• Sign in to follow this  
    Followers 0

    Hyundai Hopes Their New Performance Division Improves Their Reputation


    • How Do You Bring In Customers? Hyundai Believes Their New Performance Division Will Help.

    Hyundai is hoping their new performance sub-brand will help reverse a downward trend in sales.

     

    The N high-performance brand made its official debut this week at the Frankfurt Motor Show with three concepts and the announcement that production N models would begin rolling out in 2017. At first glance, Hyundai's N division has the credentials with former chief engineer of BMW's M division Albert Biermann heading the division. Biermann has said N models will be completely different from standard Hyundai models and that a development of a new engine for N is being considered.

     

    “The next step is to increase the performance and to give our cars, when you drive the car, a little bit more of a driving character. We are really going for the established high-performance brands and want to compete with them,” said Biermann.

     

    How could a performance brand help Hyundai out? The hope is the high-performance models will act as a draw for buyers to enter into a Hyundai showroom. The Korean automaker has seen sales slump due to them not being able to take advantage of the growing popularity of sport utility vehicles and crossovers.

     

    The technology that the N division is working on will also go into future Hyundai models, providing another selling point for the brand.

     

    Source: Bloomberg

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    "N" is a stupid name for a division, that doesn't mean anything.  At least P could have been for performance.  But performance versions of their rear drive cars is a good idea, on the front wheel drive side, there probably isn't any more power to put in a Sonata or SUV.  But they could do a V8 Genesis coupe, they under utilize that 5.0 liter V8. 

    0

    Share this comment


    Link to comment
    Share on other sites

    The 'N' designation is weak and even sounds knock-off'y of BMW's 'M.'

     

    That said, I'd like to see Hyundai give their smaller cars the N treatment to match Ford's ST vehicles. It may spur other companies to follow suit. 

    0

    Share this comment


    Link to comment
    Share on other sites

    The name 'N' is completely stupid and meaningless.

     

    They don't need a performance sub-brand, they need to continue to increase their refinement levels and work on their powertrains. To be honest, I'm not entirely sure Hyundai understand what makes a good sports car. The best trim level on the Gen Coupe was an automatic V6 Track. The 2.0T is gutless and the 6MT is hamstringed with overly conservstive programming that prevents you from really wringing the car out. Then there's the Veloster. One of the worst modern cars on sale today, imo. All the drawbacks of a sports car- flinty ride, excessive noise, diminished practicality- with none of the pros. The steering is lifeless, the handling is mushy, the engine sounds agricultural, the dual clutch trans is dimwitted and slow. Just a joke of a car. Then you had the R Spec Gen sedan that felt like steering a boat rather than a car.

    1

    Share this comment


    Link to comment
    Share on other sites

    What Frisky said. The Genesis Coupe was the only car that came close to "getting it" performance wise, despite several RWD, V8 powered vehicles in their portfolio. The Veloster was the perfect example to bring up. It looks like a hot hatch, isn't close. H/K have a long way to go in terms of chassis and powertrain development. The letter N isn't going to fix that.

    0

    Share this comment


    Link to comment
    Share on other sites

    The 'N' designation is weak and even sounds knock-off'y of BMW's 'M.'

     

    That said, I'd like to see Hyundai give their smaller cars the N treatment to match Ford's ST vehicles. It may spur other companies to follow suit.

    Is no copy!

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By Drew Dowdell
      Hyundai has been trying hard with the Sonata in the crowded mid-size segment for at least 2 decades. When the 2015 Sonata debuted at the 2014 New York Auto Show, it was largely received with a yawn.  Despite being a competent vehicle (read our review of the 2015 Hyundai Sonata Sport 2.0T), it just wasn’t enough to fully challenge the Accord, Camry, and Fusion for love from the automotive press. As early as the following year, Hyundai had already announced a redesign for Sonata.
      Here we are back at the 2017 New York Auto Show with the redesigned 2018 Sonata.  A quick shake of the magic 8-ball says… “Outlook Not So Good”.  You can read the press release for the 2018 Hyundai Sonata here.
      The first and biggest sin in the mid-size segment is not having a Honda or Toyota badge on the hood.  The Sonata, like Optima, Malibu, and Altima, suffers from that sin.   Any car without that badge must then seriously overcome the sin in other ways.  The Subaru Legacy does it with its AWD system. The Malibu tries with a more stylish interior and useful infotainment systems.  The Fusion offers a large variety of powertrain options including a powerful turbo-charged V6 in the Fusion Sport or the more fuel sipping hybrid.
      The refreshed 2018 Sonata does not bring much new to the table. The engines are carry-over from the current model, though a new 8-speed auto is available on the top turbo model.  The interior is largely carry-over as well except for new gauges and center stack. The exterior gets a freshening with a new trapezoidal grille and new rear end treatment.  Neither of those updates feel strong enough to give the 2018 Sonata the visual distinction it needs to move the needle in the marketplace.
      For comparison sake, I spent some time poking around the 2018 Sonata and then immediately went to the Toyota, Honda, Chevy, and Kia stands.  The interior of the new Sonata just isn’t up to the task of taking on the big guns and still feels as dated as the Optima.
      In the end, the Sonata will still sell for people who want the warranty, but it’s not going to be to anyone who actually wants a Sonata… they’ll just be buying it for the deal. Is it better than the 2017 model?  Shake the Magic 8-Ball and see if you come up with a different answer. 
       

      View full article
    • By Drew Dowdell
      Hyundai has been trying hard with the Sonata in the crowded mid-size segment for at least 2 decades. When the 2015 Sonata debuted at the 2014 New York Auto Show, it was largely received with a yawn.  Despite being a competent vehicle (read our review of the 2015 Hyundai Sonata Sport 2.0T), it just wasn’t enough to fully challenge the Accord, Camry, and Fusion for love from the automotive press. As early as the following year, Hyundai had already announced a redesign for Sonata.
      Here we are back at the 2017 New York Auto Show with the redesigned 2018 Sonata.  A quick shake of the magic 8-ball says… “Outlook Not So Good”.  You can read the press release for the 2018 Hyundai Sonata here.
      The first and biggest sin in the mid-size segment is not having a Honda or Toyota badge on the hood.  The Sonata, like Optima, Malibu, and Altima, suffers from that sin.   Any car without that badge must then seriously overcome the sin in other ways.  The Subaru Legacy does it with its AWD system. The Malibu tries with a more stylish interior and useful infotainment systems.  The Fusion offers a large variety of powertrain options including a powerful turbo-charged V6 in the Fusion Sport or the more fuel sipping hybrid.
      The refreshed 2018 Sonata does not bring much new to the table. The engines are carry-over from the current model, though a new 8-speed auto is available on the top turbo model.  The interior is largely carry-over as well except for new gauges and center stack. The exterior gets a freshening with a new trapezoidal grille and new rear end treatment.  Neither of those updates feel strong enough to give the 2018 Sonata the visual distinction it needs to move the needle in the marketplace.
      For comparison sake, I spent some time poking around the 2018 Sonata and then immediately went to the Toyota, Honda, Chevy, and Kia stands.  The interior of the new Sonata just isn’t up to the task of taking on the big guns and still feels as dated as the Optima.
      In the end, the Sonata will still sell for people who want the warranty, but it’s not going to be to anyone who actually wants a Sonata… they’ll just be buying it for the deal. Is it better than the 2017 model?  Shake the Magic 8-Ball and see if you come up with a different answer. 
       
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.

      View full article
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Hyundai and Kia possibly replacing 1.2 Million engines!
      According to a breaking story on King 5 News, Hyundai and Kia are recalling 1.2 million auto's for possible engine failure. 
      2013 - 2014 Hyundai Santa Fe Sport & Sonata
      2011 - 2014 Kia Sportage & Sorento
      Company has stated that debri from manufacturing was possibly left in the engine that will restrict oil flow to connecting rod bearings that will increase temperatures and cause premature wear and failure on the bearings.
      Dealerships will inspect engines and if wear is detected, will replace the block if needed at no cost.
      The Detroit Free Press also has this story but states that the recall is 1.4 million as they are also including Canada and South Korea models affected in this recall.
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online