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    2018 Ford F-150 Adds A Diesel and A New Look

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      The outside may have slightly changed, but it's what under the hood that is very interesting. 


    For 40 years, the Ford F-Series has not only been the best-selling pickup in the U.S., but also the best-selling vehicle. In 2016, Ford moved 820,000 F-Series models. Ford wants to keep this going and tomorrow will introduce a heavily refreshed version of the F-150.

    The big news is the introduction of a 3.0L PowerStroke turbodiesel V6, something we have been reporting on for the past year. The V6 is a result of a joint-venture between Ford and PSA Peugeot Citroën, along with being used in some of Land Rover's models. Ford is being tight-lipped on the power figures, but we should note the engine produces 254 horsepower and 440 pound-feet in Range Rover Td6. A 10-speed automatic transmission will come standard.

    That isn't the only change for the F-150's powertrain lineup. The base engine will be a new 3.3L V6 that is expected to produce the same 282 horsepower and 253 pound-feet of torque as the outgoing 3.5L V6. This will come paired with a six-speed automatic. Next, the 5.0L V8 and 2.7 EcoBoost V6 feature a number of improvements that will improve horsepower and torque (though Ford isn't saying how much). The 3.5L EcoBoost V6 which was updated last year will continue on without any changes. The V8 and EcoBoost V6s will also get a 10-speed automatic.

    Outside, Ford's designers bring some of the ideas from F-Series Super Duty for the F-150. That includes new grilles for the various trims, larger headlights, six new wheel designs, and a sculpted tailgated. Ford hasn't changed much in the interior aside from new color choices for the seats. In terms of tech, there will the option of 4G LTE Wi-Fi, Bang & Olufsen audio system, Apple CarPlay and Android Auto capability; adaptive cruise control with stop-start technology, and a pre-collision system with pedestrian detection.

    The 2018 F-150 lineup arrives at Ford dealers this fall. If you want the diesel, you'll need to wait until 2018.

    Source: Ford 
    Press Release is on Page 2


    FORD RAISES THE BAR AGAIN: NEW F-150 PICKUP IS EVEN TOUGHER, SMARTER, MORE CAPABLE

    • Even tougher: Featuring bolder Built Ford Tough style and segment-first high-strength, military-grade, aluminum alloy body
    • Even smarter: Available class-exclusive Pre-Collision Assist with Pedestrian Detection can automatically apply F-150 brakes to help prevent a collision with another vehicle or pedestrian, plus available WiFi hotspot can help you stay connected
    • Even more capable: F-150 features the best towing ever – thanks to more powerful, efficient engine offerings that include standard Auto Start-Stop across the range, all-new 3.0-liter Power Stroke® turbo diesel and expanded availability of segment-first 10-speed automatic transmission
    • New F-150 is being previewed today during the 4 p.m. EST FOX NFL Wildcard Pregame Show – Ford is the Official Truck of the NFL – and revealed on Monday at the North American International Auto Show in Detroit

    DEARBORN, Mich., Jan. 8, 2017 – Ford, America’s truck leader, introduces the new 2018 Ford F-150 – now even tougher, even smarter and even more capable than ever.

    Three years after first introducing the high-strength, military-grade, aluminum-alloy-bodied Ford F-150, the new F-150 arrives with bold new front and rear styling, advanced technologies – including available Pre-Collision Assist with Pedestrian Detection – and improved engines. The new engines include an all-new 3.0-liter Power Stroke® V6 turbo diesel and enhanced V6 and V8 gas engines.

    “Truck customers are constantly looking to improve their productivity, for work and for play,” said Joe Hinrichs, Ford President, The Americas. “Since 1977, we’ve been America’s favorite truck, and we’ve never taken that leadership for granted. This new F-150 is our latest example of Ford’s commitment to going further for our customers through continuous innovation.”

    The 2018 F-150 is part of the Ford F-Series truck lineup, America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 years.

    Ford is previewing the new truck today during the FOX NFL Wildcard Pregame Show, which airs starting at 4 p.m. today. Ford is the Official Truck of the NFL. The truck will be revealed on Monday at the North American International Auto Show in Detroit.

    Even tougher
    The new F-150 delivers on its Built Ford Tough promise through a segment-exclusive combination of advanced materials that are durable and inhibit corrosion.

    A high-strength steel fully boxed ladder frame and high-strength, military-grade, aluminum alloy body save weight and add capability, helping F-150 tow heavier trailers than ever and deliver best-in-class payload ratings.

    The 2018 F-150 lineup is new with even tougher looks. From XL to top-of-the-line Limited, all Ford F-150 models receive new grilles, headlamps and bumpers that create a visually wider and more planted stance and maximum differentiation between the series. On the Sport Package-equipped Lariat F-150, the signature twin bars are painted body color for a custom athletic appearance.

    Further enhancing its “milled from a block of high-strength, military-grade, aluminum alloy” look, the F-150 features six all-new wheel designs, ranging from 17 inches to 22 inches in diameter.

    A new sculpted tailgate with deeper accent form and stamped “F-150” are flanked by new tail lamp designs. For further style differentiation, a tailgate applique adds a horizontal element to King Ranch, Platinum and Limited versions.

    F-150 also brings two new seating trim colors – Dark Marsala for F-150 Platinum, while top-of-the-line F-150 Limited offers a Navy Pier environment. New trim offerings including carbon fiber appearance appliques on F-150 XLT Sport and Lariat Sport models, while the famed F-150 King Ranch features new Kingsville Appointed seats.

    Even smarter
    Ford F-150 advances the light-duty pickup truck segment again with segment-first and class-exclusive technologies that improve productivity, efficiency and driver confidence, while keeping occupants connected to the world around them.

    • New enhanced segment-first available adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed. They then use radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following a vehicle down to a complete stop.
    • New, segment-first available Pre-Collision Assist with Pedestrian Detection helps the driver avoid or mitigate collisions with vehicles and pedestrians.
    • With a new available embedded 4G LTE modem for a Wi-Fi hot spot, customers can connect up to 10 mobile devices at one time, virtually anywhere.
    • New B&O PLAY available audio system takes advantage of high-end speakers, sound and tuning to deliver a richer, more engaging listening experience.

    These technologies join existing segment-exclusive driver assist and convenience features that include:

    • Available SYNC® and SYNC 3 with FordPass enables compatibility of Apple CarPlay and Android Auto – plus mobility services to help customers move more efficiently
    • Available 360-degree camera technology helps improve driver confidence when parking and can help reduce stress when connecting a trailer – allowing customers to see more so they can focus on specific tasks such as lining up a hitch
    • Available lane-keeping system is designed to help reduce unintentional drifting of the vehicle outside the intended lane
    • Available Blind Spot Information System with trailer tow technology is optimized for F-150 to include the length of a trailer up to 33 feet; BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver

    Even more capable
    Ford builds on its performance leadership by offering the most advanced F-150 engine lineup ever, plus the best towing capability of any F-150 ever.

    The new F-150 introduces an all-new, standard 3.3-liter V6 engine, with direct-injection for increased efficiency. The 3.3-liter V6 is expected to offer the same 282 horsepower and 253 lb.-ft. of torque as the previous model’s standard 3.5-liter V6.

    An all-new second-generation 2.7-liter EcoBoost engine features advanced dual port and direct injection technology, reduced internal friction and improved robustness – all for improved levels of output, efficiency, quality and durability. Like the 3.5-liter EcoBoost, the 2.7-liter EcoBoost will be paired to the segment-exclusive 10-speed automatic transmission for 2018.

    The 5.0-liter V8 also sees improvements in 2018, as the naturally aspirated engine features significant upgrades for increased power and torque. It’s also paired with the 10-speed automatic transmission for the first time.

    The 2018 F-150 also adds an available all-new 3.0-liter Power Stroke diesel engine, designed, engineered and tested in-house and paired with the 10-speed automatic transmission. It’s the first-ever diesel engine offered for F-150.

    In addition to the segment-first 10-speed automatic, the Ford F-150 is now the first full-size pickup truck to add automatic start/stop as standard equipment across all models and engines.

    The new 2018 F-150 goes on sale this fall. It will be built at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.

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    Quite the refresh...

    Interior, exterior, powertrains. Ford is pressing the market pretty hard. Looks to be some nice changes.

    Impressive

    • Upvote 1

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    Wow quite the refresh. I like it.  I'm not 100% on the front end changes yet. I'm kind of indifferent on the front end. I'm not sure if it looks better or equally good to me yet. 

    Surprised with all of the powertrain changes though. 3.3L V6? Interesting. Hopefully it doesn't need more revs for those same output numbers though. 

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    I'm curious to see a line graph between the 3.3 and 3.5 

    The new 3.3L will feature direct injection. That enables use of a higher compression ratio which leads to a broader power band than is available with conventional fuel injection. 

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    Not keen on the Chrome nose but the body color one is nice. 

    Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

    This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

     

     

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    44 minutes ago, hyperv6 said:

    Not keen on the Chrome nose but the body color one is nice. 

    Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

    This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

     

     

    I'm not sure McDonald's is a good comparison for your analogy. However,. I am sure McDonald's has about the worst burgers in fast food.  

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    It is a good update with good engine improvements, the diesel and 10 speed should really boost fuel economy.  But why does the Diesel come out in Summer 2018 when the engine already is in production?  Shouldn't that diesel be on sale, like now?

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    45 minutes ago, smk4565 said:

    It is a good update with good engine improvements, the diesel and 10 speed should really boost fuel economy.  But why does the Diesel come out in Summer 2018 when the engine already is in production?  Shouldn't that diesel be on sale, like now?

    The engine might still have to go through EPA testing and stuff like that to finalize numbers and whatnot. 

    1 hour ago, Scout said:

    I'm not sure McDonald's is a good comparison for your analogy. However,. I am sure McDonald's has about the worst burgers in fast food.  

    Yeah terrible analogy because McDonald's absolutely makes the worst burgers and the F150 isn't the worst truck. 

    1 hour ago, hyperv6 said:

    Not keen on the Chrome nose but the body color one is nice. 

    Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

    This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

     

     

    I don't like the chrome either.. I'm just not a fan of a ton of chrome. 

    My girlfriend had her wiper blades/arm/motor fckd from a car wash as well. Manufacturers should eliminate wiper blades because of crappy car washes.

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    The issue with Chrome today is it gets beat to hell with chips. Even most paint fairs better and you can touch it up. I change out the chrome on my GMC for winter not to take the blows.

    Also a little chrome is ok but this is just way too much.

    FYI scout there is much worse out there.

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    The F150 seems to be another example of a truck getting an MCE that looks worse than it's predecessor..like the Ram's recent grille change, or the last update to the Silverado...the predecessors looked better, IMO.   'worse' in the sense of busier, more cluttered front end trims...

     

    Edited by Cubical-aka-Moltar

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    Grille is attached with a giant staple gun.  LOLwhat.  Looks like two big-ass staples.

    The mesh grille definitely looks better.

    Still with the tiny engines, oy vey.  Diesel sounds interesting.

    Edited by ocnblu

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    upgraded 5.0 with the 10 speed in a regular cab FX4?  I can get on board with that :D

    Off-topic question though.  Can that lower front spoiler or whatever be removed and does it serve an purpose beside being there for a minuscule improvement in fuel economy?

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    I gotta give em props for offering a diesel. Chevy needs to offer the same. Makes no sense why its not offered at this point especially since Ram has been doing it for a while now.. Speaking of Chevy.. was I the only one that at first thought the pictures were mixed up and we were looking at a Chevy nose?

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    14 hours ago, hyperv6 said:

    The issue with Chrome today is it gets beat to hell with chips. Even most paint fairs better and you can touch it up. I change out the chrome on my GMC for winter not to take the blows.

    Also a little chrome is ok but this is just way too much.

    FYI scout there is much worse out there.

    Name 5 places that make a worse burger than McDonalds...

    McDonald's burgers are horse shet.. I don't understand why anybody who isn't broke eats them..

    :hijacked:

    25 minutes ago, Cmicasa the Great said:

    I gotta give em props for offering a diesel. Chevy needs to offer the same. Makes no sense why its not offered at this point especially since Ram has been doing it for a while now.. Speaking of Chevy.. was I the only one that at first thought the pictures were mixed up and we were looking at a Chevy nose?

    I think it would be cool if one of the D3 offered a diesel like what's in the Titan XD in their half tons. GM still has an opportunity to take that. I think it would be badass to have a mid-range diesel in a half ton. Not as powerful as the 2500's, but not a weakling(slow, not weak) gas sipper either like the Ram and likely the F150's. 300hp/500-550tq would rock!

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    Burger King

    Hamburger Station

    White Castle

    Rallys

    Carls Jr or Hardees depending on where you live.

    Steak and Shake

    Jack in the Box

    I could list more as they are all about the same and lousy.

    If I have to eat at a chain it is Wendys where I get Chicken or Arbys.

    If I want a Burger I have two places I like. One is Way Back that is a small chain here in the east and Midwest.

    The best is here in Ohio call Swensons. It is the ultimate burger. Toasted buttered buns. The meat is home grown here and it has a mix of brown sugar in the meat. They are sweet.

    Even health nut Lebron James goes directly there as soon as the season is over and gets his fill.

    My only point is that Mc D is consistent and not the worst but yet far from the best. People trust to get the same thing no matter where they are in the world.

    My point is the Ford like Mc D is not the best or worst but trusted and people will buy it because of that and often the high incentives or cheap fleet pricing.

     

     

    Edited by hyperv6

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    Interesting, not bad, not a fan of all the Chrome. The interior is my big beef. We are in a fluid world and that interior looks cheap to me as a snap together clunky interior rather than a smooth flowing dash. The dash also looks cheap to me in comparison to others.

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    I think the matte silver or body colored grills look the best. The large opening one is "okay" but it allows people to almost have an aftermarket grille from the factory.

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    2 hours ago, hyperv6 said:

    Burger King

    Hamburger Station

    White Castle

    Rallys

    Carls Jr or Hardees depending on where you live.

    Steak and Shake

    Jack in the Box

    I believe it was said list 5 worst than McDonald's,. Not better. McDonald's is the only place I have found that can remove all beef flavor from beef. I guess like the looks of a vehicle, taste is also subjective, if not questionable. :P

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    3 hours ago, ccap41 said:

    I think it would be cool if one of the D3 offered a diesel like what's in the Titan XD in their half tons.

    A diesel and a half ton needs to be tuned for efficiency in my opinion. If they go the route of the Titan then they will have a truck that doesn't belong anywhere. The Titan is only slightly better than the gas half tons in every category except that it costs more. It's also much worse than all the heavy duty products yet can cost as much. It has no place. It really has no idea what it wants to be and what it is trying to do. If the D3 want diesels and half tons I believe they should be small and efficient. Otherwise there really is no target market for them. Except perhaps in The Titan's case, people can say I have a diesel Cummings in my truck. Which seems to be its biggest selling point. If you really need a vehicle for towing heavy loads on a regular basis you probably should have brought a three-quarter ton anyway.

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    17 minutes ago, Scout said:

    I believe it was said list 5 worst than McDonald's,. Not better. McDonald's is the only place I have found that can remove all beef flavor from beef. I guess like the looks of a vehicle, taste is also subjective, if not questionable. :P

    They all suck. There is no right or wrong here as any choice can be easily confirmed.

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    5 minutes ago, hyperv6 said:

    They all suck. There is no right or wrong here as any choice can be easily confirmed.

    Yea. I was just poking at ya. IMO though, McDonald's is about bottom of the barrel. I know and understand others feel different. 

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    2 hours ago, hyperv6 said:

    Burger King

    Hamburger Station

    White Castle

    Rallys

    Carls Jr or Hardees depending on where you live.

    Steak and Shake

    Jack in the Box

    I could list more as they are all about the same and lousy.

    You have the worst taste in burgers possibly ever.. I'm not a fan of a chain burger, period.. but McDonalds is worse than all of those.. maybe save for White Castle as I've never eaten there and will likely never.

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    23 minutes ago, Scout said:

    A diesel and a half ton needs to be tuned for efficiency in my opinion. If they go the route of the Titan then they will have a truck that doesn't belong anywhere. The Titan is only slightly better than the gas half tons in every category except that it costs more. It's also much worse than all the heavy duty products yet can cost as much. It has no place. It really has no idea what it wants to be and what it is trying to do. If the D3 want diesels and half tons I believe they should be small and efficient. Otherwise there really is no target market for them. Except perhaps in The Titan's case, people can say I have a diesel Cummings in my truck. Which seems to be its biggest selling point. If you really need a vehicle for towing heavy loads on a regular basis you probably should have brought a three-quarter ton anyway.

    The Titan XD was a failure... I had high hope for it but it flopped real hard, imo. It only tows a couple hundred pounds more than two of the half tons(Ford and GM, I believe?) Too heavy, not capable enough, not efficient either.. The thing weighs something like 7500lbs! Put that same engine/trans in a 5800lb truck and it's so much better at about everything. It would still get better fuel mileage than the 6.2 and 3.5tt as it's a smaller diesel. I mean my buddy's 2010 Ram 2500 with the Cummins gets 17mpg when he isn't towing. Add modern tech to the engine, trans, and a truck that weighs at the very least 1000lbs less and it would get phenomenal fuel mileage for the output.

    I do agree that it would be priced in a very bad spot.. It would enter a tweener location with an expensive diesel price premium for a half ton.

    Your last line is very accurate.. If you're going to tow that much regularly.. you should probably have the 3/4 ton anyway.

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    3 hours ago, ccap41 said:

    Name 5 places that make a worse burger than McDonalds...

    McDonald's burgers are horse shet.. I don't understand why anybody who isn't broke eats them..

    :hijacked:

    I think it would be cool if one of the D3 offered a diesel like what's in the Titan XD in their half tons. GM still has an opportunity to take that. I think it would be badass to have a mid-range diesel in a half ton. Not as powerful as the 2500's, but not a weakling(slow, not weak) gas sipper either like the Ram and likely the F150's. 300hp/500-550tq would rock!

    I'm thinking this 3.0L PS will be around 260HP and 440lbs/ft ( in its highest rating, this engine powering the Jag XF, XJ and Range Rover puts out 271HP with 440lbs/ft )

    With this engine and the 10spd, and how light the F-150 is vs the competition, this will be more than adequate...The RAM 1500 ED is heavy ass pig

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      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks

      View full article
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks
    • By William Maley
      The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
      It Certainly Looks the Part
      Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
      Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
      One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
      Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

      View full article
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