Last May, Fiat Chrysler Automobiles announced some ambitious plans for Alfa Romeo. By 2018, the brand would hopefully sell 400,000 vehicles annually thanks to 5 billion Euro investment that will lead to the introduction of eight new models. This past week, FCA is going back to the drawing board.
Speaking with analysts on the company's third-quarter results, CEO Sergio Marchionne said due to the weakness of imported luxury vehicles in the Chinese market, FCA is currently reassessing their plans. Marchionne said a good chunk of the 400,000 vehicle sales was assigned to China. But in light of what is happening in the country, those proposed sales will need to absorbed into other regions.
Now all of the vehicles that Alfa Romeo that Alfa Romeo has planned will still be developed, but the brand will need to 'rejig' its plans to focus on launching models that will suit Europe and North American rather than China. Plans for the revised rollout will happen in January.
Source: Automotive News (Subscription Required)