Editor/Reporter - CheersandGears.com
January 17, 2012
If you’re one of those people who doesn’t understands Lincoln's alphabet soup naming and just wished the brand would return to using actual names, you’re not going to be happy with this news.
Last year, Ford CEO Alan Mulally hinted that Lincoln would drop the MK-alphabet soup and go back to using actual names.
But it looks like that idea has gone into the trash. At the 2012 Detroit Auto Show, Lincoln showed off the MKZ Concept, indicating the Zephyr name probably wouldn't be revived.
"What I've learned in my career is it's product that matters, not the name," said Jim Farley, Ford's marketing chief to reporters.
In a separate interview, Mulally said he had come to terms with the current naming structure at Lincoln.
Source: USA Today