• Sign in to follow this  
    Followers 0

    Hyundai To Redesign Current Sonata Due To Poor Sales Start


    • Hyundai Goes Back to the Sonata's Drawing Board

    Hyundai seems to be going backwards with the current Sonata. Unlike the previous model which was stealing sales from competitors, the newest model doesn't have the same effect. The reason? Looks.

    “I told the story to our parent company (of driving the old Sonata) home, (and) people were rolling down their window at stop signs, following me, (asking), ‘What is that? Where can I get it?", said Dave Zuchowski, Hyundai Motor America CEO to Wards Auto.

    “And I don’t get that” with the new one. “That was free advertising, right? People would seek us out because we look different. And we don’t get that now.”

    When the current Sonata was shown at the New York Auto Show, Zuchowski said that the Sonata didn't have to shout with impressive design as the company has felt firmly established itself as a midsize sedan that had become top-of-mind for buyers. However, they realized that the Sonata hasn't reached that point.

    “If we’re priced comparably, and we appear comparable, it’s always difficult to win that battle with those more well-established, well-entrenched (models),” said Zuchowski.

    Hyundai is planning to redesign the current Sonata during its mid-cycle refresh, which according to Wards is expected to be around 2017 or 2018.

    “It’s hard to get anything (done sooner) than midcycle with the tooling involved,” said Zuchowski, adding Hyundai knows “exactly what we want to do, and we’re busy working on it right now.”

    Source: Wards Auto

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Even though this car is better in most ways to the previous car, especially in NVH, interior looks and materials, ride and handling and mileage on certain models, customers are perceiving this car as a step back with blander styling, less power on it's base 2.4 and 2 liter turbo and a more traditional and more comfortable interior. The sad part is that this car is better than the new Camry in most every way but Toyota can get away with making bland subpar sedans because that percieved reliability is still there and the media loves them. 

    0

    Share this comment


    Link to comment
    Share on other sites

    my reader review on the 2015, i found the redo to be quite honestly, lackluster.  what ponchoman said applies.  the styling is dumbed down, the interior is chunky, what was Hyundai thinking?

     

    Strangely, i have seen a few of these on the road recently, and depending on color and angle, its like a stretched Cruze from some profiles, done badly (where the Cruze is done well).

     

    Since we are talking the Hyundai motor group here, I checked out a new Kia Sedona a couple weeks ago, and let me tell you, they whiffed on that one too.  The exterior is sort of nice looking but they really made a turd of an interior.

     

    I think Hyundai and Kia had an infusion of style for a few years, but now they seem to be reverting back to their old bland self.  Bad deal.

     

    I think also we had our first surge of large group of converted Hyundai owners in the market and now that they cycle gives them a chance again they are not necessarily a repeat buyer brand.

    0

    Share this comment


    Link to comment
    Share on other sites

    They should pull it in as soon as possible as coworkers who had older versions are not thrilled with the new version. They will loose sales and market share.

    0

    Share this comment


    Link to comment
    Share on other sites

    The new Sonata is bland, but bland normally plays in the family sedan segment. I prefer it to the old car, but I still think the aging Kia Optima is the more attractive car.  This shows that Hyundai isn't quite there with Toyota, Honda, or Nissan in public perception.

    0

    Share this comment


    Link to comment
    Share on other sites

    The new Sonata is bland, but bland normally plays in the family sedan segment. I prefer it to the old car, but I still think the aging Kia Optima is the more attractive car.  This shows that Hyundai isn't quite there with Toyota, Honda, or Nissan in public perception.

      It's a shame.  Out of the choice of all of those you mentioned, I'd still go with the Mazda 6... but Mazda can't seem to get much sales traction there in spite of being easily the best looker in the group.

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think it looks to bad to be fair but the engines are somewhat underpowered. I don't think I would buy a camry over one just because there are some many of them.

    0

    Share this comment


    Link to comment
    Share on other sites

    Has anyone heard any other news regarding this?  I almost half expected to see the refresh early, for the 2016 year, but since it's going to be 17-18, perhaps we'll see something soon for the 2017 MY.

    0

    Share this comment


    Link to comment
    Share on other sites

    We should get an idea in the next month or two when it will be shown.

    Thanks.  As much as I've hated the Sonata in the past, I almost want to like it now.  I don't, but I want to.

    0

    Share this comment


    Link to comment
    Share on other sites
    Guest brighton

    Posted · Report

    I love my current 2013 Sonata Limited it has an aggressive high end good looking design the interior is sporty and elegant and the power is a little bit above average. My lease is coming up in October and I would not even consider switching to the new Sonata. it is simply a car that lacks any personality or style. Moreover the interior looks for people who are 60 or older. I came to love the brand since this is my second Sonata previous one was a 2011 with the same exact design. At the moment in this price range I can only imagine switching to a Volkswagen CC or maybe a Chrysler 200. To bad for Hyundai the lost one customer do too I think its lack of vision.

    0

    Share this comment


    Link to comment
    Share on other sites

    We should get an idea in the next month or two when it will be shown.

    Any idea when we'll see it?  It's been over 3 months since you posted that.

    I love my current 2013 Sonata Limited it has an aggressive high end good looking design the interior is sporty and elegant and the power is a little bit above average. My lease is coming up in October and I would not even consider switching to the new Sonata. it is simply a car that lacks any personality or style. Moreover the interior looks for people who are 60 or older. I came to love the brand since this is my second Sonata previous one was a 2011 with the same exact design. At the moment in this price range I can only imagine switching to a Volkswagen CC or maybe a Chrysler 200. To bad for Hyundai the lost one customer do too I think its lack of vision.

    The 200 and CC are both beautiful cars.  I LOVE the idea of a Pentastar 200.

    0

    Share this comment


    Link to comment
    Share on other sites

    After driving one as a rental car a while ago, I can say that it was bland and inoffensive. I didn't quite like the engine groan, but the tech interface was good, gauges good, and the ride/handling was good.

     

    And the seats were okay. I mean it got the job done. 

     

    It just felt like a Toyota by any other name.

     

    And that's a trap. Any other automaker doing that will be caught imitating Toyota. Even Honda doesn't imitate Toyota.

     

    The closest rival to the Hyundai Sonata is to me the Nissan Altima.

     

    And having driven multiple past Nissans - from 1995 model year to 2006 to then 2013. The company has lost everything that made it great against its Japanese foes

     

    And going up against companies with weak product but strong brands, with weak product and a weaker brand is a recipe for failure.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. swgforthefence
      swgforthefence
      (58 years old)
    2. trevormac98
      trevormac98
      (33 years old)
  • Similar Content

    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       

      View full article
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       
    • By William Maley
      The automotive industry in the U.S. has been enjoying one of the best years in terms of sales. But one segment is seeing a drop in their sales. That segment is the midsize sedan.
      Automotive News reports that the demand for midsize sedans is at a five-year low. The numbers tell this sad story. In the first quarter of 2016, sales of midsize sedans dropped 3.4 percent. The second quarter saw sales dropped 13 percent, while the third quarter saw a whopping 21 percent drop. For the month August, all 16 midsize sedans saw an average drop of 27 percent. The Ford Fusion, Hyundai Sonata, Kia Optima, and Nissan Altima reported drops of over 30 percent.
      Automakers have been throwing money on the hoods of their midsize sedans to try and ignite sales. But this tactic isn't working.
      Why are midsize sedan sales down? It comes down to consumers wanting crossovers and SUVs.
      "It doesn't matter how deep you discount the leisure suit and bell-bottoms -- nobody's going to buy them if they're not fashionable. I don't think they're ever going to go away, but there's a lot more people who don't consider them anymore," said Eric Lyman, vice president of industry insights at TrueCar. 
      The outlook for midsize sedan sales doesn't look good as we enter fall and winter.
      "That larger sedan buyer just sees more value in the SUVs or CUVs," said Mike DeSilva, co-owner of Liberty Hyundai in Mahwah, N.J. "That's just where the activity is. And heading into the end of summer and going into winter, we're really going to get into SUV season."
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The automotive industry in the U.S. has been enjoying one of the best years in terms of sales. But one segment is seeing a drop in their sales. That segment is the midsize sedan.
      Automotive News reports that the demand for midsize sedans is at a five-year low. The numbers tell this sad story. In the first quarter of 2016, sales of midsize sedans dropped 3.4 percent. The second quarter saw sales dropped 13 percent, while the third quarter saw a whopping 21 percent drop. For the month August, all 16 midsize sedans saw an average drop of 27 percent. The Ford Fusion, Hyundai Sonata, Kia Optima, and Nissan Altima reported drops of over 30 percent.
      Automakers have been throwing money on the hoods of their midsize sedans to try and ignite sales. But this tactic isn't working.
      Why are midsize sedan sales down? It comes down to consumers wanting crossovers and SUVs.
      "It doesn't matter how deep you discount the leisure suit and bell-bottoms -- nobody's going to buy them if they're not fashionable. I don't think they're ever going to go away, but there's a lot more people who don't consider them anymore," said Eric Lyman, vice president of industry insights at TrueCar. 
      The outlook for midsize sedan sales doesn't look good as we enter fall and winter.
      "That larger sedan buyer just sees more value in the SUVs or CUVs," said Mike DeSilva, co-owner of Liberty Hyundai in Mahwah, N.J. "That's just where the activity is. And heading into the end of summer and going into winter, we're really going to get into SUV season."
      Source: Automotive News (Subscription Required)
    • By William Maley
      If you think the Fiat Chrysler Automobiles' sales probe couldn't take an unexpected turn, then you would be wrong. The Wall Street Journal reports that federal investigators are asking questions about a phrase that was used by various executives to dealers and regional sales managers.
      According to sources, executives at FCA would use the phrase “unnatural acts department” during conference calls and one-on-one conversations. This phrase was to convey to dealers and regional sales managers to get more sales before the end of the month. Such solutions included selling vehicles at a loss or asking dealers to buy a number of vehicles that would be used for test-drives with customers. Investigators are trying to figure out if the phrase was used a way to rally the troops to meet sales targets or a key piece of evidence of whether or not FCA executives deceived the public by using this phrase to tell dealers to falsify sales numbers.
      As we reported back in July, FCA is currently under investigation by the U.S. Department of Justice and Securities and Exchange Commission over their sales reporting practices. The investigation stems from dealers in Florida and Illinois suing the company for falsifying sales numbers. In the same month, FCA admitted the sales streak that supposedly lasted for 75 months only lasted for 40 months. The company also changed how it reported sales numbers.
      Source: The Wall Street Journal

      View full article
  • Recent Status Updates

  • Who's Online (See full list)