Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    MINI Decides To Cut Back On Their Lineup

      MINI's Plans for Expansion..? Yeah, about that...

    For awhile, we've been reporting on MINI's plans to expand their lineup to possibly ten models. But now, the company is reversing that decision. Bloomberg reports that MINI's parent company, BMW has decided that MINI has too many models and is cutting it down from eight to five models.

    Peter Schwarzenbauer, MINI's brand chief says the automaker will focus on “superhero” vehicles such as the three-door hardtop.

    “Like a superhero, each of these cars has its own personality and unique capabilities. It is important to find the right balance between growth on the one hand and profitability on the other,” said Schwarzenbauer.

    Schwarzenbauer goes onto say that this new focus means that three to four of the current models will remain in the lineup, though he doesn't say which models will be cut. Likely models to be cut include the MINI Coupe and Roadster.

    Even with these cuts, MINI isn't giving up on introducing new models. Schwarzenbauer says that the automaker is planning to introduce an electric vehicle “soon” once it appears that zero-emission driving becomes a must in urban areas.

    Source: Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    Drew Dowdell

    What is it with German brands and their desire to call each and every body-style or engine-option variation a model?

     

    Back in the day, you bought an Oldsmobile Cutlass, but that wasn't the end of the story. You could have bought a 2-door coupe, 2-door hard top, 4-door sedan, 4-door hard top, convertible, wagon, or a 442... or you bought an Eighty-Eight, again with just about all of those available variations.   Up to 14 different options, but in the end, just two models. 

     

    Mini has 8 "models" but they are all just variations on two cars... at it's base, Mini has the Mini Cooper which is the basis for 6 "models" and the Countryman which is the basis for 2 "models" 

     

    BMW is just as bad.  Audi is worse.

     

    *might turn this rant into a longer Op Ed later.

    • Agree 1
    Link to comment
    Share on other sites
    smk4565

    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

    Link to comment
    Share on other sites
    A Horse With No Name

    We have a FWD Paceman in the shop right now with $10k worth of crash damage.

     

     

    ...are you sure it's just not that way from the factory?

    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

     

     

    Once actually...I agree with you.

    Link to comment
    Share on other sites
    ZL-1

    Paceman and the new 5 door shouldn't be there in their current form. Period. The Roadster is something I like, and really doesn't take away frm tyhe MINI brand IMHO... Coupe is butt ugly.

     

    I think instead of the 5-door they should have planned for Clubman (similar to current model) and Clubman L (5-door as poer the concept) versions of the estate. And they should have brought back a MINI Moke but based on the Clubman 4x4 instead of spending money on the Paceman development.

    Link to comment
    Share on other sites
    ZL-1

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

    MINI has been incredibly successful and a cash machine in BMW's world. What other brand could sell EUR 40K cars that small? Cutting the MINI model range has to do with not whoring out the brand; they have the FWD BMWs with that 2-Series naming confusion for that purpose :D

    Link to comment
    Share on other sites
    Drew Dowdell

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

     

    I think that the only thing BMW regrets is that it is difficult, if not impossible, to expand the Mini brand into the mainstream family car market. I'm sure BMW would love to be able to compete with the Fusion, Mondeo, and Focus.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • oldshurst442
      Beautiful Cars Appreciation Thread

      By oldshurst442 · Posted

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Every American needs to get ready as this is our future under Idiot47 and his love of Tariffs. Vintage photos show American life under Trump's tariff hero, William McKinley   Idiot47 is going to bankrupt this country the way he has already done it 7 times since he is so stupid. Trump vows 'big retaliation' as 'sell America' list grows This is sad as GM will not recover like they think they will nor will Ford. American Auto Industry is set to expire. GM to end Chevy Bolt EV production next year, move China-made Buick to US factory Anyone who doubts the U.S. is about to crash does not understand how the Russian Agent Idiot47 has increased debt to give the 1% class everything before this country implodes. ‘Some form of crisis is almost inevitable’: The $38 trillion national debt will soon be growing faster than the US economy itself, watchdog warns  
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      This was more of the response I was looking for. Yes. And thank-you.  If I came out as defensive and aggressive, it was because I was, but not targeted at you...personally at you.  At you because of what country you live in but not at you personally as I have come to know you quite well as much as we could behind a computer screen.  And yes, I never ever questioned you. I know you are a well educated individual.  I could tell from the literal thousands of posts we have made to each other over the years.   I like you. I respect you.  Im sorry that I made you feel the need to justify yourself.  But I, and I COULD speak for plenty of Canadians on my behalf, that we, not just I, are pretty phoquing mad at some of your countrymen and for your leaders for what is going on.     The way I figure it, and this is where I speak only for myself, is IF americans want to phoque up their lives, the lives of their fellow countrymen, their country and everything the usa stood for, then phoque that up all by yourselves, there is NO PHOQUING NEED to drag me and ALL CANADIANS into your garbage.  More than that, LEAVE OTHER nations alone as well.   The way I figure it, take care of your (not personal, but a universal meaning for all americans) shyte because I, Canadians, do NOT feel the need to have to take care of YOUR shyte for YOU (not personal, but a universal meaning for all americans).  We Canadians do not necessarily want to go to war for YOU JUST to defend freedoms and liberties.  WE WILL go to war to defend CANADIAN freedoms and liberties and especially our sovereignty, make no mistake about that, but why drag Canadians into YOUR problems?   Nobody thought that. But there were plenty of small hints though, in 2016.  An huge bombshell of a hint on January 6, 2020.  All of 2025 though, was just a matter of time before those hints actually came to fruition and became reality.  2026 is the year where probably  all actions of authoritarianism will be put into motion. The year did start  (January 3rd to be exact) with a literal bang... americans, the ones that are actually aware of what is going on and are against all of it are too passive.   I understand the fact that these people want to settle this without violence.  Some of these people think that elections will settle this. There is NO RULE OF LAW that is followed in an authoritarian take-over where democracy is being phased out.  There is NO RULE OF LAW in the usa as we speak. The courts and/or elcetions have done shyte so far and the courts and /or elections will do shyte going forward.   Violence is the ONLY way for freedoms and liberties to be restored at this juncture.  Some americans absolutely want NO violence and war to happen... but  violence and war  is DESTINED to come to them whether they want it to happen or not.  If there are no violent riots to lead to a civil war to break free form this shyte, violence will happen regardless because OPPRESSORS want to OPPRESS and will OPPRESS anybody OPPRESSORS want to OPPRESS.  That could mean ANY person living in the usa.  Being white is not a free pass.  Because white will have other less favourable attributes to these oppressors.  Whether americans will resist or not, oppressors will enact violence upon thee. Also, with talks about invasions, or even former america's allies that the usa decided to shyte on the past 13 months, tensions have arose, and the usa is the aggressor, anyway, aggressors, in THIS case IS the united states of america, will be forced to attack other countries and this means the usa will need soldiers.  In other words, even if some americans do NOT want war, YOUR leader WANTS war and so WAR will be handed to you whether you like it or not... 
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      I still like these "older" cars: I didn't like these when they first came out.  The first time I saw one I was driving a rented 2013 or 14 previous fleet Impala westbound on I-10 on the Florida panhandle and one of these new ones was crossing me eastbound on I-10.  I wasn't convinced.  The front fascia looked too tame and the back was a little chunky. Of the latest Malibus, I like the Camaro-esque taillamp treatment on this one.  Not long ago, one drove past me and it must have really been taken care of because the exhaust note was damn near perfect.  That would have been coming from a 2.5 liter Ecotec 4 cylinder.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      @G. David Felt This was quite a surprise.  I was going to sit down and do this paring down to get more space.  I periodically would click on "This PC" to see how much space was available ... not much.  Last night and this morning, I checked and I had gotten back slightly over 40 GB! I looked at it more than once to see if it was real. I wonder if it was a timed process within the system.  I guess I'm doing ok now.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search