William Maley

Chevrolet News:Chevrolet To Go After Volkswagen's Diesel Customers With Upcoming Cruze Diesel

14 posts in this topic

William Maley    393

It may seem odd to try and draw customers who would have gone with a Volkswagen diesel to yours in this current climate. But that is what GM is planning to do when the diesel version of the Chevrolet Cruze arrives next year.

 

“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Dan Nicholson, General Motors’ vice president for global propulsion systems to Automotive News.

 

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

But one has to wonder how big that group of customers is. Considering a fair amount of buyers of Volkswagen's TDI models bought it because it was 'clean', we have to think that the group interested in buying one is small. That isn't deterring Nicholson.

 

“I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”

 

The new diesel engine will displace 1.6 liters and is expected to produce 136 horsepower and 275 pound-feet of torque.

 

Source: Automotive News (Subscription Required)



Click here to view the article
  • Upvote 1

Share this post


Link to post
Share on other sites
Suaviloquent    713

Well, they'd have to also untie the engine with a specific trim.

 

That was the disaster with the former Cruze diesel, people who just wanted the epic FE, had to pony up for the highest trim.

 

Well, with even VW TDI you had to opt for a model above base, but that's not too bad.

Share this post


Link to post
Share on other sites
dfelt    1,774

Be interesting to see if it can produce Monster Fuel Economy or just as good MPG as the Hybrids.

 

Personally, I think Diesel had it's day and that day is over. Hybrid and EVs time is now.

  • Upvote 2
  • Downvote 1

Share this post


Link to post
Share on other sites
ocnblu    733

*puts ear to tracks*  I hear that little locomotive coming!

Share this post


Link to post
Share on other sites
dfelt    1,774

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

Share this post


Link to post
Share on other sites
oldshurst442    988

 

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

 

I hear the train a comin'

It's rolling round the bend

And I ain't seen the sunshine since I don't know when,

I'm stuck in Folsom prison, and time keeps draggin' on

But that train keeps a rollin' on down to San Antone..

When I was just a baby my mama told me. Son,

Always be a good boy, don't ever play with guns.

But I shot a man in Reno just to watch him die

When I hear that whistle blowing, I hang my head and cry..

 

Edited by oldshurst442

Share this post


Link to post
Share on other sites
oldshurst442    988

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

 

 

 

“They tend to be more tech savvy than the average customer."

 

Marketing bullshyte.....

I would assume that these tech savvy folk would go for a Bolt or a Volt more likely than a Cruze Diesel...

 

 

"And they won’t stop wishing for a diesel."

 

Well, that part is true...diesel loyalists are a very faithful bunch.

That aint news to anybody, so there was no need for that marketing bullsyte fluff saying that diesel people are more tech savvy than the average customer...

Because the way I view it....some diesel people can be quite neanderthal-ic...(I could do MOPAR and Ford diesels, but Ill stick to the Bow Tie guys since this is about the Chevy Diesels Cruze...

coal-rolling-d-bag-number-69-550x412.jpg

tumblr_mnbw56gd051rs2nk5o1_1280.jpg

rolling-coal-lead-628.jpg

 

Which leads me to the next sentence in the 3 sentence quote:

 

 

 

"And we’ll go after those customers.”

 

Im sure its an honest to goodness great business plan to go after a niche market that has been left void because of this VW scandal...and its a SMART business choice to go after these people.

 

However:

 

1. Not all VW diesel buyers bought diesels because they LOVE diesels...(look to point #3)

 

2. Even some hardcore diesel lovers were put off by this scandal...which Chevy says they are more tech savvy, well, they might just switch to the more tech laden Bolt and Volt...shooting themselves in the bloody foot is what this marketing fluff Dan Nicholson is doing...

 

3.  That is the thing....the REAL hardcore diesel lovers that are supposedly more tech savvy than the rest of us are VW TDi LOVERS and are faithful ONLY TO VOLKSWAGEN....NOT OPEL and CERTAINLY NOT CHEVY!!!

 

 

Now, I would probably have applauded this move because it really is the smart thing to do to go after a people who now have a void for their next vehicle purchase. I just dont like the marketing PR bullshyte fluffy words chosen.

Especially when in GM's OWN stable...tech savvy consumers are buying a SECOND GENERATION Volt rather than a VW TDi...

Edited by oldshurst442
  • Upvote 2

Share this post


Link to post
Share on other sites
oldshurst442    988

Here are more tech savvy diesel folk that are more tech savvy than the rest of us...and these guys are the real deal tech savvy diesel folk.

The VW TDi tech savvy folk that GM is after:

 

137598-modifikasi-mobil-fail.jpg

Image_4554756_308_0.jpg

651093coalroad.jpg

Share this post


Link to post
Share on other sites
oldshurst442    988

GM should also be stealing potential customers from GTI and RS

Id honestly aim for that target market rather than the diesel one.

Why?

 

1. Honda came back to this market and Ford is doing OK with it in North America while in Europe, this segment is still ballin'

The segment is hot enough for money to be made and a situation to keep loyalty with the consumers with the Chevy car brand.

2. Chevy already has the vehicles to lure high tech savvy MPG chasers in the Bolt and Volt.

3. Like I said, VW TDi faithful prolly wont look at the Chevy Cruze Diesel.

 

OK...It wont cost GM anything to try though to get the diesel people. But Id try to lure the speedy segment too.

 

A proper Sonic SS

A proper Cruise SS

A turbo ecotec Camaro

 

A 3 pronged attack in the small turbo 3 or 4 cylinder engine hot hatch, tuner segment  Chevrolet family...

 

Kinda like this commercial suggested way back when with a Cobalt and a Vette

Edited by oldshurst442

Share this post


Link to post
Share on other sites

well my bigger point was that there is no reason not to be hitting all of those mini-segments as it would cost them very little in terms of investment as the vehicles essentially already exist within their portfolio. The Cruze really only needs a more powerful engine and a sportier suspension. It currently is a compact luxury car for all intents. The Sonic only needs a more powerful engine. Its suspension set-up in the RS is quite doable. This doesn't take away or suggest that the Diesel Cruze should not exist. It is a welcome part of the puzzle. In fact.. the diesel option should also be allowed to avail in the 'Nox and Trax

Share this post


Link to post
Share on other sites
ccap41    1,161

GM should also be stealing potential customers from GTI and RS

I wish they had the nuts to do to. More hot hatch comparisons are awesome!

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Ever since the Volkswagen Buzz I.D. concept made its debut, rumors have been flying as to whether or not the German automaker would go forward with it. Yesterday at the Pebble Beach Concours d'Elegance, Volkswagen finally put the rumors to rest. 
      "After the presentations at the global motor shows in Detroit and Geneva, we received a large number of letters and emails from customers who said, 'please build this car’,” said Volkswagen CEO Herbert Diess.  
      "The Microbus has long been part of the California lifestyle. Now we're bringing it back by reinventing it as an electric vehicle."
      Before you start lining up at your Volkswagen dealer, the company says the model will not launch till 2022. Models such as the I.D. hatchback and I.D. Crozz will go on sale first.
      The production variant will be based on Volkswagen's upcoming MEB platform. Rear-wheel drive will be standard, while AWD will be an option. Volkswagen is also planning to offer the Buzz as both a passenger van and a cargo van.
      Source: Volkswagen
      Press Release is on Page 2


      VOLKSWAGEN TAKES BOLD DECISION TO PUT I.D. BUZZ ELECTRIC CONCEPT CAR INTO PRODUCTION
      Volkswagen management announces production plans for the 21st century Microbus at the home of the Pebble Beach Concours D’Elegance Pebble Beach, California – At the Detroit Show in early 2017, Volkswagen showed the I.D. BUZZ concept car, a fully electric vehicle that taps in to the spirit and vibe that made the VW Microbus such an iconic vehicle — whether with Hippies and families in the Sixties or Surfer Dudes and Van Lifers today.
      Now, Volkswagen has taken the bold decision to put the Volkswagen I.D. BUZZ concept car into production and Volkswagen’s CEO of the North American Region, Hinrich J. Woebcken is happy to welcome the car to North America.  The Chairmen of the Boards of Management of the Volkswagen and Volkswagen Commercial Vehicles brands, Dr Herbert Diess and Dr Eckhard Scholz, announced the decision today at one of the most prestigious automotive events in the world — the Pebble Beach Concours d’Elegance in California. 
      Within the framework of further development, Volkswagen has also set a launch date for the I.D. BUZZ. The vehicle will arrive at dealerships in 2022, after the compact four-door I.D. makes its debut. With the I.D. BUZZ, Volkswagen is mainly targeting markets in North America, Europe and China.
      "After the presentations at the global motor shows in Detroit and Geneva, we received a large number of letters and emails from customers who said, 'please build this car’,” Volkswagen CEO Dr Herbert Diess said in Pebble Beach. The Board of Management chose Pebble Beach as the location to make its announcement because, as Diess explained: "The Microbus has long been part of the California lifestyle. Now we're bringing it back by reinventing it as an electric vehicle."
      Just like the concept car that was shown in Detroit, the production model will also have its batteries mounted in the vehicle floor. Because the electric drive components — electric motor, power electronics, and such —don't take up much space, the vehicle has a long wheelbase with short overhangs, allowing for a massively spacious interior and great proportions. "The vehicle looks like a compact commercial van on the outside, even though it offers the generous interior space of a large SUV," Diess explained.
      CEO of the North American Region, Volkswagen, Hinrich J. Woebcken added: “We are delighted that our parent company has taken the decision to produce the I.D. BUZZ. This vehicle is the perfect balance between emotion, usability and sustainability, while also showcasing our technological leadership. The high seating position, cargo capacity, overall versatility and all-wheel drive option packaged into such an appealing design is just what our customers want from us. And it’s the perfect fit for the zero-emissions American lifestyle.”
      The I.D. BUZZ won’t just be a passenger vehicle. Just like the classic T2, the I.D. BUZZ will both haul people and haul freight. "Along with a minibus version, we'll also be offering an I.D. BUZZ CARGO variant for zero-emissions delivery of goods,” said Volkswagen Commercial Vehicles CEO Dr Eckhard Scholz. "With Level 3 autonomous capability, this is an ideal concept for an electric van, particularly for delivering packages and goods to the inner cities."
      Although Volkswagen's oldest and newest Microbuses will be separated by more than seven decades when the new model is launched, the I.D. BUZZ undoubtedly has the original's genes, as it offers maximum utilization of space on the footprint of a mid-size passenger car. Based on the new all-electric architecture, the production version of the I.D. BUZZ will incorporate many design ideas from the concept car, including multi-variable seating, interactive connectivity and highly automated driving.

      View full article
    • By William Maley
      Ever since the Volkswagen Buzz I.D. concept made its debut, rumors have been flying as to whether or not the German automaker would go forward with it. Yesterday at the Pebble Beach Concours d'Elegance, Volkswagen finally put the rumors to rest. 
      "After the presentations at the global motor shows in Detroit and Geneva, we received a large number of letters and emails from customers who said, 'please build this car’,” said Volkswagen CEO Herbert Diess.  
      "The Microbus has long been part of the California lifestyle. Now we're bringing it back by reinventing it as an electric vehicle."
      Before you start lining up at your Volkswagen dealer, the company says the model will not launch till 2022. Models such as the I.D. hatchback and I.D. Crozz will go on sale first.
      The production variant will be based on Volkswagen's upcoming MEB platform. Rear-wheel drive will be standard, while AWD will be an option. Volkswagen is also planning to offer the Buzz as both a passenger van and a cargo van.
      Source: Volkswagen
      Press Release is on Page 2


      VOLKSWAGEN TAKES BOLD DECISION TO PUT I.D. BUZZ ELECTRIC CONCEPT CAR INTO PRODUCTION
      Volkswagen management announces production plans for the 21st century Microbus at the home of the Pebble Beach Concours D’Elegance Pebble Beach, California – At the Detroit Show in early 2017, Volkswagen showed the I.D. BUZZ concept car, a fully electric vehicle that taps in to the spirit and vibe that made the VW Microbus such an iconic vehicle — whether with Hippies and families in the Sixties or Surfer Dudes and Van Lifers today.
      Now, Volkswagen has taken the bold decision to put the Volkswagen I.D. BUZZ concept car into production and Volkswagen’s CEO of the North American Region, Hinrich J. Woebcken is happy to welcome the car to North America.  The Chairmen of the Boards of Management of the Volkswagen and Volkswagen Commercial Vehicles brands, Dr Herbert Diess and Dr Eckhard Scholz, announced the decision today at one of the most prestigious automotive events in the world — the Pebble Beach Concours d’Elegance in California. 
      Within the framework of further development, Volkswagen has also set a launch date for the I.D. BUZZ. The vehicle will arrive at dealerships in 2022, after the compact four-door I.D. makes its debut. With the I.D. BUZZ, Volkswagen is mainly targeting markets in North America, Europe and China.
      "After the presentations at the global motor shows in Detroit and Geneva, we received a large number of letters and emails from customers who said, 'please build this car’,” Volkswagen CEO Dr Herbert Diess said in Pebble Beach. The Board of Management chose Pebble Beach as the location to make its announcement because, as Diess explained: "The Microbus has long been part of the California lifestyle. Now we're bringing it back by reinventing it as an electric vehicle."
      Just like the concept car that was shown in Detroit, the production model will also have its batteries mounted in the vehicle floor. Because the electric drive components — electric motor, power electronics, and such —don't take up much space, the vehicle has a long wheelbase with short overhangs, allowing for a massively spacious interior and great proportions. "The vehicle looks like a compact commercial van on the outside, even though it offers the generous interior space of a large SUV," Diess explained.
      CEO of the North American Region, Volkswagen, Hinrich J. Woebcken added: “We are delighted that our parent company has taken the decision to produce the I.D. BUZZ. This vehicle is the perfect balance between emotion, usability and sustainability, while also showcasing our technological leadership. The high seating position, cargo capacity, overall versatility and all-wheel drive option packaged into such an appealing design is just what our customers want from us. And it’s the perfect fit for the zero-emissions American lifestyle.”
      The I.D. BUZZ won’t just be a passenger vehicle. Just like the classic T2, the I.D. BUZZ will both haul people and haul freight. "Along with a minibus version, we'll also be offering an I.D. BUZZ CARGO variant for zero-emissions delivery of goods,” said Volkswagen Commercial Vehicles CEO Dr Eckhard Scholz. "With Level 3 autonomous capability, this is an ideal concept for an electric van, particularly for delivering packages and goods to the inner cities."
      Although Volkswagen's oldest and newest Microbuses will be separated by more than seven decades when the new model is launched, the I.D. BUZZ undoubtedly has the original's genes, as it offers maximum utilization of space on the footprint of a mid-size passenger car. Based on the new all-electric architecture, the production version of the I.D. BUZZ will incorporate many design ideas from the concept car, including multi-variable seating, interactive connectivity and highly automated driving.
    • By William Maley
      If you're a truck manufacturer and have decided to build an off-road special, sooner or later you will be entering it a desert race to prove its merit. Ford and Toyota have done it with their respective models, and soon Chevrolet will be joining this crowd with the Colorado ZR2.
      The truck seen here was developed and built by Hall Racing. Competing in the Best in the Desert’s General Tire “Vegas to Reno” (the longest off-road race in the U.S), the Colorado ZR2 will be in class 7300, reserved for stock mid-size trucks and SUVs. 'Stock' carries a different meaning in racing as the ZR2 has some modifications for the race such as a rollcage, racing seats and harnesses; 44-gallon fuel tank, and additional lighting.
      Otherwise, most of the mechanical bits such as the 3.6L V6, eight-speed automatic, front and rear locking differentials, and the stock wheels. The Multimatic spool valve shocks have been tweaked, but Chevrolet doesn't mention how. The truck will also be acting as test bed for possible new parts for the ZR2 and regular Colorado from Chevrolet Performance.
      Source: Chevrolet
      Press Release is on Page 2


      COLORADO ZR2 MAKES COMPETITION DEBUT IN AMERICA’S LONGEST OFF-ROAD RACE
      Hall Racing to compete in stock-class with ZR2 in Best in the Desert Racing series LAS VEGAS — Chad Hall of Hall Racing will debut a modified 2017 production Chevrolet Colorado ZR2 during Best in the Desert’s General Tire “Vegas to Reno” race presented by FOX.
       “Vegas to Reno,” known as “the longest off-road race in the United States,” begins at 9:30 a.m. on Friday in Las Vegas and ends at various times on Saturday morning, August 19, in Reno, Nevada. More than 350 contestants are expected to participate this year’s 550-mile race.
      The course encompasses a wide array of grueling terrain, from silty desert wallows, to dry lake beds and mountain passes as high as 8,000 ft. above sea level.
      Entered in class 7300, which comprises stock production mid-sized pick-ups and SUVs, Hall Racing’s modifications to their ZR2 include sanctioning body-mandated safety items such as a roll cage, a 44-gallon racing fuel tank and racing seats with safety harnesses. KC HiLites racing lights, two-way radios and a GPS system have also been added.
      The truck retains the stock ZR2’s 3.6L V-6 engine and eight-speed automatic transmission, along with a modified version of ZR2’s Multimatic DSSVTM damper technology.
      In addition to Hall Racing’s alterations, this crew cab ZR2 acts a testbed for Chevy Performance and hints at a range of potential parts to be offered for ZR2 as well as the standard Colorado.
      “The components being tested on this truck are ultimately intended to take the already-exceptional off-road capability of the Colorado to the next level,” said Russ O’Blenes, director, Performance Variants, Parts and Motorsports for General Motors.
      “Racing them allows us to quickly understand their performance attributes and reliability in the extreme environment of off-road racing, ensuring the highest performing components for Colorado customers.”
      Hall Racing, the winningest family of off-road racers in the legendary Baja 1000, has a long history of racing with General Motors production-based vehicles in both Best in the Desert and SCORE desert series.
      “The Colorado ZR2 is one of the most capable production platforms we’ve used as a foundation for our racing program,” said Chad Hall. “The base Colorado is strong and robust with the expected advantages of a midsize package. ZR2 adds great technology, like the Multimatic DSSVTM dampers and the front and rear locking differentials that are vital to stock class desert racing.”
      The 2018 Colorado ZR2 is effectively a segment of one, combining the nimbleness and maneuverability of a midsize pickup with a host of new off-road features and the most off-road technology of any vehicle in its segment.
      Compared to a standard Colorado, the ZR2 features front and rear tracks that have been widened by 3.5 inches and a suspension lifted by two inches. Functional rockers have been added for better performance over rocks and obstacles, and the front and rear bumpers have been modified for better off-road clearance.
      Class-exclusive features include standard front and rear electronic locking differentials, available diesel engine and the first off-road application of Multimatic Dynamic Suspensions Spool Valve (DSSVTM) damper technology.
      As with all Chevrolet trucks, the Colorado ZR2 is built with durability in mind, including a fully boxed frame, roll-formed high-strength steel bed and Duralife brake rotors.

      View full article
    • By William Maley
      If you're a truck manufacturer and have decided to build an off-road special, sooner or later you will be entering it a desert race to prove its merit. Ford and Toyota have done it with their respective models, and soon Chevrolet will be joining this crowd with the Colorado ZR2.
      The truck seen here was developed and built by Hall Racing. Competing in the Best in the Desert’s General Tire “Vegas to Reno” (the longest off-road race in the U.S), the Colorado ZR2 will be in class 7300, reserved for stock mid-size trucks and SUVs. 'Stock' carries a different meaning in racing as the ZR2 has some modifications for the race such as a rollcage, racing seats and harnesses; 44-gallon fuel tank, and additional lighting.
      Otherwise, most of the mechanical bits such as the 3.6L V6, eight-speed automatic, front and rear locking differentials, and the stock wheels. The Multimatic spool valve shocks have been tweaked, but Chevrolet doesn't mention how. The truck will also be acting as test bed for possible new parts for the ZR2 and regular Colorado from Chevrolet Performance.
      Source: Chevrolet
      Press Release is on Page 2


      COLORADO ZR2 MAKES COMPETITION DEBUT IN AMERICA’S LONGEST OFF-ROAD RACE
      Hall Racing to compete in stock-class with ZR2 in Best in the Desert Racing series LAS VEGAS — Chad Hall of Hall Racing will debut a modified 2017 production Chevrolet Colorado ZR2 during Best in the Desert’s General Tire “Vegas to Reno” race presented by FOX.
       “Vegas to Reno,” known as “the longest off-road race in the United States,” begins at 9:30 a.m. on Friday in Las Vegas and ends at various times on Saturday morning, August 19, in Reno, Nevada. More than 350 contestants are expected to participate this year’s 550-mile race.
      The course encompasses a wide array of grueling terrain, from silty desert wallows, to dry lake beds and mountain passes as high as 8,000 ft. above sea level.
      Entered in class 7300, which comprises stock production mid-sized pick-ups and SUVs, Hall Racing’s modifications to their ZR2 include sanctioning body-mandated safety items such as a roll cage, a 44-gallon racing fuel tank and racing seats with safety harnesses. KC HiLites racing lights, two-way radios and a GPS system have also been added.
      The truck retains the stock ZR2’s 3.6L V-6 engine and eight-speed automatic transmission, along with a modified version of ZR2’s Multimatic DSSVTM damper technology.
      In addition to Hall Racing’s alterations, this crew cab ZR2 acts a testbed for Chevy Performance and hints at a range of potential parts to be offered for ZR2 as well as the standard Colorado.
      “The components being tested on this truck are ultimately intended to take the already-exceptional off-road capability of the Colorado to the next level,” said Russ O’Blenes, director, Performance Variants, Parts and Motorsports for General Motors.
      “Racing them allows us to quickly understand their performance attributes and reliability in the extreme environment of off-road racing, ensuring the highest performing components for Colorado customers.”
      Hall Racing, the winningest family of off-road racers in the legendary Baja 1000, has a long history of racing with General Motors production-based vehicles in both Best in the Desert and SCORE desert series.
      “The Colorado ZR2 is one of the most capable production platforms we’ve used as a foundation for our racing program,” said Chad Hall. “The base Colorado is strong and robust with the expected advantages of a midsize package. ZR2 adds great technology, like the Multimatic DSSVTM dampers and the front and rear locking differentials that are vital to stock class desert racing.”
      The 2018 Colorado ZR2 is effectively a segment of one, combining the nimbleness and maneuverability of a midsize pickup with a host of new off-road features and the most off-road technology of any vehicle in its segment.
      Compared to a standard Colorado, the ZR2 features front and rear tracks that have been widened by 3.5 inches and a suspension lifted by two inches. Functional rockers have been added for better performance over rocks and obstacles, and the front and rear bumpers have been modified for better off-road clearance.
      Class-exclusive features include standard front and rear electronic locking differentials, available diesel engine and the first off-road application of Multimatic Dynamic Suspensions Spool Valve (DSSVTM) damper technology.
      As with all Chevrolet trucks, the Colorado ZR2 is built with durability in mind, including a fully boxed frame, roll-formed high-strength steel bed and Duralife brake rotors.
    • By William Maley
      Chevrolet will be introducing a new base model of the 2018 Tahoe called the Custom. The Custom sets itself apart from other Tahoes as it will not have a third-row seat, increasing cargo space to 54 cubic feet. Standard equipment includes 18-inch wheels, 8-inch touchscreen with Apple CarPlay and Android Auto compatibility, OnStar 4G LTE with Wi-Fi, backup camera, and remote start.
      Like most Tahoes, the Custom features the 5.3L V8 with 355 horsepower. Out of the box, the Tahoe Custom can tow up to 6,600 pounds. An optional max trailering package boosts that to 8,600 pounds.
      “The Tahoe Custom is a response to strong customer demand for Tahoe, as well as the full-size SUV segment moving upmarket. In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display. This created an unmet need in the marketplace for customers who want the cargo and towing capability of a full-size SUV to go camping, boating or off-roading but don’t necessarily want all of the option content offered on a Tahoe Premier,” said Sandor Piszar, Chevrolet Trucks marketing director in a statement.
      The 2018 Tahoe Custom arrives at dealers next month with a base price of $44,995.
      Source: Chevrolet
      Press Release is on Page 2


      CHEVROLET INTRODUCES THE TAHOE CUSTOM
      New model offers Tahoe’s legendary capability starting at $44,995 DETROIT — Today Chevrolet announced the new Tahoe Custom special edition for the 2018 model year. Like other Custom models, the Tahoe Custom is intended for buyers who want the uncompromised capability of Chevrolet trucks and SUVs in a great looking package at an outstanding value.
      “The Tahoe Custom is a response to strong customer demand for Tahoe, as well as the full-size SUV segment moving upmarket,” said Sandor Piszar, Chevrolet Trucks marketing director. “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display. This created an unmet need in the marketplace for customers who want the cargo and towing capability of a full-size SUV to go camping, boating or off-roading but don’t necessarily want all of the option content offered on a Tahoe Premier.”
      For $44,995, the 2018 Tahoe Custom comes standard with 6,600 pounds of towing capacity (up to 8,600 pounds of towing with max trailering package), a maximum of 112 cubic feet of cargo space and a 355-hp, 5.3L V-8 engine that delivers an expected segment-leading 23 mpg highway based on EPA estimates.
      The Tahoe Custom is based on the LS trim and adds 18-inch painted aluminum wheels, all-season tires and a chrome-accented grille. Plus, Tahoe Custom features a third-row seat that has been removed, increasing cargo space behind the second row to a substantial 54 cubic feet for added utility.
      Tahoe Custom also features a suite of connectivity technologies including:
      Apple CarPlay & Android Auto compatibility 4G LTE connectivity with Wi-Fi hotspot (includes three-month/3G data trial) 8-inch color touchscreen radio Standard rear-vision camera Standard remote start Standard teen driver mode Available Enhanced Driver Alert Package that features Forward Collision Alert, Safety Alert Driver Seat, IntelliBeam headlamps with automatic high-beam control, Lane Keep Assist and Low Speed Forward Automatic Braking Up to five USB ports and five power outlets — including a 110-volt three-prong outlet —  to support electronic devices of all kinds (up to 11 charging locations) Tahoe Custom will be available at Chevy dealers in September 2017.
  • My Clubs

  • Who's Online (See full list)