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Ahh; a stumper! It's a GMC. They built taxi sedans for Yellow Cab in the '30s. So there is a precedent for cars at GMC. Interesting...

The Chevy/Buick SUVs are important since that is the meat of the market. They will have to beat out the Tesla Model Y and Mustang Mach E. The pickup is also important since Cybertruck pre-sales look like there will be strong demand and that will really eat into Ford/GM/Ram sales, and for those brands that is the #1 profit maker. Steve Carlisle said the Celestique will be over $200,000. He must be outside his mind if he thinks people are going to pay more than Porsche Taycan prices for a Cadillac.

Since the names from the past would mostly just appeal to an older audience that won’t be interested in EVs, they should avoid any retro or heritage image with the EVs. They really have to focus on the future. I can't really see GM's legacy customer base going for new EVs, these are going to have to appeal to new buyers that are seeking EVs..

But..... no one gives 2 shits about Hummer's 'legacy', and Hummer was here only 10 minutes years ago. Olds, Buick & Pontiac (especially) have legions of fans, mostly centered on the Divisions heydays. Strip-mining the history books for nameplates is irrelevant laziness, and inevitably would call up near constant comparisons; taking focus off the modern product. Let the heritage Divisions RIP ((UNLESS an official Olds or Pontiac nameplate is brought back. Then at least, we could talk). Go strip-mine GMC's catalog.

Well it sure as $h! won’t be because of this interior you have yet to see yet are quick to damn. You also spoke of quality like somehow the Tesla is a bastion of reliability and quality when it has been the complete opposite since day one. It’s interior is cheap garbage too. Don’t get me wrong. I like that Tesla has forced the big boys to up their game but they have a ways to go before they reach the quality of even Cadillac despite all of your naysaying. Hell, I’m still look for a Daimler EV that measures up but they yet to produce that future dud because of delay after delay. Yet you have zero information on the Cadillacs specs and performance. Might I ask where you got your crystal ball or is talking out of your posterior just easier to do than presenting actual facts? Good grief. Try to make the trolling not look so obvious next time.

Fastest modified Model S ludicrious mode + Upgrade quarter mile (after waiting an hour to warm the batteries and making sure it was charged to 99%) is 10.4 secs- it barely beat out the C7. When the top engine C8 Corvette debuts, it'll demolish that time. Or would you like to compare the current base C8 to the long range 100 kw trim without ludicrious mode, without Upgrade and without warming the batteries for an hour?? But I welcome your link to the Cadillac's Celestiq performance claims - I hadn't seen that that was released. BTW- at the price tier, the 'premium-class' Model S is many tiers below the future Cadillac flagship (finally we have a new Cadillac flagship!). Model S doesn't compare. Hell, it doesn't compare to a S-Class.

Updated Chevrolet Bolt: The first vehicle to be launched in this offensive. It will get an updated interior with a more premium dash. too small to be useful to many, will never sell in huge volume at that size. good thing the cheap dash will get an update. Chevrolet Bolt EUV: The crossover-variant of the Bolt, it is about five-inches longer and rides on a wheelbase that has been stretched by three inches. An updated roofline reportedly eliminates the small front windows on the Bolt. The EUV will also be the first model outside of Cadillac to get Super Cruise. how is this a substantial size increase over the Bolt? what is the point? Chevrolet Midsize Crossover: About the same size as the Blazer, this model has an aggressive design and features a low roofline. A pair of 18-inch multimedia displays dominate the interior. May actually have a chance as a volume model. As long as it is as big as the Blazer or Edge and not the size the of the Equinox but labelled 'midsize'. Chevrolet Full-Size Truck: This was the model only shown in digital renderings according to those who were at the event. It will complement the Silverado and be aimed at those who want something to be used on a job site - not like the upcoming GMC Hummer Truck or Rivian which are aimed more at lifestyle folks. This model is expected to arrive in 2025. Not sure how this will be received. Seems more like a model for PR purposes rather than for actual sale. Buick Crossover and SUV: These two models didn't have a name and were wearing a design that was described by the Detroit Free Press as a "vaguely European look". May be useful to Buick, same points as the midsize crossover apply otherwise. GMC Hummer Truck: This will only be available in a crew-cab configuration with a five-foot bed. The design will be utilitarian and boxy. Inside, two large screens will serve as the instrument cluster and infotainment system. Don't expect any leather as many of materials used inside will be made from recycled materials. The truck will also have removable roof panels (like the Jeep Wrangler, that can be stored in the front trunk. Simply a PR vehicle. GMC Hummer SUV: Basically the same as the truck, albeit using a shorter wheelbase. PR vehicle, won't add to market share. Cadillac Lyriq: We have seen teasers of this model last year and Cadillac dropped another this week showing off the silhouette - reminding us some crossovers from Jaguar and Porsche. The vehicle is wide and rides on 23-inch wheels. Size-wise, it is similar to the XT5. The interior boasts a 34-inch-wide high-def screen and seating for four, though the production model may have seating for five. Cadillac's excuse for not providing a knockout XT6 or a new XT5 is what this will be. Then they can say they ran out of cash to make replacements for the XT5 and XT6. Cadillac Celestiq: A new four-door flagship sedan that has a long front end and a fastback rear according to those who saw the clay model. It will be hand-built and carry a six-figure pricetag. Cadillac's excuse for not providing a new flagship or keeping the CT6 is what this will be. Then they can claim to justify a low volume electric sedan rather than work to market the most competitive sedan market with the gas cars. Cadillac Large SUV: About the size of an Escalade, it be complementary vehicle to it. The model will have a more traditional design than the other Cadillac EVs. Inside, it will boast large screens up front and three-rows of seating. As long as you still have the Escalade which it seems they are at least smart enough to never get rid of. So, most of this list is PR cars. The chevy and buick midsize crossovers are the only ones that have a chance to become useful daily driver replacements in volume. GM still has to provide resources to refresh and develop new and existing gas models. They cannot stop keeping up with improvements by falling back on some BS about bringing electric vehicles to market, because this list is mostly niche. And even so, what has GM done to help with the charge network? Will these vehicles charge in 10 minutes and have a range of 300+ miles including in a cold winter? SOmebody has to build a charge network, when will this happen GM? It's like building these models is an excuse to abandon development and improvements on the vehicles that still will make up the real daily drivers for most. Where is the Tesla Model 3 or Model S challenger? I am starting to see a lot of model 3's, it seems a chevy sedan with range and space, and performance in the neighborhood of a Tesla but with a better price could be a car that starts to turn the market to electrics. I imagine these models are going to be pricey so that is the strategy, not try to move electric to the mainstream....sell high priced models to help pay for incremental development of electric drives and chassis, just to claim you are woke and on the leading edge. We won't see any movement to provide that charge network in convenient ways like now until the masses get into electric. And generally, if you build the road first, then the growth happens. The charge network / convenient charging is the road, that is what actually needs to be known first, when is this charge network built and where. There is no plan / no road to speak of. If the road is not there, then don't expect any demand.

Yes, they both look good from the pics so far...

Wow, all the Bronco news today has me stoked! I love the senior version, but the Sport would make much more sense as a daily. Both look great, imo. And Ford showed their new mini truck to dealers today, positive reviews on that as well, but no photos of course. A regular cab Ford mini truck with AWD would be awesome!

Read a few posts up.

Uhhh, that's not the way things were done back then. It's a Wonderful Life ~

Not much different with these kids today than with the entitled kids of rich parents of the 80s and 90s. VW Rabbit convertibles or Bimmers back in the day versus Teslas of today. The more things change...

It’s a ‘G’...

Thinking on this, GM could bring back a 21st century 442! 4 = 400 kW of power 4 = 4 Motors, AWD with Torque Vectoring 2 = 2 door sports EV that kicks Tesla Ludicrous Mode! I can envision many awesome driving machines with EV power trains on our Glorious Auto History. @oldshurst442 What cha think?

@oldshurst442 @balthazar I understand what you both are saying. Yet, now that we have Hummer by GMC, I honestly could see GM do a Legends by GMC where they do special edition autos from Oldmobile, Pontiac, and even throw in a new 21st century EV Grand National by Buick. From a marketing standpoint there is much they could do with and make money off some of the amazing bad ass rides from the past.

Daimler, BMW and VW have taken a hit from Tesla. As have Cadillac, Lexus and Infiniti. Look at how all those brands are seeing their sedan sales die off yet Tesla is cranking out Model 3's and S's are a pretty good clip. Cadillac Celestique won't sell, it will be a bigger failure than the ELR was. No one will take a hit from that other than Cadillac.

The Model S challenger is the Celestique but it is double the price and slower. A winning strategy.

Let the faceless, soulless future stand or fall on its own. Bringing back a meaningful name from the past and slapping it on a meaningless commodity BE3 anything would be pointless. It's like a bad actor trying to elicit emotion in a totally disconnected (unplugged) audience. Fake.

Cybertruck has over 500,000 orders, where are those coming from? There are only X number of full size truck buyers in the market. People that never bought a truck or never thought of buying a pickup are not all of a sudden going to buy a Cybertruck. I suspect F150, Ram 1500 and Silverado all see a 10-15% drop in sales the year Cybertruck goes on sale. Taycan is faster than a C8 Corvette and it says Porsche on it. The Cadillac won't be faster than a Corvette, because the Corvette has to be the fastest car at GM, so the Celestique won't be faster than a Model S either, since the C8 is slower than a Model S. And interiors have never been a Cadillac strong suit, they haven't had a best in class interior since like 1960 so I can't imagine all of a sudden they come up with a Bentley level interior for this car.