Jump to content
William Maley

Lamborghini's CEO Doesn't Rule Out Adding Another Model After Urus

Recommended Posts

Before too long, Lamborghini will have three models in its lineup; Aventador, Huracan, and the Urus SUV. But there is talk about another model joining the lineup.

Let us set the scene. Motoring reports that Lamborghini's new CEO Stefano Domenicali wants to see the brand's sports cars to use a single platform as a way to share parts and reduce costs in development. The current Aventador and Huracan share very little and Domenicali believes this is unworkable.

“If we talk about super sports cars we need to consider that the right approach would be to be modular. We cannot have two models with two power units, two gearboxes, two chassis, honestly it’s not viable in terms of business case,” said Domenicali.

“That’s something we need to think about for the future.”

How does this connect to adding a new model? Motoring asked if Lamborghini was to develop a modular platform, would they consider doing a smaller sports car?

“I think the answer is possibly yes. But so far we need to make sure the third model [Urus] will be stable enough to think about a fourth model,” said Domenicali.

If Lamborghini was to go forward with this, expect sometime after 2022.

Source: Motoring


View full article

Share this post


Link to post
Share on other sites

Totally get this, module platform they should have been on 10 years ago. Crazy that 3 models and nothing in common other than the parent name.

Share this post


Link to post
Share on other sites

Well, the Audi R8 and Huracan share platforms, so there's that.

The question becomes if they start going down-market, how do they manage the brand's cachet, and how do they prevent stepping on Audi and Porsche's toes?

Right now, the Huracan sits too low to put a model in below it, realistically. The 580-2 is well under 200K and is too far below the 650S and and 488 in terms of power. There is going to need to be at the very least a mid-cycle improvement where the Huracan sees a power bump and price increase to make room for this. 

Then it becomes a matter of how high can the mid-level car go w/out making the Aventador superfluous. Unless the big dog is knocking on 800hp, how does a 650+ hp Huracan let it exist? And what powerplants are you going to use for these cars? Keep different engines? Use the same one in different states of tune a la McLaren?

Lots to think about here.

Share this post


Link to post
Share on other sites

Sounds like a mess forming here....either build the fastest and best here, not simply get rid of all of it together.....

Share this post


Link to post
Share on other sites

5888fd486a9f4_LamborghiniAventadorS.thum

I love that front end styling.

:scratchchin:

Reminds me of a snake's head for some reason...

And a Ford GT...

maxresdefault.jpg

Well...the crease part that separates the top of the car and the lower front air dam. Also, those plastic (carbon fibre probably) "teeth" that are at the sides of the air dam opening. I am NOT saying they are the same. I AM saying it REMINDS me off...

 

Lamborghini maybe on the road to prostitution..whoring out its branding all in the name of volume.

It may be necessary to fend off other brands like McLaren getting too popular by offering choices to the people and to better compete with Ferrari's and Porsche's many models!

Yes Porsche too, even though same parent owner...

ESPECIALLY Porsche. Lambo needs R&D money to stay relevant and if Porsche has 5 models on top of the food chain kicking ass, Lambo needs that too.  See General Motors of the 1950s and 1960s. But they better be  careful that no brand in that parent becomes like GM of the 1970s, 1980s and 1990s...

 

 

Edited by oldshurst442

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now




  • Today's Birthdays

    1. InvictaMan
      InvictaMan
      Age: 59
  • Similar Content

    • By William Maley
      Hyundai was caught off guard by the rise of crossovers with their car heavy lineup. This has caused their sales to fall down. But the Korean automaker is hoping to change that with the announcement of eight new or redesigned crossover models by 2020.
      The plan will begin with the launch of the Kona crossover in March and will include a wide range of models from a small A-segment model to 8-seat midsize model taking the place of the Santa Fe. There are also plans for an electric, hydrogen, and diesel powered models. The electric one is likely the Kona.
      “The Kona is only the beginning of our product revolution for Hyundai. These vehicles are aimed squarely at the sales leaders in each segment and will emphasize Hyundai’s continued focus on sustainability and efficiency without compromising performance,”  said Mike O’Brien, Hyundai Motor America vice president for Product Planning.
      Source: Hyundai
      Press Release is on Page 2


      Hyundai Motor America to Release Eight New Crossover Utility Vehicles by the Year 2020
      Vehicles will be powered by Gasoline, Diesel, Hydrogen and Electricity  SUPERIOR TWP., Mich., Nov. 15, 2017 – Hyundai Motor America today announced its commitment to debut eight new or re-engineered crossover utility vehicles (CUVs) in the United States by the year 2020 during a press conference at the Hyundai America Technical Center. Beginning with the launch of the Kona small CUV in March, this new lineup will encompass models from the A-segment (entry level) size class all the way up to the eight-passenger midsize class. Hyundai also will showcase its latest gasoline engine, diesel engine, hydrogen fuel cell and battery electric technologies in these vehicles.
      “Very soon we are going to have the most diverse CUV powertrain lineup in the industry,” said Mike O’Brien, vice president, product, corporate and digital planning, Hyundai Motor America. “These vehicles will show the engineering prowess of the more than 13,000 engineers Hyundai Motor Company has working on current and future models every single day. Our customers are going to have a lot of great CUV choices in our dealerships.”  
      Debuting at major auto shows including those in Detroit, New York and Los Angeles, this new fleet of CUVs will maintain Hyundai’s promise to make customer’s lives and driving experiences better. Further, Hyundai will be the only manufacturer offering CUV customers four different fuel choices.
      “The Kona is only the beginning of our product revolution for Hyundai,” O’Brien, added. “These vehicles are aimed squarely at the sales leaders in each segment and will emphasize Hyundai’s continued focus on sustainability and efficiency without compromising performance.”
    • By William Maley
      Hyundai was caught off guard by the rise of crossovers with their car heavy lineup. This has caused their sales to fall down. But the Korean automaker is hoping to change that with the announcement of eight new or redesigned crossover models by 2020.
      The plan will begin with the launch of the Kona crossover in March and will include a wide range of models from a small A-segment model to 8-seat midsize model taking the place of the Santa Fe. There are also plans for an electric, hydrogen, and diesel powered models. The electric one is likely the Kona.
      “The Kona is only the beginning of our product revolution for Hyundai. These vehicles are aimed squarely at the sales leaders in each segment and will emphasize Hyundai’s continued focus on sustainability and efficiency without compromising performance,”  said Mike O’Brien, Hyundai Motor America vice president for Product Planning.
      Source: Hyundai
      Press Release is on Page 2


      Hyundai Motor America to Release Eight New Crossover Utility Vehicles by the Year 2020
      Vehicles will be powered by Gasoline, Diesel, Hydrogen and Electricity  SUPERIOR TWP., Mich., Nov. 15, 2017 – Hyundai Motor America today announced its commitment to debut eight new or re-engineered crossover utility vehicles (CUVs) in the United States by the year 2020 during a press conference at the Hyundai America Technical Center. Beginning with the launch of the Kona small CUV in March, this new lineup will encompass models from the A-segment (entry level) size class all the way up to the eight-passenger midsize class. Hyundai also will showcase its latest gasoline engine, diesel engine, hydrogen fuel cell and battery electric technologies in these vehicles.
      “Very soon we are going to have the most diverse CUV powertrain lineup in the industry,” said Mike O’Brien, vice president, product, corporate and digital planning, Hyundai Motor America. “These vehicles will show the engineering prowess of the more than 13,000 engineers Hyundai Motor Company has working on current and future models every single day. Our customers are going to have a lot of great CUV choices in our dealerships.”  
      Debuting at major auto shows including those in Detroit, New York and Los Angeles, this new fleet of CUVs will maintain Hyundai’s promise to make customer’s lives and driving experiences better. Further, Hyundai will be the only manufacturer offering CUV customers four different fuel choices.
      “The Kona is only the beginning of our product revolution for Hyundai,” O’Brien, added. “These vehicles are aimed squarely at the sales leaders in each segment and will emphasize Hyundai’s continued focus on sustainability and efficiency without compromising performance.”

      View full article
    • By William Maley
      Mitsubishi has unveiled a new three-year strategic plan called 'Drive for Growth'. The Japanese automaker wants to increase unit sales and revenue by 30 percent - about 1.3 million vehicles sold in the case of the former. It also plans on improving profit margins from 0.3 to 6 percent. To pull this off, Mitsubishi will be working on reducing costs in development and manufacturing, along with investing $5.3 billion for new products and revamping key markets.
      In terms of products, Mitsubishi is planning on launching 11 new and redesigned models over next three years. For the U.S., this means the Outlander PHEV and upcoming Eclipse Cross. The U.S. will also see Mitsubishi work on improving their dealer network.
      "We will re-energize our dealership network. We are reviewing our incentive plans, both to attract new dealers and to encourage existing ones to achieve better sales," said Trevor Mann, COO of Mitsubishi Motors.
      The goal is to see a 30 percent increase in sales to 130,000 vehicles by the 2019 fiscal year.
      For other markets, this is what Mitsubishi is planning,
      For Southeast Asia (Mitsubishi's largest and most profitable marketplace), a new assembly plant in Indonesia and the launch of Xpander multi-purpose vehicle The focus in Japan is revitalizing their mini-car business after the fuel economy manipulation scandal China will see an expansion in dealers with the goal to sell 220,000 vehicles by 2019 There will be one thing the U.S. will be missing out from Mitsubishi. It was expected that the tie-up with Nissan that begun last year would provide some help for the U.S. But according to Automotive News, Mitsubishi will be going on its own for this region. There are three reasons for this; antitrust concerns between the two companies, vehicles using common engines and platforms not being ready, and Mitsubishi wanting to build the brand back up on their own strengths.
      Source: Mitsubishi Motors, Automotive News (Subscription Required)
      Press Release is on Page 2
      MITSUBISHI MOTORS LAUNCHES ‘DRIVE FOR GROWTH’ PLAN TO INCREASE VOLUMES, REVENUES AND PROFITABILITY
      Three-year plan targets more than 30 percent increase in unit sales and revenues Operating profit margin to reach 6 percent or more Capital expenditure and R&D investment to increase to more than 600 billion yen over the three-year period Product renewal to accelerate with launch of six new models including Eclipse Cross SUV Market expansion planned in ASEAN, US and China TOKYO, Japan – Mitsubishi Motors today launched "Drive for Growth," a three-year strategic plan to deliver sustained and profitable growth, targeting an increase of more than 30% in both annual unit sales to 1.3 million vehicles and in revenues to 2.5 trillion yen.
      Under the plan, Mitsubishi Motors aims to achieve an operating profit margin of 6% or more by the end of fiscal 2019, up from 0.3% in fiscal 2016. The plan combines a product renewal program with targeted market expansion and operating efficiency improvements.
      Osamu Masuko, Mitsubishi Motors chief executive, said: "Drive for Growth is a new roadmap for Mitsubishi Motors. We will rebuild trust in our company as our highest priority, successfully launch new vehicles, and achieve a V-shaped financial recovery. These will be the foundations for our future sustainable growth, which will involve increased capital expenditure and product development spending."
      The Drive for Growth plan involves a 60% increase in annual capital expenditure to 137 billion yen in fiscal 2019 – lifting spending as a proportion of sales to 5.5% a year. R&D expenses will rise by 50% to 133 billion yen over the same period. In total, this will amount to more than 600 billion yen in investments. Even with these increases, Mitsubishi Motors will maintain financial discipline and generate positive free cash flow during the period. The company intends to establish a competitive dividend policy comparable to those of other Japanese automotive manufacturers. 
      As part of its investment drive, Mitsubishi Motors plans to strengthen its four-wheel drive SUVs and pick-ups, and to launch 11 models including the XPANDER and Eclipse Cross. The product renewal program will coincide with a market expansion drive in the ASEAN region, Oceania, United States, China and Japan.
      Mr. Masuko said: "This is an ambitious program to maximize our strengths in growing product segments, especially four-wheel drive, and to pursue growth in markets where our brand has strong potential, particularly the ASEAN region. This growth program will also involve an efficient and disciplined operating structure as we continue to manage costs."
      Under Drive for Growth, Mitsubishi Motors is targeting a market share of 10% in ASEAN. Sales activities will be reinforced in the US. The company's presence in China will be strengthened with the introduction of models such as the Outlander and Eclipse Cross. And the company will invest in its sales network and product portfolio to return to profitability in Japan by the end of the plan.
      The strategic plan is based on three strategic initiatives:
      Product renewal: During the period of the plan, Mitsubishi Motors will launch 11 new models, of which six will be entirely new model changes – averaging two each year – while the remainder will be important updates of existing vehicles. By the end of the plan, the company expects its five best-selling global models consisting of SUV, 4WD, and plug-in hybrid electric vehicles (PHEV) to account for 70% of total sales volume. Reflecting the shift to lower emission models, the company also announced that it plans to provide electrified solutions across its core model range including an EV kei car from 2020. Focus on core markets to drive revenue growth: This year's opening of a new assembly plant in Indonesia, and the recent launch of the XPANDER multi-purpose vehicle, will drive the growth of the ASEAN business, the group's largest and most profitable operation. ASEAN volumes are expected to rise from 206,000 units a year to 310,000 units a year in 2019. Mitsubishi Motors will also launch new models to assist the turnaround of its important mini-car business in Japan. In the US, the company will improve its dealership networks, targeting a 30% increase in unit sales to 130,000 units in fiscal 2019. In China, Mitsubishi Motors will double the number of dealerships and more than double sales to 220,000 units in fiscal 2019.  Cost Optimization: Mitsubishi Motors will tightly manage production costs, with a target to reduce monozukuri costs by 1.3% per year, in spite of large investments in R&D. Alongside cost management, the company will benefit from growing synergies from its membership of the Renault-Nissan-Mitsubishi alliance. Mitsubishi Motors is seeking synergies totaling more than 100 billion yen over the course of the plan, with the bulk of these to come from efficiencies in procurement and costs avoided in R&D.  Mitsubishi Motors will contribute its expertise in PHEV technology, its capabilities in SUVs and pick-ups, and market strengths in the ASEAN region to the wider synergy program of the Alliance, which aims to double annualized synergies to more than 10 billion euros by the end of 2022.
      "We are refreshing our product line-up, investing in R&D and targeting core market growth," added Mr. Masuko. "Drive for Growth will enable us to continue the transformation of the company over the next three years."

      View full article
    • By William Maley
      Mitsubishi has unveiled a new three-year strategic plan called 'Drive for Growth'. The Japanese automaker wants to increase unit sales and revenue by 30 percent - about 1.3 million vehicles sold in the case of the former. It also plans on improving profit margins from 0.3 to 6 percent. To pull this off, Mitsubishi will be working on reducing costs in development and manufacturing, along with investing $5.3 billion for new products and revamping key markets.
      In terms of products, Mitsubishi is planning on launching 11 new and redesigned models over next three years. For the U.S., this means the Outlander PHEV and upcoming Eclipse Cross. The U.S. will also see Mitsubishi work on improving their dealer network.
      "We will re-energize our dealership network. We are reviewing our incentive plans, both to attract new dealers and to encourage existing ones to achieve better sales," said Trevor Mann, COO of Mitsubishi Motors.
      The goal is to see a 30 percent increase in sales to 130,000 vehicles by the 2019 fiscal year.
      For other markets, this is what Mitsubishi is planning,
      For Southeast Asia (Mitsubishi's largest and most profitable marketplace), a new assembly plant in Indonesia and the launch of Xpander multi-purpose vehicle The focus in Japan is revitalizing their mini-car business after the fuel economy manipulation scandal China will see an expansion in dealers with the goal to sell 220,000 vehicles by 2019 There will be one thing the U.S. will be missing out from Mitsubishi. It was expected that the tie-up with Nissan that begun last year would provide some help for the U.S. But according to Automotive News, Mitsubishi will be going on its own for this region. There are three reasons for this; antitrust concerns between the two companies, vehicles using common engines and platforms not being ready, and Mitsubishi wanting to build the brand back up on their own strengths.
      Source: Mitsubishi Motors, Automotive News (Subscription Required)
      Press Release is on Page 2
      MITSUBISHI MOTORS LAUNCHES ‘DRIVE FOR GROWTH’ PLAN TO INCREASE VOLUMES, REVENUES AND PROFITABILITY
      Three-year plan targets more than 30 percent increase in unit sales and revenues Operating profit margin to reach 6 percent or more Capital expenditure and R&D investment to increase to more than 600 billion yen over the three-year period Product renewal to accelerate with launch of six new models including Eclipse Cross SUV Market expansion planned in ASEAN, US and China TOKYO, Japan – Mitsubishi Motors today launched "Drive for Growth," a three-year strategic plan to deliver sustained and profitable growth, targeting an increase of more than 30% in both annual unit sales to 1.3 million vehicles and in revenues to 2.5 trillion yen.
      Under the plan, Mitsubishi Motors aims to achieve an operating profit margin of 6% or more by the end of fiscal 2019, up from 0.3% in fiscal 2016. The plan combines a product renewal program with targeted market expansion and operating efficiency improvements.
      Osamu Masuko, Mitsubishi Motors chief executive, said: "Drive for Growth is a new roadmap for Mitsubishi Motors. We will rebuild trust in our company as our highest priority, successfully launch new vehicles, and achieve a V-shaped financial recovery. These will be the foundations for our future sustainable growth, which will involve increased capital expenditure and product development spending."
      The Drive for Growth plan involves a 60% increase in annual capital expenditure to 137 billion yen in fiscal 2019 – lifting spending as a proportion of sales to 5.5% a year. R&D expenses will rise by 50% to 133 billion yen over the same period. In total, this will amount to more than 600 billion yen in investments. Even with these increases, Mitsubishi Motors will maintain financial discipline and generate positive free cash flow during the period. The company intends to establish a competitive dividend policy comparable to those of other Japanese automotive manufacturers. 
      As part of its investment drive, Mitsubishi Motors plans to strengthen its four-wheel drive SUVs and pick-ups, and to launch 11 models including the XPANDER and Eclipse Cross. The product renewal program will coincide with a market expansion drive in the ASEAN region, Oceania, United States, China and Japan.
      Mr. Masuko said: "This is an ambitious program to maximize our strengths in growing product segments, especially four-wheel drive, and to pursue growth in markets where our brand has strong potential, particularly the ASEAN region. This growth program will also involve an efficient and disciplined operating structure as we continue to manage costs."
      Under Drive for Growth, Mitsubishi Motors is targeting a market share of 10% in ASEAN. Sales activities will be reinforced in the US. The company's presence in China will be strengthened with the introduction of models such as the Outlander and Eclipse Cross. And the company will invest in its sales network and product portfolio to return to profitability in Japan by the end of the plan.
      The strategic plan is based on three strategic initiatives:
      Product renewal: During the period of the plan, Mitsubishi Motors will launch 11 new models, of which six will be entirely new model changes – averaging two each year – while the remainder will be important updates of existing vehicles. By the end of the plan, the company expects its five best-selling global models consisting of SUV, 4WD, and plug-in hybrid electric vehicles (PHEV) to account for 70% of total sales volume. Reflecting the shift to lower emission models, the company also announced that it plans to provide electrified solutions across its core model range including an EV kei car from 2020. Focus on core markets to drive revenue growth: This year's opening of a new assembly plant in Indonesia, and the recent launch of the XPANDER multi-purpose vehicle, will drive the growth of the ASEAN business, the group's largest and most profitable operation. ASEAN volumes are expected to rise from 206,000 units a year to 310,000 units a year in 2019. Mitsubishi Motors will also launch new models to assist the turnaround of its important mini-car business in Japan. In the US, the company will improve its dealership networks, targeting a 30% increase in unit sales to 130,000 units in fiscal 2019. In China, Mitsubishi Motors will double the number of dealerships and more than double sales to 220,000 units in fiscal 2019.  Cost Optimization: Mitsubishi Motors will tightly manage production costs, with a target to reduce monozukuri costs by 1.3% per year, in spite of large investments in R&D. Alongside cost management, the company will benefit from growing synergies from its membership of the Renault-Nissan-Mitsubishi alliance. Mitsubishi Motors is seeking synergies totaling more than 100 billion yen over the course of the plan, with the bulk of these to come from efficiencies in procurement and costs avoided in R&D.  Mitsubishi Motors will contribute its expertise in PHEV technology, its capabilities in SUVs and pick-ups, and market strengths in the ASEAN region to the wider synergy program of the Alliance, which aims to double annualized synergies to more than 10 billion euros by the end of 2022.
      "We are refreshing our product line-up, investing in R&D and targeting core market growth," added Mr. Masuko. "Drive for Growth will enable us to continue the transformation of the company over the next three years."
    • By William Maley
      Lamborghini has never been one to follow convention and this is very much the case with the Terzo Millennio concept. Working together with MIT, the concept is the Italian sports car builder's idea for a futuristic supercar.
      It certainly looks like a futuristic Lamborghini with a short front, deep and massive air vents, and a wild rear end look. The body is made out of carbon fiber and could be used to store energy. Lamborghini and MIT are investigating how they can use the carbon fiber shell as a big battery. This technology can also allow the vehicle to heal small cracks by varying the amount of charge throughout the body. The car is said to be able to monitor the structure for cracks or other damage.
      As you might have guessed from the previous paragraph, the Terzo Millennio concept is an electric vehicle. Each wheel comes with an electric motor. Power is drawn from a supercapacitor that can withstand rapid discharge and charge. Lamborghini doesn't say how much horsepower is being produced from the electric motors.
      “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle,” MIT chemistry Professor Mircea Dinca said in a statement.
      We wouldn't be surprised if some of these ideas appear on a Lamborghini down the road.
      Source: Lamborghini 
  • My Clubs

  • Who's Online (See full list)

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×