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  • William Maley
    William Maley

    The Uncertain Future of the Lexus GS and IS

      The rise of crossovers is to blame

    Lexus finds itself in a bit of a bind. With demand for crossovers growing, Lexus is doing a serious look at its product lineup and deciding what needs to be added and what needs to taken out.

    "We're more focused on maximizing the opportunities we have than comparing ourselves," said David Christ, the new general manager for Lexus to Automotive News.

    "Our product plan is what I would call a work in progress."

    The current focus for Lexus is the upcoming launches of the ES and the subcompact UX crossover. The ES is expected to keep current Lexus owners happy, but the new F-Sport package will hopefully bring in younger people - Lexus expects a quarter of ES sales to be the F-sport. The UX though is seen as what will bring the majority of young buyers to the brand.

    But this focus has Lexus doing "a strategic look" at two of their older models, the IS and GS. Both models are late into their lifecycles: IS was launched in 2013, while GS dates back to 2011. The two aren't big sellers either. In 2017, Lexus only moved 7,773 GS models and 26,482 IS models. Rumor has it that the GS could go away if the ES gets all-wheel drive. Christ wouldn't comment on that.

    "We can't do it all at once, but we're certainly evaluating both vehicles," said Christ.

    Source: Automotive News (Subscription Required)

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    Dropping cars isn’t how you get more sales.  There is no rule that says Alexus can’t keep every sedan and build 10 crossovers.  The real issue here is the GS is ugly, has a poor interior and dated powertrain sand the same can be said for the IS.  These cars just aren’t good.  I hope they drop them, more market share for Mercedes who continually invests in their sedans.

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    i think there was a blip that suggested all these lux carmakers needed BMW 3 sized cars to have a legit lineup.  Caddy even took the bait.  When it comes to brass tacks now, who even buys 3 series sized lux sedans and what brands do they really only look at?  

    I think the original CTS was a perfect entry level caddy and so to reincarnate that as a CT4 would make sense.  But if the new CT5 is a little larger, then i am ok with that being Caddy's entry level sedan.  What does that have to do with Lexus?  To me it means that IS was always a poseur even if it was a good car.  The ES was bread and butter but now crossovers may have supplanted ES buyers base.  And where does that leave the LS and the GS?

    To circle the wagons for Caddy and Lexus, they probably could survive on 2 sedans each.  CT5 / CT6 and GS / LS.  An IS and CT3 will always not sell like an A3/A4, 3/4 series, or C class.

     

    I think the other reason these smaller lux sedans proliferated so much last 15 years is the idea that young punks would buy / lease them and they were sort of the new age 'hey look how cool i am' cars.  That the younger set due to preference and urban living wanted smaller cars.  I don't think that logic carries through to Caddy and lexus like it does BMW and Audi.  And maybe never will.  And especially if neither is big in Europe.

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    That blip was around 2004 when Cadillac finally produced a car that handled very well and could compete on the track with a smaller 3-series.  The domestic haters needed a reason to dislike the CTS and thus the “It’s too big” mantra was born... and though the CTS was a perfectly capable and comfortable handler, the drum beat started for Cadillac to produce a “true” 3-series competitor... basically, do the CTS, but make it as cramped as a 3-series of the day.  The same drums are being pounded at the CT6, a car that competes with the 5-series, but is larger, more comfortable, and in more than a few ways, more advanced. But “OMG it’s 8 inches longer... there is no way it could possibly compete with a 5-series”. :rolleyes: Fun Fact: The CT6 Platinum has a turning radius and inch and a quarter smaller than the RWD 5-series. The CT6 without 4-wheel steering has radius slightly less than the AWD 5-series (20.0 v. 20.1)

    The original IS was sold as a Toyota in Japan and was renowned for its handling, but with tinny doors and no sound deadening, it didn’t fit the Lexus theme. Queue up the “we want a 3-series” drums and Lexus increased the weight, and started dumbing down the handling. 

    The first few generations of GS were fantastic vehicles. The I6 base models were melted butter smooth and with the legendary Lexus reliability.  But they weren’t “Teutonic”.... for those of you playing at home, that means “German”.  

    This has always been about moving goal posts so the whole industry has to copy what the popular kids are doing.  I’m sure the guy who bought a 10 year old Benz will be in here soon to give us his take on what new car buyers should do. (They’re shopping for a Corolla... he’ll tell them they should buy an S-Class)

     

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    3 hours ago, Drew Dowdell said:

    Some may recall that Infiniti went the other direction. They dropped the relatively popular I30 in favor of the M35 in a bid to look "credible" to the BMW-Über-Alles kids. Look where it got them.

    Had to look those up, completely forgot about them...the i30 was the Maxima variation, kind of Infiniti's ES equivalent I guess....for 2000s Infinitis the G35 and G37 are the ones I remember (US versions of the Skyline). 

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    15 hours ago, smk4565 said:

    Dropping cars isn’t how you get more sales.  There is no rule that says Alexus can’t keep every sedan and build 10 crossovers.  The real issue here is the GS is ugly, has a poor interior and dated powertrain sand the same can be said for the IS.  These cars just aren’t good.  I hope they drop them, more market share for Mercedes who continually invests in their sedans.

    Yea like everyone wants a crappy C, B or A class MB. Badge snobs with crap products is all that MB makes there in addition to the E-Class Taxi cab of the world with a 52% depreciation loss in the first 3 years.

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    1 minute ago, Cubical-aka-Moltar said:

    Had to look those up, completely forgot about them...the i30 was the Maxima variation, kind of Infiniti's ES equivalent I guess....for 2000s Infinitis the G35 and G37 are the ones I remember (US versions of the Skyline). 

    Yes, the I30 was the ES equivilent, and IMHO, a nicer vehicle than the ES of the time. 

    2005_infiniti_i_manu_03.jpg 2005_infiniti_i_manu_09.jpg

     

     

     

     

     

     

    2004_lexus_es_330_base-pic-6228509891184683830-640x480.jpeg 2005 Lexus ES.jpg

    But they dropped that to try and pursue German car drivers who will never defect their brands and built this instead.

    2006 Infiniti M35.jpg

    The Lexus GS was still a pretty attractive piece at the time, but had just given up its inline 6 in favor of a V6.

    2006_lexus_gs_430_base-pic-238576478807836544.jpeg

     

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    16 hours ago, Drew Dowdell said:

    That blip was around 2004 when Cadillac finally produced a car that handled very well and could compete on the track with a smaller 3-series.  The domestic haters needed a reason to dislike the CTS and thus the “It’s too big” mantra was born... and though the CTS was a perfectly capable and comfortable handler, the drum beat started for Cadillac to produce a “true” 3-series competitor... basically, do the CTS, but make it as cramped as a 3-series of the day.  The same drums are being pounded at the CT6, a car that competes with the 5-series, but is larger, more comfortable, and in more than a few ways, more advanced. But “OMG it’s 8 inches longer... there is no way it could possibly compete with a 5-series”. :rolleyes: Fun Fact: The CT6 Platinum has a turning radius and inch and a quarter smaller than the RWD 5-series. The CT6 without 4-wheel steering has radius slightly less than the AWD 5-series (20.0 v. 20.1)

    The original IS was sold as a Toyota in Japan and was renowned for its handling, but with tinny doors and no sound deadening, it didn’t fit the Lexus theme. Queue up the “we want a 3-series” drums and Lexus increased the weight, and started dumbing down the handling. 

    The first few generations of GS were fantastic vehicle. The I6 base models were melted butter smooth and with the legendary Lexus reliability.  But they weren’t “Teutonic”.... for those of you playing at home, that mean “German”.  

    This has always been about moving goal posts so the whole industry has to copy what the popular kids are doing.  I’m sure the guy who bought a 10 year old Benz will be in here soon to give us his take on what new car buyers should do. (They’re shopping for a Corolla... he’ll tell them they should buy an S-Class)

     

    Well I bought a 5 year old Benz, 5 years ago.  But nevertheless, you are right about the copy cat industry.  But that is the followers problem for copying the leader, not creating the next trend.

    Mercedes built the first luxury SUV, then everyone else jumps in, BMW had the 3-series, Lexus and Cadillac had to copy, Lincoln even tried copying the 5–series with the LS, now every sedan is a 4-door coupe because the Mercedes CLS did that in 04.  People laughed at BMW and Mercedes for crossover coupes, and he come Audi and Porsche with them and you know Lexus and Cadillac will follow.  

    Lexus has a dated lineup because there is no imagination or creativity in it and because the Lexus LX570 and GX460 latterly haven’t had an update since 2007.

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    1 hour ago, dfelt said:

    Yea like everyone wants a crappy C, B or A class MB. Badge snobs with crap products is all that MB makes there in addition to the E-Class Taxi cab of the world with a 52% depreciation loss in the first 3 years.

    The cars that Lexus would be dropping aren't A or B class cars. 

    Mercedes only makes one bad product, CLA. Everything else is competing for or already best in class. 

    6 minutes ago, smk4565 said:

    now every sedan is a 4-door coupe because the Mercedes CLS did that in 04.

    I agree with that to a degree. But, I feel like the mainstream cars that are doing that has a lot to do with aerodynamic efficiency as they're a more "slippery" design and fuel economy is key for the Ford, Chevy, Honda, etc. buyers.

    8 minutes ago, smk4565 said:

    People laughed at BMW and Mercedes for crossover coupes, and he come Audi and Porsche with them and you know Lexus and Cadillac will follow.  

    Well, they are the worst segment of automobile on the planet. Hideous.  Just absolutely HIDEOUS. 

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    9 minutes ago, smk4565 said:

    Lexus has a dated lineup because there is no imagination or creativity in it

    Have you opened your eyes and looked at a Lexus? You might find them ugly but you can't say those front fascias aren't creative or imaginative

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    2 minutes ago, ccap41 said:

    Have you opened your eyes and looked at a Lexus? You might find them ugly but you can't say those front fascias aren't creative or imaginative

    True...bold and violent.  Lexus is the leader in rage face styling, though Audi and others are catching up..

    Edited by Cubical-aka-Moltar
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    49 minutes ago, ccap41 said:

    Have you opened your eyes and looked at a Lexus? You might find them ugly but you can't say those front fascias aren't creative or imaginative

    They are BIG FANS of the Predator Movies I think! :P 

    See the source image

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    17 minutes ago, smk4565 said:

    Well I bought a 5 year old Benz, 5 years ago.  But nevertheless, you are right about the copy cat industry.  But that is the followers problem for copying the leader, not creating the next trend.

    No. It's the fanboi's problem for promulgating the idea that every car has to be exactly the same in order to compete. You are one of the most guilty of this phenomenon.  You cannot accept the fact that cars can be different sizes, favor comfort over handling, use technology in a different way than your pet brand.  You cannot admit that the CT6 is a competitor to the E-Class and 5-series because you can't get over the extra room it offers... somehow that disqualifies the car even though it is in the same price range.

     

    20 minutes ago, smk4565 said:

    Mercedes built the first luxury SUV, then everyone else jumps in.

    No, they didn't. This is why you have no credibility. 

    Luxury SUVs released before or the same time the M-Class (1997):
    Acura SLX (1995)
    Oldsmobile Bravada (1990)
    Infiniti QX4 (1997)
    Land Rover Range Rover (1994)
    Jeep Grand Wagoneer (1980) - say what you will about the brand, it was definitely a luxury suv with its pricing. It cost more than a base Eldorado or Mark VII. 
    Jeep Grand Wagoneer (1993) - the Grand Cherokee based Grand Wagoneer was a separate nameplate and the luxury version. 

     

    33 minutes ago, smk4565 said:

    BMW had the 3-series, Lexus and Cadillac had to copy

    No they didn't. People like you insisted they had to copy... that the only valid entry in that class had to be certain dimensions and certain suspension tuning, and certain number of gears in the gearbox.  You have repeatedly insisted that the old CTS and 3-series didn't compete because the CTS was 4 or 5 inches longer.  Well, you're flat out wrong.  I leased a CTS because I didn't want the cramped interior of the 3-series. I leased the CTS because it was a bit more compliant over these awful pittsburgh roads.  Cadillac went from near zero in that segment to selling 60k CTSes a year. They were taking sales from someone.

     

    37 minutes ago, smk4565 said:

    every sedan is a 4-door coupe because the Mercedes CLS did that in 04

    There is no such thing as a 4-door coupe. What you're thinking of is a 4-door fastback and Cadillac was doing those way back when Germany was being turned into a pile of rubble.  Oldsmobile has done them multiple times, Eagle has done them, Rover has done them, Citroen has done them.  You even owned a nameplate that previously was a 4-door fastback. 

    46 minutes ago, smk4565 said:

    People laughed at BMW and Mercedes for crossover coupes, and he come Audi and Porsche with them and you know Lexus and Cadillac will follow

    I laugh at the term as there is no such thing as a 4-door crossover coupe.  First, if we're going to call them that, then again, none of the Germans were first. Even if you don't want to count the AMC Eagle SX, there is still the Acura ZDX (2010) which came out 5 years before the GLE coupe and the same year as the X6.   Furthermore, if that Audi Q8 is a crossover coupe, then someone needs to send a memo to Infiniti about changing their marketing because they've been building that body style since 2002 with the FX/QX70. And then still, there is the Suzuki X90, an ugly looking SUV that by being 2 doors and 2 seats has more of a claim to the "crossover coupe" name than any of the modern vehicles.

    In short, Germany is in no way the leader for this completely misnamed body-style

    So still.... wrong all around.

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    Jeep Super Wagoneer would be the first luxury SUV, came out in 1966.

    Mercedes absolutely copied tons of features and types from others. Sometimes it took decades to follow the trends, sometimes they literally had to buy components from other OEMs. And they blatantly copied the 3-series- now it's their highest volume sedan. They massively fudge RE "inventing" the automobile and most lazy ass journalists just numbly nod along.

    The "4-door coupe" thing is a hoot- it's literally a fastback-esque 4-dr, nothing remotely new. The worst thing about it is the gross inaccuracy of the term.

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    4 hours ago, ccap41 said:

    I agree with that to a degree. But, I feel like the mainstream cars that are doing that has a lot to do with aerodynamic efficiency as they're a more "slippery" design and fuel economy is key for the Ford, Chevy, Honda, etc. buyers.

    Well, they are the worst segment of automobile on the planet. Hideous.  Just absolutely HIDEOUS. 

    Except the S-class is the most aerodynamic Mercedes and it has 3 box design so 4-door coupe must not do anything.  

    I do think SUV coupes are ugly but Mercedes and BMW have so Audi and Porsche want it.  And if the Germans do it then every other luxury brand will copy it.  

    And I have said before that I think the CT6 is more an e-class competitor than S-class competitor.  The E-class still has a better interior and more performance than the CT6, the CT6 has a larger back seat.  Customer can pick what matters most to them.   But then what is the CTS become, other than irrelevant?  From 60k sales a year to 12k sales a year, it is in the same boat as the Lexus GS.

    Edited by smk4565
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    37 minutes ago, balthazar said:

    ^ It's easier to make a longer vehicle have lower drag, all else being equal.

    "want" what? There's nothing there to 'copy'.

    I was literally scrolling down to type that and saw your comment. 👍🏼👍🏼

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    1 hour ago, smk4565 said:

    Except the S-class is the most aerodynamic Mercedes and it has 3 box design so 4-door coupe must not do anything.  

    I do think SUV coupes are ugly but Mercedes and BMW have so Audi and Porsche want it.  And if the Germans do it then every other luxury brand will copy it.  

    And I have said before that I think the CT6 is more an e-class competitor than S-class competitor.  The E-class still has a better interior and more performance than the CT6, the CT6 has a larger back seat.  Customer can pick what matters most to them.   But then what is the CTS become, other than irrelevant?  From 60k sales a year to 12k sales a year, it is in the same boat as the Lexus GS.

    Your E-Class is the world's best in YOUR EYES, The only reason it is successful is the cheap purchases MB makes for the mass Taxi community to buy them. Otherwise just a Meh car, clearly no time spent in a CT6 as it is superior in many ways and equal in others to the E-Class.

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    5 hours ago, balthazar said:

    Jeep Super Wagoneer would be the first luxury SUV, came out in 1966.

    Mercedes absolutely copied tons of features and types from others. Sometimes it took decades to follow the trends, sometimes they literally had to buy components from other OEMs. And they blatantly copied the 3-series- now it's their highest volume sedan. They massively fudge RE "inventing" the automobile and most lazy ass journalists just numbly nod along.

    The "4-door coupe" thing is a hoot- it's literally a fastback-esque 4-dr, nothing remotely new. The worst thing about it is the gross inaccuracy of the term.

     

    2 hours ago, smk4565 said:

    Except the S-class is the most aerodynamic Mercedes and it has 3 box design so 4-door coupe must not do anything.  

    I do think SUV coupes are ugly but Mercedes and BMW have so Audi and Porsche want it.  And if the Germans do it then every other luxury brand will copy it.  

    And I have said before that I think the CT6 is more an e-class competitor than S-class competitor.  The E-class still has a better interior and more performance than the CT6, the CT6 has a larger back seat.  Customer can pick what matters most to them.   But then what is the CTS become, other than irrelevant?  From 60k sales a year to 12k sales a year, it is in the same boat as the Lexus GS.

    It's being downsized also to be a tweener car. 

    There is nothing at all wrong with the CT6 interior aside from seats that might be a bit too firm. Plus, it drives itself, has 4 wheel steering, and a plug in hybrid capable of 40+ miles of EV range. Benz doesn't.

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    4 hours ago, Drew Dowdell said:

     

    It's being downsized also to be a tweener car. 

    There is nothing at all wrong with the CT6 interior aside from seats that might be a bit too firm. Plus, it drives itself, has 4 wheel steering, and a plug in hybrid capable of 40+ miles of EV range. Benz doesn't.

    Which are all good attributes and in profile view the CT6 has good presence and looks good.  There are plenty of reasons to buy it.

    The E63 can do 0-60 in 3.0 seconds, that is the exact same time Car and Driver got for the Corvette ZR1.  Performances win for the E-class over the CT6.  But besides that the E-class has plenty of attributes to sell on too, that is why it has been the best selling mid-size luxury car for decades.  Plus the E-class has 4 body styles and 5 if you count the CLS, so that works in its favor too.  More choices for the customer = more sales.

    Lexus, Infiniti and Cadillac sedans aren’t bad cars, it is just to have a successful sedan now you need to be lights out good otherwise the sheeple will just buy a crossover.

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    4 hours ago, dfelt said:

    I believe except for the US market, most E-Class sales are still into the Taxi Business in Europe.

    And China.  Most of the E-classes are for livery use there.  E-Classes (Along with XTS) are even replacing Town Cars here in Pittsburgh for Black Car service. 

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      Blind Spot Monitor with Intuitive Parking Assist, Panoramic View Monitor, and Rear Cross Traffic Alert Braking - $1,865.00
      Running Boards - $640.00
      Color Head-Up Display - $600.00
      Second-Row Captain's Chairs - $405.00
      All-Weather Floor Liners with Cargo Mat - $330.00
      Cold Weather Package - $315.00
      Mudguards - $155.00
      Door Edge Guards - $140.00
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Considering the number of Lexus RC coupes I have driven over the years, there has been a significant hole - the V8 RC F. Whenever I have asked for one, the vehicle either wasn't in the press fleet or someone else was driving it during the dates I had available. But I was able to finally get my hands on one for a week in early fall. It was good timing as I was feeling the effects of being home for the past six months due to COVID-19. Maybe this coupe could give me a bit of joy.
      The RC F is not a shrinking violet. From its bright yellow paint, blacked-out 20-inch wheels, and optional carbon fiber package that includes a retractable rear spoiler, this coupe is very brash and proud of it. I'll admit that I was worried about scraping or cracking the carbon fiber front splitter if I took a steep entrance ramp or bump a bit too aggressively. It looks cool on the car, but the existential dread of an expensive repair bill does sour the appeal.  Not much changes on the inside for the RC F except for carbon fiber trim and a set of racing-style seats. Usually, I have a lot of trepidation on this type of seat because I don't fully fit in due to my slightly wide shoulders. But the seats conformed to my body within a day or so and I found them to offer the balance of support during hard-driving, and comfort for day-to-day - something I find to be hit and miss on seats from other automakers. Lexus Enform is still a frustrating infotainment system to use on daily basis. With a touchy control pad, it is easy to find yourself changing the song or end up in a different section of the system. This means you need to pay close attention to any change being made, which becomes a distraction hazard. Apple CarPlay is standard and does make using the system a bit more bearable. But I do wish Lexus would roll out their touchscreen system which makes it much more intuitive. Though, that likely will not come until a redesign, possibly in the next year or two. The main event for the RC F is under the hood. A 5.0L V8 engine with 467 horsepower and 389 pound-feet of torque - figures that slightly pale when compared to the BMW M4 or Mercedes-AMG C63. This is paired with an eight-speed automatic which routes the power to the rear wheels. The initial acceleration is a slight disappointment as the throttle response feels a bit sleepy. I'm not sure if this was due to improve fuel economy or throttle feel higher in the rev band. Thankfully, this sleepiness goes away as the car climbs up in speed and the V8 reveals its party trick. The noise that comes out of this engine sounds like a muscle car and you find yourself stepping the accelerator to enjoy it. Not much to say about the eight-speed automatic. It goes about its business smoothly and quickly. Fuel economy was surprising in the least, as I got an average of 18 mpg in mostly city and suburb driving. A set of adaptive dampers comes standard for the RC-F and gives it a split personality. Turn the drive mode knob to Sport+ and the dampers tighten up to make the coupe feel more agile than its weight of 4,017 pounds would suggest. Also helping in the handling are a set of Michelin Pilot Sport 4S summer tires, providing tenacious grip. But switch the drive mode into normal and RC F becomes a very comfortable and refined grand tourer. Ride quality is very good with only a few bumps making their way inside. A minimal amount of road and wind noise is present. One area where the RC F holds a distinct advantage over the completion is the base price of $65,925 - undercutting most by a few grand. The danger is going through the option list and deciding to go crazy, which explains the as-tested price of $89,654. You can chop off over $11,000 by skipping the Performance package which brings all of the carbon fiber bits. The RC F lacks the outright performance as those from Germany. But I'm willing to overlook it because sometimes you want a car that just shouts to the world and the RC F does that very well. During my week, I found myself reveling in the engine and the grand touring characteristics of the suspension. It brought me the joy which sometimes is all you need a car to do. Disclaimer: Lexus Provided the RC F, Insurance, and One Tank of Gas
      Year: 2020
      Make: Lexus
      Model: RC F
      Trim: -
      Engine: 5.0L DOHC 32-Valve V8
      Driveline: Eight-Speed Automatic, Rear-Wheel Drive
      Horsepower @ RPM: 467 @ 7,100
      Torque @ RPM: 389 @ 4,800 - 5,600
      Fuel Economy: City/Highway/Combined - 16/24/19
      Curb Weight: 3,958 lbs
      Location of Manufacture: Tahara, Aichi, Japan
      Base Price: $64,900
      As Tested Price: $89,654 (Includes $1,025.00 Destination Charge)
      Options:
      Performance Package - $11,400.00
      Premium Package - $5,350.00
      Navigation System w/Mark Levinson Audio - $2,725.00
      Torque Vectoring Differential - $1,250.00
      Premium Triple Beam LED Headlamps - $1,160.00
      Flare Yellow Premium Paint - $595.00
      Intuitive Parking Assist - $500.00
      Illuminated Door Sills - $449.00
      Orange Metallic Brembo Brake Calipers - $300.00

      View full article
  • Posts

    • Yeah...that would be a personal opinion.  I like both equally.  But no matter which one you think is better looking, you cannot deny that the other is NOT not good looking.               
    • Lots of Italians, Sicilians, and Greeks in Steubenville, Ohio where I spent my childhood.  Our next door neighbors had immigrated from Palermo.   
    • Yes.  Along with a few remote villages in Sicily, some remote villages on the heel of the peninsula have retained modified forms of Greek.  Probably because they're even closer to the Peloponnesus.  Greek (this brings back memories): "Ohi" means "no," but "Ne" means "yes"  My favorite Greek surname:  Papadiamantis, also the name of the main street on the island of Skiathos Italian and Greek: I know of only one word that is common to both Italian and Greek:  pantofoli (bedroom slippers), thought there are surely others Sicilian and French: The 200 years of French Norman rule is seen in the Sicilian dialect, where some words come from French, like some of the ones in the video: where:  "unni" from "ou" work:  "travagghiu" from "travail" buy:  "accattari" from "acheter" and many, many more Sicilian and Italian (per video): Most words in Sicilian use "u" sounds for the "o" sounds in Italian, which makes it sound more guttural... that's the biggest difference. I have rarely heard cheese called "tumazzu," as in the video.  Most people just call it "furmaggiu." But they didn't include one of the most humorous differences of them all:  snail:  "lumaca" (in Italian), but "babbaluccia" (in Sicilian) (bubb-a-looch-cha)!
    • @trinacriabob       I was listening to those clips above and others a few weeks back. I was shocked to see that in some parts of Southern Italy, Greek is spoken still and mixed with Italian.   I knew that about Sicily, but not on mainland Italy.   I was even shocked to learn, this was yesterday, that a classic 1980 Giannis Poulopoulos song was but a cover. An Italian cover. From 1974.  And there is a catch, the song was written and sung by a very popular Italian singer, but the song was written and sung...in Greek.     Original  Mia Martini   Una faccia, una razza!  http://1.bp.blogspot.com/-yDqhw4Vhh-I/Tvr6TfymTmI/AAAAAAAABiw/ia8Zwy4TxDI/s1600/ItaliaGreciaBandiere.jpg    
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