It has been the ongoing story for a couple of years; buyers flocking to crossovers and sales of sedans falling down. While some automakers it seems are giving up on sedans, others are trying to figure out ways to make them more appealing.
Tokuo Fukuichi, Toyota Motor Corp.'s global branding chief tells Automotive News the brand will be employing two strategies to help keep their sedans relevant - improve the driving dynamics and be more daring in terms of design.
"Unless we can really offer a sedan experience you cannot have with an SUV or crossover, I think the sedan may not be able to survive if it does not evolve," said Fukuichi.
"At a certain point of time, the traditional, square, three-box sedan will go away."
The LC coupe is the first model that is taking these ideas and running with it. It features a low ride height, the highest torsional stiffness of any Lexus model in history (partly due to the new GA-L platform), and a design that stands out. The all-new LS is following its footsteps as it features more of a fastback look than the standard three-box silhouette.
Intriguingly, Fukuichi dropped the idea of there being a station wagon in Lexus' lineup. It could take some ideas found on Porsche's Panamera Sport Turismo in terms of design. Before you get your hopes, there are no plans for a wagon at this time.
"Personally, I would like to have a Lexus wagon if we had enough resources. Maybe not as tall as an SUV but not as short as a wagon. There could be some optimized packaging," said Fukuichi.
Source: Automotive News (Subscription Required)