Chevrolet News:Rumorpile: GM Trademarks SS... Why Now?

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

April 19, 2012

When you think of Chevrolet, one of the first things that comes up is the SS. The nameplate that signifies added performance on a Chevrolet model has found more than a million homes since the first SS model, the 1961 Impala SS was introduced.

So it seems a bit odd that General Motors decided to trademark the SS name this year. Someone uncovered a application filled by GM on April 13 trademarking SS.

So what does this mean? Well, most everyone thinks that reason why GM trademarked SS is due to it being using as a designator, and there have been rumors that a civilian version of the Caprice PPV will hit the market and simply be called the SS.

Source: US Patent Office via GM Inside News

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[smk4565]

Could just be to protect the name since they have had many SS models over the years, and a Camaro SS right now.

[Robert Hall]

Strange..would have thought they would trademarked SS decades ago..

[hyperv6]

Well I too would have thought they had this one wrapped up too but then again I have seen were GM has had to go back to protect some names from the past that they missed where they lost ther lock on it.

GM may have locked it in as a model name for the new sedan as some are thinking.

It could be they did some stronger links to the name since they may be planning a more expanded use for the name.

It could be a lot of things as with the way things have gotten so legal anymore it gets real crazy.

[ZL-1]

GM may have locked it in as a model name for the new sedan as some are thinking.

It could be they did some stronger links to the name since they may be planning a more expanded use for the name.

It could be a lot of things as with the way things have gotten so legal anymore it gets real crazy.

[ocnblu]

Because Race Car?

[David]

Seems to be the SS family of auto's I mentioned on another thread. Have all Chevy's end at LTZ and then they have the SS family! Rock On Chevy

[hyperv6]

I see the cars as LS, LT, LTZ with SS and Z models for selected models. I still don't want a Spark SS or Suburban SS where it is appropreate is fine. then offer the over the top cars as a Z model like the ZO6, ZL1 an ZR1 already do.

The LTZ is luxury while any SS needs to turn stop and accelerate in class leading fashion to earn the tag. Cylinder count and what wheels driven do not matter if it is class leading performance. The Z models need to be near or at super car performance.

[Robert Hall]

I still think a Suburban ZR1 would be great..

[David]

There is a lovely Maroon 454 SS suburban in my neck of the woods. Course they have had it parked the last year, but I do like the looks of it.

No reason not to have a full SS lineup.

[ocnblu]

I really hope it does not end up looking like the chop at Mr. Doane's site. WAY too sedate.

[knightfan26917]

Hmmm....an article on C&D...

http://blog.caranddriver.com/what-chevys-recent-ss-trademark-really-means-and-news-on-all-new-model2013-nascar-entry/

...indicates that the recent trademark is just for the LOGO.... Course, if that IS the case, it is interesting, to me anyway, that the C&D writer is quick to point out that everyone seems to have missed the fact that the trademark is for the logo design, NOT the name of the car ... yet, HE fails to recognize that, in its press release, Ch#$r%*et did NOT specify that the new name is one that "isn't currently" being used in the lineup. The writer makes that statement. BUT, the press release simply states a "new name to the brand", which leaves it to be interpreted as a new name NEVER before used in the brand.

Just sayin'.

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