Under Consideration: Skoda Entering the U.S. Market

End story, The Euro market needs to REDUCE, not Grow the number of brands they have. There is still too many auto makers in this global market. I expect some to go away.

Well that's one way to fix the tarnished Volkswagen brand in the US.  Sell the same cars as Skodas instead.

If Sixty8 were here he would cheer this rumor.  I do like the Yeti.

They should have 1 model named 'Pop'.

Do they really think they can pull off a re-badge job? When the American brands did it...well, it eventually utterly failed.

So a tarnished automaker...looking to set itself right....

"I've never heard of Skoda"

"Oh lemme Google it"

"Oh......oh, so that's what VW is doing...."

PLEASE NOOOOOOOO

PLEASE NOOOOOOOO

What's wrong with Skoda?  They're just VWs with leftover Buick grilles. 

I think the only way they could sell is if they were like a discount car brand.  If they are priced the same as VW, it is pointless, no one is buying VWs.  And since Hyundai and Kia want to move out of that discount area and have fancy trim levels, there is that open part of the market for a cheap car.

I think they are better off just selling the Yeti as a VW, as a inexpensive crossover it would sell.

VW is in a roCk and a hard place. If they build Camcord rivals, they are not faithful to enthusiasts - their sales of the Jetta and Passat peaked and with dieselgate have fallen off. If they sell more of their Euro models here...with all of the options available from there, here...then they are bona fide Audi competitors, yet with a smaller target market for VW in general, and a lower price point...they become redudant and useless.

I think they have to do what GM/Ford now do with global model lines. They are almost completely identical, but change trims and specifications for the separate markets. I think they have managed to raise awareness with Americans that their Jetta and Passat can be decent sellers and are now sensibly sized to have a chance. 

Well that's one way to fix the tarnished Volkswagen brand in the US.  Sell the same cars as Skodas instead.

I was thinking the same thing.

I serious though in this way of thinking. Perhaps you are joking and less cynical than I am.

VW wants world domination and now that VW is practically done in the US market for mega volume, maybe they think Skoda could pick up the slack.

Or at least Skoda could give it a shot...they cant do worse than the VW name....

Skoda Pop!! Get your Cream Skoda Pop right here!!!!

Could be an interesting opportunity...the Yeti looks like a slick little CUV, without the blandness typical of the segment.   And Czech brands (other than beers) aren't well known in the US, so they could play up their origin story in advertising..

Jermey Clarkson likes the Skoda Yetti, he had a helicopter land on the roof of one while he was driving it.

Jeremy Clarkson likes the Skoda Yeti, he had a helicopter land on the roof of one while he was driving it.

It's no Dacia Duster, but the Yeti seems like a pretty nice little CUV..

Every time I see or hear the word Yeti I think of this clip

https://youtu.be/7m8_QLnRBFo?t=1m16s

Could be an interesting opportunity...the Yeti looks like a slick little CUV, without the blandness typical of the segment.   And Czech brands (other than beers) aren't well known in the US, so they could play up their origin story in advertising..

Nem would not fly here as Yeti is already  copy righted as a very cool product line.

http://yeticoolers.com/

These coolers even their Tumblers keep ice till 24hrs later. Hot drinks or cold drinks will stay as they are till the next day. I have never been more impressed with a Quality American Built Product.

Nonsequitor. A copyright for a tumbler should have no relevance to a car name.

Nonsequitor. A copyright for a tumbler should have no relevance to a car name.

That is what everyone said about Apple and their i-phone, i-pad, i-computer, i-this, i-that, etc................

I can see Yeti not wanting their high quality products linked to an auto company products out of Europe that has questionable business practices  / quality.

I can't see VW having any problem squashing some pissant tumbler company.