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    Honda Sees Accord Coupe Buyers Will Become Accord Sedan Buyers


    We knew it was coming, but it was still a shock when Honda announced that the Accord Coupe would be no more with the next-generation model. As The Truth About Cars notes, about 5 percent of Accord sales were the coupe. That means out of 345,225 Accords sold last year, about 17,200 were for the coupe. 

    Despite dropping the coupe, Honda believes buyers of the coupe will switch over to the sedan.

    “The sedan has dramatic enough styling to appeal to coupe intenders,” said Sage Marie, American Honda spokesman at the reveal of the 2018 Accord to Wards Auto.

    The key words in that quote is 'coupe intenders'. We have to wonder how many of the buyers of the Accord Coupe bought it because it was the better looking of the two. We also wonder how many Accord Coupe owners will transition to the new sedan. It might be a small amount, but considering how much hemorrhaging is going on in the sales of midsize sedans, every little bit will help.

    Source: Wards Auto, The Truth About Cars



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    2 hours ago, dfelt said:

    Every little bit will also hurt as that is a potential 17K of sales that could go elsewhere. Interesting :scratchchin:

    I will happily switch from an Accord coupe into a good forty or fifty other cars, no sweat.

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    Honda is making the right bet that coupes no longer sell.  The real question is whether Honda Accord coupe buyers will stay loyal or switch to Acura, instead of going to the competition.

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    1 hour ago, riviera74 said:

    Honda is making the right bet that coupes no longer sell.  The real question is whether Honda Accord coupe buyers will stay loyal or switch to Acura, instead of going to the competition.

    Here is hoping competition.  I like Honda better than Ford or Nissan, but am kind of out of love with the brand.

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    So basically what I'd like to see is those buyers of coupes migrate over to Chevy or Ford and get a Camaro or Mustang. Both companies should market to ex-Accord Coupe buyers. Considering how great both cars have become.. advanced well far ahead of anything Honda produces.. including most Acuras, this should be a no brainer

     

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    38 minutes ago, Cmicasa the Great said:

    so @cubical-aka.. what's so funny about that suggestion?

     

     

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

    Edited by Cubical-aka-Moltar

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    42 minutes ago, Cmicasa the Great said:

    so @cubical-aka.. what's so funny about that suggestion?

     

     

    Ill answer...The Accord Coupe crowd has nothing to do with the Camaro and Mustang crowd. Even the Challenger crowd. Even if 4 cylinder and 6 cylinder pony cars are marketed to these folk.

    These folk bought an Accord coupe when the Mustang and Camaro were on sale and they skipped on the chance to own an American pony car and if the allure of American pony car did not attract them then, then nothing will attract them to an American pony car even when the Accord coupe will no longer be available to them...

    After the Accord coupe will no longer be available for sale and the new generation of coupe buyersof any coupe  wanna buy a coupe, well...if 50-55 years of American pony car history wont be enough to entice them to buy an American pony car, then no amount of fake marketing will entice these guys...

    So...that also applies to current Accord Coupe buyers...

    When they bought their Accord Coupe, they nixed at a chance to be part of that 50-55 years of American Pony car heritage...no amount of fake marketing will turn that around...

    Remember...The American Pony Car has 50-55 years behind it...all those Muscle car wars and myths and legends...these folk decided to buy an Accord Coupe instead...

    This coming from a guy that bought a 1999 Oldsmobile Alero Coupe...

    This coming from a guy that has a Trans Am Phoenix as his Avatar...

    Coming from a guy that in 1999, could have bought a 1999 Trans Am instaed of an Alero Coupe...or the very least, a Firebird...

    So...

    Edited by oldshurst442
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    6 hours ago, Cmicasa the Great said:

    So basically what I'd like to see is those buyers of coupes migrate over to Chevy or Ford and get a Camaro or Mustang. Both companies should market to ex-Accord Coupe buyers. Considering how great both cars have become.. advanced well far ahead of anything Honda produces.. including most Acuras, this should be a no brainer

     

    Agreed....Malibu is much nicer than the Accord also.

    3 hours ago, Cubical-aka-Moltar said:

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

    Pretty much a human thought dilemma...we get comfortable and unwilling to try different things.

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    20 hours ago, Frisky Dingo said:

    I always hated the Accord Coupe.

    Me too.

    But there was one model Accord coupe that I did like!

    3rd generation 1987-1989

    honda_accord_coupe.jpeg?resize=720,405

    and the 1986-1991 Prelude

    72d54897efdac31c1b8b61947e96eddd.jpg

    But this is the last you will ever see me admit to that!!!

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    1 hour ago, oldshurst442 said:

    Me too.

    But there was one model Accord coupe that I did like!

    3rd generation 1987-1989

    honda_accord_coupe.jpeg?resize=720,405

    and the 1986-1991 Prelude

    72d54897efdac31c1b8b61947e96eddd.jpg

    But this is the last you will ever see me admit to that!!!

    Each their own, just blah box's to me.

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    13 minutes ago, dfelt said:

    Each their own, just blah box's to me.

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

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    1 hour ago, oldshurst442 said:

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

    Love the R33 & R34 Skyline. Love some of the classic Japanese cars. These two just are blah. But you are right I do love the mid 80's Monte Carlo and Buick National. Older 50's and 60's are a hit and miss with me. Depends on the little details that make me love the car or not. 

    These two are just Blah to me. in the same way I find the K-cars blah.

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    6 hours ago, oldshurst442 said:

    Did you like the  Chevy Caprice and Montecarlos of those years? 

    Hint: They get to be a tad boxy themselves...

    Dont you like classic 1950s and 1960s American iron?

    Hint: The Tri-5 Chevys are called shoe boxes as a nickname for a reason...

    PS: Arent you always saying that 4 door coupes are boring?

    What gives?

    Dont beat around the bush....

    Say you hate Japanese cars and be done with it!!!

    Here's my answers to the above :
    • Am totally indifferent to that era Caprice/MCs.
    • Do YOU know why the Tri-5 Chevys (and the '49-50 Fords) were sometimes referred to as 'shoebox'es?
    • 4-door coupes aren't any MORE interesting that the 4-dr sedans they're tweaked from; they're both just 4-dr sedans.
    • Yeah- most japanese cars just don't come across as very interesting or engaging. IMO that definately includes the Skylines- so bland.

    Edited by balthazar
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    My sister owned a couple of Preludes back in the day, they were cool cars.

    I don't understand the need for everyone to like the same cars...I like a little bit of everything...

    ...but I could care less if everyone liked what I did...

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    18 hours ago, A Horse With No Name said:

    My sister owned a couple of Preludes back in the day, they were cool cars.

    I don't understand the need for everyone to like the same cars...I like a little bit of everything...

    ...but I could care less if everyone liked what I did...

    Its when double standard logic is used to define like and dislike that I have a problem with...

    Boxy blah-mobile description could also be applied to a top of the line 1987 Monte Carlo SS with all its glory...a 305cube V8 making an earth shattering 180HP...

     

    You know why I like a Honda Prelude? (it wasnt always love with me and a Prelude or any Honda product of that era or any Japanese car for that matter)

    • 130 or so horsepower in the later years.
    • nimble
    • 4 wheel steering in the later years
    • pop-up head lights creating a sexy sporty 2 door car for the young adult for the time that was the 1980s.
    • yes, it was not a Mustang 5.0 or Camaro IROC or Trans AM GTA nor a "muscle car" Monte Carlo SS or Olds Cutlass Supreme or Pontiac Grand Prix all with that "glorious" 305  V8....but it was a sporty car exactly right for the times that was the 1980s.

     

    Why I like a R33 Skyline...the first time I learned about them (I did not know what a Skyline was and I had no idea what a R32 or R33 was) was in the mid 1994 or 1995 when Motortrend had a 1994 Corvette LT1 head up to Japan and they did a head to head type deal with a R33. (before a R34  came out)

    • I immediately fell in love with the styling (subjective)
    • 275 horses off an inline 6 with turbos...
    •  a decade went by when I learned that 276 horses was a very conservative number
    • It beat the  1994 Vette LT1 is several performance specs
    • I learned the history of these later on in life and learned that these have a history like our Muscle cars
    • In fact...family cars these were based on
    • Nissan had a lot of racing state of the art tech engineered to them

     

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    23 hours ago, balthazar said:

    Do YOU know why the Tri-5 Chevys (and the '49-50 Fords) were sometimes referred to as 'shoebox'es?

    Why yes I do!!!

    maxresdefault.jpg

    maxresdefault.jpg

    1110sr-01-z-1954-chevy-convertible-.jpg

    The cars above are NOT shoeboxes as they have bulbous fenders...The 48 Ford has front and rear bulbous fenders while both Chevys have only rear bulbous fenders.

    The cars below are called shoeboxes...

    bea283020f83fd92eb5c0dd8eba6f5a8.jpg

    96283_Side_Profile_Web.jpg

    Although initially 'twas the  '55, '56, '57 Chevys affectionately known as shoeboxes, Ford too got that nickname....

    Why?

    Flat sided bodies...like a shoebox....

    I just added the box like blah description to prove a point...

    While its cool to wave the American flag...using double standards to justify likes and dislikes irks me...

    I dont care what you like or dis-like.

    I dont care if you like or dis-like Japanese cars.

    I dont care if you like or dis-like American cars.

    Dont tell me you dislike one brand of  car and like another and use a specific attribute when both seemingly have the same  attributes.

    Be honest and ADMIT YOUR BIAS!!! WE ARE ALLOWED TO HAVE BIASES.

    WHAT WE ARENT ALLOWED IS TO BE HYPOCRITICAL ABOUT IT!!!

    I WILL CALL YOU UP ON IT!!!

    PS: I admit my biases. Please do the same! I think Ive earned that respect.

    Especially when it was written in a way that actually pointed a finger on me LIKING a Honda Accord Coupe and Prelude!!!

    On 7/22/2017 at 1:54 PM, dfelt said:

    Each their own, just blah box's to me.

     

    PSS: I EVEN ADMITTED A BIAS MYSELF IN THAT POST DFELT QUOTED ME ON TELLING ME EACH THEIR OWN!!!

    On 7/22/2017 at 0:51 PM, oldshurst442 said:

    But this is the last you will ever see me admit to that!!!

     

    Edited by oldshurst442

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    @balthazar

    Ive downvoted you twice now because I dont really think a couple of those posts deserve a +1 vote.

    Ya'll could high five yourselves like you are in a private boys club...Im letting you know that this boy here...he aint too happy with the club house mentality!

    I still love you guys... @dfelt @balthazar @A Horse With No Name and I respect the dickens out of you folk. A little tension and friction (in a friendly way) to spawn conversation and discussion is very healthy.

    Just to let you know Balthy, that the last conversations we had regarding profits and this one here is enjoyed by me fully and if it seems Im a tad aggressive...its only for fun to spark discussion and amusement for both of us and anybody else that wants to read and join in the conversation!!!

    Edited by oldshurst442
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    On 7/21/2017 at 0:25 PM, Cubical-aka-Moltar said:

    Because it is so unlikely that Honda buyers or intenders would ever consider a domestic RWD model....  I just couldn't see that working.  Totally different models, different market niche, different buyers.

     

    On 7/21/2017 at 0:27 PM, oldshurst442 said:

    Ill answer...The Accord Coupe crowd has nothing to do with the Camaro and Mustang crowd. Even the Challenger crowd. Even if 4 cylinder and 6 cylinder pony cars are marketed to these folk.

    These folk bought an Accord coupe when the Mustang and Camaro were on sale and they skipped on the chance to own an American pony car and if the allure of American pony car did not attract them then, then nothing will attract them to an American pony car even when the Accord coupe will no longer be available to them...

    Yeah.. my niece.. who had a used Honda Accord Coupe as her first car.. got her first real job and decided that she wanted either a Camaro or a Challenger.. sucks to say that she was able to get a helluva deal on an R/T that she was unable to get on the SS.. Accord Coupe??? Never even considered it as in her words.. "I always should have had a V8." 

    Both of your mindsets are old world 90s-2000s thinking. The rules no longer apply. Because of various fiascos with the Toyota/Honda/Nissan vehicles over the last few years.. and the improvement of the tech, capabilities and perception (not to mention marketing) Chevy(GM), Ford etc have had great conquest sales as of late.. That being said.. the Honda Accord COUPE of the last 10 years have really been just a sporty alternative to the Accord Coupe. No different than the Altima Coupe. PROPER MARKETING and Chevy and Ford (and Dodge) could easily win those sales and put plenty of ex-Accord Coupe owners in Camaros and Mustangs. The actually have competent V6 and 4Cyl Turbos now to directly correlate with what the Accord buyers once had. 

    And no offense to U MOLTAR but I hope from that Cubical U aren't in the marketing or sales business.. cause I'd fire U on the spot if U told me that because some of my clients have been used to Dell supplying their Servers and workstations for years that there was no way my company could sell them on our custom built units. Shit.. I would have been out of business years ago.. instead of going on 20 years

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    On 7/23/2017 at 10:41 PM, daves87rs said:

    They will just keep them forever then....

    No really given that Honda is just behind Nissan in cheap leases and getting clueless twenty somethings and thirty somethings in the door to buy their entirely bland and uninteresting product...they will probably ship them to a third world country just like they do with obsolete clothing for sports teams and junk computer parts.

    My apologies to people living in the other 49 states and Canada that Ohio seems to be the source of this cesspool of automotive mediocrity...

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     Heh-heh...I'm a software engineer, couldn't imagine doing sales or marketing..not my thing.   I still can't see how long term import buyers would consider domestic, it doesn't happen, but I bet the conversion rate is very, very low.. 

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