By William Maley
Staff Writer - CheersandGears.com
January 9, 2013
The Acura ILX hasn't been the success that the company has hoped for. Acura only sold 12,251 ILXs in 2012, which is way off the 30,000 goal they had set for the year. Acura admits this freely.
“(The ILX is) not hitting our sales expectations. Consumers have told us they like the 2.4L and they wish they had an automatic, but they say the midrange vehicle is underpowered and they don’t see the value in it.” American Honda President John Mendel said to reporters at November’s Los Angeles Auto Show.
The ILX comes in three different variations: a base 2.0L with an automatic transmission, a 2.4L with a six-speed manual, and a 1.5L hybrid model with a continuously variable transmission.
This isn't the first mistake Acura has made with the ILX. Reviewers have complained that 2.4L doesn't offer the technology package that brings such features as navigation while the 2.0L and Hybrid offer it.
“We’re doing some value enhancements on the car. We’re planning some as we go forward. But I think, overall, we have a good plan for ILX. It is bringing in buyers to Acura we had wanted, as in first-time luxury (buyers) or move-ups," Mendel said.
Hopefully those enhancements include an automatic and a tech package for the 2.4L.
Source: Wards Auto