Jump to content
Sign in to follow this  
William Maley

Chrysler News: Gilles: Next 200 To Redefine Chrysler Design Language

Recommended Posts

By William Maley

Staff Writer - CheersandGears.com

January 18, 2013

When the next Chrysler 200 is introduced in 2014, its design will signal a change for the brand.

“The current Chryslers on the road today certainly don’t reflect where we’re headed. What I can safely say is we are deviating from where we are today, completely. It’s a very different feeling (and) look," said Chrysler chief designer, Ralph Gilles.

Gilles didn't go into detail about the direction the styling will go for the 200 and ultimately the Chrysler brand.

“Saad (Chehab, Chrysler brand president and CEO) and Sergio (Marchionne, Chrysler CEO) both were very instrumental in finding the new mission of the car – new branding. I think it’s going to be a beautiful and relevant vehicle,” Gilles said.

Other things the next 200 will have is a new nine-speed automatic and use Fiat's CUSW platform that currently underpins the Dodge Dart.

Source: WardsAuto

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Click here to view the article

Share this post


Link to post
Share on other sites

Interesting but this seems to tell me they are shooting themselves in the foot by clearly stating just how different the car will be. Guess they wanted to kill off any residual value in the current 200's.

Share this post


Link to post
Share on other sites

Yeah, I can pick up a used 2012 200 with a few ticks over 30,000 miles for $12k. There wasn't much "residual value" in the current Sebring/200 to begin with, so no worries there.

Share this post


Link to post
Share on other sites

Agreed my amphibious friend.

Share this post


Link to post
Share on other sites

>>“The current Chryslers on the road today certainly don’t reflect where we’re headed. What I can safely say is we are deviating from where we are today, completely."<<

This sort of corporate commentary always amazes me. All I ever read out of the above is 'Our current stuff is a mistake, trust me that we'll get it right the next time'.

You just don't DO this sort of thing intentionally in commerce.

Share this post


Link to post
Share on other sites

The 300 has become an icon through the last two generations. Dude HAS to know that, therefore, I choose to believe he is merely preparing the public for a vastly different styling future, not "exactly" dissing the current theme.

Share this post


Link to post
Share on other sites

^ You don't have to "prepare" the public, you just unleash it withOUT addressing the strongly implied inadequacies of the current product.

Auto executives spend FAR too much time preparing press releases over things no one would think about otherwise.

Share this post


Link to post
Share on other sites

Whatever the new 200 is, I hope they continue to offer a drop-top as when it comes to wanting a comfortable 4-place convertible that has good cargo room and isn't a muscle car this is the only American game in town. Always (secretly) liked the top-trim Limited hardtop convertibles, and with the refinements made from Sebring to 200 and the rock bottom prices on the used market I see it as a great value for a second car or a road trip cruiser.

Share this post


Link to post
Share on other sites

>>“The current Chryslers on the road today certainly don’t reflect where we’re headed. What I can safely say is we are deviating from where we are today, completely."<<

This sort of corporate commentary always amazes me. All I ever read out of the above is 'Our current stuff is a mistake, trust me that we'll get it right the next time'.

You just don't DO this sort of thing intentionally in commerce.

In this situation that phrase can be given with a straight face. They are trying to erase the Daimler/Cerberus era. Any other time, and your assessment is spot on.

Share this post


Link to post
Share on other sites

>>“The current Chryslers on the road today certainly don’t reflect where we’re headed. What I can safely say is we are deviating from where we are today, completely."<<

This sort of corporate commentary always amazes me. All I ever read out of the above is 'Our current stuff is a mistake, trust me that we'll get it right the next time'.

You just don't DO this sort of thing intentionally in commerce.

I really like the current 300, I don't know that they can go in another direction with it and not alienate the current customer base.

Share this post


Link to post
Share on other sites

>>“The current Chryslers on the road today certainly don’t reflect where we’re headed. What I can safely say is we are deviating from where we are today, completely."<<

This sort of corporate commentary always amazes me. All I ever read out of the above is 'Our current stuff is a mistake, trust me that we'll get it right the next time'.

You just don't DO this sort of thing intentionally in commerce.

I really like the current 300, I don't know that they can go in another direction with it and not alienate the current customer base.

I agree Drew, I think if they deviate from the current 300 DNA too much, they will loose the folks who are buying the auto's.

Share this post


Link to post
Share on other sites

It will be interesting to see where they go next....I really like the 300 as it is now, like the Charger and Challenger quite a bit also...hefty, sizeable, RWD, V8 available...everything i like in a car...

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites

>>"I agree Drew, I think if they deviate from the current 300 DNA too much, they will loose the folks who are buying the auto's."<<

Correct- the implication is that the 200 'is in need of' a major revision.... but clearly the 300 is not. Conflicted message there.

Again IMO; you can address the future, well & good, but the current need not be so addressed (from a PR standpoint).

thedriver : I don't know that the 'Daimler/Cerebus' ownership period is on many people's 'front radar' today.

Share this post


Link to post
Share on other sites

I don't think the next-gen 200 will deviate too much from the current Chrysler formula. They'll exchange a few creases for a few more organic lines, and clean some of the small details up a bit.

Look at the 200C concept as a starting point and go from there.

Edited by black-knight

Share this post


Link to post
Share on other sites

But the implementation is that they are going to radically change their auto DNA to go in the direction they feel they need to go. This could hurt more than help Chrysler if they are not careful.

Share this post


Link to post
Share on other sites

That kinda burns me.... interior aside, how hard would it have been for Chrysler to build the 200c concept as is? THAT car would have sold and would have been a premium vehicle to wear the Chrysler name. It would have allowed Chrysler to drop the lower end 300C and push transaction prices higher though volume would be lower.

Share this post


Link to post
Share on other sites

Maybe the new 200 will be on a smaller RWD platform to be shared with an unnamed Dodge and the new 'Cuda. That would kick ass.

Share this post


Link to post
Share on other sites

I sure hope they don't style it so blandly like the Dart. Also a V6 should still be offered according to Chrysler from a smaller displacement version of the current 3.6 with 4 cylinder gas mileage.

Share this post


Link to post
Share on other sites
I sure hope they don't style it so blandly like the Dart. Also a V6 should still be offered according to Chrysler from a smaller displacement version of the current 3.6 with 4 cylinder gas mileage.

I disagree with you on your comment about the dart, it is anything but bland. I find it to be one of the more stylish compacts out there, far better than anything Honda, Toyota, Nissan has and competes well with GM and better than Ford products.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this  



  • Today's Birthdays

    No users celebrating today.
  • Similar Content

    • By William Maley
      Some interesting news came out of Chicago concerning Volkswagen.
      First up, Autoblog reports that the next-generation Passat will be coming out next year. Volkswagen's North American CEO Hinrich Woebcken revealed this during a roundtable with journalists at the show. Not many details are known about the Passat. It is hinted that it could grow in size and feature styling similar to the new Jetta. One detail that is certain is that Passat will continue to be built at Volkswagen's Chattanooga, TN plant.
      Volkswagen's first electric model for the U.S., the I.D. Crozz is expected to launch in 2020. According to Car and Driver, the Crozz will come in two body styles - the coupe-like crossover we've seen as a concept and a traditional SUV. Volkswagen’s head of design, Klaus Bischoff revealed that the traditional SUV would be first, followed by the coupe-like crossover at a later date.
      Source: Autoblog, Car and Driver

      View full article
    • By William Maley
      Some interesting news came out of Chicago concerning Volkswagen.
      First up, Autoblog reports that the next-generation Passat will be coming out next year. Volkswagen's North American CEO Hinrich Woebcken revealed this during a roundtable with journalists at the show. Not many details are known about the Passat. It is hinted that it could grow in size and feature styling similar to the new Jetta. One detail that is certain is that Passat will continue to be built at Volkswagen's Chattanooga, TN plant.
      Volkswagen's first electric model for the U.S., the I.D. Crozz is expected to launch in 2020. According to Car and Driver, the Crozz will come in two body styles - the coupe-like crossover we've seen as a concept and a traditional SUV. Volkswagen’s head of design, Klaus Bischoff revealed that the traditional SUV would be first, followed by the coupe-like crossover at a later date.
      Source: Autoblog, Car and Driver
    • By William Maley
      FCA US Reports 2018 January Sales
      FCA January retail sales rise 2 percent to second highest level in 17 years Fleet sales reduced 50 percent year-over-year  Total sales decline 13 percent year-over-year February 1, 2018 , Auburn Hills, Mich. - FCA US LLC today reported sales of 132,803 vehicles, a 13 percent decrease compared with sales in January 2017 of 152,218.
       
      Retail sales rose 2 percent to 111,577, making it the second highest level since 2001. FCA maintained its strategy of reducing fleet sales, which decreased by 50 percent compared with January 2017. Fleet accounted for 16 percent of total January sales.
       
      Jeep® Brand
      Jeep brand total sales increased 2 percent in January to 59,703. Retail sales increased 11 percent to 57,017, setting a record for January. The Jeep Compass generated total sales of 10,192 – also a record for January. Jeep Cherokee total sales for January rose 16 percent to 14,621. Dealerships began receiving deliveries of the all-new 2018 Jeep Wrangler in January, which is being produced in Toledo, Ohio.   
       
      Chrysler Brand
      Chrysler brand total sales declined 21 percent in January to 10,584 compared with the same month a year ago. The Chrysler Pacifica minivan posted a 20 percent sales increase to 8,011 marking its best January ever. The 2018 Pacifica was also named “Family Car of the Year” by Cars.com in January.
      Dodge Brand
      Dodge brand total sales declined 31 percent to 27,600. The Dodge Durango full-size SUV continued generating strong results by posting a 9 percent increase in sales compared with the same month a year earlier. The Dodge Challenger received an Automotive Loyalty Award from IHS Markit in January. It had the highest model loyalty in the non-luxury mid-size sport segment.   
      Ram Truck Brand
      Ram Truck brand sales were down 16 percent to 32,039 compared with the previous year. Ram unveiled the new 2019 1500 pickup truck at the North American International Auto Show in Detroit in January. The truck is slated to start production by the end of the first quarter in Sterling Heights, Michigan.
       
      FIAT Brand
      Sales of Fiat brand declined 43 percent to 1,229 vehicles.  
       
      Alfa Romeo Brand
      Alfa Romeo brand sales of 1,648 vehicles were up significantly compared with the same month a year ago. Giulia led the brand with 948 sales, followed by Stelvio at 688.  
      Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
      Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months). Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user. Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees). FCA US LLC Sales Summary January 2018
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      10,192
      3,164
      222%
      10,192
      3,164
      222%
      Patriot
      148
      4,700
      -97%
      148
      4,700
      -97%
      Wrangler
      11,739
      11,334
      4%
      11,739
      11,334
      4%
      Cherokee
      14,621
      12,551
      16%
      14,621
      12,551
      16%
      Grand Cherokee
      16,364
      17,301
      -5%
      16,364
      17,301
      -5%
      Renegade
      6,639
      9,365
      -29%
      6,639
      9,365
      -29%
      JEEP BRAND
      59,703
      58,415
      2%
      59,703
      58,415
      2%
      200
      251
      1,861
      -87%
      251
      1,861
      -87%
      300
      2,320
      4,708
      -51%
      2,320
      4,708
      -51%
      Town & Country
      2
      138
      -99%
      2
      138
      -99%
      Pacifica
      8,011
      6,670
      20%
      8,011
      6,670
      20%
      CHRYSLER BRAND
      10,584
      13,377
      -21%
      10,584
      13,377
      -21%
      Dart
      83
      1,397
      -94%
      83
      1,397
      -94%
      Avenger
      1
      0
      100%
      1
      0
        Charger
      5,193
      7,153
      -27%
      5,193
      7,153
      -27%
      Challenger
      3,405
      3,393
      0%
      3,405
      3,393
      0%
      Viper
      2
      53
      -96%
      2
      53
      -96%
      Journey
      3,362
      12,636
      -73%
      3,362
      12,636
      -73%
      Caravan
      10,409
      10,770
      -3%
      10,409
      10,770
      -3%
      Durango
      5,145
      4,707
      9%
      5,145
      4,707
      9%
      DODGE  BRAND
      27,600
      40,109
      -31%
      27,600
      40,109
      -31%
      Ram P/U
      29,358
      33,769
      -13%
      29,358
      33,769
      -13%
      Cargo Van
      0
      0
      0%
      0
      0
        ProMaster Van
      1,771
      3,351
      -47%
      1,771
      3,351
      -47%
      ProMaster City
      910
      925
      -2%
      910
      925
      -2%
      RAM BRAND
      32,039
      38,045
      -16%
      32,039
      38,045
      -16%
      500
      454
      1,218
      -63%
      454
      1,218
      -63%
      500L
      104
      106
      -2%
      104
      106
      -2%
      500X
      488
      600
      -19%
      488
      600
      -19%
      Spider
      183
      240
      -24%
      183
      240
      -24%
      FIAT BRAND
      1,229
      2,164
      -43%
      1,229
      2,164
      -43%
      Giulia
      948
      70
      1254%
      948
      70
      1254%
      Alfa 4C 
      12
      38
      -68%
      12
      38
      -68%
      Stelvio
      688
      0
      New
      688
      0
      New
      ALFA ROMEO
      1,648
      108
      1426%
      1,648
      108
      1426%
      FCA US LLC
      132,803
      152,218
      -13%
      132,803
      152,218
      -13%
    • By William Maley
      For the past few years, Fiat Chrysler Automobiles CEO Sergio Marchionne holds a conference with journalists and analysts at the Detroit Auto Show, taking various questions. According to Motor Trend, Marchionne revealed that more crossovers are on the way for Alfa Romeo, Chrysler, and Ferrari.
      Alfa's Three-Row Crossover: Sergio Marchionne confirmed that Alfa Romeo is working on a larger SUV to sit above the Stelvio. He says this model is very important for the brand. As we reported towards the end of December, the model would use a stretched version of the Stelvio's platform and possibly feature a mild-hybrid powertrain.
      Chrysler's Pacifica-based crossover: It seems the platform that underpins the Pacifica will be used for a long-promised crossover. The model was in the previous five-year plan for FCA, but was pushed back. The model will be in the next five-year plan (expected to be shown sometime later this year) and could go into production within the next 18 months.
      Ferrari SUV: Progress on Ferrari's upcoming SUV is moving quite quickly as Marchionne said it would be ready by the end of 2019 or early 2020. At the moment, the Italian automaker has mock-up bodies of the SUV, but nothing driveable.
      “I have seen the car when I was in Europe. It’s not finished. It’s going to be Ferrari. It will drive like a Ferrari or I’ll be taken to the shed. But it looks good,” said Marchionne.
      Other bits from Marchionne:
      When asked about a performance electric vehicle, Marchionne said, “Ferrari has looked at this forever, and if there is an electric supercar to be built, Ferrari will do it,” FCA hasn't "found an economic way to get this done” when asked if there was the chance of a midsize Ram pickup. Wrangler Pickup is expected to debut towards the end of 2019 Marchionne is planning to retire as FCA CEO next year The most pressing question asked during the session? Where does he buy his sweaters? Answer: Online. Source: Motor Trend

      View full article
  • My Clubs

  • Who's Online (See full list)

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×