It has been a long wait for Lamborghini to learn if they could move forward with their SUV project, the Urus. First shown at Beijing Motor Show in 2012, the concept made the rounds at different shows. Since it was first shown, the car generated a lot positive response and caused Lamborghini to make plans for a production model. The only thing in the way was getting the approval from its parent company - Volkswagen.
This week, Lamborghini finally got the green light for their new SUV which will come out in 2018. The new SUV doesn't have a name, but it will be built at their Sant’Agata Bolognese facility in Italy. Lamborghini plans on building 3,000 SUVs per year, with many heading to USA, China, the Middle East, United Kingdom, Germany, and Russia.
"This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era," said Lamborghini president and CEO Stephan Winkelmann.
Press Release is on Page 2
New Lamborghini SUV: Production in Sant'Agata Bolognese and investment of hundreds of millions of Euros
Rome/Sant'Agata Bolognese, 2015-05-27
- Lamborghini prepares for a new era
Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.
The new vehicle will be produced in Sant'Agata Bolognese and will herald additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.
The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.
Automobili Lamborghini President and CEO Stephan Winkelmann declares: "This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era."
He adds: "The new SUV will be made in Sant'Agata Bolognese, demonstrating our commitment to safeguarding the values of 'Made in Italy' worldwide."
Production of the new Lamborghini SUV in Sant'Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.
Rupert Stadler, Chairman of the Board of Management Audi AG states: "Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant' Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation."
Luca de Meo, Board Member for Sales and Marketing Audi AG underlines: "Lamborghini is today one of the world's most exclusive brands. We at Audi are very proud of all our Italian subsidiaries. I am delighted at this outcome for both Lamborghini and Italy, and thank the Italian government for their collaboration in helping to make this possible."
A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque. Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the USA, China, the Middle East, United Kingdom, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company's current sales performance.