Editor/Reporter - CheersandGears.com
February 23, 2012
The Fiat 500. A car that was given an ambitious sales goal of 50,000 vehicles during its first year and missed by a long shot - only selling 17,945 vehicles between March and December of 2011. Everyone, including yours truly has said that's a failure. But, some new analysis from Polk says the 17,945 isn't really a failure.
Polk compared the 500 to other three-door subcompacts and found out the 500 captured 25.71% of the market. That puts it behind the Mini Copper, but well ahead the Hyundai Accent and Toyota Yaris.
Still, Polk points out that three-doors only make up 16% of the subcompact market.