By William Maley
Staff Writer - CheersandGears.com
January 31, 2013
J.D. Power and Associates recently released their 2012 U.S. Navigation Usage Satisfaction Study and the results aren’t that surprising. Consumer happiness dropped 13 points in the study’s 1,000-point scale to 681, one of the lowest scores J.D. Power has ever recorded in the six years the study has been taken. Even worse was the overall satisfaction in voice controls, scoring 544 points out of 1,000.
Even worse news for automakers: people are using their smartphones for navigation and point-of-interest searches.47% of the people surveyed had downloaded a navigation app to supplement their in-car system, up from 37% last year. The survey also revealed that owners “definitely would not” or “probably would not” buy the system in their vehicles if their smartphone’s navigation could be displayed on the screen.
“Manufacturers of navigation systems face a serious challenge as smartphone navigation usage continues to rise and gains preference among vehicle owners. Free apps, up-to-date maps, and a familiar interface allow for quicker routing and improved interaction, including better voice recognition,” said Mike VanNieuwkuyk, executive director of global automotive at J.D. Power.
Source: Wired Autopia