Cadillac News: Cadillac Expands Big in China

[Drew Dowdell]

Cadillac is aiming to boost its dealership network in China to about 500 stores by 2025, about a 65% increase over the 302 it has in operation today. Cadillac President Steve Carlisle said that Cadillac in China has become a credible alternative to the German luxury brands, and that their average buyer age is 32 years old. 

Cadillac has plans to introduce a new Cadillac model every 6 months through 2021. Carlisle also announced that Cadillac will release a refresh of the Cadillac XT5 later this year. 

Cadillac sold over 205,000 vehicles in China last year, a 17 percent increase over the year prior. That compares to just 154,700 sales in the US. 

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[David]

Excellent growth, hopefully a signs of better things to come for Cadillac in the US with more often refreshes and newer product sooner.

[Drew Dowdell]

It's telling when two of GM's brands sell bigger in China than in their home country of the U.S.  Cadillac is going to start getting more China-centric than US centric soon.

[balthazar]

How do you think 'more China-centric' will manifest itself product-wise?

[Drew Dowdell]

6 minutes ago, balthazar said:

How do you think 'more China-centric' will manifest itself product-wise?

Differences in styling. A reliance on smaller displacement engines (already seeing this with the 2.0T). A lot more electrification.

You know... all the things that are pointing that way in the whole industry where China is now the number one automotive market instead of the U.S.

[balthazar]

How do you think the 'more China-centric' approach has shaped the mercedes s-class, where fully 1 out of every 2 are sold globally?

Edited April 26, 2019 by balthazar

[riviera74]

It is certainly possible that Cadillac may become a lot more China-centric because that is already what has happened to Buick.  Almost all Buick product these days (Enclave aside) currently selling have its roots in the China marketplace.  It does make a lot of sense when a carmaker appeases its largest market just to get higher sales.

[David]

58 minutes ago, balthazar said:

How do you think the 'more China-centric' approach has shaped the mercedes s-class, where fully 1 out of every 2 are sold globally?

I already thought that Most of the S-Class sold in China were 4 bangers with some 6 and a few rare 8 banger motors.

[smk4565]

3 hours ago, Drew Dowdell said:

Differences in styling. A reliance on smaller displacement engines (already seeing this with the 2.0T). A lot more electrification.

You know... all the things that are pointing that way in the whole industry where China is now the number one automotive market instead of the U.S.

Agreed and I imagine China will be the  super power of the world in 20 years.  It won’t be the USA given their population size and economic growth rate.  

[regfootball]

8 hours ago, Drew Dowdell said:

It's telling when two of GM's brands sell bigger in China than in their home country of the U.S.  Cadillac is going to start getting more China-centric than US centric soon.

if it funds GM's new technology development, then hey, we should all be thankful.  Meanwhile, in MUHRICA, too many Caddy fans are graying.....

[balthazar]

Cadillac's ABA has fallen, slowly, for decades. I remember first reading that 'Cadillac will be no more because it's buyers are too old' in 1970's articles. BTW- mercedes is within 4 years of Cadillac's ABA, and both are within like 5 of toyota.

That's a pretty damned ancient & invalid platitude you trotted out, Reg.

BTW, where is 'Muhrica', somewhere in Central America?

Edited April 27, 2019 by balthazar

[frogger]

I expect Cadillac's ABA to go down further since their popular model is aimed at the 35-50 soccer mom, and their retiree/airport limo model is gone.

 

[balthazar]

If toyoyo's is circa 52 and Cadillac's is circa 57, I don't see it budging because of ATP's alone.