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2018 Lexus LS Brings Boldness and A Twin-Turbo V6: Comments


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Almost three decades ago at the Detroit Auto Show, Toyota shocked the establishment with the introduction of Lexus and LS 400 flagship. Lexus hopes with the 2018 LS introduced this morning in Detroit is able to recapture some of that shock.

The look of the 2018 LS is familiar and somehow different. The profile is the similar to the current LS, but Lexus made a number of changes to make it stand out. There is a more aggressive take on the spindle grille, a crease running along the doors, lower ride height, and larger wheels. The new GA-L platform that made it's debut last year on the LC coupe underpins the LS. It has been stretched and widened to provide measurements of 206.1-inches long 74.8-inches wide, and 57.1-inches tall. This makes it about the same size as a BMW 7-Series long-wheelbase.

Power comes from an all-new 3.5L twin-turbo V6 engine with 415 horsepower and 442 pound-feet of torque. This comes paired with a new ten-speed automatic. Lexus says the LS with this engine will hit 60 mph in 4.5 seconds. It is unknown whether or not a V8 or hybrid option will be introduced down the road. The front and rear multilink suspension setup from the LC is employed on the LS. An air suspension system is optional.

The interior takes some ideas from the LC with a similar instrument cluster with traction control and drive mode selectors sitting on either side. The seats have been redesigned and now feature 28-way power adjustments for those sitting up front. Rear seat passengers can get reclining seats, an ottoman, and Shiatsu massage functionality. Tech-wise, there is a new version of Lexus' remote touch system with a 12.3-inch infotainment system and optional 24" color heads-up display which the automaker claims is the largest in the world.

The 2018 Lexus LS is expected to go on sale towards the end of the year.

Source: Lexus
Press Release is on Page 2


With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

  • Radical new design with coupe-like silhouette, yet spaciousness of prestige sedan
  • New platform for greatest-ever LS agility and comfort
  • All-new twin-turbo V6 with 415 horsepower
  • 10-speed automatic transmission
  • All-new available Lexus Advanced Safety Package
  • New level of flagship luxury in every aspect
  • Interior inspired by traditional Japanese aesthetics
  • On sale in U.S. near the end of 2017

DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.
 
Now, Lexus is about to repeat history with the introduction of the all-new, fifth-generation LS flagship sedan for 2018, unveiled at the 2017 North American International Auto Show. Inside and out, the new LS reflects a strong, uniquely Japanese identity and approach to luxury. Yet, the LS was designed to be the brand’s latest global citizen, available in about 90 countries.
 
“Not only will the LS symbolize the Lexus brand, it will become the definitive new-generation luxury car embodying Japanese tradition and culture,” said Toshio Asahi, chief engineer for the new LS. “As such, this global pinnacle must go far beyond what the world expects from a luxury car.”
 
Longer, Lower, Wider – and More Exciting
 
Longer and lower than the sedan it replaces, the all-new LS debuts a strikingly bold design with a coupe-like silhouette punctuated by the Lexus design language. A new driver-centric performance feel comes from building the LS on the company’s all-new global architecture for luxury vehicles (GA–L). This premium rear-wheel drive platform, an extended version of the one used for the stunning new Lexus LC 500 coupe, will offer a more dynamic experience on the road while further elevating renowned Lexus comfort. 
 
The original Lexus LS won acclaim by anticipating what luxury customers would want, rather than simply amplifying what established luxury automobile brands offered at the time. In that spirit, the 2018 LS sedan’s spacious cabin, unique appointments and visionary technology will once again surprise customers by resetting expectations for a global flagship sedan.
 
“We set previously unheard of targets and resolutely pushed ahead towards these ambitious goals,” said LS chief engineer, Asahi. “The customers who are going to want to own a Lexus flagship are already surrounded by luxury on a daily basis, people who have a sharp eye for authenticity to begin with. We wouldn’t turn their heads with a conventional premium product.”
 
A Flagship Reborn
 
Just as the original LS launched the Lexus brand, the all-new 2018 LS continues the brand’s more dynamic direction. Each generation of LS sedans leading up to this iteration advanced luxury, craftsmanship, performance and safety in their own way, with the most recent also introducing a far more emotional design and engaging on-road performance.
 
To create the all-new LS, Lexus took the approach of starting from new, reimagining what a flagship sedan should be, as if launching the brand all over again. The goal was not to improve on what Lexus has done, but to exceed expectations of global luxury customers.
 
A common thread going through all LS models remains: Omotenashi, the concept of Japanese hospitality. Applied to a luxury automobile, it means taking care of the driver and passengers, anticipating their needs, attending to their comfort and helping to protect them from hazards.
 
Vehicle Dynamics
 
More than ever before, luxury sedan drivers demand greater handling agility and performance feel without sacrificing comfort. It’s one of the most difficult balances to achieve in a vehicle, yet the new Lexus global architecture for luxury vehicles (GA–L) meets the challenge. The new platform debuted in the LC 500 coupe and now, with a longer wheelbase, underpins the new LS. To enhance center of gravity height and weight distribution, the new LS has a wide and low design.
 
The GA-L platform is the stiffest in Lexus history, setting the stage for enhanced handling, ride smoothness and cabin quietness. The 123-inch wheelbase is 1.3-inch longer than the current LS long-wheelbase model.
 
Helping to provide the uncanny ride and handling balance in the new LS is the latest generation of a chassis control technology known as Vehicle Dynamics Integrated Management (VDIM). This system implements cooperative control of all vehicle subsystems – braking, steering, powertrain, and suspension – to control basic longitudinal, lateral and vertical motion as well as yaw, roll and pitch. Optimal control of these motions helps to enable exceptional ride comfort, enhanced traction and safety and handling agility. Handling can be further enhanced by active stabilizer bars and the Lexus Dynamic Handling (LDH) System with independent front and rear steering. VDIM is capable of aiding stability when the car is traversing split-friction surfaces, such as dry pavement and ice.
 
In creating the new LS, engineers used lightweight materials including ultra-high tensile steel sheet and aluminum to carve over 200 pounds from the current LS platform and body. These savings, along with the implementation of the new V6 engine and enhanced body rigidity, allow for a more dynamic driving experience. 
 
Critical to its driving performance, the new platform lowers the car’s center of gravity by placing most of the mass, including the engine and the occupants, in a position more centralized and lower in the chassis. Special braces in the engine compartment, stiff aluminum front and rear suspension towers, and other features help bolster the strength of key chassis structures.
 
The LS has a history of outstanding suspension compliance, yet Lexus saw opportunity for new gains in this realm as well. For example, the multilink suspension employs double ball joints on the upper and lower control arms to help allow for control of the smallest movements from the driver inputs and road conditions. Beyond sharing workload, a dual ball joint arrangement helps optimize suspension geometry to increase wheel control and yield more precise steering response with better initial effort. To reduce unsprung weight and therefore aid agility and comfort, aluminum is used extensively in the suspension.
 
LS Performance and Smoothness Redefined: Twin-Turbo V6 and 10-Speed Transmission
 
For both high power and excellent fuel efficiency, Lexus designed an all-new 3.5-liter V6 engine specifically for the new LS with all-new twin turbos developed through the company’s F1 technology. This new engine in the LS is indicative of the more dynamic approach being taken by Lexus, offering V8-level power without sacrificing fuel economy—all while minimizing noise and vibration. The new LS engine offers the output one would expect in a flagship sedan: 415 horsepower and 442 lb-ft of torque, sizeable gains over the current LS model’s V8. The long stroke and optimized stroke-to-bore ratio contribute to high-speed combustion and the efficiency of the twin turbos, which assist the LS with a projected 0-60 time of 4.5 seconds (RWD).     
 
Perhaps more critical is how Lexus tuned the engine and transmission to deliver instant acceleration and a constant buildup of torque toward the engine’s redline.
 
A ladder frame structure in the cylinder block, redesigned engine mounts, electric wastegates and numerous other features help ensure the remarkable powertrain smoothness, a Lexus hallmark. The driver will be able to tailor powertrain response and feel by choosing from Normal to Sport to Sport+ modes, and just enough of the exhaust note can be heard to enhance the sporty feel.
 
The first-ever 10-speed automatic transmission for a premium passenger car, having already debuted in the Lexus LC 500, is also used in the new LS flagship sedan. It is a torque-converter automatic, yet with shift times that rival those of dual-clutch transmissions. The wide bandwidth afforded by ten closely spaced ratios is ideal for all forms of driving, helping to provide an optimal gear for all conditions.
 
Shifting via paddles is available, yet many will prefer the advanced electronic control system, which anticipates the driver’s input. The system chooses the ideal ratio by monitoring the acceleration, braking and lateral-g forces.
 
For starting acceleration, the close ratios of the low gears and the shortened shift time enable a rhythmical and exhilarating acceleration feel. The high torque of the twin-turbo engine matches ideally with the higher gear ratios for effortless, serene highway cruising, yet very quick downshifts yield direct acceleration with no lag in G response.
 
Torque converter lock-up activates in all ranges except when starting off to provide a direct feel, while also supporting fuel efficiency.
 
Crafting a Unique Identity
 
“The LS is the flagship of the Lexus brand,” said chief designer, Koichi Suga. “More than any other model, it embodies the history and image of Lexus and serves as a symbol for everything the brand stands for.”
 
Following the “Yet” philosophy that has been passed on since the first-generation LS, Lexus created a design offering the room and comfort of a prestige “three-box” sedan, yet with the stylish silhouette of a four-door coupe that holds stronger appeal for younger luxury customers.
 
Lexus designers took full advantage of the new platform, with its lower profile and length on par with that of a prestige long-wheelbase sedan, to give the new LS a stretched, ground-hugging appearance. Compared to the current LS, the new model is about .6 inches lower, while the hood and trunk are approximately 1.2 inches and 1.6 inches lower, respectively. The new LS is the first Lexus sedan with a six- side window design. Also a first for a Lexus sedan, the flush-surface windows smoothly integrate with the side pillar.
 
To preserve headroom with the lower profile, the new LS features an outer slide-type moonroof. The unique rendition of the spindle grille mesh, with a texture that seemingly changes in different light, is the result of both intense CAD development and hand-adjusting thousands of individual surfaces.
 
The LS debuts five wheel designs, including two new 19- and three 20-inch wheel designs. The 20-inch premium wheels employ a brilliant appearance created using an electroplating technique known as sputtering. All but one of the wheel designs feature a hollow rim structure that helps reduce the resonance sound generated by the tires.
 
Progressive Comfort with Traditional Inspiration
 
Creating a new standard of flagship luxury is not simply a matter of adding more features. Inspired by the omotenashi principle, Lexus sought to instill the new LS cabin with luxury that welcomes and envelops the occupants while treating the driver like a partner.
 
“I suggest that you simply open the door and experience that immediate, intuitive sense that you’re looking at an interior that is unlike any luxury car before,” said chief designer Suga.
 
New seating designs, including available 28-way power front seats that feature heating, cooling and massage, exemplify this approach. The organically shaped dash design clusters information displays at uniform height to support the “seat-in-control” layout that emphasizes the driver’s ability to operate all systems without the need to change posture.
 
While making the new LS even more of a driver’s car, Lexus also lavished attention to the rear seat, developing a design that creates seamless, enveloping continuity between the trim and seatbacks for passenger egress.
 
Options for heating, cooling and massage make the rear seat a welcoming environment. The available power front and rear seat with Shiatsu massage and a raised ottoman, part of a wider rear seat luxury package, offers the most legroom of any previous-generation LS. In addition, the seat behind the front passenger in this optional package can be reclined up to 48 degrees, and can be raised up to 24 degrees to help assist the rear-seat passenger in exiting the vehicle.
 
Because the new LS is lower than previous versions, Lexus, for the first time, equipped the available air suspension with an access function. Activated by unlocking the car with the smart key, access mode automatically raises the vehicle and opens the seat bolsters to welcome drivers behind the wheel.
 
The Intersection of Tradition and Technology
 
Lighting and attention to detail express a unique aesthetic in the LS. A new approach to creating trim elements again turned to Japanese culture, combining traditional Japanese aesthetic with advanced manufacturing techniques. This is reflected in signature touches, such as beautiful interior ambient lighting inspired by Japanese lanterns and armrests that appear to float next to the door panel.
 
Inspired by Shimamoku wood patterns, the new forms that combine the artistic combination of natural woodwork and application of Japan’s sophisticated sliced wood and laser cutting manufacturing technologies can be seen in the new LS. New patterns include Art Wood Organic, Art Wood Herringbone, and Gray Sapele Wood with Aluminum. Compared to the straight-grain Shimamoku pattern, the new LS cross-grain is a larger pattern featuring bolder contrasts between light and dark, giving the wood a more vibrant appearance.
 
The Sounds of Near Silence – or Great Music
 
Lexus tuned the LS exhaust to convey a more authoritative tone, yet also designed the cabin to ensure utterly quiet cruising. New sound suppression methods further hush the environment compared to previous LS models. Active Noise Control quiets the cabin even more by detecting the sound of the engine coming into the vehicle and cancelling certain frequencies using antiphase sound from the audio speakers.
 
The serenity of the LS cabin provides an ideal stage for the standard premium audio system or the audiophile-worthy available 3D surround Mark Levinson audio package with in-ceiling array speakers. The package features a more inviting graphic user interface. Its next-generation remote touch is designed to mimic smartphone operation, also supporting handwritten input. In addition to its 12.3-inch wide navigation display, the LS can incorporate an optional 24-inch color heads-up display (HUD)—the largest in the world—that projects a variety of information onto the driver’s forward view.
 
Advanced Safety Features and Driver Support
 
Structurally, the all-new Lexus LS offers a high degree of passive safety for occupant protection in collisions. Lexus has also equipped the LS with technologies that can possibly help prevent crashes from occurring or mitigate their effects.
 
The LS will feature the brand’s Lexus Safety System + and offer the Advanced Safety Package, which features the world’s first system with Intuitive Pedestrian Detection with Active Steering within the lane. With this system, if a pedestrian is detected in the lane ahead and a collision is imminent, the LS is designed to automatically brake and potentially steer around the person while staying in the lane. The available color HUD is utilized in alerting the driver.


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Nice powertrain. Interior will be top notch in materials but overall... interior and especially exterior is ugly as fuck tho. I really thing in regards to the engines.. V8s will be completely premium offerings at this point. 0-60 in 4.5 with 415/442 is on point. I could see the CT6 getting a boost for 2018. All they would need to do is go LF3. Considering the weight advantages of teh CT6.. even over the smaller CTS-VSport.. times would be better

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Ugly as can be, but that can be expected from the current Lexus.  What's up with the Nissan Maxima headlights?  Look at how dramatically different this is from the LS of 10 years ago, I guess they figured all the people driving and LS460 in 2006 are dead now so they tried something radically different.

The new V6 makes good power, but where has this been?  The 3.5 V6 is over 10 years old, they finally added turbos to it.  Still needs a turbo V8, but maybe that is on the way, the V6 will be enough for 90% of Lexus buyers.

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I really like this car, and that is shocking, cause I usually like more upright luxury stance, basically what the last LS was before they put the spindle grille treatment. I like the proportions, I like even the spindle grille, it is no longer some add-on afterthought, the design is cohesive, though there are so many pinched areas and imagery everywhere. 

 

That interior in terms of materials, WOW. I think Lexus has made a substantial leap, and I was thinking that the Genesis G90 was already going to eclipse this.

 

I severely underestimated the ability of Lexus to differentiate itself in this space...damn.

 

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I am NOT a fan of the interior by any means.  I like the exterior until you get to that horrendous spindle grille.  28-way power seats?  At this point as much as I love the sound of a V8, I just don't think it's necessary.

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    • By William Maley
      Despite being one of the best sellers in the luxury crossover class, the Lexus RX lacked something many competitors offered; a third-row option. Lexus rectified this a couple of years ago by stretching the RX's body and adding a third-row to create the RX L. I spent some time in the RX 350L Luxury back in the fall to find out if Lexus has another winner or if this a half-baked attempt.
      You can tell the difference between the standard RX to the longer L by looking for a floating roofline treatment. This is due to Lexus blacking part of the c-pillar to help disguise the added bulk. It doesn't fully work as looks somewhat half-baked. At least Lexus was more successful upfront where non F-Sport models get a new mesh insert to replace the horizontal slats, along with a revised bumper. When equipped with the Luxury Package, the RX is a plush and pleasant place to spend time. The leather upholstery feels nice to the touch and the use of contrasting colors (cream and brown in my tester) help make it feel special. Lexus has finally added a touchscreen for the RX's infotainment and it makes a huge difference. Gone are the litany of issues I have noted in previous models such as, Being precise with your finger movements when selecting an item Becoming very distracting to use when on the move Not the most intuitive controller Now using Lexus Enform or Apple CarPlay/Android Auto is not an exercise in frustration, but one of ease. My only complaint is that I wished Lexus moved the screen slightly more forwards. It is quite a reach to use the touchscreen. Those sitting in the second row will not have much to complain about as head and legroom are plentiful for most passengers. The same cannot be said for the third-row. Getting back here is difficult as there is not enough a gap when the second-row seat is moved forward. Once back here, space is non-existent with your head touching the headliner and legroom from nothing to something bearable depending on where the second-row is set. The one upside to the longer RX is cargo space. With the third-row seat folded, you get about seven extra cubic feet of space compared to standard RX. Power comes from a 3.5L V6 used in several Lexus and Toyota vehicles.  For the RX 350L, it produces 290 horsepower and 267 pound-feet of torque. My tester came with all-wheel drive, but front-wheel drive is standard. Performance is adequate as you'll be able to keep up with traffic or make a pass with no issue. Those wanting a bit more performance should look at something like the upcoming Acura MDX or Volvo XC90. Comfort is still a key hallmark to the RX. Bumps and potholes become mere ripples when driven over. There is also a noticeable lack of road and wind coming inside. The RX 350L feels like a stop-gap solution until Lexus finishes up their upcoming three-row crossover due out within the next couple of years. The third-row isn't all useful for carrying passengers and is best to fold down to expand cargo space. If you need a third-row, there are much better options such as the Volvo XC90. But if you really want an RX, stick with the standard two-row version and pocket the cash you saved for something nice. Disclaimer: Lexus Provided the RX 350L, Insurance, and One Tank of Gas
      Year: 2020
      Make: Lexus
      Model: RX
      Trim: 350L Luxury
      Engine: 3.5L DOHC 24-valve with VVT-iW V6
      Driveline: Eight-Speed Automatic, All-Wheel Drive
      Horsepower @ RPM: 290 @ 6,300
      Torque @ RPM: 263 @ 4,700
      Fuel Economy: City/Highway/Combined - 18/25/21
      Curb Weight: 4,597 lbs
      Location of Manufacture: Miyawaka, Fukuoka, Japan
      Base Price: $54,700
      As Tested Price: $63,540 (Includes $1,025.00 Destination Charge)
      Options:
      12.3" Navigation System/Mark Levinson 15-Speaker Premium Audio System - $3,365.00
      Blind Spot Monitor with Intuitive Parking Assist, Panoramic View Monitor, and Rear Cross Traffic Alert Braking - $1,865.00
      Running Boards - $640.00
      Color Head-Up Display - $600.00
      Second-Row Captain's Chairs - $405.00
      All-Weather Floor Liners with Cargo Mat - $330.00
      Cold Weather Package - $315.00
      Mudguards - $155.00
      Door Edge Guards - $140.00
    • By William Maley
      Despite being one of the best sellers in the luxury crossover class, the Lexus RX lacked something many competitors offered; a third-row option. Lexus rectified this a couple of years ago by stretching the RX's body and adding a third-row to create the RX L. I spent some time in the RX 350L Luxury back in the fall to find out if Lexus has another winner or if this a half-baked attempt.
      You can tell the difference between the standard RX to the longer L by looking for a floating roofline treatment. This is due to Lexus blacking part of the c-pillar to help disguise the added bulk. It doesn't fully work as looks somewhat half-baked. At least Lexus was more successful upfront where non F-Sport models get a new mesh insert to replace the horizontal slats, along with a revised bumper. When equipped with the Luxury Package, the RX is a plush and pleasant place to spend time. The leather upholstery feels nice to the touch and the use of contrasting colors (cream and brown in my tester) help make it feel special. Lexus has finally added a touchscreen for the RX's infotainment and it makes a huge difference. Gone are the litany of issues I have noted in previous models such as, Being precise with your finger movements when selecting an item Becoming very distracting to use when on the move Not the most intuitive controller Now using Lexus Enform or Apple CarPlay/Android Auto is not an exercise in frustration, but one of ease. My only complaint is that I wished Lexus moved the screen slightly more forwards. It is quite a reach to use the touchscreen. Those sitting in the second row will not have much to complain about as head and legroom are plentiful for most passengers. The same cannot be said for the third-row. Getting back here is difficult as there is not enough a gap when the second-row seat is moved forward. Once back here, space is non-existent with your head touching the headliner and legroom from nothing to something bearable depending on where the second-row is set. The one upside to the longer RX is cargo space. With the third-row seat folded, you get about seven extra cubic feet of space compared to standard RX. Power comes from a 3.5L V6 used in several Lexus and Toyota vehicles.  For the RX 350L, it produces 290 horsepower and 267 pound-feet of torque. My tester came with all-wheel drive, but front-wheel drive is standard. Performance is adequate as you'll be able to keep up with traffic or make a pass with no issue. Those wanting a bit more performance should look at something like the upcoming Acura MDX or Volvo XC90. Comfort is still a key hallmark to the RX. Bumps and potholes become mere ripples when driven over. There is also a noticeable lack of road and wind coming inside. The RX 350L feels like a stop-gap solution until Lexus finishes up their upcoming three-row crossover due out within the next couple of years. The third-row isn't all useful for carrying passengers and is best to fold down to expand cargo space. If you need a third-row, there are much better options such as the Volvo XC90. But if you really want an RX, stick with the standard two-row version and pocket the cash you saved for something nice. Disclaimer: Lexus Provided the RX 350L, Insurance, and One Tank of Gas
      Year: 2020
      Make: Lexus
      Model: RX
      Trim: 350L Luxury
      Engine: 3.5L DOHC 24-valve with VVT-iW V6
      Driveline: Eight-Speed Automatic, All-Wheel Drive
      Horsepower @ RPM: 290 @ 6,300
      Torque @ RPM: 263 @ 4,700
      Fuel Economy: City/Highway/Combined - 18/25/21
      Curb Weight: 4,597 lbs
      Location of Manufacture: Miyawaka, Fukuoka, Japan
      Base Price: $54,700
      As Tested Price: $63,540 (Includes $1,025.00 Destination Charge)
      Options:
      12.3" Navigation System/Mark Levinson 15-Speaker Premium Audio System - $3,365.00
      Blind Spot Monitor with Intuitive Parking Assist, Panoramic View Monitor, and Rear Cross Traffic Alert Braking - $1,865.00
      Running Boards - $640.00
      Color Head-Up Display - $600.00
      Second-Row Captain's Chairs - $405.00
      All-Weather Floor Liners with Cargo Mat - $330.00
      Cold Weather Package - $315.00
      Mudguards - $155.00
      Door Edge Guards - $140.00

      View full article
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
      View full article
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