• Sign in to follow this  
    Followers 0

    Lamborghini's CEO Doesn't Rule Out Adding Another Model After Urus


    • Can we interest you in another Lamborghini model?

    Before too long, Lamborghini will have three models in its lineup; Aventador, Huracan, and the Urus SUV. But there is talk about another model joining the lineup.

    Let us set the scene. Motoring reports that Lamborghini's new CEO Stefano Domenicali wants to see the brand's sports cars to use a single platform as a way to share parts and reduce costs in development. The current Aventador and Huracan share very little and Domenicali believes this is unworkable.

    “If we talk about super sports cars we need to consider that the right approach would be to be modular. We cannot have two models with two power units, two gearboxes, two chassis, honestly it’s not viable in terms of business case,” said Domenicali.

    “That’s something we need to think about for the future.”

    How does this connect to adding a new model? Motoring asked if Lamborghini was to develop a modular platform, would they consider doing a smaller sports car?

    “I think the answer is possibly yes. But so far we need to make sure the third model [Urus] will be stable enough to think about a fourth model,” said Domenicali.

    If Lamborghini was to go forward with this, expect sometime after 2022.

    Source: Motoring

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Totally get this, module platform they should have been on 10 years ago. Crazy that 3 models and nothing in common other than the parent name.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well, the Audi R8 and Huracan share platforms, so there's that.

    The question becomes if they start going down-market, how do they manage the brand's cachet, and how do they prevent stepping on Audi and Porsche's toes?

    Right now, the Huracan sits too low to put a model in below it, realistically. The 580-2 is well under 200K and is too far below the 650S and and 488 in terms of power. There is going to need to be at the very least a mid-cycle improvement where the Huracan sees a power bump and price increase to make room for this. 

    Then it becomes a matter of how high can the mid-level car go w/out making the Aventador superfluous. Unless the big dog is knocking on 800hp, how does a 650+ hp Huracan let it exist? And what powerplants are you going to use for these cars? Keep different engines? Use the same one in different states of tune a la McLaren?

    Lots to think about here.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sounds like a mess forming here....either build the fastest and best here, not simply get rid of all of it together.....

    0

    Share this comment


    Link to comment
    Share on other sites

    5888fd486a9f4_LamborghiniAventadorS.thum

    I love that front end styling.

    :scratchchin:

    Reminds me of a snake's head for some reason...

    And a Ford GT...

    maxresdefault.jpg

    Well...the crease part that separates the top of the car and the lower front air dam. Also, those plastic (carbon fibre probably) "teeth" that are at the sides of the air dam opening. I am NOT saying they are the same. I AM saying it REMINDS me off...

     

    Lamborghini maybe on the road to prostitution..whoring out its branding all in the name of volume.

    It may be necessary to fend off other brands like McLaren getting too popular by offering choices to the people and to better compete with Ferrari's and Porsche's many models!

    Yes Porsche too, even though same parent owner...

    ESPECIALLY Porsche. Lambo needs R&D money to stay relevant and if Porsche has 5 models on top of the food chain kicking ass, Lambo needs that too.  See General Motors of the 1950s and 1960s. But they better be  careful that no brand in that parent becomes like GM of the 1970s, 1980s and 1990s...

     

     

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. Northstar
      Northstar
      (29 years old)
    2. redfox
      redfox
      (74 years old)
  • Similar Content

    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver
    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver

      View full article
    • By William Maley
      It is no secret that Subaru is wanting to get back in the three-row crossover fight after the failure of the Tribeca. We got our first preview last year at the LA Auto Show with the Viziv-7 Concept and now we're getting some idea of what the production version will look like thanks to some spy shots.
      From all angles, the production version (possibly named Ascent) is heavily toned down from the Viziv-7 concept. The front end is reminiscent to the Outback with the large grille and smaller headlights. Around back, the Ascent loses the aggressive bumper design found on the concept but it looks like the design of the tailgate remains.
      It is expected that Subaru's upcoming crossover will use the new modular platform that underpins the Impreza. We still don't have any idea on what will power it, but it would be safe to assume a CVT and all-wheel drive will come standard.
      Subaru will reveal the Ascent sometime next year.
      Source: Left Lane News, Motor1

      View full article
    • By William Maley
      It is no secret that Subaru is wanting to get back in the three-row crossover fight after the failure of the Tribeca. We got our first preview last year at the LA Auto Show with the Viziv-7 Concept and now we're getting some idea of what the production version will look like thanks to some spy shots.
      From all angles, the production version (possibly named Ascent) is heavily toned down from the Viziv-7 concept. The front end is reminiscent to the Outback with the large grille and smaller headlights. Around back, the Ascent loses the aggressive bumper design found on the concept but it looks like the design of the tailgate remains.
      It is expected that Subaru's upcoming crossover will use the new modular platform that underpins the Impreza. We still don't have any idea on what will power it, but it would be safe to assume a CVT and all-wheel drive will come standard.
      Subaru will reveal the Ascent sometime next year.
      Source: Left Lane News, Motor1
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport

      View full article
  • Recent Status Updates

  • Who's Online (See full list)