Jump to content

September 2014: Audi of America


William Maley

Recommended Posts

Audi achieves 45th consecutive month of record U.S. sales in September 2014

 

- Sales for the most recent month rose 14.2% to 14,917 vehicles

- Q3 launch drives strong sales of all-new A-segment family

- All-time best September sales of Audi Certified pre-owned vehicles

 

HERNDON, Va., October 1, 2014 – Audi reported that its September 2014 sales increased 14.2% to 14,917 vehicles, a total that stands as the 45th consecutive month of record monthly U.S. sales for the brand. Audi U.S. sales year-to-date have increased 14.5% to 130,983 vehicles.

 

Audi has maintained a solid and consistent record sales pace throughout 2014, with the best-ever September results following the best-ever sales month in AoA sales history in August. The previous September record was set in 2013 with sales of 13,065 vehicles.

 

Through the first nine months of 2014, the Audi brand sold nearly as many vehicles in the U.S. as it did over a full year in 2012, which was 139,310 units. Year-to-date 2014 Audi U.S. sales have increased to 130,983 vehicles, a 14.5% gain from the same period in 2013.

 

“Building on the popularity and robust sales performance of the Q5 and Q7, the successful launch of the new Q3 crossover offers Audi customers another great option to meet their needs,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The demand for this new product – as well as the entire A-segment family – indicates that the market will continue to support our strong sales momentum.”

 

Sales at the top end of the Audi lineup remained steady with the most exclusive C- and D- segment models continuing to represent nearly one-third of overall Audi sales.

 

September represented steady demand for the Audi Q5 and Q7 SUVs. For the January-September period, Q5 sales rose 5.3%, while YTD sales for the Audi Q7 increased 21.7%. The September debut of the all-new Audi Q3 yielded 1,092 sales.

 

After its April U.S. sales debut, the 2015 Audi A3 family has maintained a strong and consistent sales pace. September 2014 brought 2,340 A3 sales to solidify the standing of these compact premium models among the top three of the brand’s best sellers.

 

September is the 14th consecutive month of record sales for Audi Certified pre-owned. This month marked an increase of 29.6% and a total of 3,866 CPO vehicles sold; CPO sales year-to-date increased 18.8%.

 

Highlights:

- The 2015 Audi A3 models, including new sedan and Cabriolet variants, have generated sales of 14,669 units since the first of the family line models reached the U.S. in the spring.

- Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 9% year-to-date, representing 31.1% of total Audi sales year-to-date and 21% of the Audi year-to-date sales gain.

- Sales mix for Audi S performance variants finished the month at 12.2% for the S4 sedan; 30.9% for the S5/ RS 5; 4.6% for the S6; 20.4% for the S7 / RS 7; 11.1% for the S8; 38.1% for the TTS and TTS Roadster, and 6.3% for the SQ5 crossover.

- September sales mix for Audi TDI models: Audi A3 TDI at 7.3%; Audi A6 TDI at 9.1%; Audi A7 TDI at 10.9%; A8 TDI at 7.6%; Audi Q5 TDI at 14.0%, Audi Q7 TDI at 19.7%, with an overall mix of 12.0% on 1,113 total TDI sales for September.

- Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

 

post-10485-0-80932100-1412171857_thumb.j

Link to comment
Share on other sites

A3 and Q3 will sell for a long time because Audi thrives on the bottom end of the luxury market and they gobble up buyers under 45.  If Audi can get all those A3 and Q3 buyers to trade up to A6s in 5 years they could have a great future.  But I think more likely after people buy their unreliable Audi and look to trade up to something better, they will go to another brand.  A6 and A8 sales have been bad for years.

Link to comment
Share on other sites

Take that A3 out and it is basically flat. I wonder how long A3 will sustain this brand before decline starts.

 

 

Look at those numbers and U will see that the A3 is, like the CLA, and 3series, stealing sales from its closest sibling. The A4 is down 1000 for the month.. and then there is the A3. 

 

Looking at Audi's A6 numbers..  the CTS was #2 in the class last month

Edited by Cmicasa the Great
  • Upvote 1
Link to comment
Share on other sites

VW has never understood the American Public. They still think it is the 40's with the peoples car. Out of Touch with Reality or we are just the ugly step child's market.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



  • Social Stream

  • Similar Content

    • By William Maley
      Automakers for the most part were hurting in sales during the second quarter. The COVID-19 pandemic and the economy coming to a screeching halt for a brief time caused new car sales to drop by a third according to Automotive News. But there is a slim silver lining to this, full-size pickups have moved into being the best-selling segment of vehicles.
      According to data from Automotive News, one out of four vehicles sold between April and June was a pickup truck. This helped put them ahead of compact crossovers, which have held the top spot for some time. The reason is that trucks didn't take as big of a hit due to 0 percent financing offers from automakers to help bring in buyers. A large number of dealers said they sold the majority of trucks sitting on their lots.
      Mark LaNeve, Ford's vice president of U.S. marketing, sales and service provides another reason why trucks didn't fall off a cliff. Speaking to AN, he said that people need trucks for work and "affluent consumers who often buy such vehicles have been less affected by the pandemic."
      Trucks still took quite the hit in the quarter,
      Chevrolet Silverado: Down 14% Ford F-Series: Down 23% GMC Sierra: Down 4% Ram: Down 35% Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Automakers for the most part were hurting in sales during the second quarter. The COVID-19 pandemic and the economy coming to a screeching halt for a brief time caused new car sales to drop by a third according to Automotive News. But there is a slim silver lining to this, full-size pickups have moved into being the best-selling segment of vehicles.
      According to data from Automotive News, one out of four vehicles sold between April and June was a pickup truck. This helped put them ahead of compact crossovers, which have held the top spot for some time. The reason is that trucks didn't take as big of a hit due to 0 percent financing offers from automakers to help bring in buyers. A large number of dealers said they sold the majority of trucks sitting on their lots.
      Mark LaNeve, Ford's vice president of U.S. marketing, sales and service provides another reason why trucks didn't fall off a cliff. Speaking to AN, he said that people need trucks for work and "affluent consumers who often buy such vehicles have been less affected by the pandemic."
      Trucks still took quite the hit in the quarter,
      Chevrolet Silverado: Down 14% Ford F-Series: Down 23% GMC Sierra: Down 4% Ram: Down 35% Source: Automotive News (Subscription Required)
    • By David
      We clearly have European, Asian and Americas auto fans. I feel this is a good place to discuss the sales of segments, models, etc. here. I have pulled the latest Statista data that can be gotten for free to show here and discuss.
      As such, there is clearly a leadership perceived image that BMW and Mercedes-Benz have carried the last few years. Yet with that, you look at over all sales and both these companies have flipped and flopped leadership of the year in specific luxury segments but lack over all auto sales in the US.
      Based on the reports that @Drew Dowdell posted in January 2020 on 2019 auto sales:
      Ford - 2,422,698 GM - 2,887,046 FCA - 2,203,663 Tesla - 367,500 Audi - 224,111 BMW - 360,918 Genesis - 21,233 Honda - 1,608,170 Hyundai - 688,771 Infiniti - 117,708 Jaguar Land Rover - 125,787 Kia - 615,338 Mazda - 278,552 Mercedes-Benz - 357,729 Mitsubishi - 121,046 Nissan - 1,227,973 Porsche - 61,568 Subaru - 700,117 Toyota - 2,383,349 Volkswagen - 363,322 Volvo - 108,234 2019 Auto Sales

      Luxury Brand Sales in 2019

      Large Luxury Auto sales 2019

      Mid size luxury auto sales 2019

      Small Auto Luxury auto sales 2019

      Best Selling Trucks ranking in the US 2019

      Car Sales over the last 30 years in the US.

      Over all Auto Sales from 1978 to now.

    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Down 1.3% for the quarter, Down 3.0% for the year
      General Motors Co. - Down 6.3% for the quarter, Down 2.3% for the year
      Tesla - Not yet Reported
      FCA US LLC - Down 2% for the quarter, Down 1% for the year
      Monthly:
      Audi of America -  Up 14.0% for the month, Up 0.4% for the year
      BMW of North America -  Up 2.4% for the month, Up 1.8% for the year
      Genesis Motor America - Up 262.4% for the month, Up 105.9% for the year
      Honda Motor Co. -  Down 12.0% for the month, Up 0.2% for the year
      Hyundai Motor America -  Down 0.6% for the month, Up 3.2% for the year
      Infiniti USA - Down 37.8% for the month, Down 21.1% for the year
      Jaguar Land Rover North America - Up 2.6% for the year
      Kia Motors America - Up 8.0% for the month, Up 4.4% for the year
      Mazda North American Operations - Up 6.5%  for the month, Down 7.2% for the year
      Mercedes-Benz USA - Down 2.4% for the month, Up 1.0% for the year
      Mitsubishi Motors North America -  Up 10.3% for the month, Up 2.5% for the year
      Nissan Group - Down 29.5% for the month, Down 9.9% for the year
      Porsche Cars North America Inc. -  Up 15.8% for the month, Up 7.6% for the year
      Subaru of America, Inc. - Down 3.4% for the month, Up 2.9% for the year
      Toyota Motor North America - Down 6.1% for the month, Down 1.8% for the year
      Volkswagen of America - Down 13% for the month, Up 2.6% for the year
      Volvo Cars of North America, LLC - Up 40% for the month, Up 10.2% for the year

      Brands (Quarterly):
      Alfa Romeo - Down 12%
      Buick - Down 4.3%
      Cadillac -  Down 2.2%
      Chevrolet - Down 6.1%
      Chrysler - Down 15%
      Dodge - Down 9%
      Ford - Down 2.2%
      Fiat - Down 49%
      GMC - Down 8.5%
      Jeep - Down 2%
      Lincoln - Up 17.8%
      Ram Trucks - Up 6%
      Tesla - Not yet Reported

      Brands (Monthly):
      Acura - Down 3.8% 
      Audi - Up 14.0%
      BMW - Up 4.0%
      Genesis - Up 419.7%
      Honda - Down 12.9%
      Hyundai - Down 0.6%
      Infiniti - Down 37.8%
      Jaguar - Up 1.9% for the year
      Kia - Up 8.0%
      Land Rover - Up 2.8% for the year
      Lexus - Down 0.6%
      Mazda - Up 6.5%
      Mercedes-Benz - Down 5.4%
      Mercedes-Benz Vans - Up 21.1%
      MINI - Down 17.4%
      Mitsubishi - Up 10.3%
      Nissan - Down 28.4% 
      Porsche - Up 14.8% 
      Smart - No Longer Reported 
      Subaru - Down 3.4% 
      Toyota - Down 7.2% 
      Volkswagen - Down 13.0%
      Volvo - Up 40%
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Down 1.3% for the quarter, Down 3.0% for the year
      General Motors Co. - Down 6.3% for the quarter, Down 2.3% for the year
      Tesla - Not yet Reported
      FCA US LLC - Down 2% for the quarter, Down 1% for the year
      Monthly:
      Audi of America -  Up 14.0% for the month, Up 0.4% for the year
      BMW of North America -  Up 2.4% for the month, Up 1.8% for the year
      Genesis Motor America - Up 262.4% for the month, Up 105.9% for the year
      Honda Motor Co. -  Down 12.0% for the month, Up 0.2% for the year
      Hyundai Motor America -  Down 0.6% for the month, Up 3.2% for the year
      Infiniti USA - Down 37.8% for the month, Down 21.1% for the year
      Jaguar Land Rover North America - Up 2.6% for the year
      Kia Motors America - Up 8.0% for the month, Up 4.4% for the year
      Mazda North American Operations - Up 6.5%  for the month, Down 7.2% for the year
      Mercedes-Benz USA - Down 2.4% for the month, Up 1.0% for the year
      Mitsubishi Motors North America -  Up 10.3% for the month, Up 2.5% for the year
      Nissan Group - Down 29.5% for the month, Down 9.9% for the year
      Porsche Cars North America Inc. -  Up 15.8% for the month, Up 7.6% for the year
      Subaru of America, Inc. - Down 3.4% for the month, Up 2.9% for the year
      Toyota Motor North America - Down 6.1% for the month, Down 1.8% for the year
      Volkswagen of America - Down 13% for the month, Up 2.6% for the year
      Volvo Cars of North America, LLC - Up 40% for the month, Up 10.2% for the year

      Brands (Quarterly):
      Alfa Romeo - Down 12%
      Buick - Down 4.3%
      Cadillac -  Down 2.2%
      Chevrolet - Down 6.1%
      Chrysler - Down 15%
      Dodge - Down 9%
      Ford - Down 2.2%
      Fiat - Down 49%
      GMC - Down 8.5%
      Jeep - Down 2%
      Lincoln - Up 17.8%
      Ram Trucks - Up 6%
      Tesla - Not yet Reported

      Brands (Monthly):
      Acura - Down 3.8% 
      Audi - Up 14.0%
      BMW - Up 4.0%
      Genesis - Up 419.7%
      Honda - Down 12.9%
      Hyundai - Down 0.6%
      Infiniti - Down 37.8%
      Jaguar - Up 1.9% for the year
      Kia - Up 8.0%
      Land Rover - Up 2.8% for the year
      Lexus - Down 0.6%
      Mazda - Up 6.5%
      Mercedes-Benz - Down 5.4%
      Mercedes-Benz Vans - Up 21.1%
      MINI - Down 17.4%
      Mitsubishi - Up 10.3%
      Nissan - Down 28.4% 
      Porsche - Up 14.8% 
      Smart - No Longer Reported 
      Subaru - Down 3.4% 
      Toyota - Down 7.2% 
      Volkswagen - Down 13.0%
      Volvo - Up 40%

      View full article
  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...