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FCA US Reports March 2019 Sales

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  • Ram pickup reports new March record as sales increase 9 percent to 45,187 sold
  • Jeep® Grand Cherokee notches best March ever as sales rise 26 percent to 24,655 vehicles sold
  • Ram brand sets new March record as sales jump 15 percent to 51,822 sold
April 2, 2019 , Auburn Hills, Mich. - FCA US LLC reported a new March record for the Ram brand as sales jumped 15 percent, underscoring the success the company has found in its two-pronged strategy of selling both the Ram 1500 and Ram Classic.

The performance of the Ram brand, combined with a new March record for Jeep® Grand Cherokee, countered general softness within the industry. FCA sold 200,307 vehicles in the month.
 
"The industry had a tough first quarter but with spring finally starting to show its face and continued strong economic indicators, such as a boost in housing sales, lower lending rates and a strong labor market, we are confident that new vehicle sales demand will strengthen going forward," Reid Bigland, Head of U.S. Sales, said. "Meanwhile, our Ram brand sales and average transaction prices continue to be strong and our much anticipated, game-changing Jeep Gladiator pickup is on track for its in-market debut this month."

See the attached table for the breakdown of brand and nameplate sales.

Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
  •  Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
  •  Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.
  •  Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).

FCA US LLC Sales Summary March 2019

Model

 

Month Sales

Vol %
Change

CYTD Sales

Curr Yr             Pr Yr

Vol %
Change

Curr Yr

Pr Yr

Compass

 

14,945

17,302

-14%

37,306

43,520

-14%

Patriot

 

1

100

-99%

10

364

-97%

Wrangler

 

21,963

27,829

-21%

49,978

55,504

-10%

Gladiator

 

43

0

New

123

0

New

Cherokee

 

18,262

23,764

-23%

49,420

50,610

-2%

Grand Cherokee

 

24,665

19,616

26%

57,749

53,448

8%

Renegade

 

7,449

9,771

-24%

18,218

24,659

-26%

JEEP BRAND

 

87,328

98,382

-11%

212,804

228,105

-7%

Ram P/U

 

45,187

41,307

9%

120,026

103,964

15%

Cargo Van

 

0

0

0%

0

0

 

ProMaster Van

 

4,928

2,451

101%

13,319

6,457

106%

ProMaster City

 

1,707

1,120

52%

3,668

3,233

13%

RAM BRAND

 

51,822

44,878

15%

137,013

113,654

21%

200

 

8

189

-96%

26

659

-96%

300

 

3,704

6,223

-40%

8,290

12,992

-36%

Town & Country

 

0

1

-100%

1

3

-67%

Pacifica

 

8,457

13,086

-35%

23,274

32,579

-29%

CHRYSLER BRAND

 

12,169

19,499

-38%

31,591

46,233

-32%

Dart

 

2

87

-98%

8

252

-97%

Avenger

 

0

0

100%

0

1

-100%

Charger

 

8,858

8,504

4%

20,615

21,265

-3%

Challenger

 

6,562

8,150

-19%

13,431

17,648

-24%

Viper

 

0

6

-100%

1

9

-89%

Journey

 

8,513

10,275

-17%

24,003

18,419

30%

Caravan

 

15,806

16,292

-3%

35,440

43,144

-18%

Durango

 

6,626

5,870

13%

17,019

16,233

5%

DODGE BRAND

 

46,367

49,184

-6%

110,517

116,971

-6%

500

 

310

439

-29%

778

1,309

-41%

500L

 

61

173

-65%

168

395

-57%

500X

 

262

607

-57%

755

1,579

-52%

Spider

 

214

325

-34%

513

731

-30%

FIAT BRAND

 

847

1,544

-45%

2,214

4,014

-45%

Giulia

 

858

1,284

-33%

2,035

3,085

-34%

Alfa 4C

 

18

22

-18%

41

54

-24%

Stelvio

 

898

1,270

-29%

2,210

2,653

-17%

ALFA ROMEO

 

1,774

2,576

-31%

4,286

5,792

-26%

FCA US LLC

 

200,307

216,063

-7%

498,425

514,769

-3%

 

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So nothing new here except I am surprised by the drop in some of the Jeep numbers.

At the rate Fiat is going, the doors should be closed on their dealerships by this summer I would think. Alfa should be dead again by the end of the year if not sooner. What a waist of money on those labels.

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Fiat and Chrysler brands they can close tomorrow.  Alfa is hurting, not a surprise.  Jeep with a lot of slumping vehicles is a surprise in an SUV market except besides Wrangler a lot of those Jeeps have been around a while and about 10 new crossovers go on sale every month, those Jeeps are old news.

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