• Sign in to follow this  
    Followers 0

    Lamborghini Finally Gets the Green Light for Urus Production, Begins In 2018


    • Lamborghini Begins Work On A SUV


    It has been a long wait for Lamborghini to learn if they could move forward with their SUV project, the Urus. First shown at Beijing Motor Show in 2012, the concept made the rounds at different shows. Since it was first shown, the car generated a lot positive response and caused Lamborghini to make plans for a production model. The only thing in the way was getting the approval from its parent company - Volkswagen.

     

    This week, Lamborghini finally got the green light for their new SUV which will come out in 2018. The new SUV doesn't have a name, but it will be built at their Sant’Agata Bolognese facility in Italy. Lamborghini plans on building 3,000 SUVs per year, with many heading to USA, China, the Middle East, United Kingdom, Germany, and Russia.

     

    "This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era," said Lamborghini president and CEO Stephan Winkelmann.

     

    Source: Lamborghini

     

    Press Release is on Page 2


     

    New Lamborghini SUV: Production in Sant'Agata Bolognese and investment of hundreds of millions of Euros
    Rome/Sant'Agata Bolognese, 2015-05-27

    • Lamborghini prepares for a new era


    Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.

     


    The new vehicle will be produced in Sant'Agata Bolognese and will herald additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.
    The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.

     

    Automobili Lamborghini President and CEO Stephan Winkelmann declares: "This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era."
    He adds: "The new SUV will be made in Sant'Agata Bolognese, demonstrating our commitment to safeguarding the values of 'Made in Italy' worldwide."

     

    Production of the new Lamborghini SUV in Sant'Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.
    Rupert Stadler, Chairman of the Board of Management Audi AG states: "Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant' Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation."

     

    Luca de Meo, Board Member for Sales and Marketing Audi AG underlines: "Lamborghini is today one of the world's most exclusive brands. We at Audi are very proud of all our Italian subsidiaries. I am delighted at this outcome for both Lamborghini and Italy, and thank the Italian government for their collaboration in helping to make this possible."
    A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque. Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the USA, China, the Middle East, United Kingdom, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company's current sales performance.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I feel like the idea of a Lamborghini SUV is just pure blasphemy.  It would be like Yugo putting out a hypercar, it just seems like an awful idea.  Maybe that's just me, maybe I'm blinded by my childhood fantasies of blazing red or sunshine yellow Countachs and should give it a chance, but of all the companies that have added SUVs over the last few years or are adding them this one makes the least sense to me.  It's just the antithesis of what my image of Lamborghini is.

    0

    Share this comment


    Link to comment
    Share on other sites

    I would agree with you Sean but I have to think that these companies either need to change to a more profitable model and get more diverse or they will end up loosing out and having to either go into the history books or become a niche division of some larger company. But then it already is a niche player for VW.

    0

    Share this comment


    Link to comment
    Share on other sites

    I would agree with you Sean but I have to think that these companies either need to change to a more profitable model and get more diverse or they will end up loosing out and having to either go into the history books or become a niche division of some larger company. But then it already is a niche player for VW.

    There aren't many of these companies out there trying to go it alone anymore, almost all are niche parts of larger companies, which to me is all the more reason not to tarnish the Lambo legacy with an SUV.  Don't get me wrong, I don't dislike SUVs and crossovers, I just don't think this is a brand that should be doing them.  I know that these vehicles allow for greater profitability, but I think that if you start making volume-type, more family-friendly vehicles like this you diminish the brand and the value of the vehicles you built your name on.  It's similar to the argument about the Ford GT possibly being in the $400k range, people don't see Ford as the kind of company that should be charging that money for a vehicle, they see them as more of a budget company, cars for the common man.  I think something like this brings some of that cars for the common man feel to Lambo and will eventually have people wondering why their spending so much money on a supercar from the same company that they are buying the family SUV from.  Even from VWs standpoint, I know they want to be more profitable, but if it were me, I don't acquire a brand like Lamborghini to make them into more of the same thing I already have.  I buy them to be what they are and to do it at a high level, if they're doing it right there should still be profit.  Can they make more profit there?  Absolutely, but that's not what that brand is there for.  They have mass-market brands to account for bulk profit, Lambo is meant to be a niche, but a highly desireable niche, and an SUV hurts that desirability.

    0

    Share this comment


    Link to comment
    Share on other sites

    The market is about to get flooded with ultra high end SUVs.  Rolls-Royce, Bentley, and Maserati are all making one too.  There will be a BMW X7 and a Maybach GL as well.  There could be 5 or 6 SUVs in the $200,000 range in a few years.

    0

    Share this comment


    Link to comment
    Share on other sites

    See, now, Rolls-Royce, Bentley, BMW, I get that kind of stuff.  Luxury SUVs have been around for awhile, and these guys do luxury so why not do SUVs?  It's a new model line, but not really a change from what they do best.  Companies like Maserati and Lambo going that way, though...

    0

    Share this comment


    Link to comment
    Share on other sites

    Maserati has always been kinda all over the place with what they do... they've done super cars and they've done executive sedans and they've done luxury limousines.   If I can accept a Porsche SUV, I can accept a Maserati SUV.

     

    Lambo however, is just nutz as an SUV. Next they'll be announcing a sub-compact city crossover.... as it would make just as much sense.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maserati has always been kinda all over the place with what they do... they've done super cars and they've done executive sedans and they've done luxury limousines.   If I can accept a Porsche SUV, I can accept a Maserati SUV.

     

    Lambo however, is just nutz as an SUV. Next they'll be announcing a sub-compact city crossover.... as it would make just as much sense.

    When Lambo and Smart merge products to create the all new Fourtwo Aventador Superveloce the world had better watch out.

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm a bit surprised at all the rage thrown Lambo's way because of this, because it isn't the first SUV they've produced-remember the LM-002/004/America?

    On the contrary, the only thing wrong with the Urus is that it won't offer a V12 packing a six-pack of Weber carbs like the LM offered.

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm a bit surprised at all the rage thrown Lambo's way because of this, because it isn't the first SUV they've produced-remember the LM-002/004/America?

    On the contrary, the only thing wrong with the Urus is that it won't offer a V12 packing a six-pack of Weber carbs like the LM offered.

    Sadly, I do not remember that vehicle.  Is till don't think it means they're okay to build SUVs, I just think it means they should have learned from a prior mistake.

    0

    Share this comment


    Link to comment
    Share on other sites

    LM was hardly a retail thing, nor was it pushed/promoted like undoubtedly the urus will be.

    SalesmanSean nailed it; Lambo has not a single business case reason to build it- they existed alone on sports cars for decades, now that they are part of a super conglomerate; why?

    0

    Share this comment


    Link to comment
    Share on other sites

    I dunno, maybe it's an age thing and you needed to be there when the LM002 dropped. It was every bit as nutty as the Countach, which was also an iffy proposition as far as a retail experience.

    In any event, I'm a lot less put off by this vehicle then if some other, less crazy outfit decided to do it.

    0

    Share this comment


    Link to comment
    Share on other sites

    I dunno, maybe it's an age thing and you needed to be there when the LM002 dropped. It was every bit as nutty as the Countach, which was also an iffy proposition as far as a retail experience. In any event, I'm a lot less put off by this vehicle then if some other, less crazy outfit decided to do it.

    I know nothing about this LM, when did that debut/run?

    0

    Share this comment


    Link to comment
    Share on other sites

    I especially recommend Brock Yates' archived review on C/D. It'll turn up pretty high up on a Google search using the keywords I mentioned.

    0

    Share this comment


    Link to comment
    Share on other sites

    1.  Lambo has already done the SUV

    2.  This will be built on the same platform as the VW Tourreg/AudiQ7/Bentley Arrow/Porsche Cayanne (which will dilute the Lambo's exclusivity)

    3.  I hope to GOD that Ferrari does not follow suit with a competitor.

    0

    Share this comment


    Link to comment
    Share on other sites

    This will put a lot more V12s on the market.  Lambo will obviously use a V12, Bentley is using V8 and W12 in theirs, Rolls-Royce only has V12s, the BMW X7 is going to have an optional V12.  So all that will force Mercedes to make a V12 SUV, and the horsepower war is on.  

     

    The Range Rover and Escalade are not going to be top dogs in the SUV class anymore.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maserati has always been kinda all over the place with what they do... they've done super cars and they've done executive sedans and they've done luxury limousines.   If I can accept a Porsche SUV, I can accept a Maserati SUV.

     

    Lambo however, is just nutz as an SUV. Next they'll be announcing a sub-compact city crossover.... as it would make just as much sense.

    I think Lambo see's Porsche success and wants a piece of the profit pie.

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't really like the look of it and it just feels wrong that they are going to be producing something like this, but they have to try and go where the money is I suppose, so all the best with it. I hope it does the company well.

    0

    Share this comment


    Link to comment
    Share on other sites

    As long as it is outrageous and dramatic, I have no problem with this. I can only hope it has at least some semblance of off-roadability, like the Cayenne.

    0

    Share this comment


    Link to comment
    Share on other sites

    Be interesting to see who the last man standing is once all these high end over priced SUV's are for sale and if they recover the R&D cost.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. Deuce
      Deuce
      (38 years old)
  • Similar Content

    • By William Maley
      Volvo announced today at the Shanghai Auto Show that it would be building its first electric vehicle in China beginning in 2019. The model will use the CMA platform that is being jointly developed by Volvo and its parent company Geely. According to Volvo Cars CEO Hakan Samuelsson, it will be an all-new model but declined to say what type of vehicle it would be - crossover, sedan, or hatchback.
      "It will be a body style that we expect will have global acceptance and we will start production with the battery-only version only, with internal combustion variants that could follow later," Samuelsson told Automotive News.
      As for why Volvo has decided on China to build the EV, it comes down to the Chinese government working on reducing vehicle emissions.
      “Volvo Cars fully supports the Chinese government’s call for cleaner air as outlined in the latest five-year plan. It is fully in-line with our own core values of environmental care, quality and safety,” said Samuelsson in a statement.
      The statement also reveals that Volvo is working on an electric vehicle using their SPA platform.
      Source: Automotive News (Subscription Required), Volvo
      Press Release is on Page 2
      Volvo’s first all electric car will be made in China
      Volvo Cars, the premium car maker, will build its first fully electric car in China, the company announced today at Auto Shanghai in China.
       
      The all new model will be based on Volvo’s Compact Modular Architecture (CMA) for smaller cars, and will be available for sale in 2019 and exported globally from China, Volvo said.
       
      The decision to make its first electric car in China highlights the central role China will play in Volvo’s electrified future and underlines China’s growing sophistication as a manufacturing centre for the automotive industry.
       
      “Volvo Cars fully supports the Chinese government’s call for cleaner air as outlined in the latest five-year plan. It is fully in-line with our own core values of environmental care, quality and safety,” said Håkan Samuelsson, chief executive of Volvo Cars. “We believe that electrification is the answer to sustainable mobility.”
       
      China is the world’s largest sales market for electrified cars and has ambitious targets to expand sales of fully electric and hybrid cars in order to address congestion and air quality issues in its cities.
       
      Volvo has a commitment to sell a total of 1m electrified cars – including fully electric cars and hybrids – by 2025. It is also developing a fully electric car on its Scalable Product Architecture (SPA). The Swedish company also plans to offer plug-in hybrid versions of every model.
       
      Volvo has three manufacturing facilities in China in Daqing, which makes its 90 series cars, Chengdu, which makes its 60 series cars, and Luqiao, which will make its 40 series cars.

      View full article
    • By William Maley
      Volvo announced today at the Shanghai Auto Show that it would be building its first electric vehicle in China beginning in 2019. The model will use the CMA platform that is being jointly developed by Volvo and its parent company Geely. According to Volvo Cars CEO Hakan Samuelsson, it will be an all-new model but declined to say what type of vehicle it would be - crossover, sedan, or hatchback.
      "It will be a body style that we expect will have global acceptance and we will start production with the battery-only version only, with internal combustion variants that could follow later," Samuelsson told Automotive News.
      As for why Volvo has decided on China to build the EV, it comes down to the Chinese government working on reducing vehicle emissions.
      “Volvo Cars fully supports the Chinese government’s call for cleaner air as outlined in the latest five-year plan. It is fully in-line with our own core values of environmental care, quality and safety,” said Samuelsson in a statement.
      The statement also reveals that Volvo is working on an electric vehicle using their SPA platform.
      Source: Automotive News (Subscription Required), Volvo
      Press Release is on Page 2
      Volvo’s first all electric car will be made in China
      Volvo Cars, the premium car maker, will build its first fully electric car in China, the company announced today at Auto Shanghai in China.
       
      The all new model will be based on Volvo’s Compact Modular Architecture (CMA) for smaller cars, and will be available for sale in 2019 and exported globally from China, Volvo said.
       
      The decision to make its first electric car in China highlights the central role China will play in Volvo’s electrified future and underlines China’s growing sophistication as a manufacturing centre for the automotive industry.
       
      “Volvo Cars fully supports the Chinese government’s call for cleaner air as outlined in the latest five-year plan. It is fully in-line with our own core values of environmental care, quality and safety,” said Håkan Samuelsson, chief executive of Volvo Cars. “We believe that electrification is the answer to sustainable mobility.”
       
      China is the world’s largest sales market for electrified cars and has ambitious targets to expand sales of fully electric and hybrid cars in order to address congestion and air quality issues in its cities.
       
      Volvo has a commitment to sell a total of 1m electrified cars – including fully electric cars and hybrids – by 2025. It is also developing a fully electric car on its Scalable Product Architecture (SPA). The Swedish company also plans to offer plug-in hybrid versions of every model.
       
      Volvo has three manufacturing facilities in China in Daqing, which makes its 90 series cars, Chengdu, which makes its 60 series cars, and Luqiao, which will make its 40 series cars.
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.

      View full article
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.
    • By William Maley
      It may be hard to remember, but Lincoln was one of the first automakers to introduce us all to highly-posh large SUV with the Navigator. But it was quickly overshadowed by the likes of the Cadillac Escalade and others. Last Night in New York, Lincoln introduced an all-new Navigator that will hopefully put it and the Lincoln brand as a whole back in the spotlight.
      We're glad to see Lincoln keeping most of the design of the Navigator concept shown last year. That includes the large, intricate chrome grille; turbine-style wheels, side vents on the fenders, and a slightly rounded shape. Like its sister model, the Ford Expedition, the 2018 Navigator uses aluminum body panels to drop 200 pounds.
      The interior shares nothing with the Expedition. Instead, Lincoln is borrowing some pieces from the Continental sedan. The dashboard is low and features plenty of wood and leather. There is a lot of tech on offer with a floating touchscreen featuring SYNC 3, Apple CarPlay and Android Auto compatibility; a reconfigurable 12-inch instrument cluster, 20-speaker Revel II sound system, WiFi hotspot, six USB ports, four 12-volt outlets, and a 120-volt outlet.
      The 30-way-adjustable Perfect Position Seats with heating, cooling, and massage functions is available for the front seats. A bench seat or a set of captain chairs is available for the second row.
      Power comes from a 3.5L twin-turbo V6 producing an estimated 450 horsepower. This is paired with a new 10-speed automatic transmission and the choice of rear-wheel or all-wheel drive.
      Lincoln is keeping quiet on pricing for the 2018 Navigator, but you will be able to check one out later this year.
      Source: Lincoln
      Press Release is on Page 2


      NEW NAVIGATOR: SPACIOUS INTERIOR, PERSONALIZED TECHNOLOGY ELEVATE FAMILY TRAVEL TO FIRST CLASS
      NEW YORK, April 12, 2017 – Lincoln today introduces the 2018 Navigator, an all-new full-size SUV that combines modern luxury with advanced technology – elevating family travel to first class.
      Wireless charging and standard Wi-Fi keep everyone connected. Advanced technology allows the driver to effortlessly adjust the vehicle to make driving easier or more enjoyable – in any weather or terrain. With more space for your belongings than any other large SUV*, the all-new Navigator assures almost nothing is left behind.
      “Quiet luxury is both a look and a feeling,” says Kumar Galhotra, president, The Lincoln Motor Company. “The all-new Navigator embodies both. The sleek styling, spacious interior and technology are all designed to make each trip effortless.”
      MODERN ELEGANCE
      Navigator’s elegance is on display before the doors even open. Upon approach, the chrome Lincoln star logo on the grille softly illuminates**. Then, LED lighting in the lower front body and taillamps subtly engages, and a luminous Lincoln welcome mat appears beneath the front doors.
      At night, interior ambient lights sequentially illuminate each of the SUV’s three rows. During the day, a panoramic roof fills the cabin with natural light.
      A twin-turbo V6 engine projected to produce 450 horsepower provides smooth power whenever you need it, delivered through a 10-speed transmission. Navigator’s lighter, high-strength aluminum-alloy body removes nearly 200 pounds, helping create a more refined ride.
      Additional weight savings have been reinvested in features such as towing capability and quietness. For example, laminated front and side glass contributes to the quietest Navigator cabin ever.
      The all-new Navigator offers speed-dependent adaptive lighting, a new Lincoln technology that provides a wider spread of light at lower speeds for increased visibility – helpful when driving through residential areas. As the vehicle accelerates, the beam of light narrows to help eliminate the glare off signs or other distractions.
      Beneath the sleek interior are inclination and intrusion sensors, which trigger an alarm if someone attempts to move or enter the vehicle.
      SPACIOUS, LUXURIOUS INTERIOR
      Inside, spaciousness comes in all three rows, including storage in each to keep the cabin clean and organized. The all-new Navigator’s advanced cargo management system offers an adjustable shelf behind the rear seats that allows clients to create storage customized to their needs. Even with the vehicle parked on an incline, the feature ensures groceries won’t roll out when the liftgate is opened.
      The interior layout is clean and uncluttered, with a simple, soothing ambience.
      “When designing the Navigator, we put an emphasis on ultra-luxury touch points,” says David Woodhouse, Lincoln design director. “We took everything the client would see and touch, and made sure it would look and feel a little more exuberant, a little more indulgent and incredibly beautiful.”
      Staying connected is easy in the all-new Navigator with six USB ports, four 12-volt power outlets and a 110-volt plug. An available wireless phone charger in the first-row center console media bin eliminates tangled cords.
      The client experience is further elevated through Lincoln’s new Personal Profile. It uses the key fob to recall individual driver preferences for adapting seat, mirror and pedal positions, as well as climate control and entertainment settings.
      For owners desiring a more personalized look, Navigator comes with three Lincoln Black Label options – an exclusive collection of interior design themes and materials, plus a host of membership privileges.
      FIRST-CLASS SEATING FOR ALL
      Even when the all-new Navigator is fully packed, each occupant can sit in comfort. The driver and front-seat passenger enjoy Perfect Position Seats, which offer massage, heating and cooling functionality, and can be adjusted up to 30 different ways.
      Standard SYNC® 3 with both Apple CarPlay™ and Android Auto™ compatibility enables clients to manage audio, phone, navigation and more from the vehicle touch screen or steering wheel-mounted controls. Second-row passengers have their own audio and climate control, while third-row seats feature power recline capability.
      An available rear-seat entertainment system allows passengers to stream content wirelessly with an Android device to one of the 10-inch adjustable screens mounted on the rear of the front seats. Content also can be accessed through more traditional devices like an SD card, an HDMI cord or a USB, as well as through SYNC AppLink™, which permits the front-seat passenger to monitor and select viewing content.
      Each screen can display different content, allowing a personalized entertainment experience for every passenger. Through Lincoln’s agreement with Sling Media, those who own a Slingbox can access their TV channels on the go. The standard Wi-Fi allows for up to 10 mobile devices at a time to be connected.

      Clients can enjoy available Revel® Ultima audio with 20 speakers that work in concert with Navigator’s interior design and acoustics. This transforms the cabin into a personal theater with three distinct listening modes – stereo, audience and on-stage.
      FAMILY-FRIENDLY TECHNOLOGY
      Navigator is designed to be intuitive and easy to use. A 12-inch configurable instrument cluster allows drivers to choose the information they want displayed. An available Head-Up Display can show selected information on the windshield instead of the instrument cluster. This helps drivers keep their eyes on the road and hands on the wheel.
      It’s also easy to adjust to changing conditions. With the turn of a dial, the driver can adapt the Navigator to changing road or weather, and enjoy a smooth, confident ride.
      Additional available technology includes:
      Trailer Backup Assist, which automatically steers the vehicle to turn a trailer the desired amount – meaning less time required to perform the task. Navigator is expected to deliver more towing capability than any other premium full-size SUV 360-degree camera and enhanced park assist, which reduce stress from parallel and perpendicular parking. The system integrates views from four cameras to create an overhead image so the driver can see all around the vehicle Adaptive cruise control, which automatically slows Navigator in stop-and-go traffic – resuming speed when traffic allows *Cargo and load capacity limited by weight and weight distribution.
      **Lincoln star illuminates on Reserve and Black Label models only.

      View full article
  • Recent Status Updates

  • Who's Online (See full list)