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    William Maley

    Honda Sees Accord Coupe Buyers Will Become Accord Sedan Buyers

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    We knew it was coming, but it was still a shock when Honda announced that the Accord Coupe would be no more with the next-generation model. As The Truth About Cars notes, about 5 percent of Accord sales were the coupe. That means out of 345,225 Accords sold last year, about 17,200 were for the coupe. 

    Despite dropping the coupe, Honda believes buyers of the coupe will switch over to the sedan.

    “The sedan has dramatic enough styling to appeal to coupe intenders,” said Sage Marie, American Honda spokesman at the reveal of the 2018 Accord to Wards Auto.

    The key words in that quote is 'coupe intenders'. We have to wonder how many of the buyers of the Accord Coupe bought it because it was the better looking of the two. We also wonder how many Accord Coupe owners will transition to the new sedan. It might be a small amount, but considering how much hemorrhaging is going on in the sales of midsize sedans, every little bit will help.

    Source: Wards Auto, The Truth About Cars

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    Every little bit will also hurt as that is a potential 17K of sales that could go elsewhere. Interesting :scratchchin:

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    2 hours ago, dfelt said:

    Every little bit will also hurt as that is a potential 17K of sales that could go elsewhere. Interesting :scratchchin:

    I will happily switch from an Accord coupe into a good forty or fifty other cars, no sweat.

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    Honda is making the right bet that coupes no longer sell.  The real question is whether Honda Accord coupe buyers will stay loyal or switch to Acura, instead of going to the competition.

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    1 hour ago, riviera74 said:

    Honda is making the right bet that coupes no longer sell.  The real question is whether Honda Accord coupe buyers will stay loyal or switch to Acura, instead of going to the competition.

    Here is hoping competition.  I like Honda better than Ford or Nissan, but am kind of out of love with the brand.

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    So basically what I'd like to see is those buyers of coupes migrate over to Chevy or Ford and get a Camaro or Mustang. Both companies should market to ex-Accord Coupe buyers. Considering how great both cars have become.. advanced well far ahead of anything Honda produces.. including most Acuras, this should be a no brainer

     

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    38 minutes ago, Cmicasa the Great said:

    so @cubical-aka.. what's so funny about that suggestion?

     

     

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

    Edited by Cubical-aka-Moltar

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    42 minutes ago, Cmicasa the Great said:

    so @cubical-aka.. what's so funny about that suggestion?

     

     

    Ill answer...The Accord Coupe crowd has nothing to do with the Camaro and Mustang crowd. Even the Challenger crowd. Even if 4 cylinder and 6 cylinder pony cars are marketed to these folk.

    These folk bought an Accord coupe when the Mustang and Camaro were on sale and they skipped on the chance to own an American pony car and if the allure of American pony car did not attract them then, then nothing will attract them to an American pony car even when the Accord coupe will no longer be available to them...

    After the Accord coupe will no longer be available for sale and the new generation of coupe buyersof any coupe  wanna buy a coupe, well...if 50-55 years of American pony car history wont be enough to entice them to buy an American pony car, then no amount of fake marketing will entice these guys...

    So...that also applies to current Accord Coupe buyers...

    When they bought their Accord Coupe, they nixed at a chance to be part of that 50-55 years of American Pony car heritage...no amount of fake marketing will turn that around...

    Remember...The American Pony Car has 50-55 years behind it...all those Muscle car wars and myths and legends...these folk decided to buy an Accord Coupe instead...

    This coming from a guy that bought a 1999 Oldsmobile Alero Coupe...

    This coming from a guy that has a Trans Am Phoenix as his Avatar...

    Coming from a guy that in 1999, could have bought a 1999 Trans Am instaed of an Alero Coupe...or the very least, a Firebird...

    So...

    Edited by oldshurst442
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    6 hours ago, Cmicasa the Great said:

    So basically what I'd like to see is those buyers of coupes migrate over to Chevy or Ford and get a Camaro or Mustang. Both companies should market to ex-Accord Coupe buyers. Considering how great both cars have become.. advanced well far ahead of anything Honda produces.. including most Acuras, this should be a no brainer

     

    Agreed....Malibu is much nicer than the Accord also.

    3 hours ago, Cubical-aka-Moltar said:

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

    Pretty much a human thought dilemma...we get comfortable and unwilling to try different things.

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    20 hours ago, Frisky Dingo said:

    I always hated the Accord Coupe.

    Me too.

    But there was one model Accord coupe that I did like!

    3rd generation 1987-1989

    honda_accord_coupe.jpeg?resize=720,405

    and the 1986-1991 Prelude

    72d54897efdac31c1b8b61947e96eddd.jpg

    But this is the last you will ever see me admit to that!!!

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    1 hour ago, oldshurst442 said:

    Me too.

    But there was one model Accord coupe that I did like!

    3rd generation 1987-1989

    honda_accord_coupe.jpeg?resize=720,405

    and the 1986-1991 Prelude

    72d54897efdac31c1b8b61947e96eddd.jpg

    But this is the last you will ever see me admit to that!!!

    Each their own, just blah box's to me.

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    13 minutes ago, dfelt said:

    Each their own, just blah box's to me.

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

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    1 hour ago, oldshurst442 said:

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

    Love the R33 & R34 Skyline. Love some of the classic Japanese cars. These two just are blah. But you are right I do love the mid 80's Monte Carlo and Buick National. Older 50's and 60's are a hit and miss with me. Depends on the little details that make me love the car or not. 

    These two are just Blah to me. in the same way I find the K-cars blah.

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    6 hours ago, oldshurst442 said:

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

    Here's my answers to the above :
    • Am totally indifferent to that era Caprice/MCs.
    • Do YOU know why the Tri-5 Chevys (and the '49-50 Fords) were sometimes referred to as 'shoebox'es?
    • 4-door coupes aren't any MORE interesting that the 4-dr sedans they're tweaked from; they're both just 4-dr sedans.
    • Yeah- most japanese cars just don't come across as very interesting or engaging. IMO that definately includes the Skylines- so bland.

    Edited by balthazar
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    My sister owned a couple of Preludes back in the day, they were cool cars.

    I don't understand the need for everyone to like the same cars...I like a little bit of everything...

    ...but I could care less if everyone liked what I did...

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    18 hours ago, A Horse With No Name said:

    My sister owned a couple of Preludes back in the day, they were cool cars.

    I don't understand the need for everyone to like the same cars...I like a little bit of everything...

    ...but I could care less if everyone liked what I did...

    Its when double standard logic is used to define like and dislike that I have a problem with...

    Boxy blah-mobile description could also be applied to a top of the line 1987 Monte Carlo SS with all its glory...a 305cube V8 making an earth shattering 180HP...

     

    You know why I like a Honda Prelude? (it wasnt always love with me and a Prelude or any Honda product of that era or any Japanese car for that matter)

    • 130 or so horsepower in the later years.
    • nimble
    • 4 wheel steering in the later years
    • pop-up head lights creating a sexy sporty 2 door car for the young adult for the time that was the 1980s.
    • yes, it was not a Mustang 5.0 or Camaro IROC or Trans AM GTA nor a "muscle car" Monte Carlo SS or Olds Cutlass Supreme or Pontiac Grand Prix all with that "glorious" 305  V8....but it was a sporty car exactly right for the times that was the 1980s.

     

    Why I like a R33 Skyline...the first time I learned about them (I did not know what a Skyline was and I had no idea what a R32 or R33 was) was in the mid 1994 or 1995 when Motortrend had a 1994 Corvette LT1 head up to Japan and they did a head to head type deal with a R33. (before a R34  came out)

    • I immediately fell in love with the styling (subjective)
    • 275 horses off an inline 6 with turbos...
    •  a decade went by when I learned that 276 horses was a very conservative number
    • It beat the  1994 Vette LT1 is several performance specs
    • I learned the history of these later on in life and learned that these have a history like our Muscle cars
    • In fact...family cars these were based on
    • Nissan had a lot of racing state of the art tech engineered to them

     

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    23 hours ago, balthazar said:

    Do YOU know why the Tri-5 Chevys (and the '49-50 Fords) were sometimes referred to as 'shoebox'es?

    Why yes I do!!!

    maxresdefault.jpg

    maxresdefault.jpg

    1110sr-01-z-1954-chevy-convertible-.jpg

    The cars above are NOT shoeboxes as they have bulbous fenders...The 48 Ford has front and rear bulbous fenders while both Chevys have only rear bulbous fenders.

    The cars below are called shoeboxes...

    bea283020f83fd92eb5c0dd8eba6f5a8.jpg

    96283_Side_Profile_Web.jpg

    Although initially 'twas the  '55, '56, '57 Chevys affectionately known as shoeboxes, Ford too got that nickname....

    Why?

    Flat sided bodies...like a shoebox....

    I just added the box like blah description to prove a point...

    While its cool to wave the American flag...using double standards to justify likes and dislikes irks me...

    I dont care what you like or dis-like.

    I dont care if you like or dis-like Japanese cars.

    I dont care if you like or dis-like American cars.

    Dont tell me you dislike one brand of  car and like another and use a specific attribute when both seemingly have the same  attributes.

    Be honest and ADMIT YOUR BIAS!!! WE ARE ALLOWED TO HAVE BIASES.

    WHAT WE ARENT ALLOWED IS TO BE HYPOCRITICAL ABOUT IT!!!

    I WILL CALL YOU UP ON IT!!!

    PS: I admit my biases. Please do the same! I think Ive earned that respect.

    Especially when it was written in a way that actually pointed a finger on me LIKING a Honda Accord Coupe and Prelude!!!

    On 7/22/2017 at 1:54 PM, dfelt said:

    Each their own, just blah box's to me.

     

    PSS: I EVEN ADMITTED A BIAS MYSELF IN THAT POST DFELT QUOTED ME ON TELLING ME EACH THEIR OWN!!!

    On 7/22/2017 at 0:51 PM, oldshurst442 said:

    But this is the last you will ever see me admit to that!!!

     

    Edited by oldshurst442

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    @balthazar

    Ive downvoted you twice now because I dont really think a couple of those posts deserve a +1 vote.

    Ya'll could high five yourselves like you are in a private boys club...Im letting you know that this boy here...he aint too happy with the club house mentality!

    I still love you guys... @dfelt @balthazar @A Horse With No Name and I respect the dickens out of you folk. A little tension and friction (in a friendly way) to spawn conversation and discussion is very healthy.

    Just to let you know Balthy, that the last conversations we had regarding profits and this one here is enjoyed by me fully and if it seems Im a tad aggressive...its only for fun to spark discussion and amusement for both of us and anybody else that wants to read and join in the conversation!!!

    Edited by oldshurst442
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    Accord coupe buyers will move on to a CUV or SUV just like most other coupe buyers have, or move up to a German or down to a Civic coupe.

     

     

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    On 7/21/2017 at 0:25 PM, Cubical-aka-Moltar said:

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

     

    On 7/21/2017 at 0:27 PM, oldshurst442 said:

    Ill answer...The Accord Coupe crowd has nothing to do with the Camaro and Mustang crowd. Even the Challenger crowd. Even if 4 cylinder and 6 cylinder pony cars are marketed to these folk.

    These folk bought an Accord coupe when the Mustang and Camaro were on sale and they skipped on the chance to own an American pony car and if the allure of American pony car did not attract them then, then nothing will attract them to an American pony car even when the Accord coupe will no longer be available to them...

    Yeah.. my niece.. who had a used Honda Accord Coupe as her first car.. got her first real job and decided that she wanted either a Camaro or a Challenger.. sucks to say that she was able to get a helluva deal on an R/T that she was unable to get on the SS.. Accord Coupe??? Never even considered it as in her words.. "I always should have had a V8." 

    Both of your mindsets are old world 90s-2000s thinking. The rules no longer apply. Because of various fiascos with the Toyota/Honda/Nissan vehicles over the last few years.. and the improvement of the tech, capabilities and perception (not to mention marketing) Chevy(GM), Ford etc have had great conquest sales as of late.. That being said.. the Honda Accord COUPE of the last 10 years have really been just a sporty alternative to the Accord Coupe. No different than the Altima Coupe. PROPER MARKETING and Chevy and Ford (and Dodge) could easily win those sales and put plenty of ex-Accord Coupe owners in Camaros and Mustangs. The actually have competent V6 and 4Cyl Turbos now to directly correlate with what the Accord buyers once had. 

    And no offense to U MOLTAR but I hope from that Cubical U aren't in the marketing or sales business.. cause I'd fire U on the spot if U told me that because some of my clients have been used to Dell supplying their Servers and workstations for years that there was no way my company could sell them on our custom built units. Shit.. I would have been out of business years ago.. instead of going on 20 years

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    On 7/23/2017 at 10:41 PM, daves87rs said:

    They will just keep them forever then....

    No really given that Honda is just behind Nissan in cheap leases and getting clueless twenty somethings and thirty somethings in the door to buy their entirely bland and uninteresting product...they will probably ship them to a third world country just like they do with obsolete clothing for sports teams and junk computer parts.

    My apologies to people living in the other 49 states and Canada that Ohio seems to be the source of this cesspool of automotive mediocrity...

    • Upvote 1

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     Heh-heh...I'm a software engineer, couldn't imagine doing sales or marketing..not my thing.   I still can't see how long term import buyers would consider domestic, it doesn't happen, but I bet the conversion rate is very, very low.. 

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      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
    • By Drew Dowdell
      American Honda Announces April Sales Results
       
      May 1, 2019 Civic continues to lead U.S. passenger car sales, driven by strong retail performance Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month  American Honda Total
      125,775
      +0.1%
      Cars
      57,452
      -3.4%
      Trucks
      68,323
      +3.1%
      Total
      114,088
      +0.2%
      Cars
      54,030
      -2.4%
      Trucks
      60.058
      +2.7%
      Total
      11,687
      -1.7%
      Cars
      3,433
      -16.6%
      Trucks
      8,265
      +6.2%
       

    • By Drew Dowdell
      Acura Sales Climb 11% as American Honda Posts Strong February Results
        Mar 1, 2019 Acura brand trucks set new February mark as RDX also gets record and MDX rises in double digits Honda HR-V sets February sales record, its best month since a June 2018 flood strapped supplies Honda Accord sales rise 2.5% in tight sedan market Honda CR-V gains 1.7%, surpassing 26,000 sales American Honda Total
      115,139
      -0.4%
      Cars
      51,262
      -6%
      Trucks
      63,877
      +4.6%
      Total
      102,926
      -1.6%
      Cars
      47,847
      -5.5%
      Trucks
      55,079
      +2.1%
      Total
      12,213
      +11.3%
      Cars
      3,415
      -11.7%
      Trucks
      8,798
      +23.9%
        "We're off to a good start in 2019 with notable gains for both cars and light trucks, bolstered by the arrival of our all-new Passport SUV," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "Our terrific product lineup is helping grow sales in all key segments of our business and we are achieving this success by maintaining a disciplined approach to supply and incentive spending."
       
       
      BRAND REPORT  
      Sales Highlights
      Honda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales.
      Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment. HR-V sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year. CR-V gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units. Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models. Model Notes
      Honda began 2019 as the retail #1 passenger car brand in America, with Accord the retail best-selling midsize sedan for the 4th straight month and Civic entering its 4th year as America's retail best-selling car.
       
       
      CR-V continues as the retail #1 CUV in America, while approaching nearly a 20% share in segment.
       
       
       
      BRAND REPORT  
      Sales Highlights
      Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.
      RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales. MDX had a robust month, gaining 14.9% on sales of 3,833 units. ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model. Model Notes
      Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
       
      Acura began 2019 with retail sales up 10% while key competitors experienced declines.
       
       
       

    • By Drew Dowdell
      Last week we reported that Honda would be closing their UK manufacturing plant in Swindon.  That plant produces Honda Civics and CR-Vs mostly for the European market.  However, in addition to European production, the Swindon plant also produces the Civic Hatchback and Civic Type-R for North America. Production in Swindon is to finish out the model run into 2021.
      Automotive News reports that Honda CEO Takahir Hachigo said "Given out efforts to optimize production allocation and production capacity on a global scale, we have concluded that we will produce the Civic for North America in North America." The North American sourced Honda Civic is built in Alliston, Ontario and Greensburgh Indiana. 
      The Honda Civic hatchback makes up about one third of Civic's 325,760 US sales for 2018.

      View full article
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