Jump to content
  • William Maley
    William Maley

    Hyundai To Redesign Current Sonata Due To Poor Sales Start

    Sign in to follow this  

      Hyundai Goes Back to the Sonata's Drawing Board

    Hyundai seems to be going backwards with the current Sonata. Unlike the previous model which was stealing sales from competitors, the newest model doesn't have the same effect. The reason? Looks.

    “I told the story to our parent company (of driving the old Sonata) home, (and) people were rolling down their window at stop signs, following me, (asking), ‘What is that? Where can I get it?", said Dave Zuchowski, Hyundai Motor America CEO to Wards Auto.

    “And I don’t get that” with the new one. “That was free advertising, right? People would seek us out because we look different. And we don’t get that now.”

    When the current Sonata was shown at the New York Auto Show, Zuchowski said that the Sonata didn't have to shout with impressive design as the company has felt firmly established itself as a midsize sedan that had become top-of-mind for buyers. However, they realized that the Sonata hasn't reached that point.

    “If we’re priced comparably, and we appear comparable, it’s always difficult to win that battle with those more well-established, well-entrenched (models),” said Zuchowski.

    Hyundai is planning to redesign the current Sonata during its mid-cycle refresh, which according to Wards is expected to be around 2017 or 2018.

    “It’s hard to get anything (done sooner) than midcycle with the tooling involved,” said Zuchowski, adding Hyundai knows “exactly what we want to do, and we’re busy working on it right now.”

    Source: Wards Auto

    Sign in to follow this  


    User Feedback

    Recommended Comments

    Even though this car is better in most ways to the previous car, especially in NVH, interior looks and materials, ride and handling and mileage on certain models, customers are perceiving this car as a step back with blander styling, less power on it's base 2.4 and 2 liter turbo and a more traditional and more comfortable interior. The sad part is that this car is better than the new Camry in most every way but Toyota can get away with making bland subpar sedans because that percieved reliability is still there and the media loves them. 

    Share this comment


    Link to comment
    Share on other sites

    That was fast.  

     

    The new Camry got rather ugly, so I'm surprised the people who prefer conservative appearance didn't move over to the Sonata. 

    Share this comment


    Link to comment
    Share on other sites

    my reader review on the 2015, i found the redo to be quite honestly, lackluster.  what ponchoman said applies.  the styling is dumbed down, the interior is chunky, what was Hyundai thinking?

     

    Strangely, i have seen a few of these on the road recently, and depending on color and angle, its like a stretched Cruze from some profiles, done badly (where the Cruze is done well).

     

    Since we are talking the Hyundai motor group here, I checked out a new Kia Sedona a couple weeks ago, and let me tell you, they whiffed on that one too.  The exterior is sort of nice looking but they really made a turd of an interior.

     

    I think Hyundai and Kia had an infusion of style for a few years, but now they seem to be reverting back to their old bland self.  Bad deal.

     

    I think also we had our first surge of large group of converted Hyundai owners in the market and now that they cycle gives them a chance again they are not necessarily a repeat buyer brand.

    Share this comment


    Link to comment
    Share on other sites

    They should pull it in as soon as possible as coworkers who had older versions are not thrilled with the new version. They will loose sales and market share.

    Share this comment


    Link to comment
    Share on other sites

    I would not have purchased the previous Sonata, but I would purchase the current one.  My tastes are very conservative.

    Share this comment


    Link to comment
    Share on other sites

    The new Sonata is bland, but bland normally plays in the family sedan segment. I prefer it to the old car, but I still think the aging Kia Optima is the more attractive car.  This shows that Hyundai isn't quite there with Toyota, Honda, or Nissan in public perception.

    Share this comment


    Link to comment
    Share on other sites

    The new Sonata is bland, but bland normally plays in the family sedan segment. I prefer it to the old car, but I still think the aging Kia Optima is the more attractive car.  This shows that Hyundai isn't quite there with Toyota, Honda, or Nissan in public perception.

      It's a shame.  Out of the choice of all of those you mentioned, I'd still go with the Mazda 6... but Mazda can't seem to get much sales traction there in spite of being easily the best looker in the group.

    Share this comment


    Link to comment
    Share on other sites

    I don't think it looks to bad to be fair but the engines are somewhat underpowered. I don't think I would buy a camry over one just because there are some many of them.

    Share this comment


    Link to comment
    Share on other sites

    Has anyone heard any other news regarding this?  I almost half expected to see the refresh early, for the 2016 year, but since it's going to be 17-18, perhaps we'll see something soon for the 2017 MY.

    Share this comment


    Link to comment
    Share on other sites

    We should get an idea in the next month or two when it will be shown.

    Thanks.  As much as I've hated the Sonata in the past, I almost want to like it now.  I don't, but I want to.

    Share this comment


    Link to comment
    Share on other sites
    Guest brighton

    Posted

    I love my current 2013 Sonata Limited it has an aggressive high end good looking design the interior is sporty and elegant and the power is a little bit above average. My lease is coming up in October and I would not even consider switching to the new Sonata. it is simply a car that lacks any personality or style. Moreover the interior looks for people who are 60 or older. I came to love the brand since this is my second Sonata previous one was a 2011 with the same exact design. At the moment in this price range I can only imagine switching to a Volkswagen CC or maybe a Chrysler 200. To bad for Hyundai the lost one customer do too I think its lack of vision.

    Share this comment


    Link to comment
    Share on other sites

    We should get an idea in the next month or two when it will be shown.

    Any idea when we'll see it?  It's been over 3 months since you posted that.

    I love my current 2013 Sonata Limited it has an aggressive high end good looking design the interior is sporty and elegant and the power is a little bit above average. My lease is coming up in October and I would not even consider switching to the new Sonata. it is simply a car that lacks any personality or style. Moreover the interior looks for people who are 60 or older. I came to love the brand since this is my second Sonata previous one was a 2011 with the same exact design. At the moment in this price range I can only imagine switching to a Volkswagen CC or maybe a Chrysler 200. To bad for Hyundai the lost one customer do too I think its lack of vision.

    The 200 and CC are both beautiful cars.  I LOVE the idea of a Pentastar 200.

    Share this comment


    Link to comment
    Share on other sites

    After driving one as a rental car a while ago, I can say that it was bland and inoffensive. I didn't quite like the engine groan, but the tech interface was good, gauges good, and the ride/handling was good.

     

    And the seats were okay. I mean it got the job done. 

     

    It just felt like a Toyota by any other name.

     

    And that's a trap. Any other automaker doing that will be caught imitating Toyota. Even Honda doesn't imitate Toyota.

     

    The closest rival to the Hyundai Sonata is to me the Nissan Altima.

     

    And having driven multiple past Nissans - from 1995 model year to 2006 to then 2013. The company has lost everything that made it great against its Japanese foes

     

    And going up against companies with weak product but strong brands, with weak product and a weaker brand is a recipe for failure.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not Reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA US LLC - Not Reported
      Monthly:
      Audi of America -  Up 20.7% for the month, Down 1.1% for the year
      BMW of North America -  Up 7.6% for the month, Up 1.7% for the year
      Genesis Motor America - Up 419.7% for the month, Up 96.0% for the year
      Honda Motor Co. -  Up 11.1% for the month, Up 1.5% for the year
      Hyundai Motor America -  Up 6.2% for the month, Up 3.6% for the year
      Infiniti USA - Down 34.0% for the month, Down 13.8% for the year
      Jaguar Land Rover North America - 
      Kia Motors America - Up 12.0% for the month, Up 4.0% for the year
      Mazda North American Operations - Up 18.0%  for the month, Down 8.2% for the year
      Mercedes-Benz USA - Up 13.3% for the month, Up 1.4% for the year
      Mitsubishi Motors North America -  Up 6.5% for the month, Up 1.9% for the year
      Nissan Group - Down 15.9% for the month, Down 7.8% for the year
      Porsche Cars North America Inc. -  Up 11.5% for the month, Up 7.0% for the year
      Subaru of America, Inc. - Up 0.2% for the month, Up 3.6% for the year
      Toyota Motor North America - Up 9.2% for the month, Down 1.4% for the year
      Volkswagen of America - Up 9.1% for the month, Up 4.2% for the year
      Volvo Cars of North America, LLC - Up 18% for the month, Up 7.2% for the year

      Brands (Quarterly):
      Alfa Romeo - Not Reported
      Buick - Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      Chrysler - Not Reported
      Dodge - Not Reported
      Ford - Not Reported
      Fiat - Not Reported
      GMC - Not Reported
      Jeep - Not Reported
      Lincoln - Not Reported
      Ram Trucks - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Down 0.9% 
      Audi - Up 20.7%
      BMW - Up 7.6%
      Genesis - Up 419.7%
      Honda - Up 7.9%
      Hyundai - Up 8.4%
      Infiniti - Down 34.0%
      Jaguar - 
      Kia - Up 10.9%
      Land Rover -
      Lexus - Up 13.8%
      Mazda - Up 18.0%
      Mercedes-Benz - Up 8.7%
      Mercedes-Benz Vans - Up 90.7%
      MINI - Down 6.4%
      Mitsubishi - Down 7.9%
      Nissan - Down 13.3% 
      Porsche - Up 11.5% 
      Smart - No Longer Reported 
      Subaru - Up 0.3% 
      Toyota - Up 8.4% 
      Volkswagen - Up 9.1%
      Volvo - Up 18%

      View full article
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not Reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA US LLC - Not Reported
      Monthly:
      Audi of America -  Up 20.7% for the month, Down 1.1% for the year
      BMW of North America -  Up 7.6% for the month, Up 1.7% for the year
      Genesis Motor America - Up 419.7% for the month, Up 96.0% for the year
      Honda Motor Co. -  Up 11.1% for the month, Up 1.5% for the year
      Hyundai Motor America -  Up 6.2% for the month, Up 3.6% for the year
      Infiniti USA - Down 34.0% for the month, Down 13.8% for the year
      Jaguar Land Rover North America - 
      Kia Motors America - Up 12.0% for the month, Up 4.0% for the year
      Mazda North American Operations - Up 18.0%  for the month, Down 8.2% for the year
      Mercedes-Benz USA - Up 13.3% for the month, Up 1.4% for the year
      Mitsubishi Motors North America -  Up 6.5% for the month, Up 1.9% for the year
      Nissan Group - Down 15.9% for the month, Down 7.8% for the year
      Porsche Cars North America Inc. -  Up 11.5% for the month, Up 7.0% for the year
      Subaru of America, Inc. - Up 0.2% for the month, Up 3.6% for the year
      Toyota Motor North America - Up 9.2% for the month, Down 1.4% for the year
      Volkswagen of America - Up 9.1% for the month, Up 4.2% for the year
      Volvo Cars of North America, LLC - Up 18% for the month, Up 7.2% for the year

      Brands (Quarterly):
      Alfa Romeo - Not Reported
      Buick - Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      Chrysler - Not Reported
      Dodge - Not Reported
      Ford - Not Reported
      Fiat - Not Reported
      GMC - Not Reported
      Jeep - Not Reported
      Lincoln - Not Reported
      Ram Trucks - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Down 0.9% 
      Audi - Up 20.7%
      BMW - Up 7.6%
      Genesis - Up 419.7%
      Honda - Up 7.9%
      Hyundai - Up 8.4%
      Infiniti - Down 34.0%
      Jaguar - 
      Kia - Up 10.9%
      Land Rover -
      Lexus - Up 13.8%
      Mazda - Up 18.0%
      Mercedes-Benz - Up 8.7%
      Mercedes-Benz Vans - Up 90.7%
      MINI - Down 6.4%
      Mitsubishi - Down 7.9%
      Nissan - Down 13.3% 
      Porsche - Up 11.5% 
      Smart - No Longer Reported 
      Subaru - Up 0.3% 
      Toyota - Up 8.4% 
      Volkswagen - Up 9.1%
      Volvo - Up 18%
    • By Drew Dowdell
      Mercedes-Benz
      Passenger Vehicles
      Nov-19
      Nov-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
      A-CLASS
      1,544
      -
      -
      16,475
      -
      -
       
       
       
       
       
       
       
      B-CLASS*
      0
      0
      0.0%
      9
      134
      -93.3%
       
       
       
       
       
       
       
      CLA
      1,641
      1,832
      -10.4%
      11,056
      20,848
      -47.0%
       
       
       
       
       
       
       
      C-CLASS
      4,469
      5,777
      -22.6%
      45,740
      53,610
      -14.7%
       
       
       
       
       
       
       
      E-CLASS/CLS
      3,689
      5,181
      -28.8%
      36,770
      41,380
      -11.1%
       
       
       
       
       
       
       
      S-CLASS
      1,452
      1,672
      -13.2%
      11,441
      13,492
      -15.2%
       
       
       
       
       
       
       
      SLC
      62
      149
      -58.4%
      1,693
      1,841
      -8.0%
       
       
       
       
       
       
       
      SL
      100
      181
      -44.8%
      1,550
      1,968
      -21.2%
       
       
       
       
       
       
       
      AMG GT
      534
      103
      418.4%
      3,763
      1,389
      170.9%
       
       
       
       
       
       
       
      GLA
      2,461
      2,411
      2.1%
      20,041
      21,739
      -7.8%
       
       
       
       
       
       
       
      GLC
      7,515
      6,199
      21.2%
      67,214
      62,433
      7.7%
       
       
       
       
       
       
       
      GLE
      6,052
      3,988
      51.8%
      44,193
      42,276
      4.5%
       
       
       
       
       
       
       
      GLS
      2,893
      2,761
      4.8%
      19,323
      19,308
      0.1%
       
       
       
       
       
       
       
      G-CLASS
      1,309
      768
      70.4%
      6,532
      3,525
      85.3%
       
       
       
       
       
       
       
      TOTAL
      33,721
      31,022
      8.7%
      285,800
      283,943
      0.7%
       
       
       
       
       
       
       
      Vans1
      3,542
      1,857
      90.7%
      36,650
      34,062
      7.6%
       
       
       
       
       
       
       
      MBUSA
      Combined Total
      Nov-19
      Nov-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      GRAND TOTAL
      37,263
      32,879
      13.3%
      322,450
      318,005
      1.4%
      *Model has been discontinued in the U.S. market.
      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
    • By Drew Dowdell
      Best November sales in 15 years Eleventh consecutive month of year over year growth for the brand XC90 continues to lead in both volume and growth; up 40.9 percent over November 2018 7.2 percent total US sales growth year to date  
      ROCKLEIGH, NJ (November 3, 2019) Today, Volvo Car USA reports the best November sales since 2004 with 8181 units sold, an almost 18 percent year-over-year increase.
       
      Year-to-date Volvo Car USA continues to show strength in the luxury segment with 95,874 units sold, an increase of 7.2 percent versus 89,437 sold in 2018.
       
      Anders Gustafsson, President and CEO of Volvo Car USA, said, “ Refreshed and recharged the XC90 stakes it’s claim as the volume leader  with 3522 units sold, up 40.9 percent over November 2018.”
    • By Drew Dowdell
      Volkswagen of America November 2019 Sales
        Nov. 19
      Nov. 18
      Yr/Yr% 
      change
      Nov. 19 YTD
      Nov. 18 YTD
      Yr/Yr% 
      change
       Golf
      318 
      300 
      6.0% 
      5,330 
      6,361 
      -16%   GTI
       768 
      1,045 
      -27% 
      10,907 
      15,639  -30%   Golf R
       356 
      116 
      207% 
      3,829 
      3,380  13%   e-Golf
      366 
      230 
      59% 
      4,599 
      1,132  306%   Golf SportWagen
       945 
      797 
      19% 
      10,064 
      13,334  -25%   Total Golf Family
      2,753  
      2,488   
      11%  
      34,729  
      39,846   -13%    Jetta Sedan
      8,966 
      9,207 
      -2.6% 
      92,289 
      80,473  15%   Jetta SportWagen      
       (now Golf  SportWagen)


               N/A 
      -  71 
      N/A 
       Total Jetta
      8,966  
      9,207   
      -2.6%  
      92,289  
      80,544   15%   Beetle Coupe
      383 
      338 
      13% 
      7,380 
      8,181  -10%   Beetle  Convertible
      407 
      210 
      94% 
      9,123 
      5,313  72% 
       Total Beetle
      790  
      548  
      44%  
      16,503  
      13,494   22%    Passat
      228 
      2,156 
      -89% 
      13,409  38,285  -65%   CC


      -20% 
      56 
      444 
      -87%   Arteon
      317  -  N/A  2,166  -  N/A   Tiguan Limited

      273 
      -100% 
      390 
      13,357  -97%   Tiguan
      8,402 
      6,794 
      24% 
      101,642 
      81,123  25%   Total Tiguan
      8,403  
      7,067  
      19%  
      102,032  
      94,480  
      8%  
       Touareg

      85 
      -99% 
      153 
      1,964 
      -92%   Atlas
      7,756 
      5,233 
      48% 
      74,108 
      52,960 
      40%   Total Car
      13,058  
      14,404  
      -9.3%  
      159,152  
      172,613  
      -7.8%  
       Total SUV
      16,160  
      12,385  
      30%  
      176,293  
      149,404  
      18%  
       TOTAL 
      29,218  
      26,789   
      9.1%  
      335,445  
      322,017  
      4.2%  
  • Posts

    • All cars are as posted. 1. 1970 Olds 442 W-30 with those rocket wheels instead of the Magnum wheels and preferably no wing...and no vinyl top either...   2.  1969 Plymouth Road Runner  or GTX...preferably a Road Runner so I could honk the horn to hear it go...meep meep.    3. Dodge Challenger Hellcat.  Redeye is optional. I dont care as long as its a Hellcat...   4. 1973 Pontiac Trans Am SD455 with white vinyl interior. 5. 1933 Ford Roadster Hot Rod  with Ford's latest 5.2 liter V8. Not the Voodoo, but the new GT500 V8.   An Ancient Greek mythological themed motif  to compliment the Hot Rod look to it instead of the stereotypical flames and/or skulls...    These would be numbers matching garage queens. Not babied by all means, they'd be driven, but not hard miles.  I wouldnt pamper them too much, but Id be careful as well.    If I was to replace those with clones and restomodded/pro-toured with modern set-ups, then Id daily drive all of them. One week one car, the following car next week and so forth.     
    • Its gots to be all those residual checks that GM cashes in from movie royalties... The Chevy Suburban just got its Hollywood Walk of Fame Star a couple of days ago.... It is said that the Suburban has had a 60 year career and been in over 1750 movies...so...11 billion dollars/per year profit    The year GM went bankrupt, there was a conspiracy against GM and Hollywood stopped re-running  Smokey and the Bandit, The A-Team, Knight Rider...  
    • I have 2 of my muscle cars already. I would certainly entertain a '50s Eldorado Seville and one of the late '50s MoPar supercars, preferably an Adventurer but a 300 Letter Series would be just peachy too.
    • [Wanders off over the moonscape...]
    • Dozens of unique vehicles sell less than 30K per year. Volume is immaterial, profit is the prime consideration. But even then: Luckily, Cadillac, and in turn; General Motors, produces dozen & dozens & dozens of other models. Tesla only builds like 11K Model S per year. Course; they don't make a profit... but they're still building the thing. We've read some wags claim that 'Chevy doesn't make any money; too many low margin models' and 'Buick sales are slowing every year; it can't be making a profit' and 'Cadillac doesn't sell 2 million units/year; therefore they can't be making a profit'. Solid, disconnected thinking there, that. Gee, I don't think GMC is making $11 billion in profit all by itself.
  • Social Stream

  • Today's Birthdays

    1. gmcbob
      gmcbob
      (45 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...