Buick is reportedly working on a crossover coupe to add to its lineup in the US. This vehicle would be in addition to, rather than replace, any vehicles in the current lineup.
Most of Buick's recent lineup has been a rebadge of some other brand's designs, this new vehicle would be a departure from that with Buick leading the design process from the start. CarDesignNews was shown some sketches and models of future Buicks and what they saw would "turn everything you think about Buick on its ear". It is a bold design that will shock people both inside and outside the industry. The designs would feel familiar without using specific cues.
Buick also took the time to insist that Buick would not become a China-only brand even though 4 out of every 5 Buicks are sold there. The bulk of the design work takes place in Warren, Michigan, while smaller design teams work in Shanghai, Melbourne, and near Seoul.
As far as the name, Buick has trademarked Enspire for the U.S., so that has a strong possibility of coming to fruition. No timeline is set for the release of the new crossover, but the overhaul of the Buick look is well underway.
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