You could say the Mercedes-Benz Sprinter is patient zero in the European Van invasion we are currently experiencing in the U.S. When it was introduced as the Dodge/Freightliner Sprinter back in the early 2000s, the vans became popular as they offered impressive space and fuel economy. Now with competitors such as the new Ram Promaster and upcoming Ford Transit featuring the recipe, Mercedes-Benz knows they have to be one step ahead.
"The Sprinter is the benchmark and the norm of the Euro-style vans. There is a revolution happening in the segment and big changes coming that were caused by the Sprinter -- vans with a smaller footprint but big cargo volume," said Bernie Glaser, Mercedes-Benz USA vice president and managing director of the van unit for the U.S.
To keep the Sprinter in the running with the new contenders, Mercedes-Benz has some plans in the works including a new four-wheel drive variant that will go on sale next year and the addition of 30 more dealers over the next five years. There is also talk of 12 passenger Sprinter model and the introduction of the new V-Class into the U.S.
Source: Automotive News (Subscription Required)