Back in December, we reported on the anomaly that is the Cadillac Escalade. The model represents a number of things the brand would like to leave behind - too much bling and sharing a platform with Chevrolet and GMC to name a couple. But it is also the model where Cadillac makes the most money and brings in buyers from German and Japanese luxury brands.
"How do you balance the desire to bring it into alignment with where we're taking the brand and the equally intense desire not to screw up a good thing?" said Cadillac president Johan de Nysschen back in April.
The answer appears to be not messing with the formula and just building on top of it.
“The Escalade must become more sophisticated and technically advanced, more detail oriented” in its interior design and materials, said de Nysschen at a recent media event.
“We can do all that with a body-on-frame architecture.”
What de Nysschen means by the Escalade becoming 'more sophisticated and technically advanced' is unknown and we'll likely not find out till the next-generation due out sometime in 2020. But we wouldn't be surprised if Cadillac introduces an ultra-luxury version with a $100,00+ price tag.
Source: Detroit Free Press