Jump to content
  • William Maley
    William Maley

    Mitsubishi Begins To Spill Details About U.S. Strategy

      Time to slow drip some information

    Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included.

    Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan. 

    "It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann.

    Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it.

    But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles.

    "The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement."

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments



    What this brand should be is an EV brand.  Nissan/Renault have loads of brands that are all basically in the same price point.  Mitsubishi Electric is a huge world wide division, why not build Electric cars, and cheap ones.  Like a city car, a small sedan, a small people mover box thing, and operate in the $20-35k space.  At least they would be different.  Taking a Sentra or Altima and turning into an Eclipse or Galant isn't going to do squat.

    • Upvote 1
    Link to comment
    Share on other sites

     

    Im afraid that boat though, has since sailed away!

    I dont know when, why and where they went astray, but the path they chose at the tail end of the last century or at the beginning of this one is clearly a path of epic failure!

    They had the world in their hands in the 1990s and could have had a lot more with the movie franchise the Fast and the Furious....

    What could have been is a question Mitsubishi should be asking themselves!

    I dont think they could revive themselves in this market...

     

    Edited by oldshurst442
    Link to comment
    Share on other sites

    Folks with second tier credit scores need a company like Mitsu.  I wish them luck in their plan.  Nissan is a pretty powerful overseer.  Mitsu pickups sold fairly well back in the day, before the ill begotten Raider of course.  A compact sedan would still sell, I believe, but it would need some of that old magic.  How about an Eclipse Cross Evo?  That might be cool.

     

    Turning Mitsu into an all-electric brand is a terrible idea.

    Link to comment
    Share on other sites
    31 minutes ago, ocnblu said:

    Folks with second tier credit scores need a company like Mitsu.  I wish them luck in their plan.  Nissan is a pretty powerful overseer.  Mitsu pickups sold fairly well back in the day, before the ill begotten Raider of course.  A compact sedan would still sell, I believe, but it would need some of that old magic.  How about an Eclipse Cross Evo?  That might be cool.

     

    Turning Mitsu into an all-electric brand is a terrible idea.

    Tesla is an all electric brand and worth more money than GM or Ford.  Not that Mitsubishi would rise to that level.  But they are uncompetitive with anything Toyota or Honda make now, and it would take billions and billions to compete there.  Might as well put their billion dollars into a couple EV's which are the future anyway.

    • Upvote 2
    Link to comment
    Share on other sites
    6 minutes ago, smk4565 said:

    Tesla is an all electric brand and worth more money than GM or Ford.  Not that Mitsubishi would rise to that level.  But they are uncompetitive with anything Toyota or Honda make now, and it would take billions and billions to compete there.  Might as well put their billion dollars into a couple EV's which are the future anyway.

    Nope sorry.  MB-Tex fume syndrome is not a valid excuse for this harebrained idea.

    Link to comment
    Share on other sites

    Well, Frontier = Raider.  Altima = Galant.  Sentra = Lancer.  rebadge alert,

    Eclipse cross i think will do okay.  The Outlander Sport does ok for itself.  The outlander is the one that needs to be remade the most.  Its actually a great value, highly useful vehicle right now but its deadly unattractive and spurs no desire from anyone and it can't decide which class it is in.  Mirage caters to the down and outs.

    All that said and done, there is limited ability to penetrate the other Japanese brands and Hyundai / Kia are the competition for the perceived bargain seekers.  there is only so much more that Mitsubishi can gain unless they develop a breakthough / signature product which honestly by 2018, everything's already been done.

    So Mits becomes the Japanese alternative to the Hyundai Kia low credit / big warranty set.  Do you trust Japan or Korea more?  And the rental car lots will be stocked quite well and parent Nissan doesn't have their brand take the hit.

    Believe it or not there are some Japanese car fans out there that truly only want a Japanese nameplate (won't settle for Hyundai Kia) but are really cheap with their $$$$ or their credit is not what the big dogs want.

    Link to comment
    Share on other sites
    1 hour ago, ocnblu said:

    Nope sorry.  MB-Tex fume syndrome is not a valid excuse for this harebrained idea.

    No MB-Tex in my car, Nappa leather upgrade in mine.

    They already have the Meev-i whatever.  They could do a small-mid EV sedan, like a Lancer EV.  Offer a 2 crossovers, one like Bolt small and one Outlander size.  These would only need like 150 mile range, it would be basic EV transport for $25-35k before any rebates.

    The current Mitsubishi isn't a viable car brand, I don't see how a radical change could be any worse than the extinction they are facing.  I think there are people that would like an EV too, but can't afford a Tesla.

    • Upvote 1
    Link to comment
    Share on other sites
    12 hours ago, ocnblu said:

    Nope sorry.  MB-Tex fume syndrome is not a valid excuse for this harebrained idea.

    We get it, you do not like Aluminum and you hate EVs. Yet the future is moving forward and Hybrids and EVs are the future.

    What is wrong with turning 1 brand into a focus of EV products that eventually would migrate into the other brands like Nissan?

    Link to comment
    Share on other sites
    21 minutes ago, dfelt said:

    We get it, you do not like Aluminum and you hate EVs. Yet the future is moving forward and Hybrids and EVs are the future.

    What is wrong with turning 1 brand into a focus of EV products that eventually would migrate into the other brands like Nissan?

    Seems like a rational strategy to me...

    • Upvote 1
    Link to comment
    Share on other sites

    What is wrong is... Mitsubishi is trying to actually survive here and actually make money in the U.S., not commit suicide, which is surely what would happen if they were to go... LOL... all electric...  :roflmao:

    Link to comment
    Share on other sites
    23 minutes ago, balthazar said:

    Tesla makes zero profit. Mitsu,,, actually I have no idea if they make a profit or not, but the billions it would take to develop EVs priced like EVs already here (or will be before mitsu gets off it's ass) would just accelerate mitsu's losses. And newsflash- "$35K" isn't "cheap".

    $35k for a mid-size crossover, and that still undercuts the Bolt which is a compact car.  I think Mitsubishi could do a small electric sedan/crossover for $25k.  Mitsubishi's current products have pretty basic interiors, they aren't really well equipped cars.  If you kept the interiors plain jane basic, and put the money into a 150 mile range battery and a 200 hp electric motor they could undercut the Leaf and Bolt easily.

    Putting more money into gas powered Mitsubishi's is a waste of money, the brand will close on their current path, might as well close it now if that is their plan to keep the Lancer and Outlander going as is, and to spend money turing a Rogue or Murano into an Eclipse crossover coupe that won't sell.

    6 minutes ago, A Horse With No Name said:

    ...and yet everyone for some strange reason sees Tesla as a good business model...strange...

    More valuable than GM or Ford.  

    Tesla I think has some potential weaknesses, namely making zero profit, but they are ahead of the game on where the industry is going.  If someone can leap frog them, that is the risk they have. 

    Link to comment
    Share on other sites
    1 hour ago, smk4565 said:

    $35k for a mid-size crossover, and that still undercuts the Bolt which is a compact car.  I think Mitsubishi could do a small electric sedan/crossover for $25k. If you kept the interiors plain jane basic, and put the money into a 150 mile range battery and a 200 hp electric motor they could undercut the Leaf and Bolt easily.

    Mitsu is not going to draw buyers of consequence with a $25K compact with a mere 150 mile range against a far nicer Bolt with 240 mile range, nevermind a profit.

    • Upvote 1
    Link to comment
    Share on other sites
    3 minutes ago, balthazar said:

    Mitsu is not going to draw buyers of consequence with a $25K compact with a mere 150 mile range against a far nicer Bolt with 240 mile range, nevermind a profit.

    Not sure they are capable of undercutting GM by that much, that seems the stuff of fantasy.

    Link to comment
    Share on other sites

    Sure, some of them are. And if they're willing to spend $42K, or $50K or $55K, more power to 'em.
    But how many of the 400K pre-orders will not? Without a doubt, some will balk and back out, those would have been 'deal-broken'. Time will tell... if Tesla does.

    - - - - -

    Mitsu should fold up operations. When they got caught thrice lying openly about injurious & fatal defects, I thought for sure they'd be forced to leave the U.S. market, but they're hanging around like a lingering fart.

    • Upvote 2
    Link to comment
    Share on other sites

    Back to Mitsubishi specifically - If they get a version of the Frontier also... that would make 3 versions of the same truck running around?  Frontier, X-Class, and I guess we'll call it Raider(?) for now.

    If Nissan were smart.... they would bring back something that Mitsubishi was known for... offering AWD in many of their models.  They need an AWD Galant, an AWD Eclipse, an AWD Diamante, plus all of the crossovers currently required to compete in today's market.  They need to be Nissan's direct answer to Subaru, car for car. 

    • Upvote 2
    Link to comment
    Share on other sites
    3 minutes ago, Drew Dowdell said:

    Back to Mitsubishi specifically - If they get a version of the Frontier also... that would make 3 versions of the same truck running around?  Frontier, X-Class, and I guess we'll call it Raider(?) for now.

    If Nissan were smart.... they would bring back something that Mitsubishi was known for... offering AWD in many of their models.  They need an AWD Galant, an AWD Eclipse, an AWD Diamante, plus all of the crossovers currently required to compete in today's market.  They need to be Nissan's direct answer to Subaru, car for car. 

    That is actually pretty good thinking.  But it assumes that Nissan could not add said things to current lineup.  A lot more brand equity in the Nissan name than the Mitsu name.

    Link to comment
    Share on other sites
    2 minutes ago, A Horse With No Name said:

    That is actually pretty good thinking.  But it assumes that Nissan could not add said things to current lineup.  A lot more brand equity in the Nissan name than the Mitsu name.

    I agree with you on the brand equity thing.... but Nissan did spend the money to buy Mitsu... so they should give Mitsu a purpose in life, which it doesn't have right now. 

    Link to comment
    Share on other sites
    13 hours ago, balthazar said:

    Mitsu is not going to draw buyers of consequence with a $25K compact with a mere 150 mile range against a far nicer Bolt with 240 mile range, nevermind a profit.

    The Bolt is a $38,000 compact, if Mitsu undercut them by $13,000 it would sell.

    Link to comment
    Share on other sites
    2 hours ago, Drew Dowdell said:

    Back to Mitsubishi specifically - If they get a version of the Frontier also... that would make 3 versions of the same truck running around?  Frontier, X-Class, and I guess we'll call it Raider(?) for now.

    If Nissan were smart.... they would bring back something that Mitsubishi was known for... offering AWD in many of their models.  They need an AWD Galant, an AWD Eclipse, an AWD Diamante, plus all of the crossovers currently required to compete in today's market.  They need to be Nissan's direct answer to Subaru, car for car. 

    Nissan sedan sales are down, coupe sales nearly non-existent.  Putting 2 sedans and a coupe on sale as Mitsubishi's is sales suicide.  They won't sell a thing.  Nissan (and Toyota, Honda, and Chevy) should be offering all wheel drive on sedans, that is an easy $2,000 option to sell.

    If not the EV path, then the only other viable path for Mitsubishi is to be a commercial truck brand.  They have commercial trucks already (in medium duty), they could move the Nissan NV vans to Mitsu, give them a pick up for fleet sales to Comcast, give them a fleet version of the Titan even.  

    2 minutes ago, A Horse With No Name said:

    Please see current sales numbers for current Mitsu EV  product priced in that range.

    Too small of a car.  Needs to be a Lancer size and look but EV at $25k to work.  And I would do an Outlander crossover EV at $30k.

    Link to comment
    Share on other sites
    2 minutes ago, smk4565 said:

    Too small of a car.  Needs to be a Lancer size and look but EV at $25k to work.  And I would do an Outlander crossover EV at $30k.

    If GM, whcih is larger and mroe efficient that Mitsu by an order of magnitude....cannot sell athe Bolt in that price range...why would Mitsu be able to do so?

    GM is still loosing money on every Bolt...would loosing more money per car help Mitsu?

    Link to comment
    Share on other sites
    Just now, Drew Dowdell said:

    It has terrible terrible range and barely qualifies as a car.

    Which is why it is absurd that SMK is suggesting that they sell a fully equipped sedan that is up to the date in the market as a full EV at that price.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
  • Posts

  • Social Stream

  • Today's Birthdays

    1. Benoit38
      Benoit38
      (39 years old)
    2. Deds
      Deds
      (32 years old)
    3. DSFD506
      DSFD506
      (37 years old)
    4. gmpartsgirl
      gmpartsgirl
      (47 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...