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    William Maley

    Cadillac Plans To Expand The VSport Lineup

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    William Maley

    Staff Writer - CheersandGears.com

    August 27, 2013

    Back at the introduction of the 2014 Cadillac CTS at the New York Auto Show in April, Cadillac introduced a new trim called VSport. VSport offers unique styling and performance tweaks to a model. A few months back, Cadillac announced that the XTS would be getting the VSport trim as well.

    The Detroit News reports that more Cadillacs will be coming with VSport trim. Executives say VSport offers buyers the styling and performance they want without going to a full V model.

    “In the future you can look to us to expand this idea to additional models, additional vehicle models, and also using the branding for performance or sport appearance-related options and accessories,” said Hampden Tener, Cadillac’s product director.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    V-Sport will become essentially what M-Packages are at BMW; V-Series will match the M models. The idea of introducing it exclusively with the TT V6 in the CTS gives me hope that as the TT V6 eventually expands to other trim levels, V-Sport models will always have an extra bit of 'edge' over the remaining trims.

    Edited by ZL-1

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    I am not sure I would have used V twice here. It reeks of when Olds used Cutlass on nearly everything they had with 4 wheels.

    Leave the V Series as the V Series as it has established a strong name equity and then just make this package a Sport or another letter Sport.

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    DOTJ-90Calais-15-550x412.jpg

    "International Series" was always my favorite!!!!!!!!!!! LMAO

    or was "Eurosport" my favorite?

    I am waiting for GM to come out with something called 'techline' trim.......

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    I am not sure I would have used V twice here. It reeks of when Olds used Cutlass on nearly everything they had with 4 wheels.

    Leave the V Series as the V Series as it has established a strong name equity and then just make this package a Sport or another letter Sport.

    I'll have to disagree. V-Series is a recognized brand and BMW trades on the M moniker for an appearance package, just like Mercedes has the 'AMG Styling Package' on certain models.

    People covet these packages, often for their looks and the association with high-performance models. I think it'd be a bad move to call the VSport anything else.

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    But the V-Sport isn't just a trim... it gives real performance advantage though not the max level. It also allows for performance versions of models that will never get a V-Series line like SRX, XTS, and Escalade.

    I bet an SRX V-Sport would be a real hoot to drive and give Cadillac a leg up on the X3 which doesn't have an M package.

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    I'll have to disagree. V-Series is a recognized brand and BMW trades on the M moniker for an appearance package, just like Mercedes has the 'AMG Styling Package' on certain models.

    People covet these packages, often for their looks and the association with high-performance models. I think it'd be a bad move to call the VSport anything else.

    And Audi S-line (they don't have RS-line to my knowledge) and Lexus F-Sport.

    But the V-Sport isn't just a trim... it gives real performance advantage though not the max level. It also allows for performance versions of models that will never get a V-Series line like SRX, XTS, and Escalade.

    I bet an SRX V-Sport would be a real hoot to drive and give Cadillac a leg up on the X3 which doesn't have an M package.

    Therein lies the difference. That's what would make the Vsport line much more like the Audi S models (A4 S-line still has the I4T, whereas the S4 gets the V6S and 122 hp).

    I do understand the objections though... the name makes it a little trickier. Only a little.

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    DOTJ-90Calais-15-550x412.jpg

    "International Series" was always my favorite!!!!!!!!!!! LMAO

    or was "Eurosport" my favorite?

    I am waiting for GM to come out with something called 'techline' trim.......

    Funny to see a Portuguese flag there as we haven't seen Oldsmobile for sale here ever since my dad was young (he was born 1943) :smilewide:

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    DOTJ-90Calais-15-550x412.jpg

    "International Series" was always my favorite!!!!!!!!!!! LMAO

    or was "Eurosport" my favorite?

    I am waiting for GM to come out with something called 'techline' trim.......

    Funny to see a Portuguese flag there as we haven't seen Oldsmobile for sale here ever since my dad was young (he was born 1943) :smilewide:

    GM was in a delusional phase in the '80s...they thought by painting the trim black on the mediocre FWD A-bodies made them European...

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    I am not sure I would have used V twice here. It reeks of when Olds used Cutlass on nearly everything they had with 4 wheels.

    Leave the V Series as the V Series as it has established a strong name equity and then just make this package a Sport or another letter Sport.

    I'll have to disagree. V-Series is a recognized brand and BMW trades on the M moniker for an appearance package, just like Mercedes has the 'AMG Styling Package' on certain models.

    People covet these packages, often for their looks and the association with high-performance models. I think it'd be a bad move to call the VSport anything else.

    They could have created two distinct performance models that stand on their own and do not have to feel like one is the second best as one if beyond the best.

    I also have seen many already people on the auto web sites are mistaking the V Sport as the new V Series. The GM guys have is handled but the non GM guys are missing the point and these are the people GM wants to attract.

    All I ask is to give the V Sport its own Identity and leave the V to the V series.

    But what is done already is done and it is not going to change.

    I guess they could do a V sport and then a V Series Gold like the AMG and AMG Black. They could make the emblem with a V and in gold.

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    I am not sure I would have used V twice here. It reeks of when Olds used Cutlass on nearly everything they had with 4 wheels.

    Leave the V Series as the V Series as it has established a strong name equity and then just make this package a Sport or another letter Sport.

    I'll have to disagree. V-Series is a recognized brand and BMW trades on the M moniker for an appearance package, just like Mercedes has the 'AMG Styling Package' on certain models.

    People covet these packages, often for their looks and the association with high-performance models. I think it'd be a bad move to call the VSport anything else.

    They could have created two distinct performance models that stand on their own and do not have to feel like one is the second best as one if beyond the best.

    I also have seen many already people on the auto web sites are mistaking the V Sport as the new V Series. The GM guys have is handled but the non GM guys are missing the point and these are the people GM wants to attract.

    All I ask is to give the V Sport its own Identity and leave the V to the V series.

    But what is done already is done and it is not going to change.

    I guess they could do a V sport and then a V Series Gold like the AMG and AMG Black. They could make the emblem with a V and in gold.

    Maybe they introduced them in the wrong order, given the (relative) hurry to show the TT V6?

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    The VSport is the right way for them to go. Build off the V marketing and know you have a better performing auto than most but not the legendary V. This is a right move for them.

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    But I have already seen the non GM fans already thing the V sport is the new V Series. It is a good enough car to be considered a top line for many companies but yet Cadillac has more to come.


    The bottom line is the V sport is good enough it should not need the V Series for help.

    Olds had too many Cutlasses in the 80's and 90's and Michelin has too many Pilots. Too many take the easy way out in marketing and I feel while they do ok they leave some more on the table.

    Either way the V sport will do fine but if it were treated as it's own true model Cadillac could have to distinct series and two distinct model lines. Now the one has to be compared or confused to the other.

    As for the point one is V6 and the other is a V8 is not always clear with the non GM public. It is the details in todays market that separate 1st in class from 3rd in class as things are that competitive anymore.

    As good as the V sport will be if it was issued with the first Cue system it would be sent to second in class by the critics. I expect GM will have this detail fixed in the first one. If GM wants to beat BMW and Benz they need to do a knock out. This is a heavy weight fight and like Ali the reigning champ get the benefit of the judges. The details on these cars are what will prove to be the knock out and I think GM can do it.

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    That's OK; I've seen non-BMW fans who think "1" means it's the best, highest-priced bmw, because its, you know; number 1.

    Wait 'til they learn the 2-dr 3-series was canceled. :dizzy:

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    The style and perfomance of a V, without going full over into V territory? You mean like how Dodge is doing with their SRT series? You can have the SRT core, which is a bare bones SRT without the bells and whitles, for less...or you can pruchase the full blown SRT.

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    Well I think SRT is different. There you will still get all the performance of SRT but with watered down feature content. V-Sport is mid-range performance (though a 420hp V6 really isn't mid-range in the industry) with additional bells and whistles. In the XTS, I think V-Sport is only on Platinum models.

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    Oldsmobile and the Cutlass is different too. There they overused a name to the point where it had no meaning. It would be like if Chevrolet offered the Chevy Cruze, the Chevy Cruze Spark, the Chevy Cruze Sonic, the Chevy Cruze Suburban... but with little reason for the naming convention.

    V-Sport, so far, offers substantial performance enhancements over a non-V-Sport model, thus giving a distinction to the name.

    In essence, this is Cadillac's version of Chevy's SS suffix... but so far, not bastardized.

    And who cares what non-GM fans think? Let them them sit in their M-Sports and AMG appearance packages and watch as twin blade tail lights fade off into the darkness in the distance ahead.

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    Oldsmobile and the Cutlass is different too. There they overused a name to the point where it had no meaning. It would be like if Chevrolet offered the Chevy Cruze, the Chevy Cruze Spark, the Chevy Cruze Sonic, the Chevy Cruze Suburban... but with little reason for the naming convention.

    V-Sport, so far, offers substantial performance enhancements over a non-V-Sport model, thus giving a distinction to the name.

    In essence, this is Cadillac's version of Chevy's SS suffix... but so far, not bastardized.

    And who cares what non-GM fans think? Let them them sit in their M-Sports and AMG appearance packages and watch as twin blade tail lights fade off into the darkness in the distance ahead.

    That is my fear that the V seen on a SRX would send the same signal a SS on a Malibu would. Chevy learned their lesson.

    As for who cares about non GM people. Well Cadillac should as if they are to lead the market they need to sell these cars to people who are not presently Cadillac owner. GM will never lead if they only try to sell cars to who are buying them now.

    This is just a chance for two well defined models that will be seen as one by many. If one was crap and one was good this would be a good thing but you have two lines that could be all their own.

    Both lines will do fine but could they have done better with more distinction between both of them.

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    Why is there the assumption that Cadillac hasn't learned Chevy's lesson too? BMW puts out an X5-M which justifiably gets the M badge, why can't a Cadillac SRX wear a V-Sport badge and rock 410HP under the hood. We already know that engine would physically fit, it is dimensionally the same as the 2.8T the SRX started with.

    The V-Sport badge is only a problem if it doesn't mean anything the same way the SS in Malibu SS didn't mean much. As long as Cadillac keeps the V-Sport brand true to it's recent origins, it will be fine.

    BTW, if you want to relay any messages regarding Cadillac's branding of V-Sport to Cadillac, a member of their PR team is sleeping in my guest bedroom right now and I can let him know your thoughts when he wakes up.

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    For GM has sinned before and BMW not so much has.

    If you get drunk once a year you had too much to drink but if you used to drink too much and were an alcoholic but you get drunk once a year later on you fell off the wagon. The reputation of what GM has done in the past will haunt them till they earn their standing back.

    I agree with you that it is not a big deal but little things like this can create issue with new customers who are not as forgiving.

    In the end it will still be a great car and what it is hopefully will give them the ability to win all potential owners and attract even critics.

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    Can't get every consumer and never will. A company can spiral around trying to and lose sight of the big picture in the meanwhile. The 'not as forgiving' consumers will find another nit to pick, regardless of how 99% perfect a car may otherwise be.

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    Can't get every consumer and never will. A company can spiral around trying to and lose sight of the big picture in the meanwhile. The 'not as forgiving' consumers will find another nit to pick, regardless of how 99% perfect a car may otherwise be.

    So true!

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    This is why a manufacturer cannot worry/waste time over 'less forgiving, anti-Company' consumers. This is why if having a CTS-V and a CTS V-sport, properly defined vs the basic CTS, is NOT an issue. There's more than enough going on without manufacturing false problems.

    This is also why, in a industry overflowing with meaningless numeric names, that names with meaning & image should be on the table for future product, esp where image/perception becomes a larger component than normal for a model. Look at Rolls- the name was heavily tarnished in the '80s with ancient vehicles no where near the leading edge of their sector, yet reworking product to a much higher standard restored that name. The same can be done with many many heritage names. Just because mercedes failed miserably when they bought the rights to 'maybach' and couldn't make it work (poor product), doesn't mean every other instance of using a heritage name will follow the same path.

    In other words, "LTS" or "ZTS" is immeasurably wretched.

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    Well I agree to a point but names and marketing of names can and could create confusion. In GM's case the abuse of names and letters can make people discount a model of confuse it with another.

    In the case of the V sport I have already seen where too many think this is the new V Series.

    As for the numbers game it s more A Euro thing that Americans either do not understand or care about. In Europe most numbered cars represent the class, engine size and or configuration. This was pointed out well by Lutz in his new book when he was at BMW. The Numbers at Ferraris also were the same as they let you know just what a car was and has under the hood and you never even lay eyes on it.

    I do not believe Cadillac should use these Number or letter games as they are American and let that be part of their difference. I do hope they chose as they bring new cars to the market new and original names to represent a break from the recent 40 years. If you want people to think you have changed do not rename the car the same name you had when they began to leave you for other makes.

    Now I do believe in saving the name for a later time when you have earned their trust again to revisit them in a new model later on.

    The trouble with all of us here and I include myself is we all think as GM fans way to much. I work hard to see things from outsiders perspective. While it is important to retain the GM fans and customers they now have they need to win those many who have never owned a GM car let alone even an American car. We now have 1-2 generations that have never had an American car in the family and this takes different thinking vs. the loyal GM thinking we here generally have.

    While the customer is not always right you still have to make them think they are right. You have to serve them your idea and then make them think it was their own anymore. I also find where a Import company many make a ugly or poor car the owners of that brand are easy to forgive. But with GM they have little forgiveness. That just means GM has to get things right more often to win back the loyalty.

    In the case of Benz the name Maybach was not so much the trouble than the car being just an little more expensive Benz. It was a similar issue to the Vette and XLR. While the XLR was not a bad car the Vette was just as good or better and cheaper. Also Maybach here in the stated meant nothing unless you were a Graf Zeppelin fan as they supplied the Zeppelin company with engines. Now in Europe they may have remembered but even if you chose to bring back Duisenberg as so many have tried it would be difficult. Cultures have changes as have values and names like these hold little value to the present buyers.


    As for Rolls the BMW cars are just ugly and to be honest I see Bentley as a much more appealing car anymore. I must not be alone as I see may more Bentleys in my area than new Rolls. Even sales of Masuratis have been off the chart here as the sedans are more common than even a Jag.

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