Jump to content
Create New...
  • William Maley
    William Maley

    The Volkswagen Emblem Will Be Getting A Makeover

      Just how much change are we talking about...

    The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future.

    At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens.

    “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl.

    The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. 

    Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets.

    Source: Bloomberg

    User Feedback

    Recommended Comments

    New modern logo that is not Bland, Generic German is a Good thing. 

    New Marketing that actually is regional focused, what a concept! 🙄

    One would have thought they would have clued into this 20 years ago when they were so bland. VW could have done so much more in the US but has always been a wallflower.

    Time for a 21st century makeover!

    Link to comment
    Share on other sites

    Well, let's see. We gots an 'L', we gots an 'A', we gots a 'B', we gots two 'T's and two 'H's, we gots an 'M' and a 'double M', we gots a 'double R'...

    What's that spell???


    So there's probably plenty of boring room for a 'V'.

    • Haha 1
    Link to comment
    Share on other sites

    2 hours ago, ocnblu said:

    Bad idea.  Terrible, in fact.

    If they don't this could be the start of a slow death. Sales are already showing that due to Dieselgate!

    Link to comment
    Share on other sites

    7 hours ago, dfelt said:

    If they don't this could be the start of a slow death. Sales are already showing that due to Dieselgate!

    Silly.  Sales have been up, even without the multitude of benefits of the TDi engine.  "Dieselgate" is purely political.  This electric initiative will contribute to a quicker "slow death" than what was done to them on the diesel front.

    Link to comment
    Share on other sites

    I think this is a stupid idea as well. Plus, they mentioned adding color?!?  F that. That's what I DONT like about Ford and Chevy logos is the color never matches the vehicle. They're more eye sores than anything else. 

    • Haha 2
    Link to comment
    Share on other sites

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites

    16 minutes ago, Cubical-aka-Moltar said:

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Do not forget the awesome multi colored Cadillac Badge! :D 

    • Agree 1
    Link to comment
    Share on other sites

    BMW has Color and Mercedes-benz used to have a blue, black and red version of their logo. So why is color bad for VW when they also used to have a blue, black or red version depending on which auto you bought.

    See the source image

    From their R-Line

    See the source image

    Blue or black background was very common for a long time on all the rest of the auto's other than the R-Line.


    Link to comment
    Share on other sites

    It's fine for the logo to have color but I want a "colorless" one on my vehicles. 

    Perfect example would be the current VW logo. The blue like dfelt shows and then they put a colorless one on the vehicles. Perfect. 

    Link to comment
    Share on other sites

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • google-news-icon.png

  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • Similar Content

  • Posts

    • I am not aware of travel cases for internal drives. Usually you have the drive and once you have made sure you own static electricity is discharged on your body, open the computer and unplug the power cable and data cable to the HD. Then you unscrew the screws holding the drive in. Put the drive into an Anti-Static bag and then usually into a box that has foam padding on all sides to protect the drive and then tape it up to close it.  With both drives in their proper storage bags, you can then have both drives in between foam insulation for handling any dropping of the box, etc. Pack them in a box and tape shut, should then easily handle going through your carry on or checked in luggage. To ship a hard drive, you need to: Secure the hard drive in its original packaging or anti-static bag. If you don't have an anti-static bag, place the drive into a zipped freezer bag to prevent any moisture getting into the drive during transit. Sandwich the drive between foam or wrap it in bubble wrap to absorb any minor shocks. Put the hard drive in a padded shipping box. Close and seal the box. Label your package. Amazon.com : hard drive shipping box This is pretty much all you need.
    • Either a co-pilot first time landing or something truly went wrong on the plane.
    • The incoming rectangular lamps on many GM cars in that era made them much more attractive.  They made a big difference. Now, as far the powerplant went, the notion of 500 cubic inches was mindboggling even during the malaise era.  If you want to see someone's jaw drop, tell a European that their engines have 8200 cc or 8.2 liters.  For those who aren't driving the occasional Mustang or Camaro you see, they freak out at anything over 2,500 or 3,000 cc.
    • Thank you for the response. I want to reinstall them into the computers, especially the "newer" one.  The old one has been a real champ.   The reason for not leaving them in the desktop is that the basic tower might have to be transported ... and not by me.  That means it will be out of my possession for a while.  Since the HDs would be traveling with me, they'll have to get scanned through airport security a time or two.  I'm guessing that shouldn't mess with the data.   I've already backed up the C drive on several large 1 TB portable hard drives.  I don't want to touch the basic functions and files on the computers since I don't know how that all works.  I stay away from the drives and files I am not familiar with. I tend to donate other things to charity.   I did give the Regal I once owned to charity.   A good friend told me that, about a month or two later, he saw it being driven around the city by its new owner and we had a good laugh. This is what I want to do.  I'm just trying to figure out if the guy or gal at Office Depot can size a case based on looking up the unit and the HD in it.  Any ideas on that part?  Or should I do that and approximate the size and weight of the part to get the cases?
    • I'm wondering about a lot of things related to this.  I am sure that, sadly, the passengers inside were jolted.  This is way different from a rough landing. Why was it even necessary to do it?  What was going on at the airport property at that time?  How does one even pull this off?  I've seen some vids of where they barely touch and then go off again, but this one looks way more complicated.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings