• Sign in to follow this  
    Followers 0

    Alfa Romeo Goes Back To The Drawing Board Due To China


    • With Chinese Auto Market Experiencing Some Downs, Alfa Romeo Goes Back To The Drawing Board

    Last May, Fiat Chrysler Automobiles announced some ambitious plans for Alfa Romeo. By 2018, the brand would hopefully sell 400,000 vehicles annually thanks to 5 billion Euro investment that will lead to the introduction of eight new models. This past week, FCA is going back to the drawing board.

     

    Speaking with analysts on the company's third-quarter results, CEO Sergio Marchionne said due to the weakness of imported luxury vehicles in the Chinese market, FCA is currently reassessing their plans. Marchionne said a good chunk of the 400,000 vehicle sales was assigned to China. But in light of what is happening in the country, those proposed sales will need to absorbed into other regions.

     

    Now all of the vehicles that Alfa Romeo that Alfa Romeo has planned will still be developed, but the brand will need to 'rejig' its plans to focus on launching models that will suit Europe and North American rather than China. Plans for the revised rollout will happen in January.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    You can roast me all you want, I do not care, but this is the worlds UGLIEST car Ever. This continues to prove the idiot leading FCA needs to be fired and this brand put back where it should have stayed in the history books. Waste of Billions that should have stayed in the states to build new models for Jeep, Dodge, Ram and Chrysler.

    1

    Share this comment


    Link to comment
    Share on other sites

    Between this and Cadillac, I feel like the auto industry is turning into an episode of the Brady Bunch, "MARSHA! MARSHA! MARSHA!"

    CHINA! CHINA! CHINA!

    0

    Share this comment


    Link to comment
    Share on other sites

    Wow. I wish continued failure for the Fiat brand of FCA. Because it's the only one that isn't contributing anything. Someone ougt to raise the flag of wasted effort on escalation of commitment. I can see the worth in Alfa Romeo, and then Maserati. But man is it going to be ardous to build them up.

     

    All this while FCA US is getting shafted, and being taken advantage of by the strong American Auto Industry Recovery. 

     

    I have never seen so much product potential wasted by terrible mismanagement. 

    0

    Share this comment


    Link to comment
    Share on other sites

    Here's the thing. Sergio talks a lot about automaker consolidation and restructuring.

     

    Other than the Ferrari sale, we have yet to see something of this nature at FCA itself.

    0

    Share this comment


    Link to comment
    Share on other sites

    Here's the thing. Sergio talks a lot about automaker consolidation and restructuring.

     

    Other than the Ferrari sale, we have yet to see something of this nature at FCA itself.

     

    Because it would mean closing Serg's pet brands.  Serg is bleeding Chrysler to keep Fiat, Alfa, Maserati and for some reason Lancia (Italy Only) alive. 

    0

    Share this comment


    Link to comment
    Share on other sites

    If FCA wanted real consolidation, they could probably keep Fiat as the small cheap car brand, pick one of Dodge and Chrysler for the middle, dump Alfa and put the effort into Maserati as the luxury brand.  Then you have a 3 step car line up.  Jeep and Ram stay for trucks and SUVs.   But they won't do that because they like having 8 boutique brands rather than 4 strong ones.

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think they need to choose between Dodge and Chrysler.  

     

    Fiat - niche small fun hatchbacks and crossovers at a cheap price.  Price of Scion + Cuteness of Mini

    Dodge - FCA's answer to Ford and Chevy in cars and some crossovers

    Chrysler - FCA's answer to Buick, the Avalon/ES, Acura, and Lincoln in cars and maybe a crossover or three, plus the Minivan.  300 would need to move up in status by a good chunk.

    Maserati - The BMW/Benz/Cadillac competition - too sporty to go up against Lexus.  They would need to come down in their segments, probably take over the Guilia... but not go as far south as Mercedes and BMW have gone.

     

    Ram and Jeep stay right where they are.

     

    edit:  And yes, I think this could work globally even if they just rebranded the Dodge/Chrysler vehicles as Fiats or Lancia's (only one or the other) overseas, but Chrysler could probably be used with success.

    0

    Share this comment


    Link to comment
    Share on other sites

    And people said GM needed Pontiac and Saturn, etc.  And GM is doing better with 4 brands than they did with 8.   There just seems like a lot of overlap still in FCA and you don't need to be all things to all people.  Jeep builds crossovers and SUVs, do you really need carbon copies of them in other brands if Jeep, Dodge and Chrysler are all in the same dealership?  Do we need a 300 and a Charger?  And is Maserati ever really going to compete?  

     

    Sergio wants to consolidate, but has an army of low volume niche products, and probably about 1/3rd of their products are really profitable.

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think they need to choose between Dodge and Chrysler.  

     

    Fiat - niche small fun hatchbacks and crossovers at a cheap price.  Price of Scion + Cuteness of Mini

    Dodge - FCA's answer to Ford and Chevy in cars and some crossovers

    Chrysler - FCA's answer to Buick, the Avalon/ES, Acura, and Lincoln in cars and maybe a crossover or three, plus the Minivan.  300 would need to move up in status by a good chunk.

    Maserati - The BMW/Benz/Cadillac competition - too sporty to go up against Lexus.  They would need to come down in their segments, probably take over the Guilia... but not go as far south as Mercedes and BMW have gone.

     

    Ram and Jeep stay right where they are.

     

    edit:  And yes, I think this could work globally even if they just rebranded the Dodge/Chrysler vehicles as Fiats or Lancia's (only one or the other) overseas, but Chrysler could probably be used with success.

     

    And people said GM needed Pontiac and Saturn, etc.  And GM is doing better with 4 brands than they did with 8.   There just seems like a lot of overlap still in FCA and you don't need to be all things to all people.  Jeep builds crossovers and SUVs, do you really need carbon copies of them in other brands if Jeep, Dodge and Chrysler are all in the same dealership?  Do we need a 300 and a Charger?  And is Maserati ever really going to compete?  

     

    Sergio wants to consolidate, but has an army of low volume niche products, and probably about 1/3rd of their products are really profitable.

     

    Biggest problem with FCA is their Unionized BS agreements that makes them think they have to keep their mass production going as well as keep stupid Italian lines alive. They are going down the Bankrupt road and will hit it soon.

    0

    Share this comment


    Link to comment
    Share on other sites

    They need to fix the holes in their lower brands before they go about trying to restart Alfa.

    I was really hoping the Giulia platform might get off the ground before something like this went down...

    They need small cars that don't have Fiat badges stat.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. aaaantoine
      aaaantoine
      (34 years old)
  • Similar Content

    • By William Maley
      China has given Cadillac a bit of breathing room when it comes to sales and working on filling out their lineup. Automotive News reports overall sales of Cadillac vehicles in the U.S. dropped 3 percent, while sales in China rose 46 percent. 
      "We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus. The time will come when we will sell more Cadillacs in China than here," said Cadillac President Johan de Nysschen in an interview.
      With sales going up in China, this gives the brand some flexibility from transitioning a sedan-heavy lineup to adding more crossovers beginning in mid-2018 for the U.S. Currently, the XT5 serves as the brand's sole crossover and best-selling model (2016 saw 39,485 XT5s sold). Not a good thing since light trucks currently account for 60 percent of total U.S. car sales.
      "The majority of our portfolio is exposed to downdraft, while we can't really capitalize adequately on all the opportunities that exist with the swing of demand into crossovers. Now, this will be remedied, of course, over time as we expand our portfolio, but in the meantime it is our reality," said de Nysschen.
      Dealers though don't get to have that breathing space. An 18-month window without any new products is making them very anxious. 
      "We're in the retail business. We live and breathe month to month and weekend to weekend. There is a lot of product out there on the horizon, but nothing very soon," said Bill Wallace, owner of Wallace Cadillac in Stuart, Florida.
      The next product is expected to a compact crossover known as the XT3, due in mid-2018.
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears

      View full article
    • By William Maley
      China has given Cadillac a bit of breathing room when it comes to sales and working on filling out their lineup. Automotive News reports overall sales of Cadillac vehicles in the U.S. dropped 3 percent, while sales in China rose 46 percent. 
      "We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus. The time will come when we will sell more Cadillacs in China than here," said Cadillac President Johan de Nysschen in an interview.
      With sales going up in China, this gives the brand some flexibility from transitioning a sedan-heavy lineup to adding more crossovers beginning in mid-2018 for the U.S. Currently, the XT5 serves as the brand's sole crossover and best-selling model (2016 saw 39,485 XT5s sold). Not a good thing since light trucks currently account for 60 percent of total U.S. car sales.
      "The majority of our portfolio is exposed to downdraft, while we can't really capitalize adequately on all the opportunities that exist with the swing of demand into crossovers. Now, this will be remedied, of course, over time as we expand our portfolio, but in the meantime it is our reality," said de Nysschen.
      Dealers though don't get to have that breathing space. An 18-month window without any new products is making them very anxious. 
      "We're in the retail business. We live and breathe month to month and weekend to weekend. There is a lot of product out there on the horizon, but nothing very soon," said Bill Wallace, owner of Wallace Cadillac in Stuart, Florida.
      The next product is expected to a compact crossover known as the XT3, due in mid-2018.
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears
    • By William Maley
      The current Jeep Grand Cherokee that we love here at Cheers & Gears uses the bones of the Mercedes-Benz ML-Class (now GLE-Class) that was developed during the DiamlerChrysler era. But with a new owner in the form of Fiat, it would make sense that next Grand Cherokee would use a platform from them. But which one? Fiat Chrysler Automobiles' CEO Sergio Marchionne said it would likely be an Alfa Romeo one.
      “The most natural application of a further evolution of the Alfa Romeo platform is the Grand Cherokee,” Marchionne told Autocar during the Detroit Auto Show.
      “We’re finishing off the study now, but I’m going on the basis of the latest information, which is that it will be the basis upon which the Grand Cherokee will be developed, unless something happens in the next 60 days that suggests it isn’t doable. That would really complete the story of architectural development for us because I think it would certainly nail in a big piece of the Jeep story.”
      This likely means the Grand Cherokee will be based on the Giorgio that underpins the Giulia and upcoming Stelvio crossover. Autocar says the next-generation Grand Cherokee will come out in either 2018 or 2019. We think that isn't likely and would put 2020 as the earliest date.
      Source: Autocar
      Pic Credit: William Maley for Cheers & Gears

      View full article
  • Recent Status Updates

  • Who's Online (See full list)