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William Maley

Rolls Royce News: Rolls-Royce Goes Forward On A SUV

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The day has come to Rolls-Royce. In a letter sent to the press, Rolls' chairman Peter Schwarzenbauer and CEO Torsten Müller-Ötvös announced that the luxury automaker would be building an SUV.

“I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world. I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless ... Everywhere,” said Müller-Ötvös.

The letter goes onto say that the new model will use an all-new aluminium architecture - most likely the same architecture that will underpin the next-generation 7-Series.

Rolls-Royce didn't announce a timeframe of when we'll see a production or concept model - only stating that development work has begun.

Source: Rolls-Royce

Letter is on Page 2

Click here to view the article

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This will either be very nice or a total bomb. I cannot see them building an SUV  that is only mid level. just hope it does not look like the concepts.

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That is a bad move, they are a luxury car maker, not a sports car or SUV maker.  Pretty much guarantees now that there will be a Maybach GL600 to compete.

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That is a bad move, they are a luxury car maker, not a sports car or SUV maker.  Pretty much guarantees now that there will be a Maybach GL600 to compete.

 

I think that has been talked about - at least rumored within the past month or so.

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This to me is a bad move. I think that they do not know their target market. i do not see the people who are into rolls royce looking at getting a car such as this. Rolls royce people are not into an SUV. I think that this would not really work and i personally would not want a rolls royce SUV.

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That is a bad move, they are a luxury car maker, not a sports car or SUV maker.  Pretty much guarantees now that there will be a Maybach GL600 to compete.

mercedes has already proven they cannot compete with Rolls.

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Well, I think they succeded to make us curious about their SUV, right? I mean, when we think about Rolls-Royce, I personally picture the Phantom and it's hard for me to see their angel on an SUV. I think it is a bad idea for this brand.

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