Jump to content
  • William Maley
    William Maley

    Rumorpile: The Murky Future of smart

      Eu tu Mercedes-Benz?

    A new report from Automobile Magazine says that smart is living on borrow time and could disappear by 2026 at the earliest.

    According to various sources, Renault will be pulling out of partnership when the current Twingo/ForFour ends production. The two models share the same architecture in an effort to save costs. Without a partner, Mercedes-Benz isn't as keen to keep smart around.

    A key question is whether or not Mercedes-Benz will produce a new model with a three-pointed star to compete against the likes of the Mini Cooper and Audi A1. A decision by the board needs to happen by 2021 when it must sign off the next-generation A-class, Why? That's because the new model will use the same platform as the next-generation A-Class. Automobile says the platform will replace the current MFA2 and allow for a "fully scalable, all-new convergence layout" - thus allowing an even smaller vehicle.

    But there is a possible twist. Chinese automaker Geely owns a 9.7 percent stake in Daimler, and could become a replacement partner if a business case could be made for an electrified brand.

    Source: Automobile Magazine



    User Feedback

    Recommended Comments

    20 minutes ago, dfelt said:

    EVs can do a basic 4 door better than the coffin Smartcar. Time to let it die and rest in peace.

    Wrong wrong wrong wrong wrong...and....wrong. The time to let it due a painful death is a decade plus ago when it first came here.

    • Haha 1

    Share this comment


    Link to comment
    Share on other sites

    Nobody in the USA would be stupid enough to buy a new Smart car when we have so many good used cars available.  Daimler should cease selling these Smart cars in NA right now and ship them to India where they belong.

    • Confused 1

    Share this comment


    Link to comment
    Share on other sites

    They need to stop holding SMART back as only a micro-car. Make it a full-line brand. Let it compete with Ford and Chevrolet and Nissan, etc. 

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    16 hours ago, riviera74 said:

    Nobody in the USA would be stupid enough to buy a new Smart car when we have so many good used cars available.  Daimler should cease selling these Smart cars in NA right now and ship them to India where they belong.

    What do you have against people from India?

    1 hour ago, Drew Dowdell said:

    They need to stop holding SMART back as only a micro-car. Make it a full-line brand. Let it compete with Ford and Chevrolet and Nissan, etc. 

    Right...because the market is just crying out for a Smart based Silverado competitor.

    Share this comment


    Link to comment
    Share on other sites
    24 minutes ago, A Horse With No Name said:

    What do you have against people from India?

    Right...because the market is just crying out for a Smart based Silverado competitor.

    What, you think this would not sell here? 😏

    image.png

    • Haha 2

    Share this comment


    Link to comment
    Share on other sites
    2 minutes ago, dfelt said:

    What, you think this would not sell here? 😏

    image.png

    That thing would be wicked as a tracked vehicle....as in tracks like a tank of bulldozer.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, A Horse With No Name said:

    What do you have against people from India?

    Right...because the market is just crying out for a Smart based Silverado competitor.

    That's not what I'm saying. I'm saying make Smart Equinox competitor.... Same size and all. Benz should follow GM here.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    10 minutes ago, Drew Dowdell said:

    That's not what I'm saying. I'm saying make Smart Equinox competitor.... Same size and all. Benz should follow GM here.

    Why would they not just sell an equinox sized vehicle as a Benz? 

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, riviera74 said:

    Nothing against India.  It is just that Smart cars are simply the only new cars they can afford right now.

    I don't know if Smart is available in India, but I doubt if it sells well there..they have loads of home grown models and locally built imports from Suzuki Maruti, Toyota, Renault, Tata, Ford, Hyundai, Mahindra, etc..

    Edited by Cubical-aka-Moltar

    Share this comment


    Link to comment
    Share on other sites
    4 hours ago, A Horse With No Name said:

    Why would they not just sell an equinox sized vehicle as a Benz? 

    Price point. SMART can be the consumer brand for Benz just like VW is to Audi or Chevy is to Cadillac. 

     

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    3 minutes ago, Drew Dowdell said:

    Price point. SMART can be the consumer brand for Benz just like VW is to Audi or Chevy is to Cadillac. 

     

    And with the name 'SMART' make it all EV and play up that angle..

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    7 hours ago, Drew Dowdell said:

    Price point. SMART can be the consumer brand for Benz just like VW is to Audi or Chevy is to Cadillac. 

     

    I still disagree. Ben's sells more luxury vehicles than anyone else in the U S. Also at a high profit margin...why should they copy less successful companies?

    Share this comment


    Link to comment
    Share on other sites
    54 minutes ago, A Horse With No Name said:

    I still disagree. Ben's sells more luxury vehicles than anyone else in the U S. Also at a high profit margin...why should they copy less successful companies?

    Family crossovers are still highly profitable and that is a market segment they don't play in at all.  They are literally leaving money on the table.

    50 minutes ago, A Horse With No Name said:

    And Cary forward decades of baggage of the Smart name.

    Smart has no baggage. No one outside of enthusiasts know what they are, or care.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    8 minutes ago, Drew Dowdell said:

    Family crossovers are still highly profitable and that is a market segment they don't play in at all.  They are literally leaving money on the table.

    Smart has no baggage. No one outside of enthusiasts know what they are, or care.

    You give no reason Family crossover could not be marketed as Benz. Zero.

    Smart does not have any positive cred to keep the name going.

    Also...just because a segment is profitable...mit doesn't mean every car maker should compete in every segment.

    By the above logic Subaru and Mazda should have an F150 competitor. They should not.

    The Tundra is a relatively lame vehicle...and exactly what happens when car makers try to be everything to everyone.

    Even Lincoln learned this...the Blackwood was not a successful truck.

    Share this comment


    Link to comment
    Share on other sites

    Name brand dilution. By using Smart for the mainstream stuff it protects the "mystique" of the MB brand. It's why Lexus, Acura, Infiniti, Audi, Lincoln, etc all exist and aren't just sold as Toyota, Honda, Nissan, VW, and Ford.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    But why context for a lower profit section of the market when you dominate a higher profit segment?

    Selling fewer more highly profitable Benz products seem like a winner to me.

    If you could sell XT4 and XT5 all day long why would you higher with cruze?

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, A Horse With No Name said:

    But why context for a lower profit section of the market when you dominate a higher profit segment?

    Selling fewer more highly profitable Benz products seem like a winner to me.

    If you could sell XT4 and XT5 all day long why would you higher with cruze?

    Because people who can't afford an XT4 or XT5 are then lost customers.  

    GM still makes a lot of profit on the Trax.  Think about it, it is a Sonic based vehicle that costs very marginally more to construct than the Sonic.   Sonic starts at $15k. The Trax is basically the same vehicle and starts at $21k and can be optioned all the way up to $29k.  There is money to be made there.

    Now, I'm not saying that Smart should be building Duramax 2500 competitors, but a family brand that has the typical lineup of crossovers and maybe 1 sedan would cover a market that MB is not participating in.  Maybe someone like Subaru would be a good lineup to pursue. 

     

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    I'm surprised M-B hasn't done more to utilize the platforms available w/ Renault/Dacia/Nissan in their partnership for models like this.  Lots of mainstream inexpensive FWD cars and CUVs from those brands.   (going beyond what they have done so far w/ SMART and Renault/Nissan)> 

    Edited by Cubical-aka-Moltar
    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, Drew Dowdell said:

    Because people who can't afford an XT4 or XT5 are then lost customers.  

    GM still makes a lot of profit on the Trax.  Think about it, it is a Sonic based vehicle that costs very marginally more to construct than the Sonic.   Sonic starts at $15k. The Trax is basically the same vehicle and starts at $21k and can be optioned all the way up to $29k.  There is money to be made there.

    Now, I'm not saying that Smart should be building Duramax 2500 competitors, but a family brand that has the typical lineup of crossovers and maybe 1 sedan would cover a market that MB is not participating in.  Maybe someone like Subaru would be a good lineup to pursue. 

     

    Lost customers are a good thing not a bad thing if they take you away from your primary profitable business model.

    That is why I do side work with electrical and carpentry but not landscaping, jewelry repair or catering. Deviating is not always a good thing.

    Share this comment


    Link to comment
    Share on other sites

    I say kill off the Smart brand.  They will have EV's so they don't need it from a CAFE or compliance perspective like maybe they once did.  Small cars don't sell, or at least are shrinking in sales.  And once we get to autonomous driving cars, and driverless pods or whatever we have, people won't buy city cars, they will use a robot pod car to get them around.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      The COVID-19 pandemic has possibly caused another auto show to rethink their plans. According to Automotive News, organizers of the show are planning to delay the show from November to next May. Three sources tell the outlet the new dates are May 21st to 31st. Two of sources go on to say that an announcement could come this week.
      Automotive News tried to get comment from Terri Toennies, president of the show, but did not reply.
      By possibly moving the LA Auto Show to May, automakers and organizers of the New York and Detroit shows find themselves in a difficult spot. The LA show sandwiches between New York (April) and the revised Detroit show (June), which may cause automakers to make difficult decisions as to which shows get the most significant unveilings or whether to attend at all.
      Auto shows in general have been struggling before the onset of the pandemic. With automakers deciding to hold their own events to have more time in the spotlight and save cash, the spectacle of the show has gone down.
      We'll keep you posted.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The COVID-19 pandemic has possibly caused another auto show to rethink their plans. According to Automotive News, organizers of the show are planning to delay the show from November to next May. Three sources tell the outlet the new dates are May 21st to 31st. Two of sources go on to say that an announcement could come this week.
      Automotive News tried to get comment from Terri Toennies, president of the show, but did not reply.
      By possibly moving the LA Auto Show to May, automakers and organizers of the New York and Detroit shows find themselves in a difficult spot. The LA show sandwiches between New York (April) and the revised Detroit show (June), which may cause automakers to make difficult decisions as to which shows get the most significant unveilings or whether to attend at all.
      Auto shows in general have been struggling before the onset of the pandemic. With automakers deciding to hold their own events to have more time in the spotlight and save cash, the spectacle of the show has gone down.
      We'll keep you posted.
      Source: Automotive News (Subscription Required)
    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow

      View full article
  • Posts

    • More feel-good marketing spin. EVERY brand out there has -or will in the next 11 minutes- claim the very same thing.
    • I like this pair, father and son...   Thjey ahve a lot fo fun, make a lot of sense...
    • Hella yella looks good on the new 2020/2021 Wrangler.  Orange looked good on the 69 Camaro and SS 396 Chevelle, 69 Judge, etc.  As much as I am going to wash my fingers with soap for even typing this, the Kia Soul looks fantastic in bright colors (Horse heads for soap for typing this...) Depends on the vehicle.  Some Street rods look good in yellow or Orange....the Coupe from American Graffiti for example.  I can see why Yellow would be a poor choice on a HD Diesel truck. Or a B59.  But Mayfair Maze was a fantastic color for 1960's Pontiacs. But 1960's Pontiacs and 1930's Fords are some of the most aestheically pleasing vehicles ever built...they would still look good covered in cow shit for that matter.    And with a two tone white, GMC/Chevy trucks of the 67/72 Era looked good in orange. Or the period Yellow. I would rock one without complaint. 
    • I have a hard n fast ban against yellows & oranges personally, but I like that the choices are there.
    • That moment when you realize your Chevy work truck and your McLaren F1 have been getting it on between the sheets....   ...and they looked good in every single one of them.   
  • Social Stream

  • Today's Birthdays

    1. lauren
      lauren
      (36 years old)
    2. The Burg
      The Burg
      (56 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...