Jump to content
  • Drew Dowdell
    Drew Dowdell

    Honda Teases Us with the 2018 Accord

      The stalwart Honda Accord is getting a whole new body.


    2018 is setting up to be an interesting year. Like a rare celestial event, the two biggest players in one of the largest segments will both be releasing all new versions of their mid-size sedans.

    Toyota has already shown the all-new 2018 Toyota Camry earlier this year at the Detroit Auto Show, and on July 14th it is Honda's turn with the 10th Generation Accord.

    Earlier this month we wrote that the 2018 Honda Accord will no longer offer a V6, instead opting for two turbo-direct-injected engines in 1.5T and 2.0T configurations or a next-generation two-motor Hybrid.  Three transmissions will be available depending on engine; a 10-speed automatic, a CVT, or a 6-speed manual.  Performance specifics will be shared during the live event.

    In the concept teaser image shared by Honda, we can see the latest face of Honda under a muscular looking and long hood. Honda promises that the 2018 Accord will be the most dramatically styled Accord ever. (not a high bar to cross - DD) While Toyota takes the overall sales crown in the midsize segment, Honda is quick to point out that the Accord enjoys higher retail sales, which is a gentle jab at Toyota for increasing fleet sales.

    It's rare that we get to see two such heavyweights fight it out with brand new models released in the same model year, with additional competition coming from the redesigned 2018 Hyundai Sonata, and Nissan likely following the year after with the Altima, it will be interesting to see who comes out on top.

    We will have more information posted on July 14th during the live reveal in Detroit.

    Honda press release on page 2

    2018_Honda_Accord_Concept_Sketch.jpg

    SourceHonda Media, Picture courtesy of Honda America.


    World Debut of Dramatically-styled 10th Generation Honda Accord Set for July 14

     
     - TORRANCE, Calif.
    • Live in Detroit and via Livestream on YouTube at 11:00 a.m. EDT
    • Concept sketch reveals dramatic new styling direction
    • America's best-selling (retail) midsize sedan gets complete remake from ground-up

    Honda today released a concept sketch highlighting the aggressive stance and proportion of the all-new 2018 Honda Accord that will make its global debut in Detroit and via YouTube Livestream (honda.us/2018AccordReveal) on July 14, at 11:00 a.m. EDT. The all-new Accord – the most fun-to-drive, premium and dramatically styled Accord ever – is the 10th generation of America's best-selling midsize sedan, the number one choice of individual American car buyers cumulatively since 20101.

    Earlier this month, the company announced plans for a new Accord that will feature three powerful and fuel-efficient powertrains, including two new direct-injected and turbocharged engines paired with either a new Honda-developed 10-speed automatic transmission, CVT or a 6-speed manual transmission depending upon engine, as well as the next-generation of Honda's two-motor hybrid powertrain technology. Honda will share additional details of its powertrain performance, along with the new design and technology at the event.

    A perennial best-seller with American car buyers, the Accord has been the U.S. retail sales leader in the midsize sedan segment for four straight years (2013-2016). For the first five months of 2017, based on retail sales to individual buyers, Accord is the top selling midsize sedan in America and the second best-selling passenger car overall, surpassed only by the new Honda Civic2. Accord also is an unprecedented 31-time recipient of Car and Driver magazine's coveted 10Best award.

    Since its launch in 1976, American car buyers have purchased more than 13 million Accords. It was the first vehicle from a Japanese automaker to be made in America and has been in continuous production at Honda's Marysville, Ohio auto plant since November 1982. Cumulative U.S. production of Accord now exceeds 11 million units over 35 years of U.S. manufacturing3.

    About Honda

    Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

    Honda has been producing automobiles in America for 35 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

    1. Based on Urban Science cumulative retail sales data for all car models in the industry for 2010-2017CYTD May.2. Based on Urban Science retail sales data in the Midsize car segment for 2013-2017CYTD May. 3. Manufactured in the U.S. using domestic and globally-sourced parts.

    Edited by Drew Dowdell



    User Feedback

    Recommended Comments

    8 minutes ago, A Horse With No Name said:

    Of the two I might well prefer the Camry...but we will see when the new Accord comes out.

    The fact that I can get the 3.5 V6 paired with an 8-speed in the Camry would cinch that decision for me.  Toyota's V6es perform far better than their numbers suggest they should. 

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, Drew Dowdell said:

    The fact that I can get the 3.5 V6 paired with an 8-speed in the Camry would cinch that decision for me.  Toyota's V6es perform far better than their numbers suggest they should. 

    I have heard a lot of good things about the upcoming Camry. Glad to know you don't think I am insane for preferring the Camry over the Accord.

    ...and it is a real shame about the V-6 being gone from the Accord for Honda. My son has an Acura TL with the V6....really a decent car, but the interior materials would make a 90's Olds Cutlass blush with embarrassment.

    Edited by A Horse With No Name

    Share this comment


    Link to comment
    Share on other sites

    Haven't warmed up to the new Camry front end yet.. Expecting this Accord to look like a bigger Civic up front but time will tell.

     

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, frogger said:

    Haven't warmed up to the new Camry front end yet.. Expecting this Accord to look like a bigger Civic up front but time will tell.

     

    For me it is more a philosophical thing. Honda still builds really nice cars, but I feel like they are making a second best effort.  With the new RAV 4, the new Camry, the Prius, the Tacoma, and the 86, I feel like Toyota is trying to bring its A game.

    Share this comment


    Link to comment
    Share on other sites
    4 hours ago, frogger said:

    Haven't warmed up to the new Camry front end yet.. Expecting this Accord to look like a bigger Civic up front but time will tell.

     

    I"m hoping they keep the longer looking hood

    Share this comment


    Link to comment
    Share on other sites
    12 hours ago, A Horse With No Name said:

    For me it is more a philosophical thing. Honda still builds really nice cars, but I feel like they are making a second best effort.  With the new RAV 4, the new Camry, the Prius, the Tacoma, and the 86, I feel like Toyota is trying to bring its A game.

    Maybe all of Honda's A-game efforts wen to Acura. . . . .

    Share this comment


    Link to comment
    Share on other sites
    12 hours ago, A Horse With No Name said:

    For me it is more a philosophical thing. Honda still builds really nice cars, but I feel like they are making a second best effort.  With the new RAV 4, the new Camry, the Prius, the Tacoma, and the 86, I feel like Toyota is trying to bring its A game.

    IMO Fit, Civic, HRV, CRV,Pilot > Yaris, Corolla,CHR,RAV4,Highlander

     

    Share this comment


    Link to comment
    Share on other sites

    C/D has a writeup on the new FUGLY Camry......but at least that will have a v6 choice....... the new camry interior is not bad too.  Is Honda shooting themselves in the foot

    Share this comment


    Link to comment
    Share on other sites
    9 hours ago, regfootball said:

    C/D has a writeup on the new FUGLY Camry......but at least that will have a v6 choice....... the new camry interior is not bad too.  Is Honda shooting themselves in the foot

    Not sure if Honda is shooting itself in the foot...

    Do not mind the Camry so much myself...

    Share this comment


    Link to comment
    Share on other sites

    As an aside, looking at photos of the new Camry, the basic shape is decent, but there are some weird details...the higher trim versions have those weird Lexus-like chrome 'tears' angling downward from the taillights, and why are their black (plastic?) trim pieces on each side of the rear window?   The overall shape is pleasant enough but the detailing is overwrought, IMO...

    Share this comment


    Link to comment
    Share on other sites
    On 6/23/2017 at 8:03 AM, Cubical-aka-Moltar said:

    As an aside, looking at photos of the new Camry, the basic shape is decent, but there are some weird details...the higher trim versions have those weird Lexus-like chrome 'tears' angling downward from the taillights, and why are their black (plastic?) trim pieces on each side of the rear window?   The overall shape is pleasant enough but the detailing is overwrought, IMO...

    Agree... although I still like it...

    5 hours ago, Guest AsianPersuasian said:

    New camry looks bad, new Accord is promising. 

    I am more at peace that the Continental but I still find it overly soft and feminine in the design language...just like the Accord.

    Thankfully I never have to buy either one.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    On 6/19/2017 at 3:35 PM, A Horse With No Name said:

    I have heard a lot of good things about the upcoming Camry. Glad to know you don't think I am insane for preferring the Camry over the Accord.

    ...and it is a real shame about the V-6 being gone from the Accord for Honda. My son has an Acura TL with the V6....really a decent car, but the interior materials would make a 90's Olds Cutlass blush with embarrassment.

    Yes. The TL.. a friend of mine picked me up for breakfast yesterday in her 2015 TL. The interior was, again, way less luxo than my Impala's. I am not talking about my '14... I'm talkin about my '66..  2n83frs.jpg. No seriously. the interior was effin plasticky and cheap on a level that I wouldn't expect in a Honda.. let alone their luxury brand

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    Honda is one of the OEMs that is stuck in the past by about 20+ years. Sad in this day that a company with so many solid products is light years behind the competition.

    Share this comment


    Link to comment
    Share on other sites
    13 minutes ago, dfelt said:

    Honda is one of the OEMs that is stuck in the past by about 20+ years. Sad in this day that a company with so many solid products is light years behind the competition.

    Agree. The new Civic actually a nice car.. my runner up to the Cruze.. but its styling... makes me think of Mad Max Road Warrior

    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites
    29 minutes ago, Cmicasa the Great said:

    Yes. The TL.. a friend of mine picked me up for breakfast yesterday in her 2015 TL. The interior was, again, way less luxo than my Impala's. I am not talking about my '14... I'm talkin about my '66..  2n83frs.jpg. No seriously. the interior was effin plasticky and cheap on a level that I wouldn't expect in a Honda.. let alone their luxury brand

    GM was ahead of the 2017 Honda products with their interiors in the 1950's.

    Share this comment


    Link to comment
    Share on other sites
    40 minutes ago, A Horse With No Name said:

    GM was ahead of the 2017 Honda products with their interiors in the 1950's.

    I agree.. This is the interior of a 55 my friend/neighbor just picked up a few months ago. Look a the detail in the dash and U will see Chevy Bowties in the silver portion 

     

    20170517_160704.jpg

    20170517_160914.jpg

    20170517_161349.jpg

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    36 minutes ago, Cmicasa the Great said:

    I agree.. This is the interior of a 55 my friend/neighbor just picked up a few months ago. Look a the detail in the dash and U will see Chevy Bowties in the silver portion 

     

    20170517_160704.jpg

    20170517_160914.jpg

    20170517_161349.jpg

    I used to own a 55 Chevrolet two door post myself...Honda in their entire history has never built anything like this, nor will they ever.

     

    Love that color of Blue BTW....

    Edited by A Horse With No Name
    spelling

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)
    • By Drew Dowdell
      Cadillac will be unveiling the Cadillac CT4 along with a V-series version on May 30th according to Motor1.
      Both the CT4 and CT5 ride on a second generation Alpha platform called Alpha 2.  The CT5 is offered in rear-wheel drive with all-wheel drive being an option. It is highly likely that the CT4 will get this same offering. 
      There is word that the V-series version of the Cadillac CT5 will also debut.  It is likely to pack the same 4.2-liter Blackwing V8 that is available in the CT6. The CT4 V-series is likely to get an uprated version of the 3.0TT.
      While the CT5 is more of a fastback style, the spyshots of the CT4 shows a more conventional sedan profile and an Escala style grille similar to the CT5's.
      The CT5 is likely to start in the high mid-$30k range while the CT4 will be aimed more at entry-level luxury buyers. 

      View full article
    • By Drew Dowdell
      Cadillac will be unveiling the Cadillac CT4 along with a V-series version on May 30th according to Motor1.
      Both the CT4 and CT5 ride on a second generation Alpha platform called Alpha 2.  The CT5 is offered in rear-wheel drive with all-wheel drive being an option. It is highly likely that the CT4 will get this same offering. 
      There is word that the V-series version of the Cadillac CT5 will also debut.  It is likely to pack the same 4.2-liter Blackwing V8 that is available in the CT6. The CT4 V-series is likely to get an uprated version of the 3.0TT.
      While the CT5 is more of a fastback style, the spyshots of the CT4 shows a more conventional sedan profile and an Escala style grille similar to the CT5's.
      The CT5 is likely to start in the high mid-$30k range while the CT4 will be aimed more at entry-level luxury buyers. 
    • By Drew Dowdell
      American Honda Announces April Sales Results
       
      May 1, 2019 Civic continues to lead U.S. passenger car sales, driven by strong retail performance Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month  American Honda Total
      125,775
      +0.1%
      Cars
      57,452
      -3.4%
      Trucks
      68,323
      +3.1%
      Total
      114,088
      +0.2%
      Cars
      54,030
      -2.4%
      Trucks
      60.058
      +2.7%
      Total
      11,687
      -1.7%
      Cars
      3,433
      -16.6%
      Trucks
      8,265
      +6.2%
       

  • Social Stream

  • Today's Birthdays

    1. motorman
      motorman
      (85 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...