Mercedes-Benz has never sold the A-Class in the U.S. as it wasn't sure consumers would buy a luxury hatchback. But Mercedes will be finally bringing over the next-generation A-Class, but as a sedan.
"We truly believe that now with the body style we have the right answer for the market," said Britta Seeger, Mercedes-Benz's global sales chief to Automotive News.
When the model launches next fall in U.S., the A-Class sedan will become the brand's entry-level model. Mercedes is aiming the model at younger buyers that are new to the brand.
"It's a very attractive car for younger people. But not only for younger people — it can have a broad audience because it's a nice entrance into the Mercedes-Benz family," said Seeger.
Currently, the cheapest way to get into a Mercedes-Benz is the CLA-Class with a pricetag of $32,700. It is expected that the A-Class sedan will start under $30,000. When asked about this, Seeger said, "We will see."
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Source: Automotive News (Subscription Required)