Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

William Maley

Chevrolet News:Chevrolet To Go After Volkswagen's Diesel Customers With Upcoming Cruze Diesel

Recommended Posts

It may seem odd to try and draw customers who would have gone with a Volkswagen diesel to yours in this current climate. But that is what GM is planning to do when the diesel version of the Chevrolet Cruze arrives next year.

 

“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Dan Nicholson, General Motors’ vice president for global propulsion systems to Automotive News.

 

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

But one has to wonder how big that group of customers is. Considering a fair amount of buyers of Volkswagen's TDI models bought it because it was 'clean', we have to think that the group interested in buying one is small. That isn't deterring Nicholson.

 

“I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”

 

The new diesel engine will displace 1.6 liters and is expected to produce 136 horsepower and 275 pound-feet of torque.

 

Source: Automotive News (Subscription Required)


View full article

  • Upvote 1

Share this post


Link to post
Share on other sites

Well, they'd have to also untie the engine with a specific trim.

 

That was the disaster with the former Cruze diesel, people who just wanted the epic FE, had to pony up for the highest trim.

 

Well, with even VW TDI you had to opt for a model above base, but that's not too bad.

Share this post


Link to post
Share on other sites

Be interesting to see if it can produce Monster Fuel Economy or just as good MPG as the Hybrids.

 

Personally, I think Diesel had it's day and that day is over. Hybrid and EVs time is now.

  • Upvote 2
  • Downvote 1

Share this post


Link to post
Share on other sites

*puts ear to tracks*  I hear that little locomotive coming!

Share this post


Link to post
Share on other sites

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

Share this post


Link to post
Share on other sites

 

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

 

I hear the train a comin'

It's rolling round the bend

And I ain't seen the sunshine since I don't know when,

I'm stuck in Folsom prison, and time keeps draggin' on

But that train keeps a rollin' on down to San Antone..

When I was just a baby my mama told me. Son,

Always be a good boy, don't ever play with guns.

But I shot a man in Reno just to watch him die

When I hear that whistle blowing, I hang my head and cry..

 

Edited by oldshurst442

Share this post


Link to post
Share on other sites

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

 

 

 

“They tend to be more tech savvy than the average customer."

 

Marketing bullshyte.....

I would assume that these tech savvy folk would go for a Bolt or a Volt more likely than a Cruze Diesel...

 

 

"And they won’t stop wishing for a diesel."

 

Well, that part is true...diesel loyalists are a very faithful bunch.

That aint news to anybody, so there was no need for that marketing bullsyte fluff saying that diesel people are more tech savvy than the average customer...

Because the way I view it....some diesel people can be quite neanderthal-ic...(I could do MOPAR and Ford diesels, but Ill stick to the Bow Tie guys since this is about the Chevy Diesels Cruze...

coal-rolling-d-bag-number-69-550x412.jpg

tumblr_mnbw56gd051rs2nk5o1_1280.jpg

rolling-coal-lead-628.jpg

 

Which leads me to the next sentence in the 3 sentence quote:

 

 

 

"And we’ll go after those customers.”

 

Im sure its an honest to goodness great business plan to go after a niche market that has been left void because of this VW scandal...and its a SMART business choice to go after these people.

 

However:

 

1. Not all VW diesel buyers bought diesels because they LOVE diesels...(look to point #3)

 

2. Even some hardcore diesel lovers were put off by this scandal...which Chevy says they are more tech savvy, well, they might just switch to the more tech laden Bolt and Volt...shooting themselves in the bloody foot is what this marketing fluff Dan Nicholson is doing...

 

3.  That is the thing....the REAL hardcore diesel lovers that are supposedly more tech savvy than the rest of us are VW TDi LOVERS and are faithful ONLY TO VOLKSWAGEN....NOT OPEL and CERTAINLY NOT CHEVY!!!

 

 

Now, I would probably have applauded this move because it really is the smart thing to do to go after a people who now have a void for their next vehicle purchase. I just dont like the marketing PR bullshyte fluffy words chosen.

Especially when in GM's OWN stable...tech savvy consumers are buying a SECOND GENERATION Volt rather than a VW TDi...

Edited by oldshurst442
  • Upvote 2

Share this post


Link to post
Share on other sites

Here are more tech savvy diesel folk that are more tech savvy than the rest of us...and these guys are the real deal tech savvy diesel folk.

The VW TDi tech savvy folk that GM is after:

 

137598-modifikasi-mobil-fail.jpg

Image_4554756_308_0.jpg

651093coalroad.jpg

Share this post


Link to post
Share on other sites

GM should also be stealing potential customers from GTI and RS

Id honestly aim for that target market rather than the diesel one.

Why?

 

1. Honda came back to this market and Ford is doing OK with it in North America while in Europe, this segment is still ballin'

The segment is hot enough for money to be made and a situation to keep loyalty with the consumers with the Chevy car brand.

2. Chevy already has the vehicles to lure high tech savvy MPG chasers in the Bolt and Volt.

3. Like I said, VW TDi faithful prolly wont look at the Chevy Cruze Diesel.

 

OK...It wont cost GM anything to try though to get the diesel people. But Id try to lure the speedy segment too.

 

A proper Sonic SS

A proper Cruise SS

A turbo ecotec Camaro

 

A 3 pronged attack in the small turbo 3 or 4 cylinder engine hot hatch, tuner segment  Chevrolet family...

 

Kinda like this commercial suggested way back when with a Cobalt and a Vette

Edited by oldshurst442

Share this post


Link to post
Share on other sites

well my bigger point was that there is no reason not to be hitting all of those mini-segments as it would cost them very little in terms of investment as the vehicles essentially already exist within their portfolio. The Cruze really only needs a more powerful engine and a sportier suspension. It currently is a compact luxury car for all intents. The Sonic only needs a more powerful engine. Its suspension set-up in the RS is quite doable. This doesn't take away or suggest that the Diesel Cruze should not exist. It is a welcome part of the puzzle. In fact.. the diesel option should also be allowed to avail in the 'Nox and Trax

Share this post


Link to post
Share on other sites

GM should also be stealing potential customers from GTI and RS

I wish they had the nuts to do to. More hot hatch comparisons are awesome!

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By dfelt
      https://insideevs.com/chevy-offers-loaner-bolt-to-couple-who-lost-tesla-model-s-to-fire/
      This is an interesting story on insideevs about a Tesla S that catches fire and burns down and Chevrolet coming to the assist of loaning them a Bolt to continue to drive around till things get resolved.
      On street person recorded this and posted it:
      Some funny tweets on this:
       
    • By William Maley
      We're coming up on three years since the Volkswagen diesel scandal came to light. It caused the German automaker to spiral downward with various fines, lawsuits, people either stepping down or being arrested, and sales tanking. By now, you would think that the pain is done and over. But you would be wrong.
      Reuters reports today that prosecutors in Germany have fined Volkswagen a billion euros ($1.18 billion) over diesel emission cheating. In a statement, Volkswagen will accept the fine, therefore admitting responsibility for the cheating.
      "Following thorough examination, Volkswagen AG accepted the fine and it will not lodge an appeal against it. Volkswagen AG, by doing so, admits its responsibility for the diesel crisis and considers this as a further major step towards the latter being overcome," the company said.
      By accepting the fine, Volkswagen hopes "the active regulatory offence proceedings" being conducted will come to an end. It will unlikely end the various criminal cases that German prosecutors are working on against various Volkswagen executives.
      Source: Reuters

      View full article
    • By William Maley
      We're coming up on three years since the Volkswagen diesel scandal came to light. It caused the German automaker to spiral downward with various fines, lawsuits, people either stepping down or being arrested, and sales tanking. By now, you would think that the pain is done and over. But you would be wrong.
      Reuters reports today that prosecutors in Germany have fined Volkswagen a billion euros ($1.18 billion) over diesel emission cheating. In a statement, Volkswagen will accept the fine, therefore admitting responsibility for the cheating.
      "Following thorough examination, Volkswagen AG accepted the fine and it will not lodge an appeal against it. Volkswagen AG, by doing so, admits its responsibility for the diesel crisis and considers this as a further major step towards the latter being overcome," the company said.
      By accepting the fine, Volkswagen hopes "the active regulatory offence proceedings" being conducted will come to an end. It will unlikely end the various criminal cases that German prosecutors are working on against various Volkswagen executives.
      Source: Reuters
    • By William Maley
      VOLKSWAGEN OF AMERICA REPORTS MAY 2018 SALES RESULTS
      Sales totaled 31,211 units, an increase of 4 percent compared to May 2017 Year-to-date sales totaled 143,957 units, an increase of 7.5 percent over 2017 Sales of the all-new 2018 Tiguan totaled 8,579 units, its best month to date Jetta sales totaled 6,821 units, with the all-new 2019 Jetta accounting for 2,147 units Sales of the Chattanooga-built Atlas totaled 3,923 units Herndon, VA — (June 1, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 31,211 units delivered in May 2018, an increase of 4 percent over May 2017.  With 143,957 units delivered year-to-date in 2018, the company is reporting a 7.5 percent increase in year-over-year sales.
      “The all-new 2019 Jetta, which launched in the middle of May, has been well received. We’re excited to build momentum with this vehicle and look forward to having the all-new Jetta, with its bold design and innovative features, as part of our strong offering of vehicles for the summer months ahead,” said Derrick Hatami, Executive Vice President of Sales, Marketing and After Sales for Volkswagen of America. “We had our best month to date for the 2018 Tiguan as we continue to see encouraging numbers for our growing lineup of family-friendly SUVS.”
      May 2018 marked the start of sales for the all-new 2019 Jetta, with deliveries beginning mid-month.  A fully integrated “Betta Getta Jetta” marketing campaign was launched alongside the vehicle’s release, highlighting the all-new Jetta’s innovative features and attributes that include an available 10-inch configurable Volkswagen Digital Cockpit; available 10-color ambient lighting system; available 400-watt BeatsAudio™ sound system; and standard, fuel-efficient 1.4-liter turbocharged engine.
      The all-new 2018 Tiguan had its best month to date with 8,579 units sold in May 2018. The 2018 Tiguan, alongside the Tennessee-built 2018 Volkswagen Atlas, continue to bolster Volkswagen’s growing SUV portfolio. SUV sales accounted for nearly 50 percent of total volume for the Volkswagen brand year-to-date, a significant rise over 13.5 percent as of May 2017.
      May 2018 Sales
        May 18 
      May 17
      Yr/Yr% 
      change
      May 18 YTD 
      May 17 YTD 
      Yr/Yr% 
      change
      Golf
      765
      1,281
      -40.3%
       3,458
      5,872
      -41.1%
      GTI 
      1,396
      1,734
      -19.5%
       7,907
      9,041
      -12.5%
      Golf R
      529
      282
      87.6%
       1,770
      2,110
      -16.1%
      e-Golf
      76
      381
      -80.1%
       744
      1,655
      -55.0%
      Golf SportWagen
      1,261
      3,525
      -64.2%
       6,826
      13,689
      -50.1%
      Total Golf Family
      4,027
      7,203
      -44.1%
       20,705
      32,367
      -36.0%
      Jetta Sedan 
      6,814
      11,535
      -40.9%
       25,726
      45,496
      -43.5%
      Jetta SportWagen       
      (now Golf SportWagen)
      7
      N/A
      N/A
      58
      N/A
      N/A
      Total Jetta
      6,821
      11,535
      -40.9%
       25,784
      45,496
      -43.3%
      Beetle Coupe
      1,011
      1,005
      0.6%
       4,377
      4,101
      6.7%
      Beetle Convertible
      481
      824
      -41.6%
       2,462
      3,133
      -21.4%
      Total Beetle
      1,492
      1,829
      -18.4%
       6,839
      7,234
      -5.5%
      EOS* 
      N/A
      1
      N/A
      N/A
      1
      N/A
      Passat
      4,757
      5,455
      -12.8%
      18,563
      29,870
      -37.9%
      CC
      67
      109
      -38.5%
       263
      821
      -68.0%
      Tiguan Limited
      1,355
      2,068
      -34.5%
       7,732
      15,218
      -49.2%
      2018 Tiguan 
      8,579
      N/A
      N/A
       38,314
      N/A
      N/A
      Touareg
      190
      204
      -6.9%
       1,298
      1,244
      4.3%
      Atlas
      3,923
      1,610
      143.7%
       24,459
      1,610
      1,419.2%
      TOTAL
      31,211
      30,014
      4.0%
      143,957
      133,861
      7.54%
    • By William Maley
      Since 2014, there have been numerous rumors about Apple's self-driving project known as Titan. At one time, the project had a 1,000 workers with the goal of designing and building a self-driving electric vehicle. But numerous issues and changes in vision has caused the project to be majorly behind scheduled. A new report from the New York Times shines a light at the current circumstances.
      According to sources with knowledge of the project, Apple signed a deal with Volkswagen late last year that would see the automaker provide less than two dozen of T6 Transporter vans to the technology company. Apple will equip the vans with their self-driving tech and be used as shuttles around their Cupertino base. The sources say the vans are "consuming nearly all of the Apple car team’s attention". A number of former Apple employees added that the project "lacked a clear plan beyond the vans, including any near-term commercial goals."
      Volkswagen wasn't Apple's first choice for an automaker partner. BMW and Mercedes-Benz were the tech company's first and second choices. Various discussions would be held with both German automakers, but would ultimately go no-where as they balked at Apple's request "to hand over control of the data and design." Other automakers were spoken to, but wouldn't go far as automakers were not ready to give up control or Apple wanted " a more attractive partner." Volkswagen, however, jumped at the chance, as it was seen as a way to help improve their reputation after the diesel emission mess.
      It's unclear whether this deal will only be for the vans or extend further. 
      Source: New York Times

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.