We've had plentiful examples of 'normal looking' hybrid variants of 'regular' models, they don't sell. Looks didn't hold them back at all. Most of the EVs out, IMO, look fine (well; prius aside). They don't sell comparable to IC variants. Do you think that a -say- RAV4 is 'good (or normal) looking', and a -say- Bolt is not?
Car manufacturers are in the business of (manufacturing &) selling.
'Company suicide' is determined, not by individual opinion; but the balance sheet (the reason for manufacturing & selling). Teslas are, as a whole, furiously expensive (and getting moreso WRT the raising of the S & X MSRPs). They sell semi-decently, but the company makes no money. Most of the recent & proposed full EVs are likewise furiously expensive, and they make no money.
VW is between a rock & a hard place, and is doing high stakes gambling. If they think their customers are going to switch unilaterally to full EVs (and at what price levels??), I'd also like to know what data they're basing this on.