala. 50 mpg...MMMMMM

    0

    Share this comment


    Link to comment
    Share on other sites

    I would expect Impalas volume is going to drop significantly. They will dial back hard on the fleeting and price is going up. I'd guess them right in the 65k - 75k a year range... about what the Taurus does.

    1

    Share this comment


    Link to comment
    Share on other sites

    The Impala will drop in sales but they will make more money per unit than the present car has made in year. The new car will prove to be more profitable. This is a case where less sold will mean more money.

    I wish people would drop the Caprice deal as the new car will not be a Civi version of the Caprice. Expect a fully updated short wheel base Zeta. It will be more than just a G8 with a new nose. I look for some weight loss [not a lot but some] a improved suspension and for it to be a new DI VVT V8 version only. It will not be cheap but it will fill in the area where the 40K plus SVO is in now.

    GM will keep the price up to keep volume down but the higher price will also keep the profits up with the lower volume. I also would would watch for some more expensive limited special editions like the Camaro Holden and the SVT cars.

    By doing lower volume and higher price it will help this car and engine package alive much longer into the future.

    Edited by hyperv6
    0

    Share this comment


    Link to comment
    Share on other sites

    Well, "Chivvalay Chevelle" still has a nice ring to it, imo... but even though there were countless thousands of 4-door Chevelles built and loved over the decades, my vision of a Chevelle is of my parents' Marina Blue '66 SS, or any 2-door of any model year it was produced.

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm assuming they won't use the name used in the Middle East and South Africa for the Chevy Zeta SWB sedan--Lumina.

    Probably not. I know the Lumina's been out of production for over a decade, but that name still doesn't exactly have the greatest equity here in America. If GM uses that name on the back of a performance car, wellllll ... draw your own conclusion on the result of that.

    Who knows? Maybe, like ocn said, they'll pull the Chevelle name out of retirement. Then again, they could also introduce a brand new name to the North American market.

    0

    Share this comment


    Link to comment
    Share on other sites
    I know the Lumina's been out of production for over a decade

    *attempt to bite tongue fails*

    Technically, it hasn't. Ch#$r%*et has just chosen to slap a different nameplate on it. Period.

    Who knows? Maybe, like ocn said, they'll pull the Chevelle name out of retirement. Then again, they could also introduce a brand new name to the North American market.

    It MUST be a new name to the NA market ... that is what press release stated.

    Done warning.

    Cort | 38.m.IL | pigValve + paceMaker + cowValve | 5 MCs + 1 Caprice Classic

    CHD.MCs.CC + RoadTrips.hobbies.RadioShows.us66 = http://www.chevyasylum.com/cort

    * rNwJumpStartCruzNite | 5:30-10:30p; SAT, 05/12/12 | BeefVilla, 1225 W Spring St, S Elgin IL *

    "You've made a fool of everyone" __ Jet __ 'Look What You've Done'

    0

    Share this comment


    Link to comment
    Share on other sites

    I know it will not be Lumina,

    Thiis car has one directive and it will be a performance sedan. I would expect a name that has performance in it's past. I would also expect a Retro name since Malibu and Impala are in play. Note the name is already has been picked out so it is a name GM already has the rights too since no one has caught GM picking a new name out.

    Chevelle would play well but the negitive is there is already a Malibu. Another name is Monte Carlo but the negitive there is the purist will point out there never was a 4 door Monte Carlo. Note the name has a long Nascar history and the Charger was two door only too but today was well accepted as a 4 door and is in NASCAR.

    I also have some long shots of Biscayne or Belair but the main focus is that the name is already picked and we should expect a name from the past that has had some performance heritage to it. Also let the nunber of doors issue drop as it matters little to the MFG and the General public if the new car is up to the task. We know what the G8 GXP could do and this car will be an improved version of that.

    My guess is Chevelle or Monte Carlo. Note Chevy has has a long love affair for the Monte in NASCAR as it is the model for them with the most wins. The Chevelle also has been a name that has not been used in years that was a very popular model that did have a good off track street performance image.

    What ever the name I would like to see the performance package call a Z11. This one has not been used for a long time and would work well with the ZR1 and ZL1. Or with the return of the Z28 later. Chev could offer a top level performance line and just use the Z with each.

    1

    Share this comment


    Link to comment
    Share on other sites

    If Chevy could put the ZL1 engine in a RWD Impala, I could see a legitimate nameplate of 'Z11'.

    Not sure a 300-esque HP car with lower body skirts & 1" larger rims is worth sullying the heritage, otherwise; just make up some other Zxx moniker.

    Like 'Z05' (or half of a Z11). ;)

    -1

    Share this comment


    Link to comment
    Share on other sites

    If I was to guess, I'd imagine GM would pervert the Monte Carlo name onto a 4 door... and it certainly has NASCAR cachet. From the hints dropped, I'd think the name hadn't disappeared for long enough for it to be 'NEW' again.

    Chevelle, I'm not too sure on anymore. Its been gone for so long, that its remembered by the musclecar set... but not by the average NASCAR fan. I also have too many mixed feelings about it coming back.

    It would be nice if the new car came out as a coupe.

    I kinda hope its something completely new, but not Chevrolet SS.

    0

    Share this comment


    Link to comment
    Share on other sites

    If Chevy could put the ZL1 engine in a RWD Impala, I could see a legitimate nameplate of 'Z11'.

    Not sure a 300-esque HP car with lower body skirts & 1" larger rims is worth sullying the heritage, otherwise; just make up some other Zxx moniker.

    Like 'Z05' (or half of a Z11). ;)

    The Car will be RWD and will be no less than 430 HP. I know it will be more with the new DI V8 that is coming than the present SS Camaro.

    Like I said think G8 GXP only improved. From what I saw the G8 GT's and GXP's were doing at the Pontiac nationals in the quarter mile it will bring more to the table than any Impala SS ever has. It will go stop and turn unlike any Impala ever offered.

    In house GM they call it the 4 door Camaro to give the idea of what kind of performance to expect.

    As for the pissing and moaning on the name and number of doors Just be glad to get anything RWD that will perform to the level this car will. This car will not so much be a profit center but it will reflect well over the rest of the Chevy line. It will add the cool factor to todays Chevy line up. It will help add to Chevy what was missing for a long time from Pontiac till near the end Real Perfomance in a package that on par with todays market.

    Like it or not the market that fully accepts the sedan as the car of choice anymore.

    Edited by hyperv6
    1

    Share this comment


    Link to comment
    Share on other sites

    Like it or not the market that fully accepts the sedan as the car of choice anymore.

    That's because the young are mostly priced out of the new car market and the ones who can afford it are 30 going on 75.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...