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    William Maley

    MINI Decides To Cut Back On Their Lineup

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      MINI's Plans for Expansion..? Yeah, about that...

    For awhile, we've been reporting on MINI's plans to expand their lineup to possibly ten models. But now, the company is reversing that decision. Bloomberg reports that MINI's parent company, BMW has decided that MINI has too many models and is cutting it down from eight to five models.

    Peter Schwarzenbauer, MINI's brand chief says the automaker will focus on “superhero” vehicles such as the three-door hardtop.

    “Like a superhero, each of these cars has its own personality and unique capabilities. It is important to find the right balance between growth on the one hand and profitability on the other,” said Schwarzenbauer.

    Schwarzenbauer goes onto say that this new focus means that three to four of the current models will remain in the lineup, though he doesn't say which models will be cut. Likely models to be cut include the MINI Coupe and Roadster.

    Even with these cuts, MINI isn't giving up on introducing new models. Schwarzenbauer says that the automaker is planning to introduce an electric vehicle “soon” once it appears that zero-emission driving becomes a must in urban areas.

    Source: Bloomberg

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    What is it with German brands and their desire to call each and every body-style or engine-option variation a model?

     

    Back in the day, you bought an Oldsmobile Cutlass, but that wasn't the end of the story. You could have bought a 2-door coupe, 2-door hard top, 4-door sedan, 4-door hard top, convertible, wagon, or a 442... or you bought an Eighty-Eight, again with just about all of those available variations.   Up to 14 different options, but in the end, just two models. 

     

    Mini has 8 "models" but they are all just variations on two cars... at it's base, Mini has the Mini Cooper which is the basis for 6 "models" and the Countryman which is the basis for 2 "models" 

     

    BMW is just as bad.  Audi is worse.

     

    *might turn this rant into a longer Op Ed later.

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    8 to 5...  I assume they will cut the 2 seater models--roadster and coupe--and maybe the Paceman (I've only seen one of these).

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    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

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    We have a FWD Paceman in the shop right now with $10k worth of crash damage.

     

     

    ...are you sure it's just not that way from the factory?

    They should make cuts. They need the original, the Clubman, convertible and the Countryman because it is more like a crossover. That is about it. They should worry more about reliability or offering a high mpg diesel rather than body styles.

     

     

    Once actually...I agree with you.

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    Paceman and the new 5 door shouldn't be there in their current form. Period. The Roadster is something I like, and really doesn't take away frm tyhe MINI brand IMHO... Coupe is butt ugly.

     

    I think instead of the 5-door they should have planned for Clubman (similar to current model) and Clubman L (5-door as poer the concept) versions of the estate. And they should have brought back a MINI Moke but based on the Clubman 4x4 instead of spending money on the Paceman development.

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    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

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    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

    MINI has been incredibly successful and a cash machine in BMW's world. What other brand could sell EUR 40K cars that small? Cutting the MINI model range has to do with not whoring out the brand; they have the FWD BMWs with that 2-Series naming confusion for that purpose :D

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    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

     

    I think that the only thing BMW regrets is that it is difficult, if not impossible, to expand the Mini brand into the mainstream family car market. I'm sure BMW would love to be able to compete with the Fusion, Mondeo, and Focus.

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    I have always said that there is two types of people on this world: those who like Mini and those who don't. 

    In my opinion, Mini should never disappear, but I think BMW regrets buying it, because it probably doesn't sell as they thought and  personally think that the BMW ruined the history of this car buy buying it. I hope that this decison of cutting back on their models will be a step forward even though it might not seem that way. 

     

    I think that the only thing BMW regrets is that it is difficult, if not impossible, to expand the Mini brand into the mainstream family car market. I'm sure BMW would love to be able to compete with the Fusion, Mondeo, and Focus.

     

     

    Yes, I think this is the real reason why BMW bought Mini, but I think they already knew that it wasn't a safe bet at all. Your "theory" seems interesting, but I don't see why BMW wants to compete with those models by owning another brand. I mean, their sales are pretty stable and I think they should have produced some 1-series-like models, just to try competing with the cars you mention.

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    • By Drew Dowdell
      MINI is introducing an all-electric version of the Mini-Cooper SE.  The go-kart like feeling of the MINI is preserved with the battery mounted low in the vehicle floor for a lower center of gravity. Doing so means that there is no reduction in cargo volume. The battery range in the European cycle is approximately 235 KM to 270 KM (146 miles to 167 miles), however official EPA range estimates have not yet been established. 
      Power is delivered by a 181 hp / 199 lb-ft of torque electric motor twisting the front wheels and the electric motor is smaller and lighter than the equivalent gasoline engine.  Wheel slip is limited to help the Mini cooper with it unmistakable agility. Zero to 62 mph is 7.3 seconds.  Top speed is limited to 93.2 mph. 
      Energy regeneration through braking can be handled in one of two modes.  The Mini can be driven in "one-pedal" mode where there is significant deceleration once the driver lifts off the accelerator pedal. This allows the car to more aggressively regenerate the battery in an urban setting. 
      The Electric Mini gets a model specific cockpit with a digital dashboard, providing information such as charge level, driving mode, range, traffic sign detection, and more.  While charging the display with give an estimate of the time charging will be finished. DC fast-charging is available and the MINI can accept 50kw charging to gain 80% range in just 35 minutes.   Heating and cooling is more energy efficient as well, using a new heat-pump system the interior is heated from waste heat from the electric motor and battery and outside air before feeding it into the air conditioning system.  The new heat-pump system uses 75 percent less electricity than a conventional EV heating system. Interior temperature can be controlled before departure via an app on the driver's phone. 
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