Jump to content
William Maley

Chevrolet News:Chevrolet To Go After Volkswagen's Diesel Customers With Upcoming Cruze Diesel

Recommended Posts

It may seem odd to try and draw customers who would have gone with a Volkswagen diesel to yours in this current climate. But that is what GM is planning to do when the diesel version of the Chevrolet Cruze arrives next year.

 

“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Dan Nicholson, General Motors’ vice president for global propulsion systems to Automotive News.

 

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

But one has to wonder how big that group of customers is. Considering a fair amount of buyers of Volkswagen's TDI models bought it because it was 'clean', we have to think that the group interested in buying one is small. That isn't deterring Nicholson.

 

“I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”

 

The new diesel engine will displace 1.6 liters and is expected to produce 136 horsepower and 275 pound-feet of torque.

 

Source: Automotive News (Subscription Required)



Click here to view the article
  • Upvote 1

Share this post


Link to post
Share on other sites

Well, they'd have to also untie the engine with a specific trim.

 

That was the disaster with the former Cruze diesel, people who just wanted the epic FE, had to pony up for the highest trim.

 

Well, with even VW TDI you had to opt for a model above base, but that's not too bad.

Share this post


Link to post
Share on other sites

Be interesting to see if it can produce Monster Fuel Economy or just as good MPG as the Hybrids.

 

Personally, I think Diesel had it's day and that day is over. Hybrid and EVs time is now.

  • Upvote 2
  • Downvote 1

Share this post


Link to post
Share on other sites

*puts ear to tracks*  I hear that little locomotive coming!

Share this post


Link to post
Share on other sites

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

Share this post


Link to post
Share on other sites

 

*puts ear to tracks*  I hear that little locomotive coming!

Is it Wheezing or Blowing? ;)

 

I hear the train a comin'

It's rolling round the bend

And I ain't seen the sunshine since I don't know when,

I'm stuck in Folsom prison, and time keeps draggin' on

But that train keeps a rollin' on down to San Antone..

When I was just a baby my mama told me. Son,

Always be a good boy, don't ever play with guns.

But I shot a man in Reno just to watch him die

When I hear that whistle blowing, I hang my head and cry..

 

Edited by oldshurst442

Share this post


Link to post
Share on other sites

“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

 

 

 

 

“They tend to be more tech savvy than the average customer."

 

Marketing bullshyte.....

I would assume that these tech savvy folk would go for a Bolt or a Volt more likely than a Cruze Diesel...

 

 

"And they won’t stop wishing for a diesel."

 

Well, that part is true...diesel loyalists are a very faithful bunch.

That aint news to anybody, so there was no need for that marketing bullsyte fluff saying that diesel people are more tech savvy than the average customer...

Because the way I view it....some diesel people can be quite neanderthal-ic...(I could do MOPAR and Ford diesels, but Ill stick to the Bow Tie guys since this is about the Chevy Diesels Cruze...

coal-rolling-d-bag-number-69-550x412.jpg

tumblr_mnbw56gd051rs2nk5o1_1280.jpg

rolling-coal-lead-628.jpg

 

Which leads me to the next sentence in the 3 sentence quote:

 

 

 

"And we’ll go after those customers.”

 

Im sure its an honest to goodness great business plan to go after a niche market that has been left void because of this VW scandal...and its a SMART business choice to go after these people.

 

However:

 

1. Not all VW diesel buyers bought diesels because they LOVE diesels...(look to point #3)

 

2. Even some hardcore diesel lovers were put off by this scandal...which Chevy says they are more tech savvy, well, they might just switch to the more tech laden Bolt and Volt...shooting themselves in the bloody foot is what this marketing fluff Dan Nicholson is doing...

 

3.  That is the thing....the REAL hardcore diesel lovers that are supposedly more tech savvy than the rest of us are VW TDi LOVERS and are faithful ONLY TO VOLKSWAGEN....NOT OPEL and CERTAINLY NOT CHEVY!!!

 

 

Now, I would probably have applauded this move because it really is the smart thing to do to go after a people who now have a void for their next vehicle purchase. I just dont like the marketing PR bullshyte fluffy words chosen.

Especially when in GM's OWN stable...tech savvy consumers are buying a SECOND GENERATION Volt rather than a VW TDi...

Edited by oldshurst442
  • Upvote 2

Share this post


Link to post
Share on other sites

Here are more tech savvy diesel folk that are more tech savvy than the rest of us...and these guys are the real deal tech savvy diesel folk.

The VW TDi tech savvy folk that GM is after:

 

137598-modifikasi-mobil-fail.jpg

Image_4554756_308_0.jpg

651093coalroad.jpg

Share this post


Link to post
Share on other sites

GM should also be stealing potential customers from GTI and RS

Id honestly aim for that target market rather than the diesel one.

Why?

 

1. Honda came back to this market and Ford is doing OK with it in North America while in Europe, this segment is still ballin'

The segment is hot enough for money to be made and a situation to keep loyalty with the consumers with the Chevy car brand.

2. Chevy already has the vehicles to lure high tech savvy MPG chasers in the Bolt and Volt.

3. Like I said, VW TDi faithful prolly wont look at the Chevy Cruze Diesel.

 

OK...It wont cost GM anything to try though to get the diesel people. But Id try to lure the speedy segment too.

 

A proper Sonic SS

A proper Cruise SS

A turbo ecotec Camaro

 

A 3 pronged attack in the small turbo 3 or 4 cylinder engine hot hatch, tuner segment  Chevrolet family...

 

Kinda like this commercial suggested way back when with a Cobalt and a Vette

Edited by oldshurst442

Share this post


Link to post
Share on other sites

well my bigger point was that there is no reason not to be hitting all of those mini-segments as it would cost them very little in terms of investment as the vehicles essentially already exist within their portfolio. The Cruze really only needs a more powerful engine and a sportier suspension. It currently is a compact luxury car for all intents. The Sonic only needs a more powerful engine. Its suspension set-up in the RS is quite doable. This doesn't take away or suggest that the Diesel Cruze should not exist. It is a welcome part of the puzzle. In fact.. the diesel option should also be allowed to avail in the 'Nox and Trax

Share this post


Link to post
Share on other sites

GM should also be stealing potential customers from GTI and RS

I wish they had the nuts to do to. More hot hatch comparisons are awesome!

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Today's Birthdays

    1. schuby87
      schuby87
      Age: 31
  • Similar Content

    • By William Maley
      Tesla's production hell seems to be only getting worse than better. Various issues at their Freemont plant has caused the automaker to push back their goal of producing 5,000 Model 3s from late last year to June of this year. This, in turn, has caused some holders of Model 3 reservations to have their order pushed back to 2019.
      “As we work hard to meet demand, we wanted to let you know that your estimated delivery timing has been adjusted to a slightly later window,” Tesla said in an email to customers.
      According to Bloomberg, the new date depends on when the reservation was placed and what model was chosen. Tesla is trying to get the more expensive long-range battery model out first before starting production of the cheaper standard battery model. This has buyers of the latter model worried as they might not get the full $7,500 tax credit. The credit begins to phase out once an automaker has built 200,000, something Tesla expects to hit sometime this year.
      The move has caused some reservation holders to take to various forums and Twitter to complain. Others are deciding to jump ship and buy a Chevrolet Bolt. Reuters reports that Chevrolet dealers in California are seeing a noticeable increase of Tesla shoppers interested in the Bolt.
      “We’re getting the Tesla people who wanted their Model 3. We ask them, ‘What other cars are you interested in?’ They’re mostly Tesla. But they want the car now. They don’t want to wait,” said Yev Kaplinskiy of Stewart Chevrolet.
      Kaplinskiy said they sold 15 Bolts last weekend.
      Chevrolet is taking advantage of the delay by emailing some prospective buyers this week with the message of, “Bolt EV: Now available.”
      Source: Bloomberg, Reuters

      View full article
    • By William Maley
      Tesla's production hell seems to be only getting worse than better. Various issues at their Freemont plant has caused the automaker to push back their goal of producing 5,000 Model 3s from late last year to June of this year. This, in turn, has caused some holders of Model 3 reservations to have their order pushed back to 2019.
      “As we work hard to meet demand, we wanted to let you know that your estimated delivery timing has been adjusted to a slightly later window,” Tesla said in an email to customers.
      According to Bloomberg, the new date depends on when the reservation was placed and what model was chosen. Tesla is trying to get the more expensive long-range battery model out first before starting production of the cheaper standard battery model. This has buyers of the latter model worried as they might not get the full $7,500 tax credit. The credit begins to phase out once an automaker has built 200,000, something Tesla expects to hit sometime this year.
      The move has caused some reservation holders to take to various forums and Twitter to complain. Others are deciding to jump ship and buy a Chevrolet Bolt. Reuters reports that Chevrolet dealers in California are seeing a noticeable increase of Tesla shoppers interested in the Bolt.
      “We’re getting the Tesla people who wanted their Model 3. We ask them, ‘What other cars are you interested in?’ They’re mostly Tesla. But they want the car now. They don’t want to wait,” said Yev Kaplinskiy of Stewart Chevrolet.
      Kaplinskiy said they sold 15 Bolts last weekend.
      Chevrolet is taking advantage of the delay by emailing some prospective buyers this week with the message of, “Bolt EV: Now available.”
      Source: Bloomberg, Reuters
    • By William Maley
      Last week, Ford unveiled the Raptor Ranger. The bad news as we reported was the model wasn't going to come here, but a tweet from Ford's North America Product Communications manager gave some hope that possibly, a smaller Raptor could come.
      More fuel has been added to this fire via some comments made by the chief engineer for Ford Performance, Jamal Hameedi. Speaking with Australian outlet Drive, Hameedi said the truck "would do really well in the states."
      “I think it’s certainly like it’s a baby Raptor, it depends what you’re looking for. There are a lot of people that just want that size in a pickup truck and they don’t want anything larger,” said Hameedi. 
      Hameedi went on to say that the diesel engine found in the Ranger Raptor would likely be swapped for a gas engine.
      “I think most American off-roaders would actually prefer a petrol gas engine, but a diesel is the absolute way to go for the rest of the world.”
      We think a version of Ford's 2.3 EcoBoost could be the engine of choice for a U.S. variant. 
      But it will likely be a while before a final decision is made on the Ranger Raptor coming to the U.S.
      “We haven’t said anything about availability in the US, our first priority is to get a Raptor available to everyone on the planet earth. So Americans already have an F-150 Raptor, we’ve got to spread Raptors to the rest of the planet,” said Hameedi.
      Source: Drive

      View full article
    • By William Maley
      Last week, Ford unveiled the Raptor Ranger. The bad news as we reported was the model wasn't going to come here, but a tweet from Ford's North America Product Communications manager gave some hope that possibly, a smaller Raptor could come.
      More fuel has been added to this fire via some comments made by the chief engineer for Ford Performance, Jamal Hameedi. Speaking with Australian outlet Drive, Hameedi said the truck "would do really well in the states."
      “I think it’s certainly like it’s a baby Raptor, it depends what you’re looking for. There are a lot of people that just want that size in a pickup truck and they don’t want anything larger,” said Hameedi. 
      Hameedi went on to say that the diesel engine found in the Ranger Raptor would likely be swapped for a gas engine.
      “I think most American off-roaders would actually prefer a petrol gas engine, but a diesel is the absolute way to go for the rest of the world.”
      We think a version of Ford's 2.3 EcoBoost could be the engine of choice for a U.S. variant. 
      But it will likely be a while before a final decision is made on the Ranger Raptor coming to the U.S.
      “We haven’t said anything about availability in the US, our first priority is to get a Raptor available to everyone on the planet earth. So Americans already have an F-150 Raptor, we’ve got to spread Raptors to the rest of the planet,” said Hameedi.
      Source: Drive
    • By William Maley
      Some interesting news came out of Chicago concerning Volkswagen.
      First up, Autoblog reports that the next-generation Passat will be coming out next year. Volkswagen's North American CEO Hinrich Woebcken revealed this during a roundtable with journalists at the show. Not many details are known about the Passat. It is hinted that it could grow in size and feature styling similar to the new Jetta. One detail that is certain is that Passat will continue to be built at Volkswagen's Chattanooga, TN plant.
      Volkswagen's first electric model for the U.S., the I.D. Crozz is expected to launch in 2020. According to Car and Driver, the Crozz will come in two body styles - the coupe-like crossover we've seen as a concept and a traditional SUV. Volkswagen’s head of design, Klaus Bischoff revealed that the traditional SUV would be first, followed by the coupe-like crossover at a later date.
      Source: Autoblog, Car and Driver

      View full article
  • My Clubs

  • Who's Online (See full list)

    There are no registered users currently online

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×