For almost a decade, Cadillac has been using a three-letter naming system which is (insert letter here) followed by T and S. Small sedans such as the ATS start towards the beginning of the alphabet while larger sedans such as the XTS go towards the end. However, not all of Cadillac's vehicles follow this. For example, the SRX crossover and Escalade.
Many complain that Cadillac's nomenclature is confusing and will only get worse when more models are added. Cadillac's marketing chief Uwe Ellinghaus is one of them.
"There's no doubt with an expanding product portfolio we need to revise our entire nomenclature," Ellinghaus told reporters at Geneva.
How Cadillac plans to change their nomenclature wasn't hinted at by Ellinghaus. The only thing he said is that it would not copy BMW or Mercedes-Benz.
"I'm on the case. We are aware that this is currently a weakness of the Cadillac brand."
Source: Automotive News (Subscription Required)