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    Lexus Experiments With No-Haggle Pricing


    • Lexus Could Be Following In the Footsteps of Saturn with No-Haggling Pricing

    Twelve Lexus dealers in the U.S. are part of a pilot program of offering haggle-free pricing as a way to improve customer satisfaction.

     

    “While negotiation-free pricing is not revolutionary, we strongly believe the concept will further elevate transaction transparency and customer care,” said Jeff Bracken, general manager of Lexus at the CAR Management Briefing Seminars.

     

    Wards Auto says the program works by dealers setting prices that will be relative to their local market.

     

    “They’ll drive it based on what they think is a reasonable sale price and they really do stick to that price,” said Bracken.

     

    From there, a buyer comes into the dealership and pays the price the dealer has selected for the desired vehicle. The buyer will be working with same dealership employee throughout the entire transaction. This is important as many buyers don't like being shuffled around to different people during the buying process according to research.

     

    Now if the experiment proves to be a success, Lexus will expand this program nationwide and allow dealers to opt into the program.

     

    Source: Wards Auto

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    In Quebec a decade ago...Toyota had no haggle policy...I dont remember if Lexus had one too..and I dont know if Toyota still has this no haggle policy...but good luck to them if that is the route they want to take in the States...

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    Good idea. This is directly targeted at millenial buyers who view the car-buying process to be as archaic as rubbing sticks to make fire.  

     

    Having the single point of contact is also clever. It creates a more personalized approach that's consistent with a luxury image. 

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    I like the idea of no-haggle pricing.  Cars are about the only new product you negotiate price on.  You don't negotiate on price of a washer and dryer set, you compare the price of Kenmore, Whirlpool and Maytag and pick one.

     

    The car buying process is lousy, and you do often talk to a sales person or two, then the manager, then the fiance person, then the sales person again, it takes forever.   I'd rather buy a car online at a no haggle price and skip all the crap that dealers put customers through.

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    Toyota: we aimed to beat GM. Then we slowly morphed into them. See also: Saturn.

     

    I think Scion has been no-haggle for years.

     

     

    Yeah, Scion has been doing this since the start. I believe its called Pure Price.

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    This is a bunch of hogwash.  The salesperson is not going to be the guy who says what the trade in is worth.  The sales guy is not going to be skilled in extracting as much possibilities from the finance process that the finance person is a professional in.  The general mgr and sales mgrs will want to have the final say on deals.  Unless they pay all the sales people big $$$$$ and make them personally responsible for profit and loss on the deal.  

     

    This is PR crap.  I do believe they can be successful on the one price thing, but now you are colluding to ask all your dealers to sell for the same price.  If dealer A sells 200 Lexi a month, why should they not have the ability to discount their price if their volume bonus allows?

     

    Since most Lexi probably lease anyways, these complications on one price may not matter but there are so many unique situations with buying a car, and trust me, rich folks are the ones who want the most price accommodations and to haggle when shopping.  

     

    All this millenial pandering if that is part of this, I highly doubt its so horribly frustrating to get prices from 2-3 places and get the best one.

     

    the trade in and finance process is going to be profoundly different at any dealer NO MATTER WHAT LEXUS THINKS THEY CAN DO on the sales side.

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      2016
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      VOL %
      2017
      2016
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      VOL %
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      161,283
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      143,048
      161,283
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      -11.3
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      20,933
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      15,572
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      1,840
      6
      6
      1,951
      1,840
      6
      6
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      548
      142.7
      142.7
      1,330
      548
      142.7
      142.7
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      2,388
      37.4
      37.4
      3,281
      2,388
      37.4
      37.4
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      2
      -100
      -100
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      2
      -100
      -100
      xD
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      3
      -100
      -100
      0
      3
      -100
      -100
      xB
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      782
      -100
      -100
      0
      782
      -100
      -100
      tC
      72
      715
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      -89.9
      72
      715
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      -89.9
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      1,250
      16.8
      16.8
      1,460
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      16.8
      16.8
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      22,362
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      -10.1
      20,107
      22,362
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      -10.1
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      474
      507
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      83
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      67,791
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      -17.2
      56,122
      67,791
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      622
      -36.8
      -36.8
      393
      622
      -36.8
      -36.8
      IS
      1,423
      2,178
      -34.7
      -34.7
      1,423
      2,178
      -34.7
      -34.7
      RC
      447
      755
      -40.8
      -40.8
      447
      755
      -40.8
      -40.8
      ES
      2,171
      3,400
      -36.1
      -36.1
      2,171
      3,400
      -36.1
      -36.1
      GS
      422
      1,298
      -67.5
      -67.5
      422
      1,298
      -67.5
      -67.5
      LS
      280
      397
      -29.5
      -29.5
      280
      397
      -29.5
      -29.5
      LFA
      0
      1
      -100
      -100
      0
      1
      -100
      -100
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      5,136
      8,651
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      -40.6
      5,136
      8,651
      -40.6
      -40.6
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      61,258
      76,442
      -19.9
      -19.9
      61,258
      76,442
      -19.9
      -19.9
                        SIENNA
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      10,992
      -33.7
      -33.7
      7,285
      10,992
      -33.7
      -33.7
      RAV4
      22,155
      21,554
      2.8
      2.8
      22,155
      21,554
      2.8
      2.8
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      0
      1
      -100
      -100
      0
      1
      -100
      -100
      VENZA
      4
      184
      -97.8
      -97.8
      4
      184
      -97.8
      -97.8
      HIGHLANDER
      12,656
      11,258
      12.4
      12.4
      12,656
      11,258
      12.4
      12.4
      4RUNNER
      8,699
      7,496
      16
      16
      8,699
      7,496
      16
      16
      SEQUOIA
      1146
      852
      34.5
      34.5
      1,146
      852
      34.5
      34.5
      LAND CRUISER
      272
      273
      -0.4
      -0.4
      272
      273
      -0.4
      -0.4
      TOTAL TOYOTA DIV. SUV
      44,932
      41,618
      8
      8
      44,932
      41,618
      8
      8
                        TACOMA
      12,509
      12,717
      -1.6
      -1.6
      12,509
      12,717
      -1.6
      -1.6
      TUNDRA
      6,628
      7,232
      -8.4
      -8.4
      6,628
      7,232
      -8.4
      -8.4
      TOTAL TOYOTA DIV. PICKUP
      19,137
      19,949
      -4.1
      -4.1
      19,137
      19,949
      -4.1
      -4.1
      TOTAL TOYOTA DIV. TRUCK
      71,354
      72,559
      -1.7
      -1.7
      71,354
      72,559
      -1.7
      -1.7
                        NX
      2,964
      3,133
      -5.4
      -5.4
      2,964
      3,133
      -5.4
      -5.4
      RX
      5,520
      6,956
      -20.6
      -20.6
      5,520
      6,956
      -20.6
      -20.6
      GX
      1,418
      1,608
      -11.8
      -11.8
      1,418
      1,608
      -11.8
      -11.8
      LX
      534
      585
      -8.7
      -8.7
      534
      585
      -8.7
      -8.7
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      10,436
      12,282
      -15
      -15
      10,436
      12,282
      -15
      -15
      TOTAL TOYOTA TRUCK
      81,790
      84,841
      -3.6
      -3.6
      81,790
      84,841
      -3.6
      -3.6
      Selling Days
      24
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    • By William Maley
      Lexus executives admit there are some holes in their lineup such as not having a subcompact or three-row crossover. Speaking with Automotive News, Lexus General Manager Jeff Bracken said the brand is losing as many as 70,000 potential vehicle sales by not competing in certain segments. 
      "We do think there's room to fill some gaps that still exist for Lexus," said Bracken.
      One possibility is introducing a subcompact crossover possibly with a production version of the UX concept.
      "That's a gap we are watching very closely. We're very fixated on trying to move that conversation forward with our parent corporation." 
      Also up for consideration is a three-row crossover and expanding the F-series performance family - might include an LC-F.
      One surprise to come out is Lexus doing an electric vehicle. According to Bracken, the brand started investigating possibilities after the Paris Motor Show where many European luxury automakers pushed this idea.
      "It was amazingly focused. Subsequent to that show, from my standpoint, we began conversations with our product planners," said Bracken.
      Source: Automotive News (Subscription Required)

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