Jump to content
  • Drew Dowdell
    Drew Dowdell

    SMART Could Be the Next Dead Brand

      ...Slow selling brand has lost Daimler billions of Euros

    SMART may be the next brand heading for that great parking lot in the sky.  German newspaper Handelsblatt has reported that the brand's fate may be decided by the end of this year.  CEO Dieter Zetsche is leaving in May to be succeeded by Olin Kallenius.  Mr. Kallenius has no strong love for the brand, established in 1998 and is said to be more than willing to kill the brand if finances warrant it. 

    Since birth, SMART has lost billions of euros for Daimler, though the company does not break out financials by brand. 

    Back in 2017, SMART revamped its lineup into an EV only brand, further denting sales while increasing costs.  The current Smart FourTwo and FourFour are a joint effort with automaker Renault who markets the vehicle as the Renault Twingo.  Renault is reportedly reluctant to renew that cooperation for the next generation of the car.  SMART's sales have fallen to around 128,000 units a year as of 2018.

    Edited by Drew Dowdell

    User Feedback

    Recommended Comments

    SMART Cars were a joke, premium fuel required for subpar fuel economy. Does not matter that they built a cage that could stay together when hitting a cement wall at 70mph, the human was still hamburger.

    Yea, time for Smart to Die and go to the history books in the Sky. Same place Fiat needs to go and Alfa should have remained.

    • Thanks 1
    Link to comment
    Share on other sites

    I forget who said it, I believe I read it here, but I'm going to quote it without a name.

     

    "There is absolutely nothing redeemable about that car."

    It's sad when the only press I see for it is from a local *celebrity mechanic. Every now and then I see one on the road and I ask myself who would buy this thing and what were they thinking.  I like to get a look of the person driving to understand what demographic is paying money for such a thing.

     

    Link to comment
    Share on other sites
    1 hour ago, Scout said:

    I forget who said it, I believe I read it here, but I'm going to quote it without a name.

     

    "There is absolutely nothing redeemable about that car."

    It's sad when the only press I see for it is from a local *celebrity mechanic. Every now and then I see one on the road and I ask myself who would buy this thing and what were they thinking.  I like to get a look of the person driving to understand what demographic is paying money for such a thing.

    In Seattle for some weird reason, woman in their 40's usually Vegan are the most common buyers. The Vegan group here at work all own them. It is a very interesting group of people.

    Link to comment
    Share on other sites
    5 hours ago, dfelt said:

    In Seattle for some weird reason, woman in their 40's usually Vegan are the most common buyers. The Vegan group here at work all own them. It is a very interesting group of people.

    "How do you know someone is vegan?  Don't worry, they'll ***** tell you"

    • Haha 3
    Link to comment
    Share on other sites
    1 hour ago, ocnblu said:

    Final nail was their changeover to all-EV.  TAKE A HINT, BARRA!

    Smart cars were never a big seller here in the first place.  No need for Mary Barra to take a hint since she will not turn ALL GM vehicles into EVs.  There is still room for ICE cars for the next decade or so.

    • Haha 1
    Link to comment
    Share on other sites
    1 hour ago, ocnblu said:

    Final nail was their changeover to all-EV.  TAKE A HINT, BARRA!

    Sorry but all of their cars came with those very nails.It had jack to do with any EV plans and it is pure trolling and foolish to think that it was when their sales (and their cars) have been garbage since day one.

    • Thanks 1
    Link to comment
    Share on other sites
    3 hours ago, regfootball said:

    "How do you know someone is vegan?  Don't worry, they'll ***** tell you"

    That is so true of them here. They are more than willing to ******* tell you! :P 

    • Haha 1
    Link to comment
    Share on other sites

    Sorry but all of their cars came with those very nails.It had jack to do with any EV plans and it is pure trolling and foolish to think that it was when their sales (and their cars) have been garbage since day one.

    Take a look at sales data and then report back.  Immediately.  Around here, still see a good few first-gen Smarts.  Hardly ever see the "bigger, better" second gen.  And ZILCH Smart electrics.

    Link to comment
    Share on other sites
    19 hours ago, dfelt said:

    That is so true of them here. They are more than willing to ******* tell you! :P 

    if you google that there are tons of threads and memes that make fun of the vegans because they do that.

    14 hours ago, ocnblu said:

    Sorry but all of their cars came with those very nails.It had jack to do with any EV plans and it is pure trolling and foolish to think that it was when their sales (and their cars) have been garbage since day one.

    Take a look at sales data and then report back.  Immediately.  Around here, still see a good few first-gen Smarts.  Hardly ever see the "bigger, better" second gen.  And ZILCH Smart electrics.

    when i sold the cars a few years back, we got a smart on trade and i took it for a spin.  The whole automanual trans and lawn mower engine was hugely primitive.  Obviously a funky little rig, but no f-cking way in hell i would want to be in a head on with a suburban in one of those things.

    Smart should refocus their marketing and try to appeal to those who want neighborhood cars or cars for things like rental property managers to drive around on site from building to building.

    Link to comment
    Share on other sites
    9 hours ago, regfootball said:

    if you google that there are tons of threads and memes that make fun of the vegans because they do that.

    when i sold the cars a few years back, we got a smart on trade and i took it for a spin.  The whole automanual trans and lawn mower engine was hugely primitive.  Obviously a funky little rig, but no f-cking way in hell i would want to be in a head on with a suburban in one of those things.

    Smart should refocus their marketing and try to appeal to those who want neighborhood cars or cars for things like rental property managers to drive around on site from building to building.

    Are they smart enough for that?

    • Haha 2
    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      MERCEDES-BENZ USA Sales -- December 2019


       
      Mercedes-Benz

      Passenger Vehicles

       

      Dec-19

       

      Dec-18

       

      Monthly %

       

      YTD 2019

       

      YTD 2018

       

      Yearly %

       

       

       

       

       

       

       

      A-CLASS

      1,166

      _

      _

      17,641

      _

      _

       

       

       

       

       

       

       

      B-CLASS*

      0

      1

      -100.0%

      8

      135

      -94.1%

       

       

       

       

       

       

       

      CLA

      1,344

      1,708

      -21.3%

      12,400

      22,556

      -45.0%

       

       

       

       

       

       

       

      C-CLASS

      3,412

      6,799

      -49.8%

      49,153

      60,409

      -18.6%

       

       

       

       

       

       

       

      E-CLASS/CLS

      3,343

      5,042

      -33.7%

      40,113

      46,422

      -13.6%

       

       

       

       

       

       

       

      S-CLASS

      1,087

      1,486

      -26.9%

      12,528

      14,978

      -16.4%

       

       

       

       

       

       

       

      SLC

      147

      152

      -3.3%

      1,840

      1,993

      -7.7%

       

       

       

       

       

       

       

      SL

      140

      158

      -11.4%

      1,690

      2,126

      -20.5%

       

       

       

       

       

       

       

      AMG GT

      445

      136

      227.2%

      4,208

      1,525

      175.9%

       

       

       

       

       

       

       

      GLA

      2,096

      2,397

      -12.6%

      22,137

      24,136

      -8.3%

       

       

       

       

       

       

       

      GLB

      1,173

      _

      _

      1,173

      _

      _

       

       

       

       

       

       

       

      GLC

      6,436

      7,294

      -11.8%

      73,650

      69,727

      5.6%

       

       

       

       

       

       

       

      GLE

      5,787

      3,734

      55.0%

      49,980

      46,010

      8.6%

       

       

       

       

       

       

       

      GLS

      2,902

      2,664

      8.9%

      22,225

      21,972

      1.2%

       

       

       

       

       

       

       

      G-CLASS

      816

      445

      83.4%

      7,348

      3,970

      85.1%

       

       

       

       

       

       

       

      TOTAL

      30,294

      32,016

      -5.4%

      316,094

      315,959

      0.0%

       

       

       

       

       

       

       

      Vans1

      4,985

      4,116

      21.1%

      41,635

      38,178

      9.1%

       

       

       

       

       

       

       

      MBUSA

      Combined Total

       

      Dec-19

       

      Dec-18

       

      Monthly %

       

      YTD 2019

       

      YTD 2018

       

      Yearly %

       

       

       

       

       

       

       

      GRAND TOTAL

      35,279

      36,132

      -2.4%

      357,729

      354,137

      1.0%

       

      *Model has been discontinued in the U.S. market.

      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and

      Daimler Vans USA, respectively.


       
    • By Drew Dowdell
      Mercedes-Benz Passenger Vehicles
      Oct-19
      Oct-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      A-CLASS
      1,491
      _
      _
      14,931
      _
      _
       
       
       
       
       
       
       
      B-CLASS*
      1
      1
      0.0%
      9
      134
      -93.3%
       
       
       
       
       
       
       
      CLA
      1,122
      1,868
      -39.9%
      9,415
      19,016
      -50.5%
       
       
       
       
       
       
       
      C-CLASS
      3,096
      5,581
      -44.5%
      41,271
      47,833
      -13.7%
       
       
       
       
       
       
       
      E-CLASS/CLS
      3,177
      4,186
      -24.1%
      33,081
      36,199
      -8.6%
       
       
       
       
       
       
       
      S-CLASS
      1,211
      1,486
      -18.5%
      9,989
      11,820
      -15.5%
       
       
       
       
       
       
       
      SLC
      89
      186
      -52.2%
      1,631
      1,692
      -3.6%
       
       
       
       
       
       
       
      SL
      117
      218
      -46.3%
      1,450
      1,787
      -18.9%
       
       
       
       
       
       
       
      AMG GT
      361
      79
      357.0%
      3,229
      1,286
      151.1%
       
       
       
       
       
       
       
      GLA
      2,448
      2,093
      17.0%
      17,580
      19,328
      -9.0%
       
       
       
       
       
       
       
      GLC
      7,083
      5,649
      25.4%
      59,699
      56,234
      6.2%
       
       
       
       
       
       
       
      GLE
      4,782
      3,671
      30.3%
      38,141
      38,288
      -0.4%
       
       
       
       
       
       
       
      GLS
      2,733
      2,142
      27.6%
      16,430
      16,547
      -0.7%
       
       
       
       
       
       
       
      G-CLASS
      156
      377
      -58.6%
      5,223
      2,757
      89.4%
       
       
       
       
       
       
       
      TOTAL
      27,867
      27,537
      1.2%
      252,079
      252,921
      -0.3%
       
       
       
       
       
       
       
      Vans1
      4,263
      4,182
      1.9%
      33,109
      32,205
      2.8%
       
       
       
       
       
       
       
      MBUSA
      Combined Total
      Oct-19
      Oct-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      GRAND TOTAL
      32,130
      31,719
      1.3%
      285,188
      285,126
      0.0%
       
      *Model has been discontinued in the US market.
      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
    • By Drew Dowdell
      Mercedes-Benz Passenger Vehicles
      Sep-19
      Sep-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
                    A-CLASS
      2,303
      _
      _
      13,440
      _
      _
                    B-CLASS*
      0
      0
      -
      8
      133
      -94.0%
                    CLA
      623
      2,377
      -73.8%
      8,292
      17,148
      -51.6%
                    C-CLASS
      4,073
      4,682
      -13.0%
      38,174
      42,252
      -9.7%
                    E-CLASS/CLS
      3,523
      4,072
      -13.5%
      29,904
      32,013
      -6.6%
                    S-CLASS
      778
      684
      13.7%
      8,778
      10,334
      -15.1%
                    SLC
      75
      125
      -40.0%
      1,542
      1,506
      2.4%
                    SL
      159
      134
      18.7%
      1,333
      1,569
      -15.0%
                    AMG GT
      347
      89
      289.9%
      2,868
      1,207
      137.6%
                    GLA
      1,678
      2,436
      -31.1%
      15,131
      17,235
      -12.2%
                    GLC
      6,840
      6,070
      12.7%
      52,621
      50,585
      4.0%
                    GLE
      4,862
      3,807
      27.7%
      33,358
      34,617
      -3.6%
                    GLS
      1,798
      1,554
      15.7%
      13,696
      14,405
      -4.9%
                    G-CLASS
      374
      139
      169.1%
      5,067
      2,380
      112.9%
                    TOTAL
      27,433
      26,169
      4.8%
      224,212
      225,384
      -0.5%
                    Vans1
      4,569
      4,448
      2.7%
      28,845
      28,023
      2.9%
                    MBUSA Combined Total
      Sep-19
      Sep-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
                    GRAND TOTAL
      32,002
      30,617
      4.5%
      253,057
      253,407
      -0.1%
      *Model has been discontinued in the US market.
      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
    • By Drew Dowdell
      Back on June 7th, Mercedes-AMG unveiled their newest 4-cylinder engine, and their most powerful.  Producing 416 horsepower and 369 lb.-ft of torque in the S Version, it is currently the most powerful 4-cylinder engine currently in production.  AMG is also making a base version with 382 horsepower and 354 lb.-ft of torque, both in transverse applications. Initially, this engine will debut in the Mercede A45 S AMG and Mercedes CLA 45 S AMG.  According to AMG head, Tobias Moers, expect to see use of this engine expand to other product lines. 
      According the Moers, the engine was designed from the start to be able to be mounted as longitudinal engines.  So while it probably won't become a C45 or E45, it could become the standard engine in the C43 or E53.  It is also capable of accepting electrification making for an even more powerful option. 
      This strategy of combining a small displacement 4-cylinder with electrification could contribute to Mercedes' strategy of stopping development of new internal combustion engine families. 
    • By Drew Dowdell
      Back on June 7th, Mercedes-AMG unveiled their newest 4-cylinder engine, and their most powerful.  Producing 416 horsepower and 369 lb.-ft of torque in the S Version, it is currently the most powerful 4-cylinder engine currently in production.  AMG is also making a base version with 382 horsepower and 354 lb.-ft of torque, both in transverse applications. Initially, this engine will debut in the Mercede A45 S AMG and Mercedes CLA 45 S AMG.  According to AMG head, Tobias Moers, expect to see use of this engine expand to other product lines. 
      According the Moers, the engine was designed from the start to be able to be mounted as longitudinal engines.  So while it probably won't become a C45 or E45, it could become the standard engine in the C43 or E53.  It is also capable of accepting electrification making for an even more powerful option. 
      This strategy of combining a small displacement 4-cylinder with electrification could contribute to Mercedes' strategy of stopping development of new internal combustion engine families. 

      View full article
  • Posts

  • Social Stream

  • Today's Birthdays

    1. Ralph KS
      Ralph KS
      (67 years old)
    2. rjbartrop
      rjbartrop
      (62 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...