• Sign in to follow this  
    Followers 0

    MINI Decides To Cut Back On Their Lineup


    • MINI's Plans for Expansion..? Yeah, about that...

    For awhile, we've been reporting on MINI's plans to expand their lineup to possibly ten models. But now, the company is reversing that decision. Bloomberg reports that MINI's parent company, BMW has decided that MINI has too many models and is cutting it down from eight to five models.

    Peter Schwarzenbauer, MINI's brand chief says the automaker will focus on “superhero” vehicles such as the three-door hardtop.

    “Like a superhero, each of these cars has its own personality and unique capabilities. It is important to find the right balance between growth on the one hand and profitability on the other,” said Schwarzenbauer.

    Schwarzenbauer goes onto say that this new focus means that three to four of the current models will remain in the lineup, though he doesn't say which models will be cut. Likely models to be cut include the MINI Coupe and Roadster.

    Even with these cuts, MINI isn't giving up on introducing new models. Schwarzenbauer says that the automaker is planning to introduce an electric vehicle “soon” once it appears that zero-emission driving becomes a must in urban areas.

    Source: Bloomberg

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    What is it with German brands and their desire to call each and every body-style or engine-option variation a model?

     

    Back in the day, you bought an Oldsmobile Cutlass, but that wasn't the end of the story. You could have bought a 2-door coupe, 2-door hard top, 4-door sedan, 4-door hard top, convertible, wagon, or a 442... or you bought an Eighty-Eight, again with just about all of those available variations.   Up to 14 different options, but in the end, just two models. 

     

    Mini has 8 "models" but they are all just variations on two cars... at it's base, Mini has the Mini Cooper which is the basis for 6 "models" and the Countryman which is the basis for 2 "models" 

     

    BMW is just as bad.  Audi is worse.

     

    *might turn this rant into a longer Op Ed later.

    1

    Share this comment


    Link to comment
    Share on other sites

    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

    0

    Share this comment


    Link to comment
    Share on other sites

    We have a FWD Paceman in the shop right now with $10k worth of crash damage.

     

     

    ...are you sure it's just not that way from the factory?

    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

     

     

    Once actually...I agree with you.

    0

    Share this comment


    Link to comment
    Share on other sites

    Paceman and the new 5 door shouldn't be there in their current form. Period. The Roadster is something I like, and really doesn't take away frm tyhe MINI brand IMHO... Coupe is butt ugly.

     

    I think instead of the 5-door they should have planned for Clubman (similar to current model) and Clubman L (5-door as poer the concept) versions of the estate. And they should have brought back a MINI Moke but based on the Clubman 4x4 instead of spending money on the Paceman development.

    0

    Share this comment


    Link to comment
    Share on other sites

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

    0

    Share this comment


    Link to comment
    Share on other sites

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

    MINI has been incredibly successful and a cash machine in BMW's world. What other brand could sell EUR 40K cars that small? Cutting the MINI model range has to do with not whoring out the brand; they have the FWD BMWs with that 2-Series naming confusion for that purpose :D

    0

    Share this comment


    Link to comment
    Share on other sites

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

     

    I think that the only thing BMW regrets is that it is difficult, if not impossible, to expand the Mini brand into the mainstream family car market. I'm sure BMW would love to be able to compete with the Fusion, Mondeo, and Focus.

    1

    Share this comment


    Link to comment
    Share on other sites

     

    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

     

    I think that the only thing BMW regrets is that it is difficult, if not impossible, to expand the Mini brand into the mainstream family car market. I'm sure BMW would love to be able to compete with the Fusion, Mondeo, and Focus.

     

     

    Yes, I think this is the real reason why BMW bought Mini, but I think they already knew that it wasn't a safe bet at all. Your "theory" seems interesting, but I don't see why BMW wants to compete with those models by owning another brand. I mean, their sales are pretty stable and I think they should have produced some 1-series-like models, just to try competing with the cars you mention.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. deftonesfan867
      deftonesfan867
      (37 years old)
  • Similar Content

    • By William Maley
      BMW Group U.S. Reports February 2017 Sales
      BMW brand sales increase 0.3 percent MINI brand sales decrease 24.1 percent Woodcliff Lake, NJ – March 1, 2017… Sales of BMW brand vehicles increased 0.3 percent in February for a total of 22,558 compared to 22,498 vehicles sold in February, 2016. Year-to-date, the BMW brand is up 0.2 percent in the U.S. on sales of 40,667 vehicles compared to 40,580 sold in the first two months of 2016.
      “March is the real beginning of the automotive selling season in the U.S. and BMW is well positioned for success with the right mix of vehicles and with the launch of the all-new 5 Series now underway,” said Ludwig Willisch, Head of BMW Group Region Americas. “The trend towards Sports Activity Vehicles is strong but so is demand for the new 5 Series, especially the new M550 which goes on sale in the Spring along with the hybrid-electric 530e.”
      Notable vehicle sales in February include the new BMW 5 Series with 2,731 cars, the BMW X1 which increased to 2,050 vehicles, and the BMW X3 which increased to 4,020 vehicles.
      BMW Group Sales
      In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 24,712 vehicles, a decrease of 2.5 percent from the 25,337 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 1.6 percent on sales of 45,931 vehicles in the first two months of 2017 compared to 46,657 in the same period in 2016.
      MINI Brand Sales
      For February, MINI USA reported 2,154 automobiles sold, a decrease of 24.1 percent from the 2,839 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 5,264 automobiles sold, a decrease of 13.4 percent from 6,077 automobiles sold in the first two months of 2016.

    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA

      View full article
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA
    • By William Maley
      From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup.
      Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas.
      Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points."
      Fiat Chrysler Automobiles and Urban Sciences were unable to comment.
      Source: Automotive News (Subscription Required), 2

      View full article
    • By William Maley
      From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup.
      Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas.
      Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points."
      Fiat Chrysler Automobiles and Urban Sciences were unable to comment.
      Source: Automotive News (Subscription Required), 2
  • Recent Status Updates

  • Who's Online (See full list)