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    William Maley

    Ford Introduces The 2015 Focus Sedan

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      Ford Previews the 2015 Focus Sedan ahead of New York


    Last month at the Geneva Motor Show, Ford revealed the refreshed 2015 Focus Hatchback with a refreshed exterior and tweaks to the interior. Next week at the New York Auto Show, Ford will drop the cover on the 2015 Focus Sedan.

    Now if you expecting something different between the sedan and hatchback, then you'll disappointed. Much like the refreshed hatchback, the sedan gets a front end that is the same as the Fiesta and Fusion with the Aston Martin-esq grille and new headlights with LEDs. Around back is a new trunk lid and taillights. Heading inside, the Focus gets a new center stack, reshaped seats, and a new version of SYNC.

    Under the hood, the Focus gets the option of the turbocharged 1.0L EcoBoost three-cylinder with 123 horsepower and 146 pound-feet of torque. A six-speed manual transmission will be only transmission on offer with this engine. The 2.0L four-cylinder will carry over. The 2015 model also gets a revised suspension and power steering system.

    Source: Ford

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Ford Reveals All-New Focus Sedan, Retains World's Best-Selling Nameplate Title for 2013

    Ford Focus ranks as the best-selling vehicle nameplate in the world, based on just-released Polk new vehicle registration data for the 2013 calendar year

    Focus gains momentum with 50 percent sales growth in Chinese market

    New Focus four-door sedan globally unveiled, featuring leading combination of technology, fuel economy and power

    DEARBORN, Mich., April 9, 2014 – Ford Focus retains its title as world's best-selling vehicle nameplate for 2013, according to Ford analysis of the just-released full-year Polk new vehicle registration data from IHS Automotive. The news comes as a new Focus four-door sedan prepares to make its debut at next week's 2014 New York International Auto Show.

    Registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year. That compares with global Focus sales of 1,014,965 in 2012.

    Market gains for Focus continue to be driven by consumer demand in China. China registrations were up 50 percent in 2013 to 403,219 vehicles, up from 268,354 vehicles in 2012. China now is responsible for just more than one out of three Focus vehicles sold globally, based on Polk data.

    The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon. A new version of the performance Focus ST will be shown later this year.

    The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford's award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

    For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

    The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

    Also notable for 2015, Ford's popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

    "It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet," said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. "With the new car, we've raised the bar again, showcasing Ford's commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family."

    While the latest Focus is essentially the same worldwide, color preference varies. In the U.S. market, Sterling Gray is the most popular at 21 percent of sales, with Tuxedo Black second at 15 percent. In China, Crystal Solid White is overwhelmingly the most popular with just more than 50 percent of sales. Candy Red is second at 17 percent.

    Fiesta world's best-selling subcompact

    Ford's analysis of Polk new vehicle registrations also confirms Ford Fiesta earned the top spot as the best-selling subcompact car globally, with 735,299 registrations for 2013.

    Together, registrations of Ford's small cars – Fiesta and Focus – totaled 1,832,917 vehicles last year, which is a 4.3 percent increase from 2012.

    Award-winning 1.0-liter EcoBoostIn addition to a host of styling and technology advances, the new Focus will offer the efficient, fun-to-drive 1.0-liter EcoBoost engine with a six-speed manual transmission. Automotive journalists globally named it International Engine of the Year for 2012 and 2013.

    "The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package," said Raj Nair, group vice president, Ford Global Product Development. "Focus is already known for bringing together efficiency and fun, and our latest offering will bring consumers a whole new level of enjoyment – on the road and in what they'll save at the pump."

    The smallest engine in Ford's growing EcoBoost family – already available in Fiesta - will come standard in Focus with an Auto Start-Stop feature that automatically shuts down the engine at stops and instantly turns it back on at takeoff.

    EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

    New Focus customers also will enjoy a quieter ride, achieved by thicker carpets and side window glass and improved engine-bay insulation.

    Stylish new Focus

    The new Focus arrives with a bolder look. It features a restyled hood and grille, signature LED lighting for headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

    Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims and switches, and an available heated steering wheel. A new center console incorporating adjustable cupholders improves storage capacity.

    Advanced technologiesA package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies, including a rear view camera, available Blind Spot Information System and a lane-keeping system.

    Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

    BLIS® uses two advanced multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in both rear quarter panels. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

    Should a Focus driver start to drift out of the current lane without a turn signal activated, the lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering to help the driver direct the car back toward the center of the current lane.

    The new Focus benefits from advancements in exterior styling, interior design, powertrain and technology, as well as suspension and chassis upgrades.

    These include a new shock absorber valve design providing improved interior quietness, and a change to the rear suspension to give drivers a more connected feel to the road. The electric power-assisted steering has been retuned to make the driver feel even more connected to the road.

    Enhanced SYNC AppLink

    Focus drivers will have access to powerful new capabilities thanks to a host of functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.

    Android and iOS smartphone users can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.

    New functions include:

    Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the owner experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors

    More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected

    Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

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    Brings it in line. I like the looks of the SE Sport trim. This generation Focus has always seemed like a high-class car to me, except for the unfortunate automatic transmission, the type which hobbles the Fiesta as well. Solution: buy the manual!

    Edited by ocnblu

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    The 3-cylinder ecoboost could be a MPG king in the non-hybrid segment.

    will it get better mpg than the more powerful cruze eco?

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    The 3-cylinder ecoboost could be a MPG king in the non-hybrid segment.

    will it get better mpg than the more powerful cruze eco?

    I would imagine so if vehicle weights remain similar and Ford doesn't F-up the gearing. It has less internal friction by having one less cylinder and uses direct injection where the Cruze does not.

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    I doubt it. The turbo-direct-injection combo seems to be the magic elixir that gives great low end torque with good efficiency. Driven the same way, I'm guessing the Focus will have better fuel economy. Keep your foot in the turbo on either car, and of course the mpgs will drop.

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    Ugh, the 2015 Chevy Cruze has just been shown ahead of its NY debut. It is NOT the new bodystyle, but a half-assed front end update on the current car. Ford has done a much better job of facelifting the Focus.

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    I like it, I like the interior layout too. It is amazing how far small cars have come in 15 or so years. Look at a 90s (or even 2002) Cavalier or Escort and how bad they were, now you have small cars with leather, dual zone automatic climate control, Nav systems, heated seats, etc.

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    • By William Maley
      (Author's Note: For those wondering where the 2021 Bronco story is, that will be up sometime tomorrow morning. There is a lot to digest, and need some more time to figure out how to structure that. Stay tuned. -WM).
      If the standard Bronco is a bit out of your reach, then Ford has another option in the form of the 2021 Bronco Sport. Yes, it is based on the Escape platform, but Ford is very adamant this us a very different animal.
      Lets begin with the dimensions. The Bronco Sport measures 172.7 inches in length and rides on 105.1 inch wheelbase - 7.8 and 1.6 inches shorter than the Escape. But the Sport is about an inch wider and is taller in terms of ground clearance (7.8 to 8.8 inches depending on the trim). Design-wise, the Sport looks very rugged with a boxy shape. chunky c-pillar, and a deep cut in the doors. The roof is raised slightly higher towards the back, reminding us of the first and second-generation Land Rover Discovery. This allows for better headroom and more cargo space.
      The only items that the Bronco Sport and Escape share inside are the switchgear. Everything else is unique to Bronco Sport such as the steering wheel featuring a bucking Bronco, MOLLE webbing on the back of the front seats to allow owners to attach various items, and optional rubberized floor. An eight-inch touchscreen with SYNC 3 comes standard. 
      Power will come from two engines. A turbo 1.5L three-cylinder providing 181 horsepower and 190 pound-feet of torque come standard on the base, Big Bend, and Outer Banks. The Badlands and 2021 model year only First Edition get the 2.0L turbo-four with 245 hp and 275 lb-ft. All with come with an eight-speed automatic and all-wheel drive. Like the larger Bronco, the Sport gets a range of drive modes called GOAT (Goes Over Any Type of Terrain). Controlled via a knob in the center console, a driver can select from five different modes - Normal, Eco, Sport, Slippery, and Sand. Badlands and First Edition add Mud/Ruts and Rocks.
      Surprisingly, Ford has announced pricing for the Bronco Sport. The base model begins at $28,155 including a $1,495 destination charge. The rest are as followed,
      Big Bend: $29,655 Outer Banks: $33,655 Badlands: $34,155 First Edition: $39,995 The first Bronco Sports are expected to arrive in dealers this fall, but you can put in a reservation right now with a $100 deposit. Though, we would wait a bit as Ford's servers are having some issues dealing with the load of everyone trying to put a reservation for the standard Bronco.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW FORD BRONCO SPORT RUGGED SMALL SUV EQUIPPED FOR TRAILS WITH STANDARD 4X4 AND BUILT WILD CAPABILITY AND CONFIDENCE
      The Bronco of small SUVs: All-new Ford Bronco Sport expands the rugged Bronco family of 4x4-only vehicles, giving more outdoor adventurers Bronco off-road capability, durability and technology Built Wild™: With standard 4x4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design to deliver unsurpassed ground clearance, made-for-the-trails approach and departure angles, water fording, obstacle protection and segment-first trail technologies Thrilling: Bronco Sport SUV enables exciting, high-speed off-road driving thanks to its Bronco-specific variant architecture, Bronco design DNA, available 2.0-liter EcoBoost® engine targeting segment-best horsepower and torque, and advanced 4x4 system with class-exclusive twin-clutch rear-drive unit with a differential lock feature Ready for fun: Class-exclusive features designed for life on the trails include safari-style roof enabling class-leading headroom and a cargo area high enough to hold two 27.5-inch-wheel mountain bikes; more than 100 factory-backed and aftermarket accessories are available to transport gear such as kayaks, surfboards, skis and camping equipment Reservations: Open now for $100 at ford.com DEARBORN, Mich., July 13, 2020 – The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
      With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4x4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.
      “Bronco Sport has the toughness and smarts to help turn off-road novices into 4x4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
      Bronco Sport is smartly designed to transport two mountain bikes standing up in its cargo area – and two cyclists up front. Four available accessory bundles – in addition to more than 100 factory-backed standalone accessories – let owners easily make the vehicle their own by outfitting it to transport kayaks, skis, camping equipment or whatever gear propels their adventure.
      Five trim levels are available, including the base model, Big Bend™, Outer Banks™, Badlands™ and First Edition™.
      Reservations for Bronco Sport open today at ford.com; vehicles can be reserved for $100.
      Vehicles arrive in dealerships late this year.
      Built Wild 4x4 confidence
      Like the larger Bronco, the all-new Bronco Sport delivers the 4x4 off-road capability that made the original Bronco a legend. With off-road performance at its core, Bronco Sport provides solid footing on sand, snow, mud, rocks and more.
      For maximum off-road capability and long-term durability, Bronco Sport was tested in extreme conditions in places such as the Johnson Valley desert in California, as part of Built Wild Extreme Durability Testing. Badlands and First Edition models pack an advanced 4x4 system with a class-exclusive twin-clutch rear-drive unit with a differential lock feature to allow greater off-road performance – similar to a traditional mechanical locking differential. The system can divert virtually all rear axle torque to either wheel, setting it apart from any other vehicle in the non-premium subcompact utility segment.
      Bronco Sport’s suspension can take on rugged terrain and is complemented by Ford’s trail technologies. The small SUV’s Terrain Management System™ with up to seven available G.O.A.T. Modes™ helps drivers “go over any type of terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand; Mud/Ruts and Rock Crawl modes are available on Badlands and First Edition.
      All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
      On Badlands and First Edition series, the system includes uniquely tuned front struts with hydraulic rebound stops designed to provide a quieter, less jarring off-road experience. In addition, 46-millimeter-diameter monotube rear shocks are among the largest in the class, helping provide improved response and more comfort off-road, while softer springs and antiroll bars offer greater articulation over obstacles.
      Class-exclusive Trail Control™ technology furthers the vehicle’s off-road prowess. The available feature enables a cruise control-like setting up to 20 mph forward and 6 mph in reverse for vehicle-controlled throttle and braking, letting the driver stay focused on navigating the trail.
      For adventurers taking on rough and rocky terrain, the small SUV’s design includes made-for-the-trails departure, approach and breakover angles. An available class-exclusive front off-road camera with lens washer serves as a spotter and helps provide better visibility of the trail ahead, displaying the video on the center stack-mounted touch screen.
      In Rock Crawl mode, the electronic power steering assist system is uniquely calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed maneuvers over rocky terrain.
      Off-road capability is further reinforced by four steel bash plates, plus available frame-mounted front tow hooks that can individually withstand static loads up to 100 percent of the gross vehicle weight. Badlands and First Edition can wade through up to 23.6 inches of water.
      Thrilling performance borne of Bronco DNA
      Staying true to the DNA of the first-generation Bronco, the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, agile off-road architecture and optimized suspension for better control in all environments.
      The Badlands and First Edition series are powered by a 2.0-liter EcoBoost® engine that produces a targeted best-in-class 245 horsepower and 275 lb.-ft. of torque for high-speed off-road performance*. Base, Big Bend and Outer Banks series feature the proven 1.5-liter EcoBoost engine with a targeted 181 horsepower and 190 lb.-ft. of torque*.
      Both engines are paired with an 8-speed automatic transmission, while Bronco Sport Badlands and First Edition add SelectShift® with steering wheel-mounted paddle shifters to help drivers maximize control both on- and off-road. A cooling system with additional transmission and rear-drive coolers keeps 2.0-liter models running strong over tough terrain.
      The Bronco Sport SUV’s design inspiration is directly linked to the all-new Bronco halo model. Its rugged design attributes include signature encapsulated cartridge grille, round headlamps, clean, flat bodysides, and timeless proportions that enable the short front and rear overhangs required for off-road maneuvers. Tough unpainted finishes smartly cover exterior contact points, so the vehicle is ready for almost anything the rough and tumble outdoors can throw at it.
      The Badlands series comes standard with 28.5-inch all-terrain tires. First Edition comes standard with 29-inch all-terrain off-road tires with more aggressive, deeper treads that stretch on to the sidewalls for improved off-road traction.
      Ready for fun to venture into the wild
      Human-centered design led to special Bronco Sport features such as class-exclusive liftgate LED floodlamps – because out in the wild, there are no streetlamps – MOLLE straps to carry extra gear, zippered seatback pockets for additional stowage, and even a built-in bottle opener in the cargo area.
      Its upright design and safari-style roof contribute to Bronco Sport’s adventurous silhouette, which not only features a long flat roof rail for maximum carrying length, it also treats occupants to best-in-class first- and second-row headroom. The cargo area has enough height to accommodate two standing 27.5-inch-wheel mountain bikes with the available Yakima dealer-installed interior bike rack accessory.
      Bronco Sport will launch with more than 100 factory-backed and aftermarket accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs. Bronco Sport buyers can also opt for any of four lifestyle accessory bundles themed Bike, Snow, Water and Camping.
      A flip-glass rear window, low-load floor cargo area, overlanding-ready roof rack with capacity to make roof-top tent camping easy, and front fender peaks that allow the driver to see the corners of the vehicle easily from behind the wheel reveal this small SUV is purpose-built for adventure from front to back, top to bottom.
      Bronco Sport can quickly help with basecamp setup thanks to an innovative slide-out working table, part of the available five-way configurable Cargo Management System, plus a class-exclusive 400-watt inverter and liftgate floodlamps that illuminate up to 129 square feet for when the adventure ends after sundown.
      To make post-adventure cleanups painless, the Badlands and First Edition series offer washable rubber flooring throughout the cabin and cargo area, easy-to-clean cloth seating surfaces and silicone-sealed control switches. For stowage of wet, icy or muddy gear, an available storage bin is located below the second-row passenger-side seat.
      Smart in addition to being rugged, the vehicle features a SYNC® 3 system with an 8-inch touch screen and compatibility with Apple CarPlay™ and Android Auto™. Other available technology features include Ford+Alexa and SiriusXM™ satellite radio.
      The Ford Co-Pilot360™ suite of advanced driver-assist technologies is standard across the lineup, including Pre-Collision Assist with Automatic Emergency Braking featuring Pedestrian Detection, Forward Collision Warning and Dynamic Brake Support, Blind Spot Information System with Cross-Traffic Alert, Lane-Keeping System, Auto High Beam Headlamps and a rearview camera. Available Ford Co-Pilot360 Assist+ technology includes Adaptive Cruise Control with Stop-and-Go and Lane-Centering, Evasive Steering Assist and voice-activated touch screen navigation. Available Ford Co-Pilot360 Assist 2.0 technology adds Intelligent Adaptive Cruise Control with Stop-and-Go, Lane-Centering and Speed Sign Recognition.
    • By William Maley
      Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
      PowerBoost? PowerBoost.
      What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
      Generator? I Have My Truck.
      Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
      You Want Tech!? We Have It and A Kitchen Sink as Well
      Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
      Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
      The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
      Other Details to Know
      All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
      Source: Ford
      Press Release is on Page 2
      BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
      All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
      “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
      The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
      “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
      Toughest F-150 ever
      The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
      There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
      The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
      The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
      F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
      An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
      Most productive F-150 ever
      Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
      Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
      Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
      Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
      Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
      Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
      The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
      Most powerful in its class
      The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
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      View full article
    • By William Maley
      Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
      PowerBoost? PowerBoost.
      What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
      Generator? I Have My Truck.
      Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
      You Want Tech!? We Have It and A Kitchen Sink as Well
      Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
      Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
      The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
      Other Details to Know
      All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
      Source: Ford
      Press Release is on Page 2
      BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
      All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
      “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
      The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
      “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
      Toughest F-150 ever
      The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
      There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
      The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
      The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
      F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
      An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
      Most productive F-150 ever
      Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
      Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
      Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
      Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
      Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
      Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
      The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
      Most powerful in its class
      The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
      Previous Page Next Page
    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars

      View full article
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