First Magazine ad for Genesis

[Diehard GrandPrix Fan]

This is the very first ad that is on the May 2008 issue of Car and Driver. It's really nothing special or fansy, but a usual Hyundai ad, but....

Also, the magazine has this, Hyundai did a public taste test(?), and came out with the grill winner.

[Robert Hall]

I saw the Genesis in person at the Denver Auto Show on Saturday.. it looks ok, nothing really stands out, though...it's got a mix of Infiniti and BMW styling cues..

[Diehard GrandPrix Fan]

I saw one too at the NY Show, where they only brought one car for the turning display. I honestly don't like it. It's just too much of a copy, lacks any personality of its own.

[intrigued]

I saw genisis at NYIAS. Not bad looking but like most Hundai stuff it's so derrivative. I wonder if they will well that sweet sounding engine to GM as the new northstar though since the UV8 got cancelled.

[ZL-1]

That grille looks liks a Klingon's forehead

[intrigued]

^^^ that's histerical

[cletus8269]

have to admit though i like the ad slogan... but thats really all

[balthazar]

Wheels look like they were made with K'NEX.

Other than that, the thing is completely invisible.

[FAPTurbo]

Saw it at my city's auto show today, and they had it in the plain ol' silver. Not bad.

Not good either.

[balthazar]

Oh, and officially; there's a new Worst Manufacturer-Sourced Photo King...

I have about 5000 print ads in my collection, and this one visually is easily the worst out of all of them. It's not artsy, it doesn't make a point... it's just dismal.

[turbo200]

they should have gone for something bold and indicating luxury. the message is wrong and the presentation is all wrong. the presentation should be flashier, more eye-catching and rich. this campaign is all wrong, just show the inherent value and don't compare it to a 60,000 car, this will never get the right image. people will see the inherent value if you show them the car. interesting and good choice that the picture focuses on the slick yet unoriginal profile instead of the front end.

Edited April 3, 2008 by turbo200

[MyerShift]

I would have much preferred the H grille, it's more tasteful.

P.S. The Genesis Coupe looks very nice!

[Croc]

I would have much preferred the H grille, it's more tasteful.

P.S. The Genesis Coupe looks very nice!

Disagree on the grille; the H grille is way too downmarket IMO.

[The O.C.]

Disagree on the grille; the H grille is way too downmarket IMO.

I agree on the grill....the one they went with is better......

This car will be interesting to follow.

In no WAY will it ever make Hyundai a luxury-pretender......and no one will ever trade their BMWs or Mercedes-Benzs for the Genesis.

But it will provide an attractive alternative in the marketplace....in that late-$20's to mid-30's price-range. I wonder where the true buyers will come from? Open-minded domestic consumers looking for something a bit different? Asian-car consumers looking for RWD? I bet you might get some cross-shopping from people looking for a loaded Accord EX-L V6.....and stumbling upon a RWD, V8 powered Hyundai with a killer warranty.....

[balthazar]

So it occurred to me- where does the azeza figure in all this? Killed off? Does this step on it's toes or is the azeza a whole segment cheaper??

[Diehard GrandPrix Fan]

I heard the rumor that the base Genesis will start somewhere around 29K, while Azera starts at about 26K, so I guess they are not killing off that dreadful Azera afterall.