• Sign in to follow this  
    Followers 0

    Lexus Experiments With No-Haggle Pricing


    • Lexus Could Be Following In the Footsteps of Saturn with No-Haggling Pricing

    Twelve Lexus dealers in the U.S. are part of a pilot program of offering haggle-free pricing as a way to improve customer satisfaction.

     

    “While negotiation-free pricing is not revolutionary, we strongly believe the concept will further elevate transaction transparency and customer care,” said Jeff Bracken, general manager of Lexus at the CAR Management Briefing Seminars.

     

    Wards Auto says the program works by dealers setting prices that will be relative to their local market.

     

    “They’ll drive it based on what they think is a reasonable sale price and they really do stick to that price,” said Bracken.

     

    From there, a buyer comes into the dealership and pays the price the dealer has selected for the desired vehicle. The buyer will be working with same dealership employee throughout the entire transaction. This is important as many buyers don't like being shuffled around to different people during the buying process according to research.

     

    Now if the experiment proves to be a success, Lexus will expand this program nationwide and allow dealers to opt into the program.

     

    Source: Wards Auto

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    In Quebec a decade ago...Toyota had no haggle policy...I dont remember if Lexus had one too..and I dont know if Toyota still has this no haggle policy...but good luck to them if that is the route they want to take in the States...

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. This is directly targeted at millenial buyers who view the car-buying process to be as archaic as rubbing sticks to make fire.  

     

    Having the single point of contact is also clever. It creates a more personalized approach that's consistent with a luxury image. 

    0

    Share this comment


    Link to comment
    Share on other sites

    I like the idea of no-haggle pricing.  Cars are about the only new product you negotiate price on.  You don't negotiate on price of a washer and dryer set, you compare the price of Kenmore, Whirlpool and Maytag and pick one.

     

    The car buying process is lousy, and you do often talk to a sales person or two, then the manager, then the fiance person, then the sales person again, it takes forever.   I'd rather buy a car online at a no haggle price and skip all the crap that dealers put customers through.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    Toyota: we aimed to beat GM. Then we slowly morphed into them. See also: Saturn.

     

    I think Scion has been no-haggle for years.

     

     

    Yeah, Scion has been doing this since the start. I believe its called Pure Price.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is a bunch of hogwash.  The salesperson is not going to be the guy who says what the trade in is worth.  The sales guy is not going to be skilled in extracting as much possibilities from the finance process that the finance person is a professional in.  The general mgr and sales mgrs will want to have the final say on deals.  Unless they pay all the sales people big $$$$$ and make them personally responsible for profit and loss on the deal.  

     

    This is PR crap.  I do believe they can be successful on the one price thing, but now you are colluding to ask all your dealers to sell for the same price.  If dealer A sells 200 Lexi a month, why should they not have the ability to discount their price if their volume bonus allows?

     

    Since most Lexi probably lease anyways, these complications on one price may not matter but there are so many unique situations with buying a car, and trust me, rich folks are the ones who want the most price accommodations and to haggle when shopping.  

     

    All this millenial pandering if that is part of this, I highly doubt its so horribly frustrating to get prices from 2-3 places and get the best one.

     

    the trade in and finance process is going to be profoundly different at any dealer NO MATTER WHAT LEXUS THINKS THEY CAN DO on the sales side.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. gmcbob
      gmcbob
      (42 years old)
  • Similar Content

    • By William Maley
      We're just only month away before the Detroit Auto Show kicks off and automakers are beginning to tease out what they'll be showing. Today, Lexus has announced that the next-generation LS will debut at Detroit. Not much is known about the next LS aside from it using the all new Global Architecture-Luxury (GA-L) that debuted on the LC coupe this year. It would not be surprising if we see the 5.0L V8 (473 horsepower) with the 10-speed automatic and hybrid powertrains from LC being used in the LS.
      Source: Lexus 
      Press Release is on Page 2


      New Lexus LS Flagship Sedan to Make Global Debut at the 2017 NAIAS
      TORRANCE, Calif. (December 8, 2016) -- Lexus announced today that the all-new, fifth-generation LS flagship sedan will make its world debut at the 2017 North American International Auto Show next month.
      The introduction of the LS 400 in 1989 in Detroit made automotive history as a world-class car for the United States. Not only did the vehicle make its mark by offering the drive performance, quietness, and luxury that consumers expected from a premium vehicle, but its unveiling also heralded the birth of the Lexus brand.
      Now, 28 years later, the all-new LS sedan will be a world-class car for more than 90 countries around the globe, boasting a bold new look with a coupe-like silhouette. Built on the company’s all-new global architecture for luxury vehicles (GA–L), the premium rear-wheel drive platform—an extended version of that used in the LC 500—will offer a more dynamic experience on the road.  Inside the spacious cabin, luxurious appointments and visionary technology will provide drivers with the luxury experience they expect from a global flagship sedan.

      View full article
    • By William Maley
      We're just only month away before the Detroit Auto Show kicks off and automakers are beginning to tease out what they'll be showing. Today, Lexus has announced that the next-generation LS will debut at Detroit. Not much is known about the next LS aside from it using the all new Global Architecture-Luxury (GA-L) that debuted on the LC coupe this year. It would not be surprising if we see the 5.0L V8 (473 horsepower) with the 10-speed automatic and hybrid powertrains from LC being used in the LS.
      Source: Lexus 
      Press Release is on Page 2


      New Lexus LS Flagship Sedan to Make Global Debut at the 2017 NAIAS
      TORRANCE, Calif. (December 8, 2016) -- Lexus announced today that the all-new, fifth-generation LS flagship sedan will make its world debut at the 2017 North American International Auto Show next month.
      The introduction of the LS 400 in 1989 in Detroit made automotive history as a world-class car for the United States. Not only did the vehicle make its mark by offering the drive performance, quietness, and luxury that consumers expected from a premium vehicle, but its unveiling also heralded the birth of the Lexus brand.
      Now, 28 years later, the all-new LS sedan will be a world-class car for more than 90 countries around the globe, boasting a bold new look with a coupe-like silhouette. Built on the company’s all-new global architecture for luxury vehicles (GA–L), the premium rear-wheel drive platform—an extended version of that used in the LC 500—will offer a more dynamic experience on the road.  Inside the spacious cabin, luxurious appointments and visionary technology will provide drivers with the luxury experience they expect from a global flagship sedan.
    • By William Maley
      Ahead of its spring launch, Chevrolet has revealed the starting price for the 2018 Equinox. The base L front-wheel drive model will kick off at $24,475 (includes destination). This model will feature a turbocharged 1.5L four-cylinder with 170 horsepower and 203 pound-feet of torque.
      Those looking for more power or fuel economy will need to wait until the second quarter when the turbo 2.0L and turbodiesel 1.6L four-cylinders go on sale. Front-wheel and all-wheel will be on offer. As for trims, the Equinox will be offered in L, LS, LT, and Premier. 
      “In a word, crossover customers want one thing: everything. From comfort and connectivity to efficient performance and safety, the all-new 2018 Chevrolet Equinox delivers on all counts,” said Steve Majoros, director of marketing for Chevrolet Cars and Crossovers.
      We'll likely have more details on pricing and features as we get closer to the Equinox's launch.
      Source: Chevrolet
      Press Release is on Page 2
      NEXT-GEN 2018 CHEVROLET EQUINOX STARTS AT $24,475
      Crossover offers customers the perfect blend of design, technology and value DETROIT — Chevrolet announced today that pricing for the next-generation 2018 Equinox will start at $24,475 when it goes on sale this spring. The manufacturer’s suggested retail price includes the destination charge but excludes tax, title and additional dealer fees.

      Equinox offers a fresh, new design and technologies to help keep passengers comfortable and connected on the road.
      “In a word, crossover customers want one thing: everything. From comfort and connectivity to efficient performance and safety, the all-new 2018 Chevrolet Equinox delivers on all counts,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers.
      The 2018 Equinox will offer three turbocharged engines — including the segment’s first turbo-diesel — providing customers more choices when it comes to performance, efficiency and capability.
      The standard 1.5L engine will be available at launch, with the 2.0L Turbo and diesel options available in the second quarter of 2017. The 2.0L engine will be coupled to GM’s new nine-speed automatic transmission, offering an exciting driving experience with more horsepower and torque.
      The 2018 Equinox will be available in L, LS, LT and Premier trim levels, in FWD or AWD combinations.
      Chevrolet’s connectivity technologies include a standard 7- and an available 8-inch-diagonal color touchscreen with MyLink infotainment designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot.*
      The new Equinox offers an expanded range of active safety features:
      New Safety Alert Seat New Surround Vision New Forward Collision Alert with Following Distance Indicator New Low-Speed Forward Automatic Braking New Lane Keep Assist with Lane Departure Warning Lane Change Alert with Side Blind Zone Alert   Rear Cross Traffic Alert Rear Seat Reminder and Teen Driver are also offered. Rear Seat Reminder can provide an alert when the rear doors are used during or just before a trip, prompting you to double-check for valuables left in the back seat when you exit the vehicle. Teen Driver allows parents to monitor driving habits and facilitates discussions to help encourage better driving habits, even when parents are not in the vehicle. 

      View full article
    • By William Maley
      Ahead of its spring launch, Chevrolet has revealed the starting price for the 2018 Equinox. The base L front-wheel drive model will kick off at $24,475 (includes destination). This model will feature a turbocharged 1.5L four-cylinder with 170 horsepower and 203 pound-feet of torque.
      Those looking for more power or fuel economy will need to wait until the second quarter when the turbo 2.0L and turbodiesel 1.6L four-cylinders go on sale. Front-wheel and all-wheel will be on offer. As for trims, the Equinox will be offered in L, LS, LT, and Premier. 
      “In a word, crossover customers want one thing: everything. From comfort and connectivity to efficient performance and safety, the all-new 2018 Chevrolet Equinox delivers on all counts,” said Steve Majoros, director of marketing for Chevrolet Cars and Crossovers.
      We'll likely have more details on pricing and features as we get closer to the Equinox's launch.
      Source: Chevrolet
      Press Release is on Page 2
      NEXT-GEN 2018 CHEVROLET EQUINOX STARTS AT $24,475
      Crossover offers customers the perfect blend of design, technology and value DETROIT — Chevrolet announced today that pricing for the next-generation 2018 Equinox will start at $24,475 when it goes on sale this spring. The manufacturer’s suggested retail price includes the destination charge but excludes tax, title and additional dealer fees.

      Equinox offers a fresh, new design and technologies to help keep passengers comfortable and connected on the road.
      “In a word, crossover customers want one thing: everything. From comfort and connectivity to efficient performance and safety, the all-new 2018 Chevrolet Equinox delivers on all counts,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers.
      The 2018 Equinox will offer three turbocharged engines — including the segment’s first turbo-diesel — providing customers more choices when it comes to performance, efficiency and capability.
      The standard 1.5L engine will be available at launch, with the 2.0L Turbo and diesel options available in the second quarter of 2017. The 2.0L engine will be coupled to GM’s new nine-speed automatic transmission, offering an exciting driving experience with more horsepower and torque.
      The 2018 Equinox will be available in L, LS, LT and Premier trim levels, in FWD or AWD combinations.
      Chevrolet’s connectivity technologies include a standard 7- and an available 8-inch-diagonal color touchscreen with MyLink infotainment designed to support Apple CarPlay and Android Auto, as well as an available OnStar 4G LTE Wi-Fi hotspot.*
      The new Equinox offers an expanded range of active safety features:
      New Safety Alert Seat New Surround Vision New Forward Collision Alert with Following Distance Indicator New Low-Speed Forward Automatic Braking New Lane Keep Assist with Lane Departure Warning Lane Change Alert with Side Blind Zone Alert   Rear Cross Traffic Alert Rear Seat Reminder and Teen Driver are also offered. Rear Seat Reminder can provide an alert when the rear doors are used during or just before a trip, prompting you to double-check for valuables left in the back seat when you exit the vehicle. Teen Driver allows parents to monitor driving habits and facilitates discussions to help encourage better driving habits, even when parents are not in the vehicle. 
    • By William Maley
      Toyota Motor Sales Reports November 2016 Sales
      TMS posts best-ever light truck sales for the month Highlander records all-time best-ever sales up almost 67 percent  TCUV and L/Certified by Lexus achieve best-ever annual sales record after only 11 months TORRANCE, Calif. (December 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported November 2016 sales of 197,645 units, an increase of 4.3 percent from November 2015 on a volume basis. With two more selling days in November 2016 compared than November 2015, sales were down 4.1 percent on a daily selling rate (DSR) basis. 
       
      Toyota Division posted November sales of 168,595 units, up 5.3 percent on a volume basis and down 3.2 on a DSR basis.
       
      “We expect to see the industry set a new sales record for November,” said Bill Fay, group vice president and general manager of the Toyota Division. “All-time best-ever Highlander sales combined with November best-ever RAV4 volume extends the Toyota Division’s 2016 streak of consecutive light truck sales records to 11 months.”
       
      Lexus posted November sales of 29,050 units, down 1 percent on a volume basis and 8.9 percent on a DSR basis. 
       
      "Our luxury utility vehicles continues to lead the way, with best-ever November sales for NX and best-ever November sales for the full LUV line up," said Jeff Bracken, Lexus division group vice president and general manager. "December is always one of our strongest months of the year, and we are poised for a December to Remember as we enter the month with the best light truck availability of the whole year."
       
      November 2016 Highlights  
      Corolla up almost 12 percent, posts sales of 28,262 units; records best-ever November Camry posts November sales of 28,189 units TMS light trucks up 14 percent; a best-ever month Toyota Division SUV up nearly 20 percent Highlander up almost 67 percent; posts all-time best-ever month RAV4 posts sales of 28,116 units, up 2.7 percent; posts best-ever November 4Runner sales were up almost 14 percent Toyota Division pickups up almost 14 percent Tacoma up 15.3 percent Tundra sales were up 11.5 percent  TCUV had a best-ever month and achieved its best-ever annual sales record after only 11 months L/Certified by Lexus posts best-ever November sales; achieved its best-ever annual sales record after only 11 months Lexus LUVs up 10.4 percent; posts best-ever November sales     NX up almost 56 percent; posts best-ever November LX up almost 20 percent in November IS up 16.6 percent
  • Recent Status Updates

  • Who's Online (See full list)